Conference 7.286::macintosh

Be the first on your block..for only $7500...

Date: Wed, 28 May 97 15:47:14 -0700
From: EvangeList <evangelist@apple.com>
To: "Macway" <macway-post@private.lists.apple.com>
Subject: PR - 20th Anniversary Mac Ships
Message-ID: <199705282250.PAA09968@scv1.apple.com>

This announcement is from:

Apple PR

CUPERTINO, Calif.--May 28, 1997--Apple Computer, Inc., today announced 
that it has begun accepting customer orders for its Twentieth Anniversary 
Macintosh computer. Slated to ship this summer, the innovative, 
flat-panel design features a total entertainment center including a 
custom Acoustimass sound system by Bose; custom vertically mounted CD 
player; television tuner; FM radio tuner; full computer hardware, 
including a PowerPC 603e RISC processor; S-video input with a cable 
adapter for composite video; and a custom keyboard with Italian leather 
palm rests and a detachable trackpad.

Customers in the United States can order a Twentieth Anniversary 
Macintosh through any Apple Specialist. Apple Specialists are a special 
group of Apple Authorized Resellers who dedicate a majority of their 
staff and services to Apple products, and who have the highest level of 
service certification from Apple. Apple Specialists have been chosen as 
the facilitators for U.S. distribution of the Twentieth Anniversary 
Macintosh. To locate an Apple Specialist, customers should check the 
Apple website at: <http://twentiethanniversary.apple.com> or call the 
Apple Reseller Referral Line at 800-538-9696, and select Option 2. If 
there is no Apple Specialist within 100 miles, customers can order the 
product directly from Apple by sending an email to Apple at: 
<20years@apple.com>. An Apple representative will respond to the request 
within two business days.

In the United States, The Twentieth Anniversary Macintosh is priced at 
approximately U.S. $7,500 plus applicable tax. It comes with a special 
concierge service, which includes a three-year limited hardware warranty, 
three years of toll-free telephone support, and delivery and set-up of 
the product. Apple is manufacturing a limited quantity of the Twentieth 
Anniversary Macintosh, so the product is available on a first-come, 
first-served basis.

Apple is offering the Twentieth Anniversary Macintosh in the United 
States, Japan, and parts of Europe, and the Company is currently 
accepting orders in those countries. Customers outside the United States 
can find out more information about ordering a Twentieth Anniversary 
Macintosh on the Apple website: <http://twentiethanniversary.apple.com>.

The Twentieth Anniversary Macintosh offers a careful integration of human 
interface aspects that sets a new standard for computer design. "We were 
looking to define a radically new solution in Industrial Design when we 
began designing the Twentieth Anniversary Macintosh," said Jonathan Ive, 
Apple's senior director of Industrial Design. "Its smooth integration of 
personal computer and consumer appliance are clear indications of the 
future of technology design."

The Twentieth Anniversary Macintosh offers a bright, flat-panel display 
that renders lifelike images in thousands of colors. The same design also 
contributes to a slim footprint, which greatly simplifies placement of 
the Twentieth Anniversary Macintosh in the home or the office.

In addition to the CD-ROM drive and 12.1-inch diagonal active matrix 
screen, the Twentieth Anniversary Macintosh concept features a fast 
250-MHz 603e PowerPC processor, a 2GB hard drive and 32MB of RAM. 
Standard Macintosh SCSI and serial ports also are included, as well as an 
S-video in port with a conversion cable for composite video.

The sound system of the Twentieth Anniversary Macintosh was 
custom-designed by Bose Corporation, one of the world's leading audio 
technology company. Wide-range speakers flank the Twentieth Anniversary 
Macintosh and are augmented by a separate Acoustimass module that 
delivers deep, rich bass. The result is the first computer sound system 
that envelops the user. The Acoustimass module, designed to be placed on 
the floor and out of sight, also cleverly hides the power supply and is 
connected to the main unit with just one cable.