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Conference 7.286::atarist

Title:Atari ST, TT, & Falcon
Notice:Please read note 1.0 and its replies before posting!
Moderator:FUNYET::ANDERSON
Created:Mon Apr 04 1988
Last Modified:Tue May 06 1997
Last Successful Update:Fri Jun 06 1997
Number of topics:1433
Total number of notes:10312

635.0. "Amiga advertising" by PRNSYS::LOMICKAJ (Jeff Lomicka) Wed Oct 18 1989 02:32

I just witnessed a WONDERFUL television advertisment for the Commodore
Amiga.  Talk about celeberty advertising!  Here's a partial list of
appearances:

	Buzz Aldrin and two other astronauts
	Tip O'niel
	Pointer sisters and several other famous name musicians
	Tommy LeSourda

and, of course, Steve, the kid that owned the Amiga.

They managed to stage a major earthquake in California before their ad,
so that they got a LOT of viewers

Now if Atari ever did this, I'd be amazed.


T.RTitleUserPersonal
Name
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635.1Was it True?UKCSSE::KEANEWed Oct 18 1989 07:3523
    
    Hi,
    
    In the UK, ouraged members of the public have successfully got the main
    Amiga TV advert banned by the advertising standards authority.
    
    The reason was that the makers of the advert had skillfully combined
    film of a child playing a flight simulator on an Amiga, with  screen
    shots purporting to show the game in progress, which must have been
    generated on a CRAY or in a cartoon environment. Certainly the makers
    of real flight simulators would have been green with envy at the
    "realism". 
    
    Commodores defence, was that the screen was depicting what the Amiga
    "thought" it was showing!!!
    
    Atari are advertising the 520STFM quite hard, but at childrens peak
    time, as a games machine, although there are passing references to
    serious software. 
    
    TTFN
    
    Pat
635.2CIM1NI::POWERSI Dream Of Wires - G. NumanWed Oct 18 1989 10:4917
     Well, I have not seen an atari tv advertisement, I have noticed a new
2 page spread in Electronic Musician magazine.  Of course they were advertising
how great a midi machine it is, as well as how much great midi software was
available.  It could also be in the current issue of keyboard magazine too,
I havent finished reading it yet.  

     Atari really blew their chances to advertise when the chain store 
Lechemere carried the atari line.  As it is now, there are probably very 
few places people can go to actually try one out and buy one, so atari is 
saying why advertise.  Probably the best places to go see one in the US is 
in music stores.

Bill Powers



635.3LEDS::ACCIARDIWed Oct 18 1989 11:3214
    
    The commercials shown in the US all demonstrate software that is
    currently available for the Amiga.  They didn't use any magic this
    time, in spite of George Lucas being the production house.
    
    It's rumored that CBM has budgeted $15 million for the ad campaign,
    which was driven by the new CBM USA president, a recent alumnus of
    Apple.  In fact, he's hired an army of ex-Apple executives to make the
    Amiga more successful in the USA.
    
    I hope this doesn't lead to Apple-like prices!  One of the nice things
    about being the underdog is that everything is cheap...
    
    Ed.
635.4...NORGE::CHADWed Oct 18 1989 12:0811
Weren't the pointer sisters doing Atari ads? or at least advertised as Atari
users?  I know I've seen an article in an Atari magazine a year or so ago
featuring them and how they used Atari in their music production.

Atari can't even keep their spokesman.

Chad


who_thinks_big_celebrities_don't_mean_anything...witness_Alan_Alda_and_Atari_a
_few_years_ago
635.5$$$ talksLEDS::ACCIARDIWed Oct 18 1989 13:247
    
    Celebrities are such prostitutes... I remember the Pointer Sisters
    actually use Atari STs in their productions, not Amigas.
    
    Tip O'Niel has been appearing in every kind of advertising...
    
    Ed.
635.6no tip for meNORGE::CHADWed Oct 18 1989 14:045
Any ad with Tip O'niell in it would turnme off to that product...

Chad

who_thinks_politicians_wouldn't_be_the_folks_you'd_want_in_your_ad
635.7lots of TipBAGELS::BRANNONDave BrannonFri Oct 20 1989 23:3420
    the worst part is that CBM is going for name recognition by 
    saturation advertising in target markets.  Boston is one
    of the targets.  Between now and the end of December you will
    be seeing lots of Tip.  I guess they thought Tip was so popular
    around Boston that it would help sales to have him in it.
    
    Fortunately they don't let him near the computer.
    
    re: the Pointer Sisters
    I saw a behind the scenes video on the making of the ads at
    the Amiga BCS meeting.  I got the impression that the Pointer
    Sisters don't use computers, but their support folks do.  So
    it is very possible that both STs and Amigas are used.  
    
    
    I miss the old guilt ads - you remember, the ones that imply
    that your kid is doomed to a life of failure because you didn't
    buy him a computer.  Ideal for the Christmas season.
    
    -Dave