Conference 7.286::digital

re: .0

That fits.

The rumor mill has it that he was promised just such a position to come here 
(manager of a line of business), and when Digital didn't make good on its 
promise, he looked elsewhere.

Ray

    How do you know this?

re:     <<< Note 3313.2 by POWDML::DERBY "Remember when it used to be fun!" >>>

>>>    How do you know this?

Well, today's headline (and I mean a huge one on Page 1) and excerpt from the 
local newspaper here in Rochester, NY are below (copied without permission):

	KODAK VP CHOICE A SURPRISE
	Former marketing exec to tackle digital technology
	by William Patalon III, Staff Writer

Carl Gustin believes Eastman Kodak Co. has a place in the new digital world.

Not a decade from now. Not in five years. Right now.

To Gustin, 43, falls the task of building a growing and profitable business 
out of Kodak's huge storehouse of digital-imaging technology. It is a key job, 
analysts say. Escalating competition in Kodak's mainstay film and 
photographic-products business has cost the company market share and squeezed 
profits, meaning the firm must search out new opportunities to boost profits 
and maybe add jobs.

Digital imaging is the biggest of those new opportunities - a key reason 
rivals such as Fuji Photo Film USA and Polaroid Corp. have recently started 
electronic imaging divisions of their own.

"It's so damned exciting," said Gustin, a career-long marketing executive 
yesterday named vice president and general manager of the firm's fledgling 
Digital and Applied Imaging unit. "Kodak has an immense advantage," he said. 
"It has an excellent brand, a warm brand, a friendly brand. People want Kodak 
to do well."

Digital imaging, also known as electronic imaging, differs from conventional 
photography in that pictures are transformed into a format a computer can 
understand. The so-called "digitizing" of images opens up a whole new venue of 
opportunities for products and services:

	- Pictures can be stored in a computer's memory instead of a shoe box.

	- They can be changed or retouched.

	- They can be instantaneously transmitted over telephone lines or 
	  computer networks.

	- Multiple copies can be quickly printed out.

Gustin joins Kodak from computer-maker Digital Equipment Corp., where he was a 
vice president in charge of product marketing and strategy for the company's 
personal computer business.

He had joined DEC in January from Apple Computer Inc., where he had spent six 
years serving in a variety of areas that included high-level sales, marketing, 
product development & communications posts.
 	.
	.
	.
[remainder of article not included because I don't have a scanner and my 
 fingers were getting tired.]

Re .-1

>Digital imaging, also known as electronic imaging, differs from conventional 
>photography in that pictures are transformed into a format a computer can 
>understand. The so-called "digitizing" of images opens up a whole new venue 
>of opportunities for products and services:
>
>        - Pictures can be stored in a computer's memory instead of a shoe 
>box.
>
>        - They can be changed or retouched.>>>>
>
>        - They can be instantaneously transmitted over telephone lines or 
>          computer networks.>
>
>        - Multiple copies can be quickly printed out.


There is a picture store/service application available NOW in ALPHA OSF/1 - 
and as a choice some other UNIXes as well - from a Finnish SW house.

Includes a picture store, photographers station to feed in pictures and
a client station to look and choose, supports multiple languages...

It is basically meant for press photo agencies, but can be used for any 
similar purpose, of course.

--Ritva

    RE: .3
    
    Nice to see that branding campaign working so well. Just look how
    many times the word 'digital' appears in that piece. Er...
    
    Laurie.

	But... but...

	Most of the Digital Imaging group got canned close to two years
ago...  oh - what?  never mind...

					--D

    <<< Note 3313.5 by PLAYER::BROWNL "A-mazed on the info Highway!" >>>
    
        RE: .3
    
        Nice to see that branding campaign working so well. Just look how
        many times the word 'digital' appears in that piece. Er...
    
        Laurie.
    
    
    
    	One Brand Image that is going away is "DECdirect," since everything
    is going indirect.
    
    				Malcolm.

    
    >  Nice to see that branding campaign working so well. Just look how
    >  many times the word 'digital' appears in that piece. Er...

    Yeah, we would do better if we used "Equipment" as our brand name. Then
    people wouldn't confuse us with other companies. 

One VP going ... Oh my !!!

Quick ... Cut a Req't for 4 or 5 more ... hurry

    re .1 Never heard of him.What did he do?Is this a loss or not?
    Mind you,he has probably never heard of me either...