Conference hydra::amiga_v1

    
    I'd heard about that ad campaign.  I also heard that Harold Copperman
    wryly commented that he 'hoped he was around long enough' to actually
    implement it.
    
    At least he has a sense of humor.
    
    Ed.

    More details of the fall ad campaign have just come across Usenet.
    Here's the posting, slightly reformatted.
    
    Wes
    
    
These posts were found on Safe Harbor BBS. Interesting stuff here for 
Amigoids! 
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  Msg: #17133  Sec: F - Member Conference 
      25-Aug-89  07:29 PM 
Subj: Commodore Ads (R) 
From: Sysop 
  To: All Members 

As you may have already heard, Commodore is going to advertise the Amiga
heavily starting in October. I have some additional information that I
want to share with A.M.U.G.'s Members. You can repeat it if you like, I
wasn't able to extract any secrets from the ad agency. 

Printed ads are going to start appearing in Time magazine starting in
October. They will consist of seven consecutive pages arranged in pairs
with a final wrap up page. The left page will depict an artsy photo of a
professional using an Amiga application and the right page will be an
amateur using a similar application. Each ad will contain pictures of
six people. One of them is my wife Pam. There will be two separate sets
of these ads and we are not sure which set Pam will be in. You will know
Pam when you see the ad when you see stacks of papers and books in the
picture. There will also be a new dealer demo released before Christmas.
Pam and I were interviewed on videotape for the dealer demo. The ad
agency was very pleased with the interview so we should be on the demo
tape. 

Ok, here's the good stuff. Commodore's TV ads will be shown on network
television. I was told, "There are going to be so many Amiga ads on TV
this Christmas that you are going to get sick of seeing them." I said,
"I'll never get sick of seeing Amiga ads." They wouldn't tell me much
about the TV spots but I will tell you what they said. LucasFilms is
doing the ads. They will feature a small boy named Stevie who will do
wonderful things with his Amiga. I got the impression that Stevie would
be faced with a situation and use his Amiga to solve a problem. I'm
assuming that the special effects will show off the Amiga's features,
rather than replace them. These ads will probably start in October also.
They are casting for the Stevie role as I write this. They are going to
make Amiga into a household word. After this campaign people won't say
"What's an Amiga" if you happen to mention that you own one. 

           Joe 
  
 Msg: #17137  Sec: 1 - Open Message Base 
      26-Aug-89  03:12 AM 
Subj: New Amiga Slogan (R) 
From: Sysop 
  To: All 

The new Amiga Slogan is: Amiga, the Computer for the Creative Mind, if
my memory serves me well. Just thought you would like to know. Only
Amiga makes it possible was good but I like the new slogan better. It
has a better point to make. After all, the Amiga is best utilized by
creative people. It brings out the creative spirit in anyone who dares
to try its power and performance. So the Amiga makes it possible but end
user creativity makes it happen. 

This shift in focus could help the new ad campaign succeed where others
have failed. In my recent contacts with the ad agency handling the Amiga
compaign, I have noticed one very important fact. Everyone that I met
was really interested in learning about the Amiga and had a hard driving
attitude geared towards making the new campaign succeed. They intend to
put the word Amiga on everyone's lips starting in October. This is going
to be a big campaign. 

Oh, if only I could buy more Commodore stock. It will never be this
cheap again. OK, just out of curiosity, check option '9' on the bulletin
menu when you call. I usually update it after 5:00 PM. Sometimes I'm
late and once in a long while I forget but most of the time the info is
up to date. When this message was written CBU was 10 & 5/8ths. I predict
it will be back up to $19 per share by next spring. I'm not a stock 
analyst, just an Amiga enthusiast.                                      
                          Joe 
----------------------------------------------------------------------------
[forwarding headers follow...]  
From: don@vax1.acs.udel.EDU (Donald R Lloyd)
Newsgroups: comp.sys.amiga
Subject: CBM advertising (captured from FIDOnet)
Date: 4 Sep 89 01:04:48 GMT
Organization: University of Delaware
Lines: 129
 
     The following was posted to the amiga echo in fidonet [...]
 
From:       Chuck Henrich Of 120/142
To:         All                                   Msg #8069 31 Aug 89 11:48:28
Subject:    Commodore Advertises!                
Area:       Amiga International ECHO

    Old topic, but...  Here comes the onslaught!  Looks like the
    _Entertainment Tonight_ feature on the new Commodore ads will be
    part of the build-up to the ads themselves.  Here's a tidbit from
    Usenet...
    ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
    From: daveb@cbmvax.UUCP (Dave Berezowski)
    Newsgroups: comp.sys.amiga
    Subject: Amiga on Entertainment Tonight (tonight!)
    Date: 10 Oct 89 13:53:38 GMT
    Organization: Commodore Technology, West Chester, PA
    Lines: 8
     
     
    	Entertainment Tonight will have a segment on 'The Making of the
    New Commodore-Amiga Commercials' tonight.  It is on channel 3 (NBC) at
    7:00 EST here in the Philadelphia area.  I believe the thrust of the
    segment will be that it is the first time George Lucas and ILM
    (Indistrial Light & Magic) have done a commercial.  Watch for it!
     
    	daveb

Sounds good.

On a remotely similar note:

Did anyone watch ALF last night?  (Yes I have to admit I find the alien
furr ball funny sometimes).  The show was about ALF investing in the
stock market using guess what???  An Amiga 2000!  Couldn't really tell it
was an Amiga though, 'cause they never really gave a good shot of it.  Of
course those of us who know what one looks like could tell from the 1080,
the keyboard, and the box.  You could even hear the FAN blasting away. 
I think they may have even souped the FAN noise up a bit as it seemed
inordinately loud.

regards,

steve

    Re: .3
    
    Could some merciful and extraordinary kind soul please consider
    video-taping this E.T. show tonight and the commercials once they
    get on the air??? I do own an NTSC video recorder and a multi-norm
    TV... Maybe I'll be able to catch the E.T. show on AFNTV (American
    Forces TV) but since they don't show commercials, I could never
    hope to get those from this source.
    
    Thanks very much,
    
    <CB>

    
    That was indeed an A2000 on Alf last night.  Seems they traded in last
    year's PS/2 Model 30.
    
    I could recognize the unique '2 3.5" over 1 5.25"' bay configuration.
    
    Ed.

    
    Hmmm... Entertainment Tonight did not have any 'inside the Amiga
    Commercials' this evening (10-OCT)but I pulled this off of PLINK; looks
    like it may happen on 11-OCT.
    
    
                            ***** NOTICE *****
    
    Entertainment Tonight will feature a story about the making of the
    Lucasfilm television ads on __Wednesday, October 11th__.
    
    The ads are scheduled to run beginning on October 16th.
    
    The magazine ads will appear as follows:
    
         Nov 6  -  TIME
         Nov 20 -  NEWSWEEK
         Dec 4  -  LIFE
    
    Ed.