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Conference 7.286::digital

Title:The Digital way of working
Moderator:QUARK::LIONELON
Created:Fri Feb 14 1986
Last Modified:Fri Jun 06 1997
Last Successful Update:Fri Jun 06 1997
Number of topics:5321
Total number of notes:139771

3680.0. "Ten Commandments for Managing Creative People" by OZROCK::MCGINTY (Carol Bartz, come back!) Wed Feb 08 1995 01:16

		TEN COMMANDMENTS FOR MANAGING CREATIVE PEOPLE
	Marshall Loeb, from an interview with Livio DeSimone (CEO of 3M)
		    Page 91, FORTUNE, 16th January, 1995


	1.  Give folks time to follow their muse.
	    The company fosters an environment where accidents can
	    happen...

	2.  Create a culture of cooperation...

	3.  Measure your results...

	4.  Stay ahead of the customer...

	5.  Stage a lot of celebrations...

	6.  Be honest and know when to say no...

	7.  Make the company a lifetime career.
	    ...3M rarely lays off people.  True, the company has fewer
	    employees now (85,000) than ten years ago, when sales were
	    only a third as big, but most of that decline came about
	    through attrition.  DeSimone figures that it's tough to
	    fire a lot of people and then ask the survivors to stick
	    their necks out and be innovative.  ...he questions the
	    ability of managers who have cut their workforces deeply:
	    "Why did you get into a position that you had to lay off
	    a bunch of people?  How come you're so smart now that you've
	    laid off a bunch of people?"

	8.  Give your best managers assignments overseas...

	9.  Keep increasing R&D spending.
	    The 3M company has done that for 20 straight years, including
	    some tough ones.  At times when business dropped, the
	    company has slowed the increase in R&D but never cut it.
	    ..."Our company has, indeed, stumbled onto some of its
	    new products.  But you can only stumble if you're moving."

	10. Don't heed everything Wall Street tells you...
T.RTitleUserPersonal
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3680.1Compare apples to apples please.NEWVAX::MZARUDZKII AXPed it, and it is thinking...Wed Feb 08 1995 10:198
    
    duh...
    
     I know lots of former 3M employees that have other opinions. Sounds
    like a glossy job to me. I hope your not trying to compare this to
    something like our current Digital culture.
    
    -Mike Z.
3680.2Specifics?HLDE01::VUURBOOM_RRoelof Vuurboom @ APD, DTN 829 4066Wed Feb 08 1995 10:435
    Re -1 Since 3M is often quoted as an example of the way to go can
    you give specifics of what the opinions are of some of those
    former 3M employees you know?
    
    re roelof
3680.3NOTAPC::SEGERThis space intentionally left blankWed Feb 08 1995 11:3710
Here are a couple of 3M's 'rules':

	15% rule - technical people are encouraged to spend up to 15% of their
	time working on projects of their own choosing

	25% rule - each division is expected to gererate 25% of its revenue from
	products introduced to the market within the last 5 years, preventing 
	people from resting on their successes.

-mark	
3680.4WMOIS::HORNE_CHORNET-THE FALL GUYWed Feb 08 1995 12:085
    
    ......re 1....there is no culture at  DIGITAL.....
    
    hoRNet
    
3680.5we used to know "the way to go"LGP30::FLEISCHERwithout vision the people perish (DTN 297-5780, MRO3-3/L16)Wed Feb 08 1995 12:358
re Note 3680.2 by HLDE01::VUURBOOM_R:

>     Re -1 Since 3M is often quoted as an example of the way to go 

        Wasn't Digital, at one time at least, used by Tom Peters as
        an example of "excellence"?

        Bob
3680.6TOKNOW::METCALFEEschew Obfuscatory MonikersWed Feb 08 1995 15:3010
Yes, but how do we manage noncreative (but possibly productive) people?
And how does a manager identify the difference between the creative, 
the productive, the creative and productive, the smoke and mirrors employee, 
etc.?  The Globe had an article some time back describing different types 
of workers, such as the "Soldier," the "Politician," the "Ideal Worker," 
the "Brown Noser," and others.  I thought it showed insight into true 
diversity of talents and the manager who can recognise these distinct 
talents and put them to use is the manager who will produce results.

Mark
3680.7spawn creativity?SWAM2::GOLDMAN_MABlondes have more Brains!Wed Feb 08 1995 15:5311
    Perhaps the author of the ten commandments meant to indicate that
    utilizing these management tactics/theories would help support and
    bring out the creativity in all of us.
    
    Just a thought.  I'm a creative worker, so I *loved* those
    commandments.  Best of all, my manager seems to subscribe to most of
    them.  (most notable exception = the celebrations -- that's nearly
    impossible with employees spread across 23 states! :) )
    
    M.
    
3680.8I like # 10ANGLIN::SULLIVANTake this job and LOVE itWed Feb 08 1995 20:085
# 10 Don't heed any thing Wall Street says


Is the most Important.

3680.9MAIL2::CRANEThu Feb 09 1995 10:431
    I would like to know more about #8?
3680.10The bloom faded from the rose long agoDECCXX::AMARTINAlan H. MartinThu Feb 09 1995 13:1910
Re .5:

>        Wasn't Digital, at one time at least, used by Tom Peters as
>        an example of "excellence"?

As I recall, DEC was only in their first well-publicised list of excellent
companies.  (Doubtless it was mentioned in this conference at the time).  More
to the point, Peters [& Waterman?] dropped us like a hot potato after that;
maybe he[/they] "sensed a trend".
				/AHM
3680.11MSBCS::EVANSThu Feb 09 1995 14:235
Maybe we stopped doing the things that made us an excellent company.

Jim

3680.12NCMAIL::SMITHBThu Feb 09 1995 17:026
    re.-8
    	
    	Keeping Wall Street as happy as possible is good business.
    Ask anyone in the field who tries to sell stuff to customers
    that keep reading bad news in the financial section of their
    newspapers...
3680.13YOU JUST CAN'T PLEASE THEMANGLIN::SULLIVANTake this job and LOVE itThu Feb 09 1995 17:5514
>                     <<< Note 3680.12 by NCMAIL::SMITHB >>>
>
>    re.-8
>    	
>    	Keeping Wall Street as happy as possible is good business.
>    Ask anyone in the field who tries to sell stuff to customers
>    that keep reading bad news in the financial section of their
>    newspapers...


From my observation once you start making Business decisions just to 
please Wall street you're in trouble. Then no matter what you do they're
not satisfied. and thing just spirel down from their.

3680.14NCMAIL::SMITHBThu Feb 09 1995 18:257
    That's not what I said.  There is two ways to deal with Wall Street.
    You can be their friend or an adversary.  Friends paint you in the
    best possible light, adversaries?  Well you figure it out.  We haven't
    helped ourselves until very recently, more could be done.
    
    Executing a business strategy and schmoozing Wall Street can be totally
    distinct efforts.
3680.15TROOA::SOLEYFall down, go boomThu Feb 09 1995 23:503
    Peters himself has been quoted as being somewhat sheepish about the
    high percentage of their "excellent" companies that are now out of
    business or gone though significant downturns. 
3680.16PASTIS::MONAHANhumanity is a trojan horseFri Feb 10 1995 05:4628
    	Wall street is only relevant even as publicity if you are selling
    to senior management. When did you last buy a tin of cat food (or a PC)
    and check the company share price before buying.
    
    	Over 20 years ago, before I joined DEC I was involved in buying
    decisions for PCs (PDP-8 and similar at the time), and as a techie Wall
    street was nothing more than some vague rumour of something over on
    another continent.
    
    	A few years ago, DEC was having a little trouble with Sun. They had
    a product we couldn't match technically, and they were selling to
    techies. Wall street was all in our favour. I still have the Live Wire
    print out showing our stock at $197 3/4.
    
    	Currently I do look at the value of DEC share prices, because the
    value of my DEC stock and the outstanding amount on my mortgage are
    rapidly approaching each other, and when they get close enough I will
    get rid of both. I wouldn't look at stock prices before deciding to buy
    a *commodity*!! that will be obselete within 2 years.
    
    	If what you are buying is some sort of proprietary architecture
    that you expect to use for many years then financial stability of the
    supplier is important. If what you are buying has either a short life,
    or has lots of suppliers, you buy from the one that currently has the
    best price/performance, and you don't care if they go bankrupt next
    month. I wouldn't buy a nuclear power station from a company that
    didn't look stable, but I would buy a PC manufactured by a company that
    was already in bankruptcy court. Ignore Wall street!
3680.17Re .15 - Sheepish he may be, but...IOSG::RJ::MerewoodRichard, DTN 830-3352. REO2/F-H9Fri Feb 10 1995 08:113
... poor he isn't!

	R.
3680.18PLAYER::BROWNLAn Internaut in CyberSpaceFri Feb 10 1995 10:525
    RE: .16
    
    Well said Dave!
    
    Cheers, Laurie.
3680.19XSTACY::JLUNDONhttp://xagony.ilo.dec.com/~jlundon :-)Fri Feb 10 1995 13:1815
Re .15

I have one word to describe Peters, but I don't think I could use it here
without having the note set hidden.  OK a hint - it's 6 letters long, 
starts with W and ending in R.

These guys seem to move from management fad to management fad every few years
or so, just ahead of the posse who are about to crack on that they know little
or nothing about what they are talking about.  

I've not seen any of them give back the money they've taken from the thousands
of books they've sold touting those so called excellent companies that go
bankrupt only a few years later.

                               James.
3680.20TOKNOW::METCALFEEschew Obfuscatory MonikersFri Feb 10 1995 14:005
>These guys seem to move from management fad to management fad every few years
>or so, just ahead of the posse who are about to crack on that they know little
>or nothing about what they are talking about.  

Say, I think I know some people with this talent!  8^o
3680.21Yep, Peters could sure pick'emTOOK::ALBRIGHTBorn to DECserverFri Feb 10 1995 14:039
    About 10 years ago PBS did a number of shows on companies featured in
    Peters books.  One of them was a grocery story in Connecticut called
    Stu's I believe and contained all the usual accolades Peters bestowed
    on well run companies.
    
    About 6 months ago, Frontline also featured the owner of Stu's during a
    program on money laundering.  He had be caught trying to smuggle two
    suitcases full of cash to the Caymen's.  I now believe he is, or was, a
    guest of the U.S. Penal system.
3680.22MAIL2::CRANEFri Feb 10 1995 14:243
    .21
    I seen that also and had a good chuckle ove it. I think Stu himself
    took cash to the Islands in the Carib to develope property.
3680.23nice suit emp!NEWVAX::MURRAYRemember the inquisitionFri Feb 10 1995 15:253
    
    ...and I remember watching those 'In Search of Excellence' shows
    thinking, well it must be run better every where else.
3680.24LEEL::LINDQUISTLuke 2:4; Patriots 200:1Fri Feb 10 1995 15:5518