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Conference 7.286::digital

Title:The Digital way of working
Moderator:QUARK::LIONELON
Created:Fri Feb 14 1986
Last Modified:Fri Jun 06 1997
Last Successful Update:Fri Jun 06 1997
Number of topics:5321
Total number of notes:139771

222.0. "So you have written this great software. Now what?" by ANKER::ANKER (Anker Berg-Sonne) Mon Nov 24 1986 12:55

                It has  been  suggested  that the following discussion be
        taken up in this notes file.
        
        Anker
        -----------------------------------------------------------------
              <<< HUMAN::ARKD$:[NOTES$LIBRARY]MARKETING.NOTE;1 >>>
                             -< Marketing Issues >-
================================================================================
Note 412.0     So you have written this great software, now what?      7 replies
ANKER::ANKER "Anker Berg-Sonne"                      38 lines  20-NOV-1986 15:55
--------------------------------------------------------------------------------

                If you as an employee develop a piece of software in your
        free time and want to market it, what would you do?
        
                I was faced  with  that  question and have finally worked
        out what needs to be done.
        
                You start of by reading section 6.06 pages 3 through 4 of
        the "U.S.  Personell Policies"  manual.   It describes the policy
        for conducting outside business.
        
                You then write a proposal to your manager describing your
        idea and comment on how it complies  with  the policy.  Make sure
        you  give  references of individuals who will support  that  your
        product does not compete.
        
                Your  manager  then  forwards  it to the Business Conduct
        Committee  c/o  Geoff  Sackman.    They will review the proposal,
        check your references and decide whether it creates a conflict of
        interest. If they do it's the end of your idea.
        
                Assume you are  lucky  and  they  decide  that there's no
        conflict.  In the case of computer programs they then forward the
        proposal to the Patent Committee, who  also  have  to  review it.
        Exactly what they review it for is  still unclear to me, but when
        I learn it I'll share it with you.
        
                Finally you end up with two memos that give you a release
        to market it on your own.
        
                To get through this succesfully you have to document that
        it does not interfere with your ability to do your  job  (manager
        will  do  this),  that  you  have  complied  with the policy (the
        Business Conduct Committee does that) and that you have not taken
        undue advantage  of  the  information  you  have  access to as an
        employee (I assume  the  patent commitee does that).  You'll also
        need a lot of patience.
        
        Good luck/Anker
================================================================================
Note 412.1     So you have written this great software, now what?         1 of 7
CURIE::VANTREECK                                     16 lines  20-NOV-1986 16:32
                                -< Yeah, sure! >-
--------------------------------------------------------------------------------

    I wrote a little PROLOG interpreter (compiles to threaded code)
    on my Mac. I wanted to put a copy on the ENET as a public domain
    item (can count all the PROLOG programmers in DEC on your fingers).
    
    I went through all the steps -- explained that it did not use any
    proprietary designs nor was competitive with a "real" compiler being
    developed within DEC. The committee said that Apple was a competitor,
    and any software for a competitor's product made it more viable
    competition, i.e., conflict of interest. I was told by management that
    my continued employment was contingent upon not sharing *any* of my Mac
    software with *anyone*.
    
    Yes, the steps mentioned in .0 are correct. But don't expect anything
    other than a knee-jerk response from DEC.
    
    -George
================================================================================
Note 412.2     So you have written this great software, now what?         2 of 7
ALIEN::MCCULLEY "RSX Pro"                            33 lines  20-NOV-1986 16:36
                         -< good luck with red tape! >-
--------------------------------------------------------------------------------

    Having once gone through the process, at least part of it, I think
    that the Business Conduct Committee is the group that looks at whether
    you've taken undue advantage of information available to you through
    your employment by Digital.  I believe that the Patent Committee
    is looking at the issue of Digital's rights to your work, under
    the employment agreement you signed when joining the company, and
    whether the work in question might be of interest to Digital regardless
    of non-conflict.  For example, in my own experience I was proposing
    an effort in an area clearly unrelated to the company's business,
    but the question needed to be resolved about whether my work might
    also be applicable in some area of interest to the company.  If
    that had been the case it might be that Digital would want to maintain
    rights to the work under provisions of the employment agreement
    even though the primary target was of no interest.  Due to some
    other conflicts (time and budget, with a new family and a new house)
    my own situation has not been pursued, at least not yet...
    
    One thing that did occur to me, don't know how it would work out
    in practice or in other countries, but the provisions of the employment
    agreement giving Digital rights to employees' work seem much too
    broad to be enforcable according to the precedents I've seen reported.
    But as my attorney pointed out, the Corporate Legal department
    certainly has more resources than I could easily muster, and a strong
    interest in fighting hard to preserve the sanctity of the employment
    agreement, so it would be better to avoid forcing the issue.  My
    own determination was that although the agreement is written so
    broadly as to apply to almost anything, it probably wouldn't be
    necessary to undergo the review process for work clearly unrelated
    to both the company's business and my job, and safer to have any
    questionable items reviewed.
    
    Now, if only my job/home/family left time to pursue those great
    ideas...
================================================================================
Note 412.3     So you have written this great software, now what?         3 of 7
NAC::MITTON "PC Compatibles are not!"                37 lines  20-NOV-1986 19:04
              -< The "New" DEC, the bureaucrats are taking over. >-
--------------------------------------------------------------------------------

yes, and let me tell you a story about someone who implemented a PDP-11
based CP/M emulator before a "small" company called Virtual Microsystems
even existed....

	The real problem with the system is that there are too many
nay-sayers that can sit on you and they don't have any technical responsibility
in this company.  There don't seem to be any provisions for "champions"
(eg: someone that will help you succeed).

	Personally, I don't think most of the people in this chain have the
faintest idea about who are competitors are and what real market impact is.
They're just lawyers and bureaucrats.   I think that some of the real 
applicable Engineer group managers should be involved in the decision
and be able to tell the bureaucrats when they're off base.  (fat chance)

	It's all a farce, I don't think DEC wants you to do this, and
the lawyers certainly don't want to make a "bad decision" by letting something
out.  So they create some words to make it look like you might have chance.
[I think i'm doing quite well so far, by not using curse words on this topic]

	If you really have something, best to hide it from DEC, make yourself
a false front company, get a PO Box, and do it on the side.  Chances are
DEC will never notice (especially if you are doing something non-competative!)
and you are likely to never be noticed by anyone that would do anything
about it (ie: the above bureaucrats and lawyers) because they aren't really
paying attention to the real market world anyways!!!

	What really pisses me off, is IBM's example:  When they created the
PC, (close to the first IBM system that it's employees could afford to buy!)
they created a marketing group that -- solicits, packages, markets, sells,
ships, and supports PC software written by IBM employees!!!
I get free catalogs in the mail from IBM with IBM employees pictures and
names next to their packages, and an 800 number to call and order!!!

	What do we get from DEC?  impossible bureaucratic hurdles.

	Dave Mitton.	
================================================================================
Note 412.4*    So you have written this great software, now what?         4 of 7
SIMON::SZETO                                          5 lines  21-NOV-1986 12:32
                              -< Rat-hole alert >-
--------------------------------------------------------------------------------

    Please direct frustrations with working in Digital to the DIGITAL
    conference (also on HUMAN).
    
    Simon Szeto
    co-moderator
================================================================================
Note 412.5     So you have written this great software, now what?         5 of 7
CURIE::VANTREECK                                     19 lines  21-NOV-1986 15:55
--------------------------------------------------------------------------------

    re: .4                                                         
    
    I think this note, and .3 in particluar, is of marketing interest in
    both the PC and workstation market. Digital is at a competitive
    disadvantage with Apollo and Sun because their workstation software is
    more mature and there's more of it. Digital is overlooking an important
    resource that can quickly bring products market, that resource being
    DEC's more entrepraneurial employees. An employee that doesn't have to
    go through market studies, phase reviews, politcal battles for funds,
    etc.., and can quickly produce something which Digital could productize
    if it looked good. Digital needs a lot of workstation and PC software
    "now" not in three years.
    
    I've been planning on buying a 32bit workstation for software
    development (already have the cash). I'm waiting to see what Apple is
    coming out with. If Digital were inclined to marketing employees'
    software, there's a good chance that I'd buy a VAXstar instead. 
    
    -George                  
================================================================================
Note 412.6     So you have written this great software, now what?         6 of 7
ATLAST::BOUKNIGHT "Everything has an outline"        18 lines  21-NOV-1986 21:52
               -< ... and we get right back up and do it again! >-
--------------------------------------------------------------------------------

    We ought to start a "midnight project" developers club.  The membership
    rules are simple. All you have to have done is develope, test, and
    distribute internally (via the ToolShed or via the Network) at least
    one utility/program/system to, say 20 users/installations, said
    utility NOT in competition with ANY current product now being sold
    or under "approved" development, nor part of a SWS/field project
    contract.  The organization could also issue awards (Silver floppy for
    50 installations, Gold floppy for 100, maybe even Platinum floppy for
    500).   I wonder what the number of potential members of such a
    club is, what the value of their efforts totals up to for the company?
    In addition to the fact that  their work will probably never see the
    light of the marketplace, these people don't even get credit for the
    contribution their work makes to the bottom line by improving
    efficiency, knowledge, morale of others in the workforce. 
    
    What amazes me is why we keep doing it in spite of the company.

    Jack    
================================================================================
Note 412.7     So you have written this great software, now what?         7 of 7
SIMON::SZETO                                         21 lines  22-NOV-1986 09:39
               -< This topic is appropriate for this conference >-
--------------------------------------------------------------------------------

re .5 [re .4]:
    
    Excuse me for being too terse.  There are definitely points of
    marketing interest in this discussion.  But intertwined with the
    comments about how Digital has handled this in the past and whether
    it made marketing sense, is also some amount of personal frustration
    from trying to work with the system.  The latter in itself merits
    a separate discussion in DIGITAL.NOTE.  In this conference, let's
    focus as you did on the marketing aspect.  I'm trying to discourage
    comments such as the following from side-tracking this discussion.
    
  --Simon
    
< Note 412.1 by CURIE::VANTREECK >
                                -< Yeah, sure! >-
\    Yes, the steps mentioned in .0 are correct. But don't expect anything
\    other than a knee-jerk response from DEC.

< Note 412.3 by NAC::MITTON "PC Compatibles are not!" >
              -< The "New" DEC, the bureaucrats are taking over. >-
\	What do we get from DEC?  impossible bureaucratic hurdles.
T.RTitleUserPersonal
Name
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222.1CURIE::VANTREECKTue Nov 25 1986 16:0627
    Note that your (US) employee contract says that Digital has the right
    to use what you develop in whatever way Digital chooses. Actually, this
    oversteps the law. There's a supreme court precedence known as Shop
    Rights. Basically, it means that Digital can do whatever it wants with
    it *internally*. Digital does not have the right to sell what you
    develop. The court precedent came about when an employee of Sears
    developed a socket wrench that fits all sizes of nuts. He patented the
    design and started selling the wrench. Soon, Sears started to
    manufacture and market it under the Sears brand name, Craftsman. The
    employee sued for patent infringement. The supreme court ruled that
    Sears could use the wrenchs internally, but could not sell them. 
    
    The part of the employee contract that makes developing new things
    unrewarding for the Digital employee is the conflict of interest part.
    Digital is involved in just about every aspect of software and hardware
    (or has plans to someday address just about all areas). Thus, just
    about anything an employee develops is conflict of interest because it
    competes with an existing or planned product. But Digital's lawyers
    and the review committee are mostly hot air, i.e., they tend to
    overstate their rights. A lawyer has told me that if you get an
    attorney to push back, they will quickly back down to more restricted
    sense of what is a conflict of interest. I was also told that unless
    you thought your product would make a lot money for you (more than enough
    to cover legal fees for example), that it would probably be better
    to maintain good relations with your employer than force the issue.
    
    -George
222.2Give those midnight hackers some recognitionCADSYS::COOKNeilWed Nov 26 1986 05:2623
    IBM does market internally developed PC applications. The employees
    concerned had to go through a very long and involved fight before
    IBM finally saw the light. Considering the excellent quality of
    the software compared to what was available external to IBM, they
    would have been stupid not to.
    
    One employee who developed an excellent debugger didn't have the
    heart for the fight and left to make his fortune elsewhere.
    
    I know that the developers whose programs did see the light of day
    got about as much pleasure from the recognition as they did from
    the cash.
    
    If Digital really believes that its employees are its greatest
    resource, then it would seem silly to obstruct them and much better
    to try and harness their efforts as IBM eventually did.
    
    Perhaps there is some manager who would like a change of job...
    Just write up a business plan for the formation of a marketing unit
    to market employee developed software for certain market sectors
    not well covered by Digital products. Choose small sectors where
    Digital would find it too expensive to fund a normal product
    development effort.
222.3A Story ...INK::KALLISSupport Hallowe'enWed Nov 26 1986 12:3851
    I'm going to mention a personal experience:
    
    Many years ago, when the PDP-8/F was a viable product sold with
    ASR-33s, I was involved with motion picture production as a small
    part of my job here at Digital.
    
    Because of my knowledge of the industry, I realized the following:
    1) Digital had an _excellent_ chance to get into the ground floor
    of this marketplace if we could come up with a cost-competitive
    product that would sensitize the industry to the vciompany.  The
    innate conservatism oof the industry would give us an inside track.
    2) I'd bought my own PDP-8/E and ASR-33.  I knew that a special
    control tape used in the printing of motion picture films from an
    original (technically known as a "timing tape") used an 8-hole output
    that _could_ be generated by an ASR-33 tape punch.
    3) On my own time/expense, I developed a program that would do this.
    It was prompting, had features in it that were not available on
    an equivalent hardwired punch, and it could also decode timing tapes
    (this required a different hardwired device if done conventionally).
    I even had the program evaluated and field tested in a motion picture
    laboratory.  (The programming language was FOCAL, with two assembly
    level subroutines.  This also would encourage people to use the
    computer as a calculator/workstation.  All software was core-resident.
    The cost of a PDP-8/F and ASR-33 with software was below the cost
    of a hardwired punch alone, and was far more user friendly and
    forgiving.
    4) I developed a marketing plan, doing my own reasarch (one report
    I bought cost me $100, and was unavailable only through motion picture
    industry sources).  I presented it as a way to get a foot into the
    door of the industry, with the possibility of several follow-up
    products.  I even shot a short film of the unit in action, which
    I had timed and printed using timing tapes generated by my own computer
    (all at my own expense) and presented a paper on it before the New
    England Chapter of the Society of Motion Picture and Television
    Engineers (SMPTE) of which I was an active member.  It later became
    the lead paper in an issue of their _Journal_.
    5) Since I was not in an engineering/software group, I shopped around
    to find any interested takers.  One group looked at the plan, and
    I was told, "Well, you've demonstrated it could make money.  But
    not enough profit to justify the effort.
    6) I was then given two bits of advice:  Either I could leave Digital
    and become an OEM for the industry, or I could "dump the program
    in DECUS."  Those were the only two ways my program package would
    likely be used by anyone other than myself.
    
    Is it any wonder why I doubt I'll ever go to that effort and expense
    again?
    
    Steve Kallis, Jr.
    
    
222.4CAMLOT::DAVISEat dessert first; life is uncertain.Wed Nov 26 1986 13:2311
    re -.1:
    
    	That's a shame, Steve... but I suspect what happened
    was that the individual reviewing your proposal was reviewing
    it against other proposals which offered a comparatively higher 
    return on the corporate assets.  Unfortunately, not all good ideas
    can be supported...
    
    grins,
    Marge
    
222.5MAGIC::DICKSONWed Nov 26 1986 16:4340
I think the claim that writing software for, say, Apple Macintosh, is "making
a competitor's product more attractive" is overly broad. If we make a
Macintosh a more attractive thing to have WHEN it is connected to a VAX, then
we are doing DEC's business, not Apple's.

So I think DEC should have no complaint if you write a Mac client for NOTES
or VTX or DTR in your basement.  (AppleTalk to VMS connections are already
available from third parties.)  DEC should ENCOURAGE the development of such
things, and if DEC will not handle the sales of such a thing, they should not
prevent you from doing it through, say, Dreams of the Phoenix.  DEC can only
benefit from the existence of such programs.

But if your program is a spell-checking desk accessory (what, another one?)
then all you are doing is making the Mac more useful by itself.  If DEC can
claim that a more-useful Mac would steal business away from a strategic DEC
product, then they have a case for conflict of interest.

It is not in DEC's interest to develop an accounts receivable package for the
Macintosh.  Neither is it in DEC's interest to develop an accounts receivable
package for the IBM AT.  Or even for the VAXmate.  There is nothing an
accounts receivable package can benefit from a VAX connection beyond being
able to store its files there, and we already supply that capability.
(Others will soon supply that capability for Macintoshes)

On the issue of Mac/VAXmate competition, DEC should consider this:  When a
customer says he wants something (like Unix, or a Mac on his desk), we will
try to talk him into VMS or VAXmates.  But if he doesn't switch, there is a
point when we should stop talking and let him do what he wants.  Unix works
fine on a VAX, and we will still get his hardware business.  Macs work fine
connected to a VAX.  Especially when a customer ALREADY HAS BOUGHT the
Macintoshes, or non-VAXmate PC's, we are not going to talk him into trashing
them and buying VAXmates just so he can tie into a VAX.

Other examples of programs that DEC should encourage the development
of, and allow sales though non-DEC channels:

   1.	Translators to/from DEC strategic file formats, such as DDIF.
   2.	Clients for VAX-based servers
   3.	A VAX-resident gateway for the AppleTalk Transaction Protocol
		onto DECnet.
222.6It can be done!ANKER::ANKERAnker Berg-SonneWed Nov 26 1986 17:4016
        Re:< Note 222.5 by MAGIC::DICKSON >

        .5:     Right on.
        
                Just today I  got  my  release  from the Business Conduct
        Committee (still need one  from  the Patent Committee), so it can
        be done.  I may  be  kidding myself, but I believe it's because I
        worked  hard  at answering the questions before the proposal went
        to the committee.  Don't leave anything up to their judgment, get
        support from  everybody  and  document that the support exists in
        your proposal.
        
                Support and encouragement DOES  exist, but you have to do
        your part right, too.
        
        Anker
222.7Digression? Conflict of InterestSYSENG::DUNAISKYMon Dec 01 1986 22:4314
	Would it be considered a conflict of interest if I were to own
    stock in a company, say Apple, or one of the software companies that
    writes primarily for Apple computers?   Does DEC care about these
    conflicts?
    
        I'm also having trouble believing the employer "owns" everything
    a salaried employee creates...  especially when the creation does
    not relate to the employee's "job content".
    
        This topic must have already been discussed somewhere???  Does anyone
    know where?
                                     
    Jonathan Dunaisky
    E.E. Co-operative Education Student/Employee
222.8ECCGY1::JAERVINENI'm pink, therefore I'm spamTue Dec 02 1986 07:158
    The DEC contract in Germany says something like
    
    "the emplyee places his/her *whole* working capacity at the disposal
    of DEC" !!
    
    It's a good excuse at least when my wife comes with the 'job jar'
    on the weekend; I'm not allowed to work on anything else   !!  :-)
    
222.9Gripe, gripe, gripe, gripeANKER::ANKERAnker Berg-SonneTue Dec 02 1986 20:277
        Re:< Note 222.8 by ECCGY1::JAERVINEN "I'm pink, therefore I'm spam" >

                Come on guys and gals.  Be a little positive!  I tried to
        give you all  some  good  news and all you can discuss is the bad
        experiences you have had, or imagine you'll have if you try.
        
        Anker
222.10Here's a curve ballVINO::FRANCINITops-10 Spoken HereThu Dec 04 1986 15:5636
Okay, here's a curve ball:  what if, instead of selling a product, you use 
computer resources to provide advice to a third party?  Specifically, my 
family has run for a number of years a business that analyzes a hotel's 
registrations and provides the hotel with information regarding where their 
guests come from and how much they spend.  No software is sold; only the 
results of the analyses.  The software was written years ago (in the early 
70's) in COBOL.  It had run for years on a service bureau's IBM-370 system. 

Because of service bureau prices that have shot through the roof, we 
decided to get a uVax I a year and a half ago from DEPP and convert the 
software to VAX Cobol.  We have been running (well, walking, as a uVax I
isn't terribly fast) well ever since that time.

All computing equipment used for the business is family owned.

My feelings on this business are the following:

1) Digital is not in the business of providing travel-related services to 
hotels (i.e., registration analysis).  No conflict of interest there.

2) Any software that was written or modified for the business is only for 
our own use in providing our services to hotels.  It is not for sale.

3) I suppose that in the most extreme sense it could be seen that my 
working on the conversion is a conflict in that we should have hired a 
Software Specialist from SWS (at a cost of $100+ an hour) to do the work), 
when we could barely afford to get the machine in the first place.

4) It could conceivably benefit Digital greatly over the long term if our 
business ever takes off, as the potential is there for our needing to 
migrate from the uVax to much bigger Vaxen (yes, it's pie-in-the-sky right 
now with exactly one (1) client, but I like to think big).

Any thoughts?

John Francini
222.11Looks OK to meANKER::ANKERAnker Berg-SonneThu Dec 04 1986 19:137
        Re:< Note 222.10 by VINO::FRANCINI "Tops-10 Spoken Here" >

                I checked  section 6.06 of the policy and as far as I can
        see there's no problem.  You don't even need approval.  Of course
        I take no responsibility, so you'd better check it yourself.
        
        Anker
222.12DEPP vs business useSAUTER::SAUTERJohn SauterThu Dec 04 1986 19:546
    re: .10--The only problem I can see is that you purchased the
    MicroVAX I under the Employee Purchase program, and so you
    shouldn't use it for business purposes unrelated to your
    employment at Digital.  Your ability to purchase at Employee
    discount gives you an unfair advantage over your competitors.
        John Sauter
222.13What's the bottom line here?GHANI::KEMERERSr. Sys. Sfw. Spec.(8,16,32,36 bits)Sat Dec 06 1986 04:3440
    re: .12
    
    Seems to me I remember seeing somewhere in the DEPP conference that
    is was *OK* to use a DEPP purchased computer for a *FAMILY* business.
    
    I didn't see any specifics, but now that the subject is being tossed
    around, can anyone of authority out there give a definitive answer
    to this question? 
    
    It seems hard for me to believe DEC would offer a uVAX-II to employees
    and would only expect them to use it for purposes "related" to their
    employment at DIGITAL. To add fuel to the fire, I know of certain
    cases where an employee was LOANED a PRO-350 or MicroVAX to work
    on DIGITAL specific projects. Why then charge others 8K+ for
    essentially the same thing? 
    
    I've missed something somewhere here. Just what are the limitations
    of use when purchasing equipment from DIGITAL via employee purchase?
    I can understand limitations like not developing compilers or something
    of that nature, but what about just using a system as a computing
    engine?
    
    After all, just the presence of a DEC system in *ANY* small business
    is likely to have a large impact on all who know of it's existence.
    DIGITAL makes great computers and operating systems that blow the
    doors off any "micro" or even "small mini-computers" from most other
    companies. I know, because I personally have 3 different computers,
    all of them multi-user, multi-tasking (no waste of CPU cycles at MY 
    house), and none of them come close to my MicroVAX. It truly is the best
    engine for a small business - especially if that business ever starts
    getting BIG. *GOOD* business software even for single-tasking micros
    isn't cheap, and no small business person wants to throw away their
    investment in software just because they've outgrown their "micro"
    and can't move their software to the bigger machine.
    
    So what is the bottom line? What can we do and not do with a DEPP
    purchased system? 
    
    						Warren Kemerer
    
222.14ECCGY1::JAERVINENThe moral majority is neitherMon Dec 08 1986 08:023
    re .9: Anker, look at the :-) in .9!!
    
    
222.15HPSCAD::FORTMILLEREd FortmillerMon Dec 08 1986 13:0911
    DEPP Terms and Conditions:
    Introduction:
    "An employee may purchase through the DEPP only two systems during
    a twelve month period of time for their personal use of the use
    of their family."
    Section 10: Definition of Immediate Family:
    Mother, Father, Wife, Husband, Daughter, Son, Grandparents,
    Grandchildren, Mother-in-law, Father-in-law, Sister, Brother.
    
    It makes no mention of whether these individuals are allowed to use
    them in business or not.  I assume business use is OK.
222.16ULTRA::HERBISONB.J. [Digital Internal Use Only]Mon Dec 08 1986 16:377
        Re: .15
        
        I had thought that `personal use' meant that it could not
        be used to run a business.  Could someone who knows better
        provide a clarification of this?
        
        					B.J.
222.17RDGENG::LESLIEAndy `{o}^{o}' Leslie, ECSSE. OSI.Mon Dec 08 1986 16:574
    I certainly know of someone who purchased an 11/73 for use in the
    family business ( a bakery). They also purchased RSX-11M+ and A-to-Z.
    
    andy
222.18Another Family Business PurchaseNAAD::BATESTue Dec 09 1986 03:4720