Conference misery::feline_v1

    Yes, Fire can be found on the cover of the October 1985 Cats Magazine
    Awards Issue.  He was also on page 57 in the same issue which was
    the CFF ad for their 1985 Parade of Perfection winners.  Fire was
    also featured in several CFF ads throughout 1986 in Cats Magazine.
    
    Thanks Dave for creating this topic.  I just love to brag about
    my baby!!!
    
    purrs
    cin
    

    I was approached by a photographer that wanted to take pictures
    of two of my household pets for use (possible) in ad campaigns and
    cat calenders.  No word from him yet tho.
    Jo
    
    P.S. - I dream about someday having one of my Birmans pictured in
    the yearbook.
    

    Jo,
    
    You can have as many of your cats pictured in the yearbook as you
    want as long as your willing to pay the price.  The CFA yearbook
    is quite expensive for color pictures.
    
    I also forgot to mention, that Fire and Lucky (Copper-eyed White
    Male Persian) are pictured in the CFF yearbook for both 1984 and
    1985.  
    
    cin
    

    Ooops, another picture!!!  Fire is also pictured in the CFA yearbook
    for 1984 (I think) in his breeders ad.  Look for the ad for Thesaurus
    placed by Karen Marshall.
    
    cin
    

    CFA dropped their price last year to something far more reasonable.
    And the B/W were a steal. (And since my prime kitty happens to be
    in black and white himself, why pay for colorization and loose artistic
    value?)
    
    Dave

    Dave,
    
    What type of response did you get to your ad???  Do you think it
    was worth the investment???
    
    Always wondered if a CFA yearbook ad would pay off.
    
    cin
    

    Total response directly to ad.
    
    7 kitten requests
    8 stud requests
    
    Ad cost approximately $70-120.  total return on stud fees was around
    $1500.  Didn't have kittens available for callers, but could refer
    in every case.  Goodwill return on references was about 5 kittens
    placed.
    
    Besides, I got Crunch in the yearbook.
    
    One of these years, I'm going to take a full page ad with ALL my
    cats, and as many kittens we bred as are available.
    
    Should be fun!
    
    Dave

    I have an ad coming up in the latest CFA yearbook (due out this
    month) with 2 of my girls in it: GR CH Beaudee's Annie, and GR CH
    Connaught Clairseach (pronounced Clairsa) of Beaudee.  It is a full
    page color ad (cost a bit over $400!).  My friend Claudia Moore
    (Connaught cattery) placed such an ad last year with her top kitten
    of the year in it, and has had a return of over $5000 in top show
    kitten sales.  Obviously this works only if you have several top
    show kittens available....    Another CFA related publication that
    I've heard is a good one to advertise in, is the Cat Fancier's
    Newsletter.  Formerly the Southwest Regional Newsletter, this national
    publication has only black and white ads, but charges only $50 for
    a one time full page ad!  Debbie B. and I have talked about doing
    an ad with Annie (mentioned above) and little (full) brother, Laforet's
    Winston Churchill.
    	Anyone who subscribes to the Cat Fancier's Almanac (published
    by CFA) can see Annie in the 'Grand Stand' in the November 1986
    issue. When your cat earns a grand championship in CFa you get a
    deluge of mail from different publications (Cat World, CF Almanac,
    CF Newsletter, etc.).  Ususally they ask for a black and white picture,
    and about $10 to publish it along with the kitty's name, etc.  It's
    fun, and I for one ALWAYS look at the grand pictures in these
    publications.
    Anyone interested in the purchase of a CFA Yearbook - I will put
    the address and price for ordering in another note (I think it's
    $24.95)  It is a quality publication, with several interesting breed
    and or genetics articles in each yearbook.  There are over 600 pages
    over color and black and white photos of every sort of cat you can
    imagine.  I still can spend hours looking over my old yearbooks.
    I love to look up pictures of cats that are in my kittens' pedigrees...
    
    Molly 
    
    

    The CFA Annual Yearbook is available for $25.95 in the US or $28.95
    in Foreign countries.  The foreign orders must be payable in US
    funds.  The price includeds postage.
     
              The address is:  Cat Fanciers Association, Inc.
                               Yearbook Dept. CM
                               1309 Allaire Ave.
                               Ocean NJ 07712 U.S.A.
    

    I just received a package from CATS magazine in the mail yesterday.
    I don't subscribe to it (yet) but they got my name and address somehow.
    The info was about advertising my cattery in the Cats Magazine breeder
    directory annual.  Can someone help me with this.  What exactly
    is it and what can it do for me.  Is it too early to worry about
    this since my only Birman is only 5 months old and I own no Grands?
    
    What kind of an ad did you all place when you where just starting
    out?  How far along were you in your cattery (# of cats, litters
    of kittens, grands etc.) before you decided to advertise?  What
    criteria did you use for your adververtisement?
    Jo

    Good questions, Jo.
    
    We are just a few months ahead of you.  Nutmeg and Tag-Along are
    going to meet Quicksilver in New Jersey this weekend.  I now
    realize that N and T-A's mother's first two litters were each
    5 kittens.  Egad!
    
    Has anyone tried to place kittens with ads in a newspaper, such
    as the Boston Globe.  (About 5 years ago I saw an ad for some
    Russian Blues in the Sunday Globe, and by the time I phoned,
    a few days later, they were all sold.  I wasn't quite ready for
    more then, but I never saw another such ad.)
    
    Somehow, to me, an ad in CATS seems too much like "big business,"
    and I am just getting started.  Also, I'd rather meet the potential
    owners rather than ship kitties off to persons unknown, and CATS
    provides a nationwide market.  (Um, maybe if I have 10 kittens,
    I'll need that!)
    
    Actually, several people have already sent me mail about our
    prospective progeny.  How do those of you who advertise screen
    buyers if they are total strangers?  Do kittens ever really sell
    at shows (and *then* how do you get a sense for the buyer???)?
    
    Thanks in advance for any suggestions!
    
    	P

    
    The two litters ago I was working at DEC in Westminster.  All I
    did was put an ad on the cafeteria cork board.  I had to ask them
    to take it down after 2 weeks because all the kitties were sold
    and I was still getting calls.  In fact one man insisted that I
    reconsider (the kittens were sold but two had not been delivered).
    He wanted me to visit his home and then visit the home of the lady
    I had sold one of the kittens to.  He said he was sure I would like
    his house much better and therefore sell him the cat.  People are
    funny sometimes.

    The CFA Yearbook is here!!!!!
    
    	I just got my yearbook last week (you get a "free" copy when
    you advertise).  If anyone else has one coming, or is thinking about
    it, this is a really nice one.  The are several interesting articles,
    including a history of the Scottish Fold breed with LOTS of pictures.
    My ad is on page 320, and has two of my girls in it (mentioned in
    an earlier reply).  I've ALREADY had responses to it.  The very
    week the yearbook came out, I took Claire (who appears in the ad)
    to a show, and one of the "campaigners" RAN up and asked me if this
    was the cat in my ad.  I have about 5 requests for kittens, just
    from the ad - so far....
    	The CFA yearbook includes pictures of all the cats who attained
    CFA grand championship (or grand premiership during that show year
    (May 1 to April 30), private ads (color and black/white - all sizes), 
    photos of the top 20 cats, top 10 kittens, top ten cats in
    premiership.   A list of all the Regional winners (there are 7 U.S. 
    regions), and the lists of top 100 cats, kittens, and premiership -
    points included.  Usually there are several special interest articles,
    CFA board meeting minute (yawn), and many pictures/ads placed by
    foreign breeders.  It's a really fun book!  
    						Molly