| T.R | Title | User | Personal
Name | Date | Lines |
|---|
| 1224.1 | | ACISS2::LEECH | Dia do bheatha. | Mon Mar 18 1996 20:24 | 4 |
| I've heard the term (it's not a new term, but perhaps is new as far as
being used as a moniker), but have never seen the beverage.
It does sound like something targeted at young people, though.
|
| 1224.2 | | CNTROL::DGAUTHIER | | Mon Mar 18 1996 20:26 | 9 |
| I was in England last week and saw advertisements on that stuff in one of
the pubs. "LemonHead" I think it was called? You're right, it looked more
like a bottle of pop than a bottle of brew.
Exploiting youth is certainly nothing new. This stuff looks like it's
targeted at kids. At least the advertizing looked as if it was. And my
friend claimed that it was gaining populatity... fast!
-dave
|
| 1224.3 | | CSC32::J_CHRISTIE | Psalm 85.10 | Mon Mar 18 1996 20:58 | 5 |
| Some are claiming "Lemonhead," the cartoon logo for Hooch, is another
"Joe Camel."
Richard
|
| 1224.4 | | RDGENG::YERKESS | bring me sunshine in your smile | Tue Mar 19 1996 12:34 | 31 |
| Yes, I have seen Hooch on sale here in the UK. Those
selling it have to be licensed and they are only
allowed to sell to persons of the age 18 or over.
Even so we know if children are left to their own
devices they will find some way of obtaining alcoholic
beverage. Hooch being advertised as a lemonade-like
beverage will encourage them to try it, alternatively
a child would soon be turned off a pint of Guiness.
The best thing a parent can do, is inform their
children of the dangers that alcoholic beverages
can bring, even if they look as tempting as Hooch.
Also instilling the need to be law abiding from an
early age, the child will reason that it is wrong
to break laws that set an age limit for obtaining
alcohol.
I should point out that drunkeness among youths in the
UK has been a problem over the last few decades long
before the introduction of Hooch. So by introducing
Hooch perhaps they were hoping to expand this market.
BTW in places such as Italy minors are not restricted
from buying alcohol. But children on large choose
to drink frappa (milk shake) or cola. Drunkeness is
not often a problem among youths (drugs can be though).
Beverages such as Hooch if introduced could change
things there.
Phil.
|
| 1224.5 | | CSC32::J_CHRISTIE | Psalm 85.10 | Tue Mar 19 1996 17:17 | 14 |
| .4
>The best thing a parent can do, is inform their
>children of the dangers that alcoholic beverages
>can bring, even if they look as tempting as Hooch.
While I agree, I don't think a serious parental warning is nearly enough. I
speak from experience with adolescents.
Too bad the product heads don't have more of a conscience.
Shalom,
Richard
|
| 1224.6 | | CSLALL::HENDERSON | We shall behold Him! | Wed Mar 20 1996 00:56 | 10 |
|
I'm in full agreement with Richard.
Jim
|
| 1224.7 | Restriction placed on adverising in UK | RDGENG::YERKESS | bring me sunshine in your smile | Thu Apr 18 1996 12:03 | 10 |
|
FYI I heard on the radio yesterday that legislation has
been passed by the British parliment that puts restrictions
on how alcoholic beverages can be advertised. Advertising
will not be allowed to be directed to persons under 18
years of age, or those of the drug culture.
Not sure if this means the end for Hooch here in the UK.
Phil.
|
| 1224.8 | | MKOTS3::JMARTIN | Madison...5'2'' 95 lbs. | Thu Apr 18 1996 13:59 | 5 |
| Z Advertising
Z will not be allowed to be directed to persons under 18
Z years of age, or those of the drug culture.
Gosh...over here that would include anybody born in 1955 up! :-)
|
| 1224.9 | | SMART2::DGAUTHIER | | Thu Apr 18 1996 14:15 | 3 |
| Over here, I'm afraid the ACLU would take it to the Supreme Court,
claiming it was an infringement on one's right to free speech.
|