Conference 7.286::digital

    
    For some reason, my mind came up with a slight variation...
    
    	DIGITAL - WATCH THIS SPACE
    
    I have no idea why I thought of that.
    
    Ron

    
    
    Perhaps ........
    
            DIGITAL - WATCH REPAIR
    
    is even more indicative of the "times"!!!!!!!
    
    cheers ...
    

    
    RE: .1
    
    	When I saw your note it immediately hit me with a real estate twist
    
    

    
    	Personally, I like -
    
    
    		DIGITAL - IT'S THE BANDWIDTH, STUPID
    
    			the Greyhawk

    
    
    DIGITAL- "What Part of No Don't You Understand ?"
    

	DIGITAL - Reorg De Jour

    How about something positive...
    
    DIGITAL - Watch us!

    Or in light of the latest rumor..
    
    
    DIGITAL - WATCH OUT
    
    -sjd
    

    I think  you mean:
    
    DIGITAL - WATCH OUT BELOW!!!

    
    Jeff,
    
    Is that an analog analogy?
    
    I think we've had enough sloganeering.  What we need is a
    song.  A good candidate would be a re-work of the Beatles
    number "When I'm Sixty-Four".
    
    Just change the words a bit to push the advantages of Alpha
    and dis the 32 bit chips:
    
    


When I get old and losing my hair
many years from now
Will you still be showing me a "please wait" sign
Hourglass icon?
Wasting my time.

Taking from ten to quarter-to-three,
To fetch a file from store
Will I still need you,
Will I still feed you,
When there's sixty-four?

Every month we add a meg or two of RAM and some swap space too
You're getting slower, thirty-twoooo-oooo,
But one day we will hit that wall,
When your addresses are through.

I could go crazy, blowing a fuse,
when your cursor's gone,
My cat could write a novel in the time you take,
Paint my house and,
Bake me a cake.

Doing the garden digging the weeds,
while you dump my core
Will I still need you,
Will I still feed you,
When there's sixty-four?
    
    

      <<< Note 3175.8 by DELNI::DISMUKE >>>
                        Or in light of the latest rumor..
         
    
    digital - DUCK!

    .10
    	You win. Let's do the song. I love it. All DECies left after July
    2nd (probably be able to sit us all in the Mill's Board Room) can
    gather 'round and sing against a Karoke backdrop with full-motion video
    of computers in space surrounded by world news scenes from 1964
    eminating from a huge CRT hooked up to the BIGGEST alpha box ever
    made.......
    
    	Be still my beating heart.
    
    		the Greyhawk

A guy who works in my group has an amusing cartoon posted on his
cubicle.

The panel shows a street with a number of stores; in the center
you can see the window of a particular storefront. Inside this 
store you see a counter with three men behind it, and a little old
lady with purse and hat and eyeglasses in front of it.  The bubble
comes from one of the men behind the counter who says, "Mornin' 
Mrs. Kernwinkel.  And what can we do for you today?"  


The sign above the store says "IBM", and the caption says, "The 
downsizing continues."  

It occurred to me for the first time, after reading this note,
that we might as well apply it to Digital . . . 

(Especially since IBM is recovering!)

    re .1
    I think that that American company that makes digital watches might
    object to us taking their slogan ,don't you?

    
    
    DIGITAL.....WERE NOT JUST A PRETTY FACE
    
    HORNEt

    DIGITAL ..... CATCH US

    DIGITAL...Save us from Ourselves

    Digitalis....Got any?
    
    

    Digital ......
    it took a 64 bit chip to make us dot (not box) our i's
    when we cross our t's
    
    
    we are computer therefore we are digital...
    
    
    
    I am old enuff to 'member the slogan "Digital, we change
    the way the world thinks"
    
    we, we didn't change and the world still thinks.........

    
    	Remember - "The Network is the System"
    
    		That was my personal favorite. Easy, Simple, Direct. Even a
    prospective customer could remember it.
    
    		And it worked!!!!
    
    			the Greyhawk

    Hi Greyhawk,
    
    RE: -.1
    
    >That was my personal favorite. Easy, Simple, Direct. Even a
    >prospective customer could remember it.
    
    >And it worked!!!!
    
    Just think for having said the above you too could become part of
    marketing, a fate worse then death :-) !!!!!
    
    How about 
    
    "Digital we make all the bit's work to give you a great byte".
    
    Regards,
    
    Sunil 

re <<< Note 3175.23 by GIDDAY::SETHI 

>    How about 
>    
>    "Digital we make all the bit's work to give you a great byte".
    

Sounds more like an ad for a dentist, and we *know* how you love dentists!


Chele

Well, there's at least a few bits not working right - an extra apostrophe
slipped in to that slogan.  Not that most people in the US would notice;
as Dave Barry once remarked, "an apostrophe is used to let you know that
an 's' is coming up".

				Steve

    
    
    Digital - Buy From Us So We Will Always Have "Notes" To Read

    A friend of mine reminded me of one of Bill Clinton's campaign
    slogans, you know "It's the Economy, stupid!"
    
    This also reminded me of our leaders pathological interest or 
    focus on expenses - even the most recent announcement after
    the Q3 results went something like 'we need to cut expenses
    and grow revenue - so we will focus first on expenses.'
    
    This suggests that what we need is a rallying cry like:
    
    	"It's the REVENUE, stupid!"
    

    DIGITAL - Short Term Vision
                Long Term Hell

        >>  It's the Economy Stupid.

    I recently attended a sales meeting where the reps were complaining
    about the downturn in Oil and Gas, and the economy in general.

    The managers response:

    Everyone has competitors, whether you are at the peak, or valley of the
    business cycle you have to compete.  To compete you must find a
    competitive edge, and use that advantage, even if you must spend money
    to gain the advantage.  Your job is to find the area that will help
    your customers be competitive and give them the edge and sell to that area.

    Sounds like advice we could take internally also.

    Sparky

    Re: it's the revenue, stupid
    
    I disagree, we have lots of revenue.
    
    It's the profit, stupid

    re: .31
    
    Exactly!!!
    
    Profit = Revenue - Costs
    
    Rasing revenue will raise costs, rasing profit depends almost
    completely on the costs, given a competitive environment that restricts
    amount of revenue.
    
    We are faced with having to lower costs.  Revenue is *not* completely
    under our control.  Most of cost is.
    
    rww

    Apparently we are making some moves...

	MAYNARD(AP)  Digital Equipment Corporation launched a major advertising 
campaign today, with millions of potential customers hearing about Digital on 
their morning commute.  The new campaign, entitled "Digital: what is it they 
do?", kicked off on the highly-rated Imus in the Morning syndicated radio 
program.  In the 7:30 segment, Imus said "This sports report is brought to you 
by Digital Equipment Corporation - I don't know what it is they do, but they 
apparently have some big deal over at the Javitts Center and you can go ask 
them."  The spots, designed by the advertising agency of Howard, Howard, and 
Fine, are designed to build on the the one thing that Digital has that none of 
its key competitors have: lack of broad name recognition.  Spokesmen say that 
if successful, the Imus spot will be followed by Rush Limbaugh spots where 
Limbaugh says "I want to replace this Powerbook with something from Digital, 
but I've been to all the stores and can't find anything,"  sponsorship of a 
NASCAR Winston Cup Racing team using an unknown driver in a car without a 
number on it and a series of blimps designed to fly over domed stadiums during 
sporting events.

    With an add agency named Howard, Howard & Fine, should I take it
    serious? I think the last time I seen that line up of names was on the
    side of a truck in a Three Stooges scene! I hope it works...

    A recurrent theme recently has been that we ought to advertise and/or
    sponsor at NASCAR events.
    
    What or who is NASCAR??

    
    "Dr. Howard! Dr. Fine! Dr. Howard!"
    
    Woop-woop-woop...
    

    .36
    I thouht they were plumbers??

    
     re .35
    
    
    Nascar is the American version of fairground dodgems!
    
    PJK

    
    I think it was "Dr. Fine, Dr. Howard, Dr. Fine!"
    
    

    
    NASCAR is the sanctioning body for stock car racing in America.  Does
    the name Richard Petty mean anything to you guys?  It's also the
    fastest growing spectator sport in the country, approximately 30% of
    its fans are women, and it also has its own "note" in the Digital
    notesfile listing.  Don't sell it (NASCAR) short.  Having Digital
    involved in stock car racing is one of the smartest marketing ideas
    they've had a in a long time. After all - EDS is heavily involved in
    Indy Car racing (does all timing and scoring), and Digital used to
    provide computers, etc. for Bobby Rahal's Indy Car team.
    
    Again, don't sell NASCAR short.
    
    Barb
    

    Continuing the Three Stooges rathole:  it's "Doctor Howard, Doctor
    Fine, Doctor Howard."  Moe and Curly Howard were brothers; Larry Fine
    was unrealted to the others (Shemp Howard was a third brother).
    

    >>NASCAR is the sanctioning body for stock car racing in America.
    
    Is it safe to assume that you mean the United States of America?
    
    Or do you mean North America, or Central America, or South America or
    all of the land mass to the east of the Pacific?

    NASCAR is based in the USA.
    					andrew

    I thought NASCAR also sanctioned some Canadian and Mexican races, but I
    may be mistaken about that. 
    
    It's a good place for a hot-shot hardware company to advertise.  Iron
    on iron. 
    
    --bonnie

Blimps over domed stadiums?

A nice touch.

    re: .44 --bonnie
    
    Only if they win.
    
    rww

    
    A few back:
    
>their morning commute.  The new campaign, entitled "Digital: what is it they 
>do?", kicked off on the highly-rated Imus in the Morning syndicated radio 
    
 The highly rated 'Imus'. 
    
    Wow, let's go for the Howard Stern show crowd next. Yeah, we need to
    target the ignorant, redneck, racist people. Hey, if they have the
    bucks why not. If no one else will buy our products, why not go
    for the losers...
    

    >... Yeah, we need to
    >target the ignorant, redneck, racist people. Hey, if they have the
    >bucks why not. If no one else will buy our products, why not go
    >for the losers...
    
    Yeah, let's DO go after the Limbaugh crowd ;^)

>> The highly rated 'Imus'. 
  
Marketing is all about demographics.  Regardless of what you think about Imus,
his audience represents the most affluent and influential in the NY area.  And
he's being syndicated nationally.  I'd say this is a good choice.  

Um, you folks getting incensed about Digital advertising on Imus, .33 is
pretty obviously a put-on.

    Gerald-
    I don't know whether the press release was a put on, but the fact is we
    DID advertise/sponsor Imus in conjunction with PCexpo in NYC, along
    with spots on CBS (am 880, all news). Not sure what other stations
    also.
    
    Steve

The press release was definitely a put-on.

			Steve

Reading & comprehension skills just aren't what they used to be...

  The press release was a put-on but it did have a point (sharp) to it.

  I was listening to the Imus show when this spot came on.

  He was welcoming a new sponsor for the sports report. "Digital Equipment"
 "Go down to the Javitts convention center and they'll tell you what they
 do 'cause I have no idea" ....or words to that effect.

  Imus is a nationally syndicated show with the 'right' demographics.

   Good idea to advertise BUT anyone outside of New York was not going to
  jet to the Javitts center to find out who Digital is!


   I was frustrated.......

  Couldn't someone have given him a couple of lines as to who Digital is?


     - Bob

    After years of reading this conference I am finally posting a note
    because I can,t believe what I'm hearing.  Everyone is always
    complaining about Digitals lack of marketing, no advertising, No TV, No
    radio. Now we finally do something that is broadcasted all over the
    NY,NJ, and parts of CT and I still here complaints.  The PC Expo does
    attract customers from all over but a very large amount of them come
    from this area.  I heard two of the plugs on Imas and they were just
    what the Doctor ordered.  Imas's addlib is part of the show, that's why
    he's popular.  It's a pleasant change from our stuff shirt conservative
    advertising. The bottom line is we got our name out there and a plug
    to come see DIGITAL and our new line of PC's at the show.  

    I hope we continue to do this type of advertising and more well after PC 
    EXPO. This way the world will know that we are not going out of business 
    but we are here to stay and have the products to prove it.     

Our new DECpc line?

Perry

    Just had our mail delivered at our site here in Tampa, and the mailman 
    was laughing about the Digital ad that he had heard on Imus, and asked
    if we were the same company.  When I said yes, he asked what it was we
    did (we're the Disaster Recovery site), and why didn't we advertise?
    

Don Imus is carried on all these radio stations.  Presumably, the ad was heard
everywhere.

Paul


State/City        Station
----------------  --------------

California
  Sacramento      KHTK  AM  1140
  San Diego       KOGO  AM   600

Colorado
  Denver          KYBG  AM  1090
  Denver          KYBG  FM  92.1

Florida
  Tampa           WQYK  AM  1010

Iowa
  Souix City      KKMA  FM  99.5

Maine
  Portland        WZAN  AM  970

Maryland
  Hagerstown      WARK  AM  1490
  Hagerstown      WARX  FM  106.9

Massachusetts
  Boston          WEEI  AM  590
  Worcester       WVEI  AM  1440

Michigan
  Kalamazoo       WKMI  AM  1360

New Hampshire
  Claremont       WHDQ  FM  106.1
  Concord         WNHI  FM  93.3
  Rochester       WZNN  AM  930

New York
  Albany          WTRY  AM  980
  Albany          WTRY  FM  98.3
  New York        WFAN  AM  660
  Rochester       WHTK  AM  1280
  Utica           WXRU  FM  92.7

North Dakota
  Fargo           KQWB  FM  ??? 

Ohio
  Cleveland       WWWE  AM  1100

Oregon
  Eugene          KDBS  AM  840

Pennsylvania
  Harrisburg      WCMB  AM  1460
  Harrisburg      WIMX  FM  99.3
  Scranton        WKQV  FM  95.7

Rhode Island
  Providence      WWRX  FM  103.7

South Carolina
  Aiken           WAJY  FM  102.7
  Myrtle Beach    WRNN  FM  94.5

Texas
  El Paso         KROD  AM  600

Virginia
  Lynchburg       WLNI  FM  105.9

Washington D.C.   WTEM  AM  570

   IF an ad campaign is intended to spark interest why not give an 800
  number as well to allow people in the rest of the country to call and 
  find out who Digital Equipment is?

   While I agree that advertising is necessary, I disagree that 
  any-old-advertising is the way to go.


   - Bob

    G'day All,
    
    What do you think of this ?
    
    
    Today in The Australian, Digital is announced as the clear winner
    of the annual PC Reliability and Service survey.
    
    This survey by Australian Consolidated Press for Australian
    Personal Computer magazine is the industries major award of the year.
    
    A few quotes for your interest:
    
    "Digital Equipment Corp is the surprising winner of the personal
    computer industry's most wide-ranging annual service and
    reliability survey"
    
    "He said (Mr Geoff Isaac, Research Director for the Australian
    Consolidated Press) that easily the best overall performer was
    Digital's PC division,"
    
    "It got absolutely excellent scores in every category at its first
    appearance," Mr Isaac said of Digital
    
    ------
    
    Even a friend of mine who works on IBM systems remarked on the fact
    that the Digital PC's are miles a head of IBM.  He then asked me the
    question and we all know what that question is don't we ??? !!!!!
    
    
    
    Why don't you market your PC's ?
    
    Guess what ?  ACER took out a full two page ad. in The Australian for
    their PC's telling us how good they are. What a cheek and did we go
    around drumming up our success, not a chance.
    
    Regards,
    
    Sunil

    > Nascar is the American version of fairground dodgems!
    
    NASCAR is the National Association for Stock Car Auto Racing.
    
    Not only is it the most widely watched form of motorsport in the US
    but is also beats out CART in attendance.  The sanction the Daytona
    500 along with a race next weekend in Digitals back yard, Loudon
    New Hampshire.  It's proven time and again that fans of this form of 
    racing are extremly loyal to sponsors in the sport.
    
    It is the way many fortune 100 companies are building brand loyalty,
    showcasing new products and boosting corparate moral.  Furthermore,
    it's considered a bargain, with an average yearly cost of $2 million
    to front a top notch team (and three times that to promote the team).
    For that you get mass media exposure 30 times, in almost every major
    market in the country.  (LA is the only major area which doesn't have
    a race local to it, but it's still covered in Southern California).
    The season runs from February, with Daytona to November at Atlanta.
    For 2 million/year I'd assume we'd have at least 2 show cars which
    show up anywhere we tell them year round.
    
    I've often mentioned this as something we should look at since the
    Alpha (what's that?) gear would go excellent with a Winston Cup
    marketing effort (you want speed?  We got it, etc...)  Nice way to
    get the word out as to who we are to an estimated 300 million viewers 
    too.
    
    Regards,
    MadMike  

    > approximately 30% of its fans are women
    54%, and the sponsors are aware of that.
    
    > Don't sell it (NASCAR) short.
    Agreed, IBM is already dabbling in NASCAR.  We should get in and hammer
    them and everyone else.  We're still stuck on the front air foil
    of Bobby Rahals Indy car, if we're still on the car at all.
    
    I'd love to see BP entertain big customers in the Digital suite at
    Loudon and pass out 100 tickets to various folks who've worked hard
    all year to watch their car compete.  Of course, if things go my
    way, a few of those folks could get into the garage and stop by
    the Bud Light car and say "hello".  ;^)

    > & for Canada, APA, & Europe we have???
    FIA, mainly Formula 1 which competes world-wide and is currently
    in turmoil over prima donas, egos, and economics.
    
    > Is it safe to assume that you mean the United States of America?
    NASCAR is based in Daytona Beach Florida, USA.  It is the dominant
    sanctioning body in this country.  There are others, including CART.
    NASCAR is catching on big in Australia, and world wide viewership is
    expanding.  Canada also has CASCAR, which emulates NASCAR but it's
    competition is on a lower level.  When used in this context, NASCAR
    means the Winston Cup series, which is the premiere division of 
    competionion.

    	Well, at least now we know what NASCAR is.
    
    	I would bet that in Europe is is less well known than DEC (by a
    lot). Maybe we could come to some reciprocal agreement - we put NASCAR
    stickers on the computers we sell in Europe while they put DEC stickers
    on the cars they race in the U.S. ?

        Going back to .33, I just reviewed the advertisments for computer
        vendors on yesterday's Atlanta newspaper.  There were 4.  2 were
        full page color (1 was 4 color), 2 were black and white.  3 ads
        prominently touted a product, which was depicted in such a way
        that the model number was visible in the picture.  3 ads proudly
        indicated a very competitive price.  3 ads provided a phone number
        for you to call and buy the product.
        
        Needless to say the black & white, Digital ad, only gave the
        company name and stated that representatives were appearing in a
        specific booth number at the NEW YORK PC EXPO.  I guess the
        Howard, Howard & Fine agency is working overtime.
        
        Dave Zaniewski

    re .60 (Australian survey)
    
    Hey! Another marketing opportunity for us to submarine! Yay!
    
    Damn, I'm cynical today..
    
    ...tom

    RE: .60
    
    I was watching CNBC last week and noticed a new ad for the DEC pcs
    (unfortunatly, still with no voice, bnut at least with some snappy
    music).
    
    First text screeen:
    
    Did You hear about the Digital pc that broke down?
    
    Second text screeen:
    
    Of course not; they never break down.
    
    While I'm not crasy about the silent ad campaign, I've noticed that
    Walmart is now doing them, with the prices falling off the signs.
    (Maybe we are a treand setter.
    
    Also, about a month ago, CNBC had a two hour talk-fest special; every
    commerical break had a different one of our silent ads. There were
    probably about 5 of them, and because you saw them so often, I think
    that they were effecive. Unfortunatly, you usually only see them one
    time in one show each eveing.
    
    Deb

    
       Television provides sights and sounds to the 'user'.  Silent ads
       utilize only 50% of what TV has to offer.  Silent ads are a poor
       idea in that they are not reaching part of the audience.  Those
       who are vision impaired, those who read while the television is
       on and who look up only occasionally will miss Digital's ad. 
    
    -rick

>       Television provides sights and sounds to the 'user'.  Silent ads
>       utilize only 50% of what TV has to offer.  Silent ads are a poor

And don't forget the sense of smell, too.

Most TV ads have a distinct aroma.

-steve-

    ... haven't we been running these silent ads on radio for years?
    Radio advertising is cheaper than TV also!

    
    Re .68:
    
    On the other hand, I'll bet that a large number of people who regularly
    tune out normal sound-filled commercials become immediately aware and
    focused when the sound drops out. Their first thought might be, "NOW
    what's wrong with the [expletive] TV?" But the *are* looking at the
    screen!
    

    RE: .68
    
    My point was that someone must have noticed that award mentioned in .60
    and made an ad about it. 
    
    
    Deb

    > Maybe we could come to some reciprocal agreement - we put NASCAR
    > stickers on the computers we sell in Europe while they put DEC
    > stickers on the cars they race in the U.S. ?
    
    NASCAR doesn't need Digital, they're expanding into Europe just fine
    without our help.  I don't think they've hit the mainstream in Europe
    though, but you'll probably hear more about them in the future.  If you
    have cable or a satellite dish, you may be able to watch a race or two.  
    Goodness, you may just enjoy it and get hooked.  
    
    Regards,
    MadMike

    	I have two satellite dishes, and I had never heard of them until
    this notes string. They have never been mentioned in any newspaper or
    on any television programme that I have ever seen.
    
    	In fact, the only U.S. sport I have ever seen on television here
    has been in Hollywood movies dubbed into French, where who won the game
    was part of the plot. I would almost be prepared to bet that there are
    more DEC employees in Europe (still ;-) than people who have any
    interest in NASCAR.

    Re: .74
    
    >..................... I would almost be prepared to bet that there are
    >more DEC employees in Europe (still ;-) than people who have any
    >interest in NASCAR.
    
    I assume that you are referring to "people in Europe who have any
    interest in NASCAR."  I live 20 miles from Bristol International
    Raceway in Bristol, Tennessee, and that place packs 75,000 people in
    twice a year (@ $57 a ticket).
    
    

    To continue the rathole....
    
    NASCAR gets minimal coverage in the motor sport magazines in the UK,
    and virtually nil on cable/satellite (maybe 2 or 3 races a year at
    most) There is a NASCAR type series starting in the UK called EUROCAR
    based on NASCAR type Ford Mondeo's but it is being targetted at the Hot
    Rod/Stock Car type audience not mainstream motor sport fans. The main
    reasons that NASCAR will never take off over here are:
    
    - Virtually no oval circuits
    - The cars raced are not sold in Europe
    - The huge success of the domestic European touring car series with
      cars we can recognise.
    
    And by the way - Europe is still 50% of Digital's revenues so it should
    have a pretty significant say in how we advertise. The only truely
    global motorsport category is Formula 1 and even that is a little low
    key in the US. 
    
    We *should* have done something for the World Cup though, or the
    Olympics.
    
    paul

    RE .74
    
    Viewing wise, NASCAR is a lot bigger than Indycars.
    
    What's the bet ?
    
    

    Re: .74
    
    >..................... I would almost be prepared to bet that there are
    >more DEC employees in Europe (still ;-) than people who have any
    >interest in NASCAR.
    
        On a typical weekend in the US, more people attend NASCAR events
        than there are people living in some European companies.  Some
        locations seat 200,000+ people, and there is never an empty seat.
        It's bigger than football in Europe!
        
        Ah, Bristol in April and August.  I even got Mark Martin to sign a
        checkered flag, this year, as a result of his Saturday afternoon
        mistake.
        
        Dave Zaniewski

    At the risk of persisting, I'm not sure how you can claim that NASCAR
    is bigger than football. A typical Saturday in England alone has 10
    Premiership games with average crowds of 20-25,000 probably, plus 3
    other professional divisions. The world cup passed 1 million spectators
    in the first week. When Serie A in Italy, the Bundesleague, Spain,
    France etc etc are added in the contention doesn't stand up.
    
    paul

    > Viewing wise, NASCAR is a lot bigger than Indycars.
    The viewership for the Indy 500 is on par with the Daytona 500.
    NASCAR has another 29 races after that.  That's just for the Winston
    Cup Series.  Now add another 30 or so Busch Grand National races and
    a few Modified events...  USAC & CART (ala "Indycars")
    both combined have how many more races besides Indy?  12?  And most
    of them are carried by ABC (if the local affiliates decide to show it).
    Goodyear tracks physical attendance.  NASCAR is king.  Try and
    get a ticket to the inaugural Brickyard 400 when NASCAR races at
    Indy this year.  SOLD OUT.  Major facial for the CART boys.  Look at
    some of the top drivers in CART trying to break into NASCAR.  They
    know CART is in turmoil.
    
    > What's the bet ?
    You loose.
    
    Winston Cup racing will not physically happen in Europe for a while if at
    all.  TV viewership will increase, but there won't be any races as someone
    mentioned.  I still think it would be a big benefit to US sales. 
    Formula 1 is extremely expensive.  

Please stop this "My NASCAR's bigger than your FORMULA 1" rathole.

Bob - Co-moderator DIGITAL

It seems like we need major promotions in all of our major geographic areas.
Maybe NASCAR is the ticket for the U.S.  What about the other parts of the
world?

Bob

    
    
    
    NO!!!!!!!!!!!! NASCAR IS BETTER< NYAH< NYAH< NYAH.

    
    
    Well Bob, that is a good question.  It seems there are many larger
    corporations which have their hand in most of the major sporting
    events.  I hardly ever see anything Digital and when I do, it usually
    winds up being in a European facility.
    
    
    Mike

        
    I am of the opinion that there is little successful advertising through
    sport/arts sponsorship.  In the UK cigarette companies dominate much
    of the sport, ( Embassy Snooker, Benson and Hedges Cricket, Malboro
    will always be synonymous with Motor Sport ) but who associates
    Computer Co.s with anything the have sponsored?  Even sega tried it
    with Williams but got little from it.  
    	As for the arts, The Royal Ballet etc. - who cares that we sponsor
    it? When I go to the theatre I don't even care who the sponsors are,
    nor do I care for who sponsors the car.

    Digital has a *big* problem, Jo Public doesn't know who we are -
    everybody knows IBM, COMPAQ, APPLE_MAC etc. Why? - TV advertising.  The
    opinion of targeting your audience holds some credence but 99% of the
    work force and decision makers will or have watched T.V. add some time.  
    Good adverts stick in your mind, they give a perception of good
    products regardless of whether or not they actually are!  When people
    arrive at the point of buying hardware and software, or anything for
    that matter, they will turn to what they are familiar with first and
    then compare it to others ( if they are sensible )

    Lets get it in peoples faces and in their heads...


    Paul

    exactly why we need a company spokesperson and run 30 spots a day over
    the top 125 markets in the country for 30 days and then let DDD
    complain about taking orders...

        RE: .87
        
        Quite correct.  Even bad TV advertisements, seen 2 to 3 times per
        sitting 3 days in a row will generate some level of name
        recognition.  A good advertisement seen 20 times in 2 weeks will
        at lot of inquiries, if not sales.  It those 2 weeks happen
        to co-incide with the Olympics, World Cup or possibly a
        mini-series, so much the better.
        
        Dave Zaniewski

    not that i write in here much, but ...
    
    .86 hit it on the head.  if we're really serious about becoming a
    commodity vendor, we'd better get serious about advertising to those
    who could make us commodity.  imagine this TV ad (forget
    technicalities, this is perception we're trying to change) ...
    
    two computers, sitting side by side.  a pentium-based PC on the left
    (with the Intel Inside logo prominently displayed), an AXP (in same
    form factor - the idea is to have them look the same).  both are
    running some type of repetitive but sexy "multi-media" display using
    Windows - something eye-catching, but not too complex so the difference
    can be seen - the difference being that the AXP is running rings around
    the PC.
    
    the following captions fade in in sequence over the top, with
    corresponding numbers beneath each box, and perhaps a corresponding
    graphic fade-in in the rear to reinforce the magnitude of difference:
    
    			     Bigger
    			32 bits  64 bits
    
    			     Faster
    			 100Mhz  300Mhz
    
    			     Better
    
    after "Better" fades in, the PC does a video morph to meltdown.  the
    AXP continues doing what it was.  the digital logo appears at the
    bottom.  30 seconds max.

I think this calls for Cal Worthington and his dog Spot....

Who?

    re: .90
    
    Go see Cal, go see Cal, go see Cal!
    
    Rich

If memory serves me right, Cal Worthington is a car dealer/
salesman from Los Angeles famous for annoying TV ads.

    
    	Who has made millions selling cars to people who remember those
    "terrible" ads.
    
    		the Greyhawk

>I think this calls for Cal Worthington and his dog Spot....

Good 'ol Cal has/had dealerships all up the west coast - including
Anchorage, AK. His commercials were very annoying and his "dog Spot"
was always some weird animal.

I can just picture him leading a yak or an aardvark through acres of
used cars to the tune of "Go see Cal, go see..."

    Steve Lionel, if you've seen the movie "Made In America," Ted Danson's
    character seems to have been patterned after Cal Worthington (when he
    did weird commercials with all sorts of animals.)
    
    Cal also did commercials where he hung upside down from a plane.
    
    His commercials are incredibly nutty, but memorable.  (I remember
    watching them in Phoenix/Scottsdale, Arizona in the late 1970s.) :>

Hi Suzanne...  I never saw the film and have never seen the ads.  A
description was appreciated; helped me understand the reference.

				Steve

re: .96


>    Steve Lionel, if you've seen the movie "Made In America," Ted Danson's
>    character seems to have been patterned after Cal Worthington (when he
>    did weird commercials with all sorts of animals.)
    
If you need a brand new truck, go see Cal..... if you've just run out 
of luck, go see Cal.... 

Memorable commercials - I live in Phoenix and wich they were still 
on...

Arlan

    
    Good ole Cal!   He actually has people believing he is a big
    hick with a dog (never a dog) named spot.  What a genius!  He
    is nothing like that in real life, belive me I know him and
    his kids!