Conference marvin::uk_music

232.0. "Digital Music" by CHEFS::HASTONM (Asked for Water..got gasoline) Fri Oct 07 1988 13:12

Here's something I found in another confab that has a certain relevance here...

	M


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Note 610.26                      The New Digital                        26 of 27
HYEND::JBOWKER "Hold still, this won't hurt a bit"   75 lines   6-OCT-1988 09:35
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    This seemed to be the right place for this amusing piece that I
    received via mail today. 
    
    Joe
    
    News item

NEW YORK  --  During a creative session at a major public relations firm today 
to formulate a new corporate message for Digital Equipment Corporation that 
reflects the company's new direction promoting and supporting computing industry
standards, the shopworn phrase "Digital has it now." was replaced by a new 
tag line that is more contemporary and tied to DEC's adherence to standards.  
"Digital's hip to the standards thing." will become the $11.5 billion company's 
new-image slogan.  In a radical departure from it's traditionally staid 
advertising approach the company will produce a television advertisement built 
around a rap music theme played out in a rapidly changing sequence of office and
engineering scenes.  In a parody of the commonly used product nomenclature, the 
video itself is referred to as a mythical Digital product called DECrap.  The 
lyrics to the rap music video are published here for the first time.


		 A DECrap by

		Rapmaster Ken 

    "Digital's Hip to the Standards Thing"


  I heard some news just the other day
  It sounded kinda strange and I said, "No way!"
  But I heard it again from another source
  It mighta made sense and I said, "Of course!"

  Now computer biz has a lotta confusion
  'Cause operating systems abound in profusion.
  But there's a whole new wave in data processing
  Now that Digital's hip to the standards thing.

  (chorus)
  Digital's hip to the standards thing!
  Digital's hip to the standards thing!

  Way back when a long time ago
  IBM owned the whole show.
  But other dudes saw this proprietary mess
  And formed committees to find out what's best.

  Some went their own way and built their own software 
  But users were perturbed, "It's just a different nightmare."
  So they got together to look over the picks
  Put their down their money on good 'ol UNIX

  (chorus)
  Digital's hip to the standards thing!
  Digital's hip to the standards thing!

  Now Digital always kept their users in mind
  And pushed VMS as the best of the kind.
  A lotta folks agreed but kept askin' for
  UNIX support, "We gotta have more!"

  Soon DEC saw the light and decided to give
  UNIX to the masses, (sorta live and let live).
  So DEC's ridin' the wave ahead of the rest
  On a backplane bogie board on top of the crest.

  No doubt about it DEC's sprouted its wings
  'Cause Digital's hip to the standards thing.

  (chorus)
  Digital's hip to the standards thing!
  Digital's hip to the standards thing!