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Conference napalm::commusic_v1

Title:* * Computer Music, MIDI, and Related Topics * *
Notice:Conference has been write-locked. Use new version.
Moderator:DYPSS1::SCHAFER
Created:Thu Feb 20 1986
Last Modified:Mon Aug 29 1994
Last Successful Update:Fri Jun 06 1997
Number of topics:2852
Total number of notes:33157

2710.0. "Fender ... the synth company that should have been ..." by MIZZOU::SHERMAN (ECADSR::SHERMAN 235-8176, 223-3326) Fri Aug 30 1991 13:57

I just had a fascinating discussion with Marty Ryan.  He is a Senior Technical 
Instructor with VALID.  Anyway, about 6 or 7 years ago he worked for Fender
in their synthesizer division.  He told me about how Fender developed
aftertouch and the first commercial PC to synth interface.  He was in the
design group which consisted of about 20 or so guys.  He was the one that
designed a pivot system to emulate the feel of a piano.  Used wooden keys and
all that (sound familiar?).  When they demoed the synth at NAMM, the Japanese
from Yamaha broke into their booth, opened up their synth and took lots and
lots of pictures.  Went back to Japan and ... the rest is history.  CBS, who
owned Fender, sued and struck a lucrative deal with Yamaha.  The Fender
development group was dissolved.  Most of them went to work for Kurtzweil.
As Paul Harvey says, now you know the rest of the story. 

Steve
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2710.1The rest of the rest of the story.JUPITR::BREENTue Sep 03 1991 16:0028
    I worked as a technician at ARP Instruments in (around) 79 & 80. I was
    there when the Bank of Boston helped close the doors forever. During
    that last couple of years, the big engineering project was the
    development of a synth that could send/recieve patch data to an
    Apple II, had weighted keys, a single data entry slider and digital
    programability. This synth was (and still is) called a Chroma. 
    
    After ARP Instruments closed up they had to sell stuff to pay the bills
    (my paycheck included). Fender (CBS) purchased the engineering & rights
    to the Chroma, EP4 & EP16. Even though the EP4 & EP16 were already in
    production for almost a year, Fender could never make them work
    properly. They eventualy hired some former ARP engineers and technicians
    to finish the Chroma even though it was 90% developed when they
    purchased it. Fender had already dropped the EP line and decided to
    concentrate on the Chroma. 
    
    It's kinda sad to think about what ARP synths would be nowadays when I
    think of all the neat stuff they were working on then. Stuff that was
    in development then that is a reality now.
    
    There was a synth called a Quadra. Actually 3 synths in one with
    keyboard splits and data dump to cassette. A year later Roland came out
    with an almost identical synth. I think it was called a Jupiter or Juno
    or something...but that's another story.
    
    
    kpb
     
2710.2RGB::ROSTFart Fig NewtonTue Sep 03 1991 16:339
    
    Fender might have been a contender if CBS hadn't chosen to dump the
    company.  The first things to go were the Rhodes/Chroma lines, then the
    PA gear.  
    
    Fender is much stronger now than they were when CBS sold them off, but
    as we all know, they don't make synths anymore.  
    
    							Brian