Conference 7.286::digital

    See MR4SRV::MARKETING, topic 64.8 et seq.
    
    The name "Dorio" is NOT derived from Gen. Doriot's name. The
    coincidence, to quote the product manager, is "an odd coincidence". 
    
    "Dorio" was one of those random non-words that professional advertising
    agencies come up with. There will be an advertising campaign soon to
    build up brand name awareness. It doesn't mean anything right now.
    
    More details on the Dorio terminal are posted in ONTIME::TERMINALS,
    topic 2724. (It's cousin, the VT510, is discussed in topic 2711 of the
    same conference.)
    
    [I hope we sell a million of 'em. I could use a new T-shirt.]

    "Dorio", sounds like something someone would eat. Dough-ree-oh, three
    syllables, will probably be referred to by a shorter name. Let's
    order 800 new "dories". In all seriousness it is good to see some
    new products and functionality in our offerings. I hope they become
    as popular as the VT100's. Good news for a change!
    
    	fred deady

    I *like* the coincidence.  From what I can read of Gen. Georges Doriot,
    he was a neat old coot, the kind of mentor that any entrepreneur would
    give his eye teeth to be nurtured by.  Take a read of "Digital At Work
    -- Snapshots of the First Thirty-Five Years" and you'll get a few great
    glimpses of a great man indeed.  
    
    If this product line succeeds (and I wish it well) then great.  I
    personally predict that the name will not be any sort of albatross.
    
    (But then again, what do I know -- I was born & raised in Swampscott MA
    USA, whose chief claim to fame was that its local fishermen perfected
    the rowed utility boat, known till this day (within a shrinking radius)
    as the "Swampscott Dory.")
    
    :-)
    
    (Potential rathole:)  Imho the entire abovementioned book is WELL worth
    reading, aside from the inevitable self-congratulation and
    self-delusion of an effort done by our own Digital Press, that was
    published during the beginning of the hemorrhages of the '90s, but
    that's another story for another basenote.
    
                                              

    I'm surprised so many of you missed the real story behind the term/word
    "Dorio".
    
    Remember is the Wizard of OZ?  The wicked witch's henchmen were shown
    marching into the castle.  As they marched they chanted:
    
      "Dor-re-o, Dorrrr-re-o.  Dor-re-o, Dorrr-re-o."
                         -
    
    Marv
    
    

    Of course if it's not successful, the definition of a Dorio cookie
    might be two Dorio terminals used as bookends ...  ;^)
    
    Steve

    Nice touch after the General!
    
    When I first heard the name I though of a mexican chip snack, then
    further thinking about it, I thought of a chocolate cookie with vanilla
    filling.
    
    Hmmm.....making me hungery....time for lunch.
    
    I hope we sell millions, naw, tens of millions!  Robin laid an egg, 
    there was no gold at the end of the Rainbow!   
    

    My first association with the name was thinking of the ill-fated
    Italian ocean liner, the "Andrea Doria".  Unfortunately, this
    magnificent ship was rammed, and sunk, a few years back, off the U.S.
    East Coast (by the Stockholm, I think).  All I could think of was a
    line of terminals named after a sinking ship..
        
    -Andy

    re: .6
    
    >>>I hope we sell millions, naw, tens of millions...
    
    
    Not too far from the truth.  Word is that they will only be available
    for sale by the trailer load or 1/2 trailer load to distributors!
    
    Never a dull moment 8*)
    
    

I'm satisfied that this new terminal will find a niche as a VAR product
and make enough money for the corporation to consider it successful.
What I'm more concerned with is the subtle hint at another branding
campaign debacle.  Wouldn't this just be throwing good money after bad?
If the purpose with this new terminal is to distance the product from
any perceived negative factors from its manufacturer, why isn't building
some sort of brand recognition here considered counter-productive?
I'm lost again, but lately I've been getting used to it.

In the few brief replies here the recognition of the name Dorio elicited
quite easily: the Edsel, the Andrea Doria, snack food, a row boat, and
a tune from the musical Wizard of Oz.  Keep in mind we paid somebody to
come up with this unobtrusive name.

    If "Dorio" is the best name they can come up with, we're all 
    in the wrong business!

    Is IBM's "Ambra" name any better?
    
    			Steve

I like the sound of "Dorio".  The logo is fresh and snappy, also.

It's certainly better than IBM's "Lexmark" printer line.  Lexmark.  Sounds like
you'd order it from late-night TV.

Paul

    I always think of `Lexcorp' when I see `Lexmark'. :-)
    
    [This association makes sense if you regularly read the Superman titles.]
    
    FYI, I posted advertising copy for the Dorio in MR4SRV::MARKETING,
    topic 64.19.

    Maybe we could all start clicking our heels together and extricate
    ourselves from the current dulldrums?

    re .3, here we go down the rathole or is out to sea in a dorio?
    I built one of those guys and I am planning to build another, and I
    know this has nothing to do with the Digital Dorio, but they are
    great boats for rowing and sailing, so let's hear it for the 
    Swampscott Dorio and the Maynard Dorio and the General Doriot.

    
    >I've seen the Dorio and the VT510 - they're very, very neat!!!
    
    You mean it's a hunky dori-o?

    My sales guys can't seem to find the price for the VT510 in the AQS, so
    we've continue to quote the VT420. Is it already in the AQS price file?

    hunky Dorio ... now THAT's funny!  :')
    
    Steve

    With all the buzzwords flying around these days I'm surprised they
    didn't name it the ... OpenDorio
    
      John

    Does DECwindios support the Dorio?
    

    PolywanaDorio?
    
    fwd		;^)

    Outthedorio as in a kick in the pants. ;-)
    
    Jim C.
    

    RE's
    
    It all looks great that products are generated, Dorio?, Alpha ect.
    But the thing that bugs me is the fact that up till today I NEVER SEE
    ADDS PRINTED in the wellknown worldwide magazines and local papers 
    regarding DEC(DIGITAL) products. I have INC. 500, Fortune and a dutch
    magazine named Quote. I stumble over the IBM(plank over creek)adds,
    Ambra(sp?)PC, Intel, Pentium, MS DOS 6.1 SW adds but where the #$@@
    are those other then those sometimes appearing cryptic Digital adds
    nobody really understands?
    
    ;) Jan.