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Conference 7.286::digital

Title:The Digital way of working
Moderator:QUARK::LIONELON
Created:Fri Feb 14 1986
Last Modified:Fri Jun 06 1997
Last Successful Update:Fri Jun 06 1997
Number of topics:5321
Total number of notes:139771

2851.0. "Digital Europe - New Management" by LOVADA::SCHERRER (Patrick - Corp Strategic Alliances) Wed Jan 12 1994 16:54

T.RTitleUserPersonal
Name
DateLines
2851.1My response to the DVNRUTILE::DAVISThu Jan 13 1994 07:5048
During the Jan. 12 DVN, Damiani announced a mail account for internal 
(two-way) feedback.  Attached is the message I sent this morning.  I'm 
curios about whether I will get a reply and/or be marked as a troublemaker.

- Scott
------------------------------------------------------------------
d i g i t a l

                  I N T E R O F F I C E   M E M O R A N D U M

                                        Date:     13-Jan-1994 09:53am CET
                                        From:     Scott DAVIS @FYO
                                                  DAVIS.SCOTT
                                        Dept:     Digital Consulting Engineering
                                        Tel No:   [33] 50 42 67 78/885-6778
                                        Doc Nr.   012921

TO:  Remote Addressee                     ( customer94@ime )

CC:  Scott DAVIS @FYO                     ( DAVIS.SCOTT )

Subject: Comments on the Jan. 12 DVN

Thanks for the opportunity to provide feedback and communicate.
I'll be brief:

1.  I would like to hear what Mr. Damiani will be measured on and what 
is considered "success".  Is he measured on getting to a certain level of 
expense?  headcount?  revenue?  profit?

2.  Mr. Damiani said that he wants us to become clearly competent in a few 
areas, so that when a (potential) customer thinks of Digital, they think
of these areas of competency.  I believe that is exactly backwards.

I would say that the people we want as customers don't have Digital in mind;
they have their business problems in mind.  Therefore, what we want is that
when the customer thinks of a certain kind of business problem, they think
of Digital.

3.  We heard a lot about "urgency" during the DVN.  Yet, Mr. Damiani said 
that he hopes to announce the "right" size of DEC Europe within 60 days.  
This does not strike me as urgent; 60 days is a long time for our morale 
to continue its downward spiral.

Best regards,
.
.
.
2851.2IJSAPL::VRIES_RThe UnDutchableThu Jan 13 1994 11:1713
    I'd be very surprised is he's not primarily measured on profitability.
    After all, he reports into Lucente. 
    
    Regarding your comment the mental link customers should make between
    Digital and our capability (mindshare?), I take your point but from the
    DVN I understood it to mean:- 
    
    1) It is clear in what areas Digital has excellence 
    2) We're not going to be everything to everybody.
    
    Oh well, I'm interested to see if and what you get as a response.
    
    Rene
2851.3Hmmm....maybe there is something...NDLVAX::MTANNERD'ye ken John plunkThu Jan 13 1994 11:2415
    
    Well, I was rather relieved to at last see a clear and concise message
    being given out. Digital Europe (or is that Digital) has been
    mindlessly wandering in the dark for too long.
    
    At least his general message was reasonably clear, backed up by the
    mails. This is more communication than I have seen in the last 3 years
    from his predecessors.
    
    Whether it will amount to anything, only time will tell. I have also
    written to CUSTOMER94 @IME so I am also interested to see the response.
    
    Cheers,
    
    Mark.
2851.4AIMHI::BOWLESThu Jan 13 1994 11:4812
    Well, Mr. Damianzi doesn't mess around, does he?
    
    >>SALES AND MARKETING
    >>Peter SMITH, vice-president sales and marketing will leave his current
    >>role to return to the USA to take up a senior management position. The
    >>details of his new appointment will be announced shortly.
    
    Sounds like Pete Smith and his new boss may not have hit it off very
    well.
    
    Chet
                                                    
2851.5GLDOA::KATZFollow your conscienceThu Jan 13 1994 12:065
    It sure looks like Mr. Damianzi is a man of action. I hope
    he can live up to his advanced billing.
    
    
    			-Jim-
2851.6A deal we can't refuse?HLDE01::VUURBOOM_RRoelof Vuurboom @ APD, DTN 829 4066Thu Jan 13 1994 15:0911
    Virgillio Gallo
    Mario Bonzano
    Sergio Giacolleto
    Giorigio Corsi
    Gianni Messora
    Vincenzo Damiani
    Alberto Fresco
    
    Hmmmm....
    
    re Rudolfo (formerly Roelof)
2851.7SKYE::MAURERSW Licensing & Business PracticesThu Jan 13 1994 15:437
re .6

Guess I could improve my prospects by changing my name to Giovanni
then, eh ?

Jon

2851.8SPECXN::BLEYThu Jan 13 1994 16:043
    Does this mean that Europe is going to ship all their rejects back to
    the USA for "senior leadership positions" here?
    
2851.9the U.S. does it to Europe...MAZE::FUSCIDEC has it (on backorder) NOW!Thu Jan 13 1994 16:568
re: .8

>    Does this mean that Europe is going to ship all their rejects back to
>    the USA for "senior leadership positions" here?

Don't you believe that "turn-about is fair play"?

Ray
2851.10ENABLE::glantzMike @TAY 227-4299 TP Eng LittletonThu Jan 13 1994 18:185
> Does this mean that Europe is going to ship all their rejects back to
> the USA for "senior leadership positions" here?

Hey, great idea! The average quality of management in both locations
will improve.
2851.11hmmANNECY::HUMANI came, I saw, I conked outFri Jan 14 1994 06:136
    I was concerned about his statement : "we should concentrate on what
    we're best at"....my feelings are that the customer does not give a
    s**t about what we're best at, they wan't to solve their business
    problems....
    
    c, martin
2851.12Be careful, please.ROM01::VASSELLIWelcome to DECassic Park!Fri Jan 14 1994 08:4612
	re: .6 .7

	Roelof, Jon,

	I hope you were joking.

	Otherwise, you broke a fundamental rule concerning the use of the
	electronic conferences: avoid to offend someone' honour, directly
	or indirectly.

	Ciao,
		Sandro 
2851.13Steady As She Goes...HLDE01::VUURBOOM_RRoelof Vuurboom @ APD, DTN 829 4066Fri Jan 14 1994 13:5112
    .-1
    
    Sandro,
    I certainly hope that you're the only one who had
    any doubts about my humorous intention.
    
    The idea that half the European SLT felt that their 
    honour was somehow imbued and are now personally out to get
    me isn't one I particularly relish :-)  <- Note
    the smiley.
    
    re roelof (Back from Rudolfo, Sigh...)
2851.14no offence meant, merely humorSKYE::MAURERSW Licensing &amp; Business PracticesFri Jan 14 1994 14:077
re .12 re my .7

Sorry - I forgot to include the smiley face. I thought it was obvious.

Ciao,

Jon
2851.15I believe the man's an AmericanVMSSPT::STOA::CURTISDick &quot;Aristotle&quot; CurtisSat Jan 15 1994 21:379
    .8 (and others, maybe .4 or .5?)
    
    Several years ago, when I worked in Marlboro, Peter Smith had his
    office there too.  I think he's been over there for 3 years (or maybe
    4);  don't know whether he went to Europe for a defined period or "for
    the duration" (or if that would be public knowledge anyway, come to
    think of it).
    
    Dick
2851.16[No] Progress reportRUTILE::DAVISWed Feb 02 1994 11:4177
Here's some follow-up to .2  FYI, neither this message nor the previous 
one (from Jan. 19) have been read.
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d i g i t a l

                  I N T E R O F F I C E   M E M O R A N D U M

                                        Date:     28-Jan-1994 02:48pm CET
                                        From:     Scott DAVIS @FYO
                                                  DAVIS.SCOTT
                                        Dept:     Digital Consulting Engineering
                                        Tel No:   [33] 50 42 67 78/885-6778
                                        Doc Nr.   013311

TO:  Remote Addressee                     ( vincenzo damiani@geo )


Subject: An expression of disappointment

Mr. Damiani:

I sent the attached message to CUSTOMER94@IME after your DVN, as you 
invited us to do.  The message was read, but no one has responded.  I sent 
the message a second time on January 26, asking simply when I might expect 
an answer.  That message has not even been read yet.

A number of people across Europe have asked me what your response was.
Unfortunately, I have not been able to tell them.

I would still appreciate it, if you could take time from your busy schedule 
to answer.

Best regards,
	Scott DAVIS


                           -- A T T A C H M E N T --    

                  I N T E R O F F I C E   M E M O R A N D U M

                                        Date:     13-Jan-1994 09:53am CET
                                        From:     Scott DAVIS @FYO              
                                                  DAVIS.SCOTT
                                        Dept:     Digital Consulting Engineering
                                        Tel No:   [33] 50 42 67 78/885-6778

TO:  Remote Addressee                     ( customer94@ime )

CC:  Scott DAVIS @FYO                     ( DAVIS.SCOTT )

Subject: Comments on the Jan. 12 DVN

Thanks for the opportunity to provide feedback and communicate.
I'll be brief:

1.  I would like to hear what Mr. Damiani will be measured on and what 
is considered "success".  Is he measured on getting to a certain level of 
expense?  headcount?  revenue?  profit?

2.  Mr. Damiani said that he wants us to become clearly competent in a few 
areas, so that when a (potential) customer thinks of Digital, they think
of these areas of competency.  I believe that is exactly backwards.

I would say that the people we want as customers don't have Digital in mind;
they have their business problems in mind.  Therefore, what we want is that
when the customer thinks of a certain kind of business problem, they think
of Digital.

3.  We heard a lot about "urgency" during the DVN.  Yet, Mr. Damiani said 
that he hopes to announce the "right" size of DEC Europe within 60 days.  
This does not strike me as urgent; 60 days is a long time for our morale 
to continue its downward spiral.

Best regards,
	Scott G. Davis
	Chief Engineer
	Digital Consulting (Europe)
2851.17Mr. Damiani replies (see .1)RUTILE::DAVISMon Feb 07 1994 10:4643
d i g i t a l

                  I N T E R O F F I C E   M E M O R A N D U M

                                        Date:     07-Feb-1994 12:30pm CET
                                        From:     Vincenzo DAMIANI @GEO
                                                  DAMIANI.VINCENZO AT A1AMIS @EHQMTS @GEO
                                        Dept:     PRESIDENT EUROPE
                                        Tel No:   821-4961/Public:(41)22 7094961
                                        Doc Nr.   013448

TO:  scott davis @fyo

CC:  customer94 @ime

Subject: I: ANSWERS TO YOUR QUESTIONS

         Scott,
         
         Sorry for being late but here are my answers to your questions 
         following the recent DVN:
         
         I believe that I can answer your first question very simply. I 
         will be measured mostly on revenue growth and profit.
         
         The context for my comment which you refer to in your second 
         question is, I believe firmly that if a company has a solid "brand 
         image", then that is what forms the foundation of the specific 
         perception which the customer or consumer has of that company.
         
         The customer is certainly interested in finding solutions to his 
         business problems. We know that.  That is what we mean when we 
         refer to a "customer focused company."
         
         To your final question:  within 60 days does not mean, 60 days 
         from now.  In some European countries we need to comply with 
         specific rules and local policies.  However, I can assure you that 
         I will continue to inject the maximum possible sense of urgency 
         into the work of the project teams.
         
         Regards,
         Vincenzo
         /tc