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Conference 7.286::digital

Title:The Digital way of working
Moderator:QUARK::LIONELON
Created:Fri Feb 14 1986
Last Modified:Fri Jun 06 1997
Last Successful Update:Fri Jun 06 1997
Number of topics:5321
Total number of notes:139771

2950.0. "Comments..VP Sales & Mkt. Training" by USCTR1::JHERNBERG () Tue Mar 22 1994 13:51

		  Digital names Gary Aslin vice president of  
  	    Training and Development for Worldwide Sales and Marketing  
   
          Gary Aslin, a former Xerox executive and recognized leader in 
   driving strategic change within complex selling organizations, has been 
   named vice president of Training and Development for Worldwide Sales 
   and Marketing, reporting to Tony Craig, vice president, Worldwide Sales 
   Operations. 
          In his new position at Digital, Aslin will work closely with 
   Business Unit, Territory, and Area managers to continuously increase 
   the functional excellence and selling results of the Digital sales 
   force.  He will be responsible for providing leadership for the design 
   and implementation of a corporatewide sales training architecture, and 
   he will actively contribute to the design team responsible for 
   re-engineering Digital's customer engagement process, selling 
   methodologies and practices. 
          Aslin has developed a track record for increasing productivity, 
   selling results and culture transformation through development 
   activities. He comes to Digital after 22 years at Xerox, most recently 
   as director of Xerox Document University, one of the largest centers 
   for development and training in the world.  He has also held a variety 
   of field and headquarters line and staff assignments. He spent five 
   years as a Navy officer and aviator after earning a bachelor of science 
   degree in Marketing from Central Michigan University.  

T.RTitleUserPersonal
Name
DateLines
2950.1Are the moves related???ATYISB::HILLDon't worry, we have a cunning plan!Tue Mar 22 1994 13:581
    Xerox have just outsourced their IT to EDS
2950.2DPDMAI::EYSTERDogbert's Clues for the CluelessTue Mar 22 1994 14:381
    ...for the largest sum ever paid for outsourcing.
2950.3DPDMAI::SODERSTROMBring on the Competition!Tue Mar 22 1994 15:431
    Yes, in excess of $4B!
2950.4timing?ODIXIE::PERRAULTTue Mar 22 1994 15:535
    Why do I consistently see us (Digital) hire people or make what looks
    like a big announcement about dealing with another company, and then 
    the other company is spending money with our competitors?  
    
    It must be just timing.
2950.5lay offCSC32::R_HARVEYTue Mar 22 1994 19:167
    
    
    	didn't training just lay off most of the staff??
    
    
    
    	rth
2950.6BSS::GROVERThe CIRCUIT_MANTue Mar 22 1994 19:225
    Yup, they laid off technical trainers so they could hire sales training
    VPs so they can train the sales force to sell the stuff we ain't going
    to be trained to support because we don't have no trainers left...
    
    
2950.7What Marketing??CSC32::S_HUNTERTue Mar 22 1994 19:404
    <2950.6 >
    
    
    Ahhh....yet another brillant strategy!
2950.8 You've forgotten - we can't deliver either. 8^) SUBURB::POWELLMNostalgia isn't what it used to be!Wed Mar 23 1994 07:051
    
2950.9Best Practices = Steal talent from the BEST!EPAVAX::EPAPC1::CARLOTTIRick, DTN 440-7229Wed Mar 23 1994 19:2312
I would like to voice a different point of view...

XEROX has always been noted as having one of the best trained Sales forces in 
the industry.

Last time I looked, our sales force wasn't as highly regarded.

If this guy can bring the kind of high quality, intense training to Digital 
that is used at Xerox, we might still have a chance!

Rick C

2950.10super, now make it DO something!!CSC32::R_HARVEYWed Mar 23 1994 19:369
    
    
    .-1
    
    	you may sell it, market it and have a quality sales force..
    	BUT if the field can't install it or fix it, what good is it?
    
    
    	rth
2950.11POCUS::OHARAReverend MiddlewareWed Mar 23 1994 23:245
>>XEROX has always been noted as having one of the best trained Sales forces in 
>>the industry.

Not too hard to train salespeople if you only have a few products to worry 
about.
2950.12RCOCER::MICKOLI work for Xerox.Thu Mar 24 1994 05:0423
If new VP Aslin was able to find his way through the Xerox Training Center
in Leesburg, VA (a maze that makes the Mill look like a walk in the park),
I'm sure he can use those skills negotiating his way through the Digital
bureaucracy.

Also, re: EDS winning outsourcing at Xerox:

The $4B number is to be paid over 8-10 years. And having been intimately 
involved with Xerox over the past 4 years, it will be quite an accomplishment 
for EDS to make a profit in that time. Xerox is pretty tough when it comes to 
negotiating contracts with vendors.

We are lucky, though, as we opted to partner with EDS rather than
ISSC (aka IBM) or CSC/Andersen so we are hopeful that Digital will make some 
money off of this deal. More so than we would have if Xerox had not gone the 
outsourcing route.

Regards,

Jim
Xerox Acct Team
Rochester, NY

2950.13MUNICH::HSTOECKLINIf anything else fails, read instructions!Thu Mar 24 1994 08:3210
    
    
    re: .11 
    
    	I agree, every insurance agent or car seller could sell
        photocopiers as well; however, in order to sell complex
    	software concepts and solutions to IS management, one need
    	to add some intelligence, right?!
    
        						-helmut
2950.14HOCUS::OHARAReverend MiddlewareThu Mar 24 1994 11:0318
    
Re: .13

>>    	I agree, every insurance agent or car seller could sell
>>      photocopiers as well; however, in order to sell complex
>>    	software concepts and solutions to IS management, one need
>>    	to add some intelligence, right?!
   

My point is that we, the Digital sales force, are expected to be able to
sell "complex software concepts and solutions" to both IS and business 
management, while knowing their business as well as they do, PLUS be
conversant with the thousands of products in our price book.

I would maintain that training a copier sales force might be a tad bit
easier.  

Bob
2950.15Personal observationsHANNAH::VOBAThu Mar 24 1994 13:4314
    Re .-* (trivializing the abilities of Xerox people), having been an
    engineering partner with the Xerox folks from Printing Systems
    Division, i've had a chance to peek into their sales and marketing
    worlds.
    
    Xerox is more process-oriented than a few other large companies that
    i've worked with.  Sales training there leaves few things to chance. 
    Xerox has a rich suite of software, hardware and peripheral products
    (albeit mostly related to publishing and printing worlds) and their
    complexity can be dizzying for the uninitiated.  They don't get to stay
    a top dog in their business with simple products and mediocre sales
    force.
    
    --svb
2950.16ELWOOD::LANERunning on emptyThu Mar 24 1994 15:176
>My point is that we, the Digital sales force, are expected to be able to
>sell "complex software concepts and solutions" to both IS and business 
>management, while knowing their business as well as they do, PLUS be
>conversant with the thousands of products in our price book.

Well, sure, that's why you guys get the big bucks...     :-)
2950.17Maybe we could help Nicklaus with his swing, too!EPAVAX::EPAPC1::CARLOTTIRick, DTN 440-7229Thu Mar 24 1994 15:5727
I worked with a salesman who formerly worked for Xerox as a salesman and a 
district manager.  

I rarely if ever heard him complain about the vastness of our price book.  If 
he got in over his head he had technical support resources to bring to the 
table.

What I learned from him was that there is more to sales than knowing which 
gadgets do what.  There is a whole sales process and discipline to being 
successful in sales...whether you're handling corporate accounts, mid-sized 
accounts or going after new business in the SME market.

According to him, the discipline and process are what are absent within 
Digital's sales organization and I suspect it didn't take a world-class 
salesman like Ed Lucente long to figure that out either!  Hopefully, it won't 
take him too long to transform the sales force and processes.

I find it almost comical that although we work for a company who has never had 
a good reputation for Sales or Marketing, we are being so critical of 
"outsiders" with successful track records from companies with successful Sales 
and Marketing.  

These guys know how what it takes to be GOOD at Sales and Marketing.  

Maybe if we are open-minded and listen, we'll learn something!

Rick C
2950.18POCUS::OHARAReverend MiddlewareFri Mar 25 1994 01:0412
>>    Re .-* (trivializing the abilities of Xerox people), having been an

Son, if you re-read my notes, I never said one word about the abilities of
the Xerox sales force.  I merely made the observation that training prople in 
a limited set of products seems easier than training in a much larger set.
It seems as tough my somewhat facetious remark opened a can of worms here.
I have little regard for Digital's sales training (7 years selling for DEC)
and only hope that the new guy can turn things around.

Bob
 
2950.19RCOCER::MICKOLI work for Xerox.Fri Mar 25 1994 03:1411
Another interesting point is that Xerox is only just starting to automate its 
sales force with Notebook PCs and associated networking. Unfortunately, last 
year when they were evaluating Notebooks we had little to offer. They have 
standardized on the IBM Thinkpad and will roll-out thousands of these across 
the U.S.

Sigh,

Jim
 

2950.20One former Xerox salesperson..kudosODIXIE::WESTCLGator GolferFri Mar 25 1994 11:3014
    The absolute best salesperson that I have observed in my eight years
    with Digital came to us from Xerox.  She has commented many times on
    the quality of the training she received there.  This salesperson has
    consistently uncovered new business each year.  She has turned accounts
    around that would have nothing to do with us.  She is the best user of
    resources I have ever seen.  She has had three separate territories in
    three years.  Most amazingly, though, is that she hardly knows a disk
    drive from a tape drive.  Now, one cannot attribute all of this to her
    Xerox training, but she will be the first to tell you how much better
    it was that what she has had from Digital in the past.
    
    Let's avoid pre-judging our new man.
    
    CW
2950.21My voteBOSDCC::CHERSONthe door goes on the rightFri Mar 25 1994 14:588
    I'll put in my positive comments on Xerox's sales force, they're very
    good, and they've been working on commission for years.  Only problem
    is because of this they often work on a 'what can I sell this week' basis.
    
    Re:Xerox negotiators, yes, they're tough.  I was involved in a day long
    session with some of them a few years ago.
    
    /d.c.
2950.22Yeh but...ANGLIN::KSCHROEDERFri Mar 25 1994 20:096
    Though Xerox reps may have always been on commission, and have had a
    rich history of superior training, I would venture to guess that never
    did someone on high come down and cut their base 20% - 40% and call it
    incentive...
    
    	
2950.23RCOCER::MICKOLI work for Xerox.Mon Mar 28 1994 04:507
The former Worldwide Account Group Manager for the Xerox account, Jerry 
Marterella, used to be a Xerox Sales Rep. He was, in my opinion, one of the best 
Account Managers in Digital. Unfortunately, he left the company last summer.

Jim
    	

2950.24SAHQ::LUBERI have a Bobby Cox dart boardMon Mar 28 1994 12:313
    The best sales training I ever had -- and the training that I apply
    with great success to this day -- was from a former Xerox sales rep
    turned professional trainer, Mike Bosworth.