Conference terri::cars_uk

    Did anyone notice the 405 advert  during TOP GUN last saturday evening?
    There was a  striking similarity(!)  between the song in the advert and
    one of the songs in the film - Take My Breath Away (or some such title).
    
    Martin.

Is the 405 '90 any different to the 405 '89 or 405 '88????


Ian

Re: .5

There's no wonder there was a similarity, as the song in the ad and the one
in the film (Take my Breath Away) are one and the same.  It was listed in
the credits at the end of the film.

It was rather uncanny how the ad was the first in the slot and so just
seemed to carry on the music that had been on the film a few seconds earlier.

jb

Several of the ads during Top Gun were clearly derived from/ aimed at the film.
(My favourite - the guy flame-grilling his hamburger up the tail-pipe of
a plane on the catapult!)

I'd guess that the companies involved spent a great deal of extra maoney to make
sure their commercials went out at the right moment !

IanP

    This is interesting. I thought exactly to same thing. There appear
    to be many adverts based on the theme of a film, but this is the
    first time i've noticed this cleverly interwoven into the ads during
    the film.
                                                      
    I wonder if ITV approach these companies to tell them the film is
    being shown and charge them over the top to advertise then, or the
    other way 'round, where the people making the ad approach itv to
    get the slot they require. I suspect its the latter.
    
    - Roy

    
    Already have haven't they?
    
    
    
    Volvo specialise in body bending ads.
    
    Mark :^)
    

    	Re - a few.
    
       The selling of TV advertising time is a very complicated business -
       there was a whole documentary about it last year. The advertising
       agencies are shrewed enough to know exactly the right spots to
       place particular ads, and popular slots are auctioned.

       I enjoyed the revival of the very old PG Tips advert ... "Can you
       ride tandem?"... during the Tour de France coverage.

       Maybe this discussion should be in UK_TV.

       Ian.
    

	I checked out the '90 models when I left my '88 one in for
	service last week - not much noticable difference.

	Saw the 605 yesterday.  It seems to have the same headroom problem
	as the 405 which is surprising for a car of its size.  

	Gerry

Sorry I meant 405 '91. Don't Peugeot realise that it's still 1990!


Ian

The ITV companies virtually auction these prime time slots - there is a large
Honeywell DPS multi-processor system surrounded by VAXen  at a company in
Thames Ditton, Surrey, that handles all this - the ad agencies link in via
viewdata and X.25/Dial-Up connections to enter bids for each slot. For very
good slots - eg during a Cup Final etc, the final ad running order may not be
fixed until literally seconds before the ad break. The info is then transmitted
to the TV company's systems that control the ad tranmissions - it's quite an
operation.

I set up the VAX and some of the comms software in my previous job - it is 
quite interesting stuff!

Dave

....in my local dealer at the w'end, looking at the 405 GTDT, and the only
differences he could think of between 90 and 91 (or 89 and 90 if you prefer!)
were the wing on the back and one-shot window on the drivers door.


Surely they've done more than that ?  Or is it that good already ?


IanP

p.s.... anybody got one I can test-drive ?   Hmmm ?   Please ?

    Those nice people at PSA sent me a little pamphlet.
    
    The range has improved sound insulation, new steering wheel, new
    instrument graphics, new sleeve for handbrake lever & new gear lever
    gaiter.
    
    GL has new wheel covers, electric front windows & sunroof, plus remote
    central locking.
    
    Steve

Ummm.....well, you see, it's like this:


I ordered the 405 GTDT, it comes next month, and all is sunlight and roses,
except..... where do I put the bike ?

Backing up a frame or two......   I will need to carry a bike at some point....
any 405 drivers know if standard roof-racks will go on ?    It looks awfully
smooth and aerodynamic in the pictures.....no gutters or little hooky-bits.

(Yes, I know I said I could do it Steve...just sort of double-checking, right?)


Ian

    You get an expensive gutterless roof rack!. It has feet to sit on the
    roof, and brackets that fit into the door aperture to hold it.
    
    Or you can get a bracket type thingy to fit a tow hook if you had one. 
    
    Richard

    
    Do you mean the 'THULE' stuff - made in Sweden I think. 

For the sake of completeness....



I'll answer my own question, in case anybody else wants to know....


The rack that I already have is an Automaxi, that's the series that comes
with all the adaptors for bikes and kitchen sinks and the like.

My concern was how it fitted on a car that didn't have any visible bits for 
it to attach to.  When I checked with the shop I bought it from, the guy
smiled a lot and sold me that adaptor, too!  They do a whole series of kits,
with which you replace the existing feet on the rack, each kit for a
different sort of car.... and the kits include the bit of paper that
tells you the secret!

On the 405, you peel back the rubber seal at the top of the door aperture,
and you find there's a little blanking-plug there.  Take it out, and you 
reveal a tapped socket, into which the rack adator screws.  Clever, no ?

The 405 came today, and I looked, and there they were... little sneaky
holes in the roof!

Ian
(off to play ... vroom!)

    The Peugeot 405 now comes without a standard sun roof (you get air
    conditioning instead, for all but the base model).
    
    Andrew