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Conference 7.286::digital

Title:The Digital way of working
Moderator:QUARK::LIONELON
Created:Fri Feb 14 1986
Last Modified:Fri Jun 06 1997
Last Successful Update:Fri Jun 06 1997
Number of topics:5321
Total number of notes:139771

3312.0. "Digital Corporate Slogan" by BABAGI::CRESSEY () Wed Aug 10 1994 14:48

    How about:
    
      We're Digital ... and we're not!
    
    
T.RTitleUserPersonal
Name
DateLines
3312.1anotherASABET::SILVERBERGMark Silverberg MLO1-3/H20Wed Aug 10 1994 14:515
    or;
    "They're more like us than we are"
    
    Mark
    
3312.2notCSC32::C_BENNETTWed Aug 10 1994 14:537
    .0 not what?  
    
    .0 keep your day job - marketing is not your bag of worms.  
    
    how about:
    
    Digital Putting Imagination To Work 
3312.3OldiesIJSAPL::VRIES_RC/S Expertise Dev. Mgr.Wed Aug 10 1994 14:589
    Digital has (had) it now.
    
    or
    
    Imagine working at Digital
    
    or
    
    One Company, one Alpha, one more re-org.
3312.4Is my face redBABAGI::CRESSEYWed Aug 10 1994 15:517
    Re: .2
    
    I was joking, and forgot the smiley face....  oops!
    
    But, there's probably plenty of room for a serious topic here!
    Good going!
    
3312.5more ..VIA::HAMNQVISTWed Aug 10 1994 17:019
    Imagine the old Digital
    
    or
    
    Imagine LayoffWorks
    
    or 
    
    Isn't every computer an Intel computer?
3312.6More humorous than notMRKTNG::L_MOORELinda Moore @MKOWed Aug 10 1994 17:034
    How about suggestive selling:
    
    "Would you like a new Vice President with your order today?"
    
3312.7MIMS::GRAFT_JWed Aug 10 1994 17:171
    Do What's Right! (most of the time)
3312.8Attitudes Are Contagious,ODIXIE::RYANKEAttitude.........Wed Aug 10 1994 17:444
Attitudes are contagious,


         ....is yours worth catching?
3312.9Batteries Not IncludedOPENED::HOCH_DWed Aug 10 1994 19:1511
    Digital Has It Now...Batteries Not Included.
    
    Digital:  Solving The World's Problems Without a Clue As To How to
    Solve Our Own.
    
    Digital:  Selling Tomorrow's Technology Today
    
    Digital:  Who Better To Call When You Need Help Downsizing Your
    Systems!
    
    Digital:  If We Can't Mis-manage It, Nobody Can!        
3312.10VIA::HAMNQVISTWed Aug 10 1994 19:191
    Digital: matching our problems with your solutions
3312.11Looking for a few strong backs....PEAKS::LILAKWho IS John Galt ?Wed Aug 10 1994 19:5713
    
    Digital : Providing job security for Jockeys while we kill all the
              Horses.
    
    Digital : The worlds largest population of second-handers and
              parasites.
    
    Digital : Buy our products. We need the money.
    
    
    These are just a few that come to mind.
    
    Publius
3312.12BIGQ::SILVAMemories.....Wed Aug 10 1994 20:248
RE .3



| One Company, one Alpha, one more re-org.


	one more vp.....
3312.13Not bad, not half bad.SWAM2::GOLDMAN_MABlondes have more Brains!Wed Aug 10 1994 22:088
    re:  3312.9 - >>Digital:  Selling Tomorrow's Technology Today
  
    I actually like that one -- seriously!  It's a little hackneyed as
    concepts go, but the feeling is right.  Better than "Digital Has it
    Now" or the "imagine" thing.  The "Has It Now" always makes me wonder
    just what it is that we have -- a contagious disease, or...?
    
    M.  
3312.14And now a word from our sponser.......DCOFS::ALSTONWed Aug 10 1994 22:2610
    digital.......
    
    Rah Rah sis boom bah...........
    
    WHAT CAN YOU SPELL WITH YOUR ALPHA BITS ????
    
    VIIIIIICCCCCCCCCEEEEEEEE PRESSSSSSSSSSSSIIIIIDDDEEENTS
    
    (sorry.. mine didn't have ! nor ? nor any ... 's)
    
3312.15Ask Us About Our New Strategy (some assembly required [in fine print])CALDEC::SUCHMAThu Aug 11 1994 00:540
3312.16Close, anywayIJSAPL::VRIES_RC/S Expertise Dev. Mgr.Thu Aug 11 1994 09:311
    Digital: We have a problem for every solution!
3312.17FUTURS::CROSSLEYFor internal use onlyThu Aug 11 1994 10:475
    
    
    Imagine being the one with ALPHA Axp
    
    
3312.18!RDGENG::WILLIAMS_AThu Aug 11 1994 11:582
    Imagine being a profitable company. That's what we do.... Imagine....
    
3312.19STAR::PARKETrue Engineers Combat ObfuscationThu Aug 11 1994 13:5010
    I remember a quote that slipped out from an Econ Prof at Pitt:
    
    "Imagination [in business ed] is profit".
    
    Simple,
    
    	but someone got it wrong here, they seem to think:
    
    "Profit is imagination"
    
3312.20SXYEXE::OTTENDavid Otten @SBP - 782-2675 ASG SolentThu Aug 11 1994 13:521
Imagine being the only one with an Alpha AXP.
3312.21Seriously, folksBABAGI::CRESSEYThu Aug 11 1994 14:055
    OK, OK, here's my attempt at a serious slogan:
    
       Digital: Our name says it all
    
    Dave
3312.22Fast deliveryCLARID::HOFSTEEWhat would you do if it was YOUR company?Thu Aug 11 1994 14:573
We deliver in 48 hours.

(in small print: if that division isn't sold in the meantime)
3312.23RE: .9ASDG::CORLISSThu Aug 11 1994 19:1112
how about...

Digital:  Delivering Tomorrow's Technology Today

	or

Digital:  Providing Tomorrow's Technology Today

	but

I think some other big company has this (paraphrased)
slogan as their own already...
3312.24Kantian Philosophers, All.PEAKS::LILAKWho IS John Galt ?Thu Aug 11 1994 19:337
    
    Storage Subsystems alumni may be the only ones who get this one:
    
    Digital : Profit is only Perception
    
    Publius
    
3312.25Serious, and then not so...POBOX::CORSONHigher, and a bit more to the rightThu Aug 11 1994 19:3623
    
    To paraphrase -1
    
    	DIGITAL EQUIPMENT: Tomorrow's Solutions Today
    
    
    
    
    
    
    
    
    
    
    	Of course, the next pundit says:
    
    		Digital Equipment: Today's Solutions tomorrow
    
    
    		Oh, well............ :-)
    
    
    				the Greyhawk
3312.26MKOTS3::SCANLONAnother revolutionary falls from grace.Thu Aug 11 1994 19:523
    I'll try:
    
    Digital. The world's fastest computers. The world's best solutions.
3312.27Digital - the fastest watch in the industryTALLIS::DARCYAlpha Migration ToolsThu Aug 11 1994 20:4911
    The DEC people at MacWorld at least had a sense of humor.  At
    the Digital booth, their slogan read something like "Imagine -
    Digital at MacWorld!"
    
    I often thought we should have imitated the Intel Inside campaign
    and put an "Alpha-On-Board" window sticker on all our Alphas...
    
    And hey, at least our fleet of DEC trucks finally got rid of those
    Rainbows painted on the container section...
    
     
3312.28Back To The FutureOPENED::HOCH_DThu Aug 11 1994 20:5415
    Re .23
    
    How about:
    
    Digital:  Solving Today's Problems with Tomorrow's Technology
    
                             Or
    
    Digital:  Making Today Feel A Lot Like Tomorrow
    
                            Or
    
    Digital:  Bringing The Future To Your Doorstep Today
    
           
3312.29... start small ...CPDW::CIUFFINIGod must be a Gemini...Thu Aug 11 1994 21:174
    
    Digital:  Thinking about customers, bit by bit.
    
    
3312.30Digital....CGOOA::EMOP29::yakimishynWorking all day, Every day!Thu Aug 11 1994 21:404

Digital: You may be able to buy better but you can't buy more expensive!

3312.311st one sorta rolls off yer tongue ;^)ARCANA::CONNELLYfoggy, rather groggyFri Aug 12 1994 03:3132
I'd favor something succint like,

Digital: The OpenHeterogeneousMultiplatformMultiprotocolClientServerCustomer-
		FocusedWorldClass Company that makes Alpha AXPs (and watches)

or, speaking to our core competencies,

Digital: Process is Our Most Important Product

or, getting realistic,

Digital: Where Reorganizations Are Job 1
[alternate] Digital: "Watch" Us Reorganize
[alternate] Digital: You Can Be a VP Too! (just return this box-top)

or, in light of our various recent "strategic" product cancellations,

Digital: Making Your Tomorrow Into Our Yesterday

or, in honor of Gresh Brebach,

Digital: Looking Forward (to when we finally finish "rightsizing")

---- OK, OK, i know this is like taking candy from a baby!  so here are a
	couple of semi-serious suggestions that could be wordsmithed better

Digital: Your Superhighway to the Next Century of Computing

Digital: The Future Begins Here

							- paul
3312.32Employees are our biggest ASSETKETJE::TACHELETFri Aug 12 1994 05:444
    
    
    
    Digital : Employees are are biggest ... UPSET     ;^)
3312.33WELSWS::HEDLEYLager LoutFri Aug 12 1994 10:244
When it comes to internal systems, how about "making tomorrow seem
like yesterday".

Chris.
3312.34hey, that's a good one!WEORG::SCHUTZMANBonnie Randall SchutzmanFri Aug 12 1994 12:555
    re: .31
    
    I rather like "The future begins here." 
    
    --bonnie
3312.35BIRDIE::FERREIRAFri Aug 12 1994 14:562
    
              "DIGITAL - Paving the Information Superhighway"
3312.36SUFRNG::REESE_KThree Fries Short of a Happy MealFri Aug 12 1994 16:479
    Or, as seen scrolling on a PC:
    
    
    Digital:
    
    
    
    Fresh Road Kill on the Information Superhighway :-)
    
3312.37"Working tomorrow to make yesterday today."ATLANA::SHERMANDebt Free! Thank You, Jesus!Fri Aug 12 1994 18:250
3312.38Where 1 shovels and others watch.QBUS::F_MUELLERHOME but not forgotten!Fri Aug 12 1994 19:086
    re .35
    
    Does this mean that we will be equated with a highway crew that blocks
    off one or more lanes?
    
    frank m
3312.39;)USHS01::CROWEFri Aug 12 1994 19:346
    
    	DIGITAL: Putting Imagination To Work
    
    	(vee don need no stinkin peepol...)
    
    	
3312.40NPSS::BRANAMSteve, Network Product SupportFri Aug 12 1994 19:351
Imagine working!
3312.41CSC32::PITTSat Aug 13 1994 05:3015
    
    
    Digital: This isn't Burger King. Have it OUR way or go someplace else
    
    Digital: Training? We don't need no stinking training...
    
    Digital: We used to be DEC..what the hell happened?
    
    Digital: If you can understand our manuals, someone else must have
    written them.
    
    Digital: We can ship tomorrows technology today cause we don't waste
    all that time on messy quality control.....
    
    Digital: Doing too much with so little for so few so poorly.
3312.42Digital: We Try FasterHLDE01::VUURBOOM_RRoelof Vuurboom @ APD, DTN 829 4066Sun Aug 14 1994 08:091
    
3312.43get 'em while they're hotR2ME2::DEVRIESLet your gentleness be evident to all.Mon Aug 15 1994 13:086
    re: .26
    
>    Digital. The world's fastest computers. The world's best solutions.
    
    Digital.  Selling the world's fastest computers.
    	      Selling off the world's best solutions.
3312.44VIA::HAMNQVISTTue Aug 16 1994 20:311
    Digital: Putting you to work while we imagine
3312.45LEDDEV::CHAKMAKJIANShadow Nakahar of ErebouniTue Aug 16 1994 20:351
    Digital: Putzing around while you imagine working
3312.46WLDBIL::KILGOREDCU 3Gs -- fired but not forgottenWed Aug 17 1994 01:073
    
    Digital -- we don' need no steenkin' scholarships!
    
3312.47Fake It Til They Go AwayNWD002::SCHWENKEN_FRThe whiners are winning!Wed Aug 17 1994 17:471
    
3312.48NACAD2::WOODFORDBoys&Girls,CanYouSayPARTY?!?!Wed Aug 17 1994 20:2310
    
    
    I'm a Digit, He's a Digit, She's a Digit,
    Wouldn't you like to be a Digit too?
    
    
    
    
    (Sung to the Dr. Pepper theme song.)
    
3312.49Imaginations'R USHLDE01::HEIRBAUT_RYou are allmost welcome !Thu Aug 18 1994 07:571
    
3312.50Digital: Our products are as strong as our balance sheet.CLARID::HOFSTEEWhat would you do if it was YOUR company?Thu Aug 18 1994 14:210
3312.51Digital: uh huh, uh huhFORC10::CROWEwill build space station for food...Fri Aug 19 1994 15:4311
    
    Digital: Where Chapter 11 is just another reorg...
    
    Digital: We Have A Strategic Vision And We Change It Every Eight Minutes...
    
    Digital: Making money is more fun than making computers...
    
    Digital: Would you like some surplus office furniture with that VAX?
    
    Digital: We're optimistic, but then we're on Prozac too....
    
3312.52my first reply is also my last reply before I leave.FRAIS::HESSENBRUCHtime to go...Tue Aug 23 1994 10:031
    Digital: Go to market? Go to hell!