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Conference 7.286::golf

Title:Welcome to the Golf Notes Conference!
Notice:FOR SALE notes in Note 69 please! Intros in note 863 or 61.
Moderator:FUNYET::ANDERSON
Created:Tue Feb 15 1994
Last Modified:Fri Jun 06 1997
Last Successful Update:Fri Jun 06 1997
Number of topics:2129
Total number of notes:21499

1792.0. "Is it "Golf ADDGEST?"" by FLYSQD::MONTVILLE () Wed Oct 13 1993 18:40

    
    
      I would like to pose the following question.  Maybe it's just me and
    I certainly know I have the choice of purchasing power.  BUT......
    
    I just received my latest copy of "Golf Digest".  I have been receiving
    this book for some time now.  However, as of late (again, maybe it's
    just me) it seems that this publication has become more of an add book
    than anything else.  There use to be more stories, more "tips" and so
    forth.  Now, there is one section (28 oages) just adds for Myrtle Beach
    golf adds.
    
    Now, I am not an advertising/marketing major.  It appears that their
    source of income from the adds must be substantial.  It would therefore
    appear to me that more stories, tips and so forth would be in line.
    
    I am carefully considering not renewing my subscription for "GOLF
    ADDGEST".
    
    Bob
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1792.1TOLKIN::HOGANWed Oct 13 1993 19:232
    
    NIXED MINE FOR THAT VERY REASON. 
1792.2USPMLO::DESROCHERSThu Oct 14 1993 11:1611
    
    	Funny you said that!  Got my latest and it's far worse than any
    	previous issue.  I didn't notice one of those long interview
    	articles (Watson, Kite, Wadkins lately).  Or a fold-out with
    	the 3 angles of someone's swing.
    
    	Myrtle Beach is in every issue big-time but this was huge.
    
    	This was a 2 squat issue... ;^)
    
    
1792.3KOALA::DEFELICEThu Oct 14 1993 11:4510
    Agreed.  I am a subscriber and I'm getting a bit peeved over all of the
    ads they're running this year.  I think our best recourse is to give
    them a call and voice our concerns, then cancel the mag.
    
    Seems like I can read it cover-to-cover (sans ads) in an hour or less. 
    There just isn't too much substance in the magazine anymore.
    
    Keep in mind that they don't sell magazines, they sell their audience
    to advertizers.  Without us, they're screwed.
    
1792.4NIODEV::POWISThu Oct 14 1993 15:492
Unfortunately, GD isn't the only mag with this problem. Pick up an issue of
_Ski_ sometime, I'll bet it's 70% ads...
1792.5Other "general interest" publications?WMOIS::SEEDFri Oct 15 1993 15:5613
    I've likewise become disappointed with the content of this publication
    and will not re-new my subscription (for which they have issued badgering
    renewal notices for the past several months- even tho it expires in
    December).  The damn thing has become so heavy the local letter carrier
    must rue the distribution date....  besides who needs to be teased with 
    visions of Myrtle Beach, Hilton Head etc throughout the winter. The
    snow season lasts too long as is.
    
    Are there other periodicals that deliver insightful articles, tips, 
    humorous anecdotes and general interest stuff? Golf Magazine??
    
    
    
1792.6too much waster of paperMROA::GALVINESG PurchasingFri Oct 15 1993 16:244
    I think we are all in the same boat....I let my subscriptions for Golf
    Digest and Golf run out this month.  
    
    TG
1792.7A letter to managment!FLYSQD::MONTVILLEFri Oct 15 1993 16:4713
    
    
       I have drafted a letter that I am sending to their East Coast
    manager to relay my dipleasure with their publication.  I basically
    stated what I mentioned in the base-note.  If I wanted information on 
    Myrtle Beach I would have called their Chamber of Commerce and received
    the "adds" free!  I also informed him that I have spoken to others who
    are likewise displeased with their recent product.
    
    Hopefully, I will get an answer soon.  If that happens I'll post it
    here!
    
    Bob
1792.8Mag reviewMROA::DIAZOctavio, Business Dev. FPPS CBUMon Oct 18 1993 16:2534
    Well, every  year  my  kids  have  a magazine subscription drive, and
    through the years, I  have  subscribed  to  almost every golf related
    magazine (those with kids know  the  pressures  :-),  so  here are my
    comments on the subject.

    GOLF magazine, while also with tons  of  ads,  is not as heavy as GD,
    and  has  better  contributors  (Nicklaus,  Norman,  etc)  and  thus,
    articles, so if you want that type of mag, switch to GOLF.
    
    In related topic,  even  their  teaching  articles  are becoming very
    gimmicky, "SLAM THE DOOR".   If I have to think about slamming a door
    every time I swing, I'll be locked out!
    
    Not  as bad is GOLF WORLD.  (Same publisher  as  GD)  It's  a  weekly
    magazine that gives you primarily  what's  going  on in the tours and
    golf related events (equipment companies, courses,  etc).    Most  of
    their ads (not as many as GD) are  equipment  and  clothing companies
    congratulating one of their sponsored players on a win.  Ocassionally
    they'll cover equipment, like in the latest issue where they list all
    new 94 equipmnet, balls and clothing.
    
    (Warning: unpaid ad follows!)
    The  best  magazine comes for "free" by joining USGA, Their bimonthly
    golf  magazine.  You get to support the USGA in keeping the  game  of
    golf as we know  and  love  (occasionally they screw up, like the new
    ESC handicap system, but nobody  is  perfect),  you  get a free rules
    book  everytime  its  published,  availability  of  tickets  to  USGA
    sponsored   tourneys  (US  open,  amateur,  etc),  catalog  of  their
    merchandise with a small  discount  for members, other sundry things,
    like Christmas cards with great  golf  themes  (My  wife  said enough
    after three years, so this year we are going with Unicef cards).
    
    /TD
    
1792.9How Do You Sign Up?SWAM2::WANTJE_RATue Oct 19 1993 15:223
    Any info on joining the USGA?
    
    Ralph
1792.10TPTEST::MOOKWhere are you between two thoughts?Wed Oct 20 1993 12:103
1-800-223-0041  USGA P.O. box 746  Far Hills, NJ 07931

Bob
1792.11Try NEW ENGLAND GOLFER next yearMR4DEC::TDAVISThu Oct 28 1993 19:0313
New Englanders, at least, will have a better option starting next 
year: "The New England Golfer." It won't have any instruction--who 
needs anymore anyway? Just a lot of good information on golf courses, 
tournaments, personalities in the area (and outside NE). Rather than 
focusing on the pros and Tour events, its focus is strictly on the 
amateur scene. It promises to be a good read.

If you're a golf fan as well as player, I suggest you subscribe to 
"Golf World" or "Golf Week", and "The New England Golfer." And get 
instruction from your pro. Oh, and join the USGA.

You'll have all the golf reading you'll ever need.