Conference 7.286::digital

    Presumably because we didn't pony up cash.  It says it's an
    advertising section.  I'm not sure we should -- anyone looking
    for a company on the web would either try the obvious address or
    use InfoSeek, etc.
    

    
    Re: .1
    
    >> anyone looking for a company on the web would either try the obvious
    >> address or use InfoSeek, etc.
    
    Theoretically -- correct.
    
    Empirically -- optimistic, "egocentric", and incorrect.
    
    At Digital, we make the assumption that the world evolve around us.
    That someone looking at the WSJ's web page, upon not seeing us there,
    would make the extra effort to find us. I observe that attitude in just
    about every thing that we do, and it has cost us dearly.
    
    It's time to become more maintream. If IBM, SUN and HP are there, then
    let's "pony up the cash" and let's get there to. It saves me (an
    outside sales rep., front line soldier) from having to "explain" to my
    customers -- and detractors -- why it is that we are seeing as
    "outsiders"..... 

    
    We are in the WSJ about twice a week - citing internet connection
    points through sending mail to moreinfo@digital.com. I plan to
    reference the Web sites more directly in print ads.   SInce we have one
    of the most often visited web sites as it is, the added value of this
    is low.  The same type of offers are also given in many of the trade
    papers.  This type of opportunity occurs regularly, hardly like this
    our only shot to promote a web site.  We have bought some internet
    banners on a couple of other web sites - and will be evaluating any
    incremental traffic gains that resulted.  
    
    At this stage, any WWW user
    almost assumes an easy address like www.companyname.com to get basic
    data, which is a convention almost all of the systems and
    software providers follow for web site naming.  
    
    Bill  
    

Bill:

> Since we have one of the most often visited web sites as it is,
> the added value of this is low.

  While it's probably true that our presence would add little
  value (in the form of "new hits"), on the other hand, our
  absence is often glaring.

                                   Atlant

re:                       <<< Note 3967.3 by AKOCOA::TROY >>>
                  -< "Lots of these WWW opportunities exist" >-

<	....    
<    At this stage, any WWW user
<    almost assumes an easy address like www.companyname.com to get basic
<    data, which is a convention almost all of the systems and
<    software providers follow for web site naming.  
    
    so does a WWW user look for www.digital.com  or www.dec.com ??? 
    
    tony
    (only slightly tongue in cheek)

Tony:

  Luckily, either! Like "motorola" or "mot". But I'll bet we fix that!

                                   Atlant

    
    .3
    
    Ads in WSJ are all about mindshare. In our industry other PCs the
    Internet has mindshare. I would think we would want to make sure
    we are part of that mindshare in every WSJ reader. I would hope
    the IBG group would think so.
    
    The next issue of the directory is July 27th I hope this $13B
    computer company with a class A IP address (16) could spring
    for the few $$ to get our NAME in the newpaper that most
    corporate decision makers read.
    
    I have worked for Digital now for almost 25 years an am still
    amazed at how we hide some of our best capabilities. I know it
    is getting better but I sure wish we would speed it up.
    
    	Ed
    

    
    
    Re: .3
    
    With all due respect, but yours is the type view of the world
    (pathologically New-Englander and short sided) that makes my jobs as
    difficult as it is.
    
    When my customer asks me WHY is it that Sun, HP, and IBM are in the
    journal's directory, but we are not, they DO NOT want to hear the
    story of being a class A IP 16 ........
    
    Our absense creates FUD that our competitors LOVE to use AGAINST us....