| T.R | Title | User | Personal
Name | Date | Lines |
|---|
| 3801.1 | Table from advert | I4GET::HENNING | | Tue Apr 11 1995 10:57 | 26 |
| The advertisement also includes a table of facts and figures.
Digital HP Sun
AlphaServer 9000 SPARCenter
8400 5/300 T500 2000E
--------------------------------------------------------------
Max CPUs 12 12 20
--------------------------------------------------------------
CPU Speed MHz 300 90 60
--------------------------------------------------------------
SPECrate_int92 (max) >90,000 23,717 38,213
--------------------------------------------------------------
Max Memory 14GB 2GB 5GB
--------------------------------------------------------------
Memory Bandwidth 1600MB/s 500MB/s 800MB/s
--------------------------------------------------------------
I/O Bandwidth 1200MB/s 256MB/s 620MB/s
--------------------------------------------------------------
I/O Slots 144 PCI 112 HPPB 40 Sbus
--------------------------------------------------------------
(The CSD Performance Group will soon be publishing lots more performance
figures; email to PERFOM::CSGPERF to be added to mailing list.)
|
| 3801.2 | Customer need instead of Specs! | MROA::JJAMES | | Tue Apr 11 1995 12:57 | 11 |
| Why does the ad position the product against a mainframe in the text
and against HP and SUN in the chart?
Which hardware is most often sold with high end Oracle databases?
This ad has the clearest positioning I've ever seen of one of our
CPU products against a real need that the customer would recognize
(fast data access instead of a hardware spec). Why does DDB-N have to
detract from the message with all of the snide side comments?
|
| 3801.3 | | ROWLET::AINSLEY | Less than 150kts is TOO slow! | Tue Apr 11 1995 13:19 | 3 |
| I like the 'snide' comments!
Bob
|
| 3801.4 | | TROOA::SOLEY | Fall down, go boom | Tue Apr 11 1995 13:35 | 4 |
| The target customer has a "mainframe" today. Our competition in the
race to replace it is what you see in the chart.
Count me as another thumbs up on this advert.
|
| 3801.5 | | QUARK::LIONEL | Free advice is worth every cent | Tue Apr 11 1995 14:01 | 5 |
| I liked it too, but was puzzled that there was no IBM RS/6000 system in the
chart. The inclusion of clock rate was dubious, though, since it's not
a valid measure of comparison. No prices, either.
Steve
|
| 3801.6 | | HDLITE::SCHAFER | Mark Schafer, AXP-developer support | Tue Apr 11 1995 15:23 | 5 |
| Mr. Henning promises real performance numbers, but even he'd admit that
they are not the stuff of advertising. Clock rate is like horsepower,
it sticks with the buyer as they compare make&model.
Mark
|
| 3801.7 | YESSSSSSSSSSSSSSSSSSSSSSSSSSS! | CAPNET::PJOHNSON | aut disce, aut discede | Tue Apr 11 1995 16:12 | 10 |
| re: "Why does DDB-N have to detract from the message with all of the
snide side comments?"
What does this question refer to? The ad agency?
FWIW, IMO this is the most effective ad we have run in a long time. I
especially like yesterday's YEOWWWWWWWWWWWWWWWWWWWW... teaser. I was
hoping that was us, and it was.
Pete
|
| 3801.8 | LIVE WIRE announcement | MLNAD0::ANTONANGELI | The Customer is always left! | Tue Apr 11 1995 16:20 | 131 |
| 3801.9 | Pointer to detailed results | PERFOM::HENNING | | Tue Apr 11 1995 19:03 | 69 |
| From: PERFOM::PERFOM::CSGPERF "NEW NAME - CSD Performance Group 11-Apr-1995 1417" 11-APR-1995 14:59
To: @REPORTS,TOPDOG::RJONES
CC: CSGPERF
Subj: Updated AlphaServer under Digital UNIX Performance Docs Available
+-------------+ TM
| | | | | | | |
|d|i|g|i|t|a|l| I N T E R O F F I C E M E M O R A N D U M
| | | | | | | |
+-------------+
TO: Distribution DATE: April 11, 1995
FROM: Lee Allison
DEPT: CSD Performance Group
LOC : ZK02-3/M31
DTN : 381-0343
TEL: 603-881-0343
ENET: PERFOM::CSGPERF
csgperf@zko.dec.com
SUBJECT: Updated Digital's AlphaServer Performance Documents Available
HIGHLIGHTS: (1) Introducing Digital's new AlphaServer systems--
AlphaServer 8400 5/300
AlphaServer 8200 5/300
AlphaServer 2100 5/250
AlphaServer 2100 4/233
AlphaServer 2000 4/275
AlphaServer 2000 4/233
(2) Reporting their performance
results based on industry-standard and
industry-recognized benchmarks and workloads under
Digital UNIX operating system
CSD PG is pleased to announce the availability of the following AlphaServer
performance documents:
PERFOM::CSG_REPORTS:UNIX_SVR_PERF_BRIEF_950411.PS, -
UNIX_SVR_PERF_FLASH_950411.PS, -
UNIX_SVR_PERF_FLASH_950411.TXT
Note: The .TXT file is in ASCII format and must be printed in landscape mode,
i.e., 132 columns wide.
Please note that these performance documents may be given to customers.
Additionally, they will be available, in about a week, from:
1. Digital's Internet address gatekeeper.dec.com in the
/pub/Digital/DECinfo/performance/sys
2. Digital's WWW in the Digital Products and Services database
3. $ VTX IR 2 PB database
4. LOS Part Number: EC-N4882-10
Title: Digital AlphaServer Family Performance Brief Digital UNIX
We are interested in hearing any comments you have regarding these
documents. Please send comments, questions, and suggestions to
PERFOM::CSGPERF or csgperf@zko.dec.com.
|
| 3801.10 | If I wasn't just dozing and dreaming... | WAYLAY::GORDON | dashboard potato | Tue Apr 11 1995 22:45 | 4 |
| The announcement even made NPR's "Morning Edition" this morning.
--Doug
|
| 3801.11 | | AXEL::FOLEY | Rebel without a Clue | Tue Apr 11 1995 23:28 | 6 |
|
And CNN tonight from what a co-worker just told me. (He was
talking to someone at home when I popped in his office)
mike
|
| 3801.12 | We still won't say the U-word | ASABET::SILVERBERG | My Other O/S is UNIX | Wed Apr 12 1995 11:47 | 6 |
| and it's all because of Digital UNIX!!!
8-)
Mark
|
| 3801.13 | | REGENT::POWERS | | Wed Apr 12 1995 12:28 | 12 |
| > <<< Note 3801.10 by WAYLAY::GORDON "dashboard potato" >>>
> -< If I wasn't just dozing and dreaming... >-
>
> The announcement even made NPR's "Morning Edition" this morning.
But was it NPR's Morning Edition, or the local WBUR cut-ins on Morning Edition?
----- ----
We provincials often miss the distinction.
- tom]
|
| 3801.14 | | NOTIME::SACKS | Gerald Sacks ZKO2-3/N30 DTN:381-2085 | Wed Apr 12 1995 12:56 | 1 |
| I think it was WBUR.
|
| 3801.15 | WGBH and I'm pretty sure the segment was not just local | WAYLAY::GORDON | dashboard potato | Wed Apr 12 1995 13:11 | 5 |
| Well, since I don't listen to it on WBUR and I can usually
distinguish between the NPR segments and the local statements, I'll
stand by my previous assertion.
--Doug
|
| 3801.16 | We're finally getting some attention! | DV780::LANGFELDT | Coloradical | Wed Apr 12 1995 18:51 | 5 |
|
It was on national NPR, cuz I heard it at 4am in Denver! What a great
way to wake up!
Sharon
|
| 3801.17 | | TINCUP::KOLBE | Wicked Wench of the Web | Thu Apr 13 1995 19:06 | 1 |
| And I heard it in Colorado Springs. liesl
|
| 3801.18 | Can't Wait to See Competitors' Response | PENUTS::STEVENS | | Tue Apr 18 1995 01:28 | 35 |
|
Great Ad! Hopefully we're ready for rebuttals from our competitors.
HMM. IS THAT SCREAMING SOUND COMING FROM...
YOUR BOARD OF DIRECTORS?... wanting to know why YOU purchased some
new wiz-bang system that can't support
your current business applications.
YOUR OPERATIONS VP?... wanting to know why YOU purchased new
systems from a company that you've recently
complained is unresponsive when it comes to
technical support. ( insert snide remark )
1-800-BLACK-HOLE
YOUR I.S. MANAGER?... wanting to know about fault-tolerance and
wanting to know why your buying something that
the vendors field personnel have never seen,
installed or repaired.
Hopefully we will see rebuttals such as this because it will create
newsworthy dialog = ( P.R. / low cost advertising ) and provide
Digital with further recognition as a competitor. Negative, public,
feedback from competitors would also motivate our decision-makers to
provide funding and support for improvement efforts where needed.
I believe the Ad and the snide remarks, along with the FACTS, is
a great approach.
Regards,
Dave
|