| T.R | Title | User | Personal
Name | Date | Lines |
|---|
| 3421.1 | No Marketing is Good Marketing | GLDOA::WERNER | | Tue Oct 04 1994 12:47 | 19 |
| FYI. The Automotive Industry Marketing Group in Detroit was wacked a
week ago. Jim Alberty, the groups manager, and his secretary are the
only ones left. Jim is busy planning for AUTOFACT 94, coming up in
November and probably isn't a Noter anyway. It is my understanding that
there are a few folks left back East somewhere who make up an Aerospace
Marketing Group. I'm not sure about any of the other Discrete
Manufacturing Marketing groups. I think there is some sort of a
Discrete Industies Support Center somewhere, but we haven't heard much
from them out here yet. There is a Process Industries Support Center
over in Pittsburg.
In the words of our fearless leader "there's probably somebody
somewhere in the company taking care of that (marketing)".
Marketing! We don't need no stinkin' marketing! People are beating down
our doors to get to Alpha...or maybe those are bill collectors. Sigh!
OFWAMI
|
| 3421.2 | What duz it mean? | GLDOA::DBOSAK | The Street Peddler | Thu Oct 06 1994 11:45 | 23 |
| Soooo -- As I go of into the sunset, pray tell, oh Norm, what is the
long description of your sign off -- I only ask because I was pounding
down a few brewskis the other evening with some Marketing types and
your sign-off was a point of discussion.
It was an interesting discussion -- A sales type who has gone from
knowing a little about everything to knowing nothing about a lot and
marketing types trying to figure out why they are known as Stealth
marketing - trying to figure out your sign-ff.
Try as we might, we couldn't figure it out -- Finally, one of the MTs
thought we could develop a message on how ALPHA is so powerful that it
could provide the answer to: "Why does fuzz grow in your navel?"
Since I now know nothing about a lot, I thought that this could be the
beginning of a comeback for me -- I would now know something about fuzz
-- Who knows -- I could even put an ad in TIME magazine
-- Anyway, enough frivolity -- Tell me what it means!
Laaaughingly,
Dennis
|
| 3421.3 | No marketing ??? | CFSCTC::PATIL | Avinash Patil dtn:227-3280 | Tue Oct 11 1994 14:14 | 9 |
|
No replies to the base note (except .1) for such a long time ???
What does this mean?
1) There is no marketing groups(s) left ?
2) Marketing don't want to declare themselves ?
3) People are not sure if they are in marketing or not ?
Avinash
|
| 3421.4 | | ROWLET::AINSLEY | Less than 150 kts. is TOO slow! | Tue Oct 11 1994 14:19 | 6 |
| Or,
4) They don't read Notes/this conference.
Bob
|
| 3421.5 | Lots of changes | AKOCOA::DOUGAN | | Tue Oct 11 1994 20:21 | 45 |
| OK - here goes - reluctantly....
The base question is very difficult because there is no longer such a
thing as "Marketing".
Each of the business groups (PCBU, SBU, ABU, MCS, etc.) has it's own
marketing organisation. In addition there are corporate and CSD level
strategic groups such as Charlie Hollerans Market Communications group.
What used to be Product Marketing has been split across these groups.
What used to be Industry Marketing is in the process of being
reassigned to the SBU and ABU. In the SBU the work will be focussed on
the identification, recruitment and management of partners. In the ABU
the marketing people will be concentrated in expertise centers.
I'm in Asia Pacific Finance Industry Marketing and am currently working
on the detail plan for setting up a finance expertise center in AP.
Similar work is going on in Europe and the Americas. Note that this
does not imply that such plans necessarily be approved or implemented.
I think the base note asks about "industry" marketing and the reasons
for no clear answer are
1. Industry Marketing has been without appointed leader since
the departure of Bruce Ryan and then Frank McCabe. Marion Dancy is
doing a good job managing the move from a "corporate" industry
marketing group to SBU and ABU, geography based groups.
2. Various segments have also been without manager (e.g. Finance since
the departure of Dave Pepin)
3. The transition is taking place right now. In both senses of the
word!
For Finance Industry the following are the contacts: Americas: John
Haskard @NYO, Europe: Larsake Sandin @JAR, APA: myself (Axel Dougan
@AKO) and Tom Mullan @MKO.
Hope this helps,
Axel
@MKO
|
| 3421.6 | still going | ASABET::SILVERBERG | My Other O/S is UNIX | Wed Oct 12 1994 09:22 | 4 |
| UNIX Product Marketing still here in ZKO3
Mark Silverberg
|
| 3421.7 | Telecoms Industry Marketing | ULYSSE::TREGOR::STEELE | STEELE | Fri Oct 14 1994 15:28 | 15 |
| Telecoms Marketing is still around.
Europe Jean-Claude Sainctavit @VBO
Americas Scott Kane @COP
APA Per Hjerppe @ZPO
These are the top guys, for individual experts in specialized areas I can
only answer for Europe
Network Mangement Nancy Fennelly @VBO
Claude Hary @VBO
Intelligent Networks Bernard Marclay @VBO
Wireless & OSS Christian Van Ghelder @VBO
|
| 3421.8 | | MROA::SRINIVASAN | | Sat Oct 15 1994 05:29 | 41 |
| Most of the marketing organization like Old ESG, CMPD etc etc ( as you may be
aware ) no longer exists. For example in the discrete manufacturing space there
is a very small group which deals with 3rd party vendors, porting issues etc
etc ( Mostly partner management ) This group is so over loaded I wonder,
whether they have any time to do real pro-active marketing. ( Also I heard
that they do not have any budget what so ever for Marketing programs ).They
cannot travel, prepare marketing brochures etc etc. Getting a Purchase order
for a trade show or for participation in a user group meeting is a logistical
NIGHTMARE. So most of the people I know tend to give up or not bother about
participating in the trade show. This situation has not changed in the past
1+ year. I am aware of a situation where an employee asked his manager for some
$$$ for an hospitality suite to organize/show the latest DEC products in a
user group meeting.Employee was told by his manager to get free ice from the
hotel and buy the Coke/ potato chips from the local grocery store and use it
for Hospitality suite.The last thing an employee wants to do is to do grocery
shopping during a business trip. No wonder most of the marketing people I
know, just give up.
Also I have heard that some of the channel sales folks think that they can do
this job and do not need marketing etc etc and so the political battle on who
is responsible for the partner management / Marketing etc etc goes on !! Some
how the powers of this corporation does not make a decision and fix this
confusion..
My Suggestion : I believe we do not need several VPs in the Industry marketing
and getting rid of half of the VP's in the marketing alone will provide
sufficient funds for real marketing program.!
As Norm Werner said in the reply 3423.1, Automotive Industry Marketing Group
was whacked few weeks ago and we lost some good people. It is a shame that we
let go some great people, while offering these positions to people with wrong
skill sets, but good politicians, Former PR people, Former Human Resources
people etc etc as Marketing people for technical/product/ applications
marketing etc etc. Cronyism is alive and well at Digital and is growing.
Sheesh !!!
Nobody asked.. Just my opinion.
|