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Conference hydra::amiga_v1

Title:AMIGA NOTES
Notice:Join us in the *NEW* conference - HYDRA::AMIGA_V2
Moderator:HYDRA::MOORE
Created:Sat Apr 26 1986
Last Modified:Wed Feb 05 1992
Last Successful Update:Fri Jun 06 1997
Number of topics:5378
Total number of notes:38326

4211.0. "Multimedia" by KAHUNA::SUMNER () Fri Oct 19 1990 13:50

<><><><><><><><>  T h e   V O G O N   N e w s   S e r v i c e  <><><><><><><><>

 Edition : 2177               Friday 19-Oct-1990            Circulation :  8409 

VNS MAIN NEWS:                                     [Tom Povey, VNS UK News Desk]
==============                                     [Reading, England           ]


 AT&T - Plans chip for `multimedia' functions
	{The Wall Street Journal, 11-Oct-90, p. B1} {MISG}
 American Telephone & Telegraph Co. plans to unveil an inexpensive chip for
 personal computers that combines voice, audio, graphics and modern functions.
 Today's planned announcement by AT&T is a further sign that the industry is
 gearing up for a big push into multimedia computing devices. A multimedia chip
 allows PC users, for example to work on video images or sophisticated graphics
 while compact-disc-quality sound plays in the background. The computer
 industry, including International Business Machines Corp., Apple Computer Co.
 and Commodore International Ltd., is racing to incorporate multimedia
 functions onto their future personal computers and workstations. Next Inc.
 already is selling a computer with limited multimedia capability that uses a
 Motorola Inc. digital signal processor. According to Tim Bajarin, of Creative
 Strategies, Inc., a research firm, "This is a most significant announcement.
 AT&T is one of the leaders in digital signal processing and the PC industry
 hasn't had a high-powered processor that can integrate all these functions at
 the motherboard level."

<><><><><><><><>   VNS Edition : 2177      Friday 19-Oct-1990   <><><><><><><><>
T.RTitleUserPersonal
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4211.1no respectSALEM::LEIMBERGERFri Oct 19 1990 14:046
    Of course I did not see any mention of CBM already leading the
    market.Only of NEXT moving toward this direction. I wonder how these
    people manage to justify earning a paycheck. You figure they would have
    a pulse on the industry, while in reality they no nothing of the
    reality of what is going on today.
    								bill
4211.2WJG::GUINEAUFri Oct 19 1990 19:362
That was my first reaction as well. But then I thought, maybe no one knows
about the amiga because of the scope of advertisement it gets. 
4211.3they know,but does't pay to saySALEM::LEIMBERGERMon Oct 22 1990 09:527
    I admit that the Amiga gets little advertisement, but the peopls that
    are publishing these articles should not need the aid of advertizing to
    get their info. These people are in a posistion that should be above
    this. After all if all they know is what the ads say then they might
    just as well be fired. I sense a deliberate push for next here. Maybe
    we are seeing a sort of ad in this type of reporting.
    								bill
4211.4STAR::ROBINSONMon Oct 22 1990 12:4618
     >>Maybe we are seeing a sort of ad in this type of reporting.
     A lot of marketing efforts involve just what you imply. Marketing
     departments offer information in "story form" and publications
     looking for quick fillers and low-research articles just plug it
     in. Commodore should be offering the same kinds of "stories" to
     the publications.
     
     Tangent alert- The most dramatic example of this marketing technique
     is in the health food field, where companies decide they want
     to sell something and pay writers to place articles in journals
     that are created just for the purpose of the article. Then the
     "journals" are marked with a cover price of $2 and given away
     to publications and heath food stores. The journal articles always
     claim that using large amounts of xyz "has been found" to help
     blah blah and blah. Good reporters will investigate the origin
     of the journal, mediocre reporters just relay the information.
     
     
4211.5more info?CIMBAD::QUIRICIMon Oct 22 1990 17:275
    does anyone know more about this new chip? if it has more capabilities
    than the amiga already has, could commodore/would commodore use it? it
    might be a cheap way to enhance the amiga.
    
    ken
4211.6can't see the needSALEM::LEIMBERGERTue Oct 23 1990 10:1114
    I don't think CBM will have any interest in this chip,other than seeing
    it as an incentive to improve the Amiga. This chip promises to offer a
    lot, but I saw no mention of the quality of graphics,sound etc. If this
    chip makes it you will have some of the capabilities that the amiga has
    today,but what will be required to make it a viable product ? Will it be
    a one chip replacement for some of the graphics,sound boards available
    in the clone world today ? If so. so what! I see no competition in the
    clone arena today. A bigger threat come from the fruit world. I saw two 
    nice books in the bookstore yesterday on Multimedia and the Mac. We
    need CBM or someone to publish such material. The books currently out
    on the Amiga looked like trahs next too these publications . Of course
    one was published by apple the other by a third party with apple
    perched on their shoulder.
    							bill
4211.7BAHTAT::FORCE4::hiltonHow's it going royal ugly dudes?Tue Oct 23 1990 10:1216
The latest Multimedia mag has an article entitled

'the ALTERNATIVE Image'

It the goes on to describe how Atari and Amiga computers 'have an
advantage over the more staid business machines for graphics'

Other quotes..

'..there is no point using a Paintbox when the Amiga can do it. It does
to a particular level and most people are quite happy to accept that.
It looks good and we understand it's limitations: what it can and can't
do. But for the price it does an awful lot.'

'...has no intentions of changing to a PC or a Macintosh....to get it
to do the things the Amiga can, costs 2 or 3 times the money.'
4211.8video mag,amiga,multimediaSALEM::LEIMBERGERTue Oct 23 1990 12:585
    The latest issue of Video Magazine(the one with the 2500 on the cover)
    has some articles on Multimedia,and the Amiga wins hands down. It also
    has a sidebar on the toaster. The article shows how four people use the
    amiga in their MultiMedia oriented businesses.
    							bill
4211.9DEC and MultimediaRTL::DMULLENDan Mullen, Language Run-Time Libraries. TLG.Mon Dec 16 1991 20:0343
[I remember a DEC & Multimedia note but couldn't find it so I reused this note.]

From:	VMSDEV::STACI "Staci Blecharczyk dtn 381-0613  16-Dec-1991 1613"   16-DEC-1991 17:57:01.14
To:	@VMSTEAM
CC:	STACI
Subj:	VMS Forum reminder 12/19/91


				VMS FORUM
			Cauchy Conference Room (ZKO3-1)
                             December 19, 1991
			        10:00-11:30


Abstract
--------
"Multimedia Overview"

Multimedia is HOT! Every computer magazine issue has at least one article on the 
subject. Just like graphics a couple of years ago, multimedia will rapidly 
become a base system requirement without which your system will just not be 
competitive.

The presentation will provide an introduction to the multimedia phenomenon, and 
provide an overview of what's happening in this area within Digital with special 
emphasis on the recently announced workstation products. 

Biography
----------

Guy Vancollie is the multimedia hardware product manager for the 
USS/Workstations & Servers organization. 

Guy joined Digital in 1985 as an OA consultant in the Belgian subsidiary. His 
responsibilities at Digital have included local engineering management and 
product marketing for desktop publishing products. Before joining Digital Guy 
was a partner in a software startup specializing in computer-assisted financial 
modeling.

Guy received his engineering degree from the State University of Ghent, Belgium 
and also holds a Master of Science in Management degree from the MIT Sloan 
School of Management.