[Search for users] [Overall Top Noters] [List of all Conferences] [Download this site]

Conference 7.286::digital

Title:The Digital way of working
Moderator:QUARK::LIONELON
Created:Fri Feb 14 1986
Last Modified:Fri Jun 06 1997
Last Successful Update:Fri Jun 06 1997
Number of topics:5321
Total number of notes:139771

2855.0. "PC Advertising Campaign" by BONNET::BERISH () Sun Jan 16 1994 10:24

    Is there something wrong with our PC advertising?
    
    I received my new issue of PC Magazine and as always flipped to the 
    Digital PC advertisement. Back a few months ago when I first saw the AD's 
    I thought it was great, its about time we started advertising!  I even
    felt a little proud!
    
    Well now, the front cover of the ad shows a race car and describes our
    technology, service and performance.  Lots of text!!!
    
    The second page has this PC with the race car zooming out it??? and
    again lots of text. And states "price starting at $2599".
    
    Third page again lots of text.
    
    Fourth page has 4 PC packages with prices - ah, finally something a 
    consumer would be interested in. Good pictures, the PC's look sharp but
    are a little small to get a good view of what you're about to spend $2000
    on!
    
    I begin to read the details of the PC packages, not to bad, hard drive,
    floppy drive, CD ROM, monitor.  I think this is great deal!  Then
    the fine print, CD ROM not included in price.  WHY DID WE DO THIS!!
    When I read all the text hoping to be able to put a PC package 
    together I find the Ad does not give the price for the CD ROM or any
    other options.
    
    Well it's off to the COMPAQ and DELL advertisements.  There it is, two
    pages of PC packages, good size photos and lists of options with the 
    prices.  
    
    Are we trying to sell PC's?  Are we trying to combine this with our
    new branding campaign? Are we targeting small business or the 
    average consumer?
    
    And if you look at the INTEL ad, well that explains everything you would 
    want to know about comparing processors, in words that a consumer would
    understand.   
    
    And what's this about when you call the 800# "please reference BPK" or 
    whatever the initials?  To the average consumer who've never heard of
    the company named Digital (and there's plenty of them) this looks like 
    someones initials.
    
    From the average consumer's point of view (me!) I'm not impressed!
    
    Ken
    
T.RTitleUserPersonal
Name
DateLines
2855.1MR4SRV::MARKETING, topic 128RANGER::BACKSTROMbwk,pjp;SwTools;pg2;lines23-24Sun Jan 16 1994 17:180
2855.2SAHQ::LUBERI have a Bobby Cox dart boardTue Jan 18 1994 17:1113
    Clearly, we are not price competitive in this commodity market.  Dell,
    Gateway, and a few others are now offering the following for $3999:
    
    Pentium P-60 processor
    16 mb ram
    528 mb hard drive
    double spin CD Rom
    Graphics accelerator card
    PCI local bus
    1 mb video ram
    
    We offer less of a machine for half again the price.  When will we
    learn?
2855.3Discovery Channel advertisingNOVA::R_ANDERSONMy timing is Digital.Tue Apr 19 1994 15:167
There were several (four?) ads on the Discovery Channel last night for
Digital PC's.  I thought the ads were quite well done - especially the
one about who invented networking before identifying Digital - good job!

Now if only we can do the same thing for databases :-)

Rick
2855.4LGP30::FLEISCHERwithout vision the people perish (DTN 223-8576, MSO2-2/A2, IM&T)Tue Apr 19 1994 16:123
re Note 2855.3 by NOVA::R_ANDERSON:

        Ok, who did invent networking before identifying Digital?
2855.5We did!NOVA::R_ANDERSONMy timing is Digital.Thu Apr 21 1994 11:035
>        Ok, who did invent networking before identifying Digital?

The ad ends with something like "Oh, we did!  Digital".

Rick
2855.6NACAD::SHERMANSteve NETCAD::Sherman DTN 226-6992, LKG2-A/R05 pole AA2Thu Apr 21 1994 13:215
    You know, maybe we could continue this ad thread.  We could point out
    what a great OS Unix is, then ask whose machine was the first to run
    Unix? 
    
    Steve
2855.7Hind SightGUCCI::HERBNew Personal Name coming soon!Thu Apr 21 1994 14:066
    >then ask whose machine was the first to run Unix?
    
    Can we really "take credit" for this? I dare to add that Digital was
    given the opportunity to buy UNIX lock, stock, and barrel in the 70s
    for about $50K but turned it down. My former employer was the
    instigator of this.
2855.8REGENT::BLOCHERThu Apr 21 1994 14:152
    UNIX was developed on PDP 8 machines.
    
2855.9more down the history ratholeCVG::THOMPSONAn AlphaGeneration NoterThu Apr 21 1994 14:2510
    According to Kernighan & Ritchie in "The C Programming Language"
    the first UNIX was on a PDP-7. I believe that most of the real
    work was later done on PDP-11s and Interdata 8/32s. Interdata
    also took a long time to embrace UNIX. It was happening when I
    left there in 1982. Though by that time they were a division of
    Perkin Elmer. Since then they have undergone a number of other
    corporate changes but embracing UNIX has not been enough to make
    them a big player in the industry.

    			Alfred
2855.10KAOFS::B_VANVALKENBThu Apr 21 1994 14:5412
    Seen a PC ad on The Learning Channel last night during Connections 2
    
    The ad didn't show a product, didn't talk about a product and said
    nothing about the company.
    
    XL "beyond the box"
    
    What a joke
    
    
    Brian V
    
2855.11adds also on CNN and SCI-FI channelSPECXN::B_BRADACHThu Apr 21 1994 15:215
    I have seen the PC adds for the last several weeks on CNN as
    well as the SCI-FI channel.  Same adds everyone is referring to
    about networking and PC's.
    
    bernie
2855.12we need better adsUNYEM::JAMESSThu Apr 21 1994 15:356
    does anyone else think it is a waste to buy TV time then make them
    read the ad. I usually don't pay much attention to the commercials
    anyway. Words across the creen are much easier to ignore than most
    TV ads. 
    
                              Steve J.
2855.13And We Probably Spend more on ads than NECLJSRV2::FEHSKENSlen - reformed architectThu Apr 21 1994 15:4012
    
    What I find interesting is the series of ads that NEC has been running;
    the ones with the full page faces with a teasing remark.  The versions
    they run in the PC mags are multipage, but they also run a one page
    version in the general consumption media like Time and Newsweek.  I
    wonder which company (NEC or DEC) has higher name recognition,
    especially among purchase decision makers for computer systems.
    
    How many Fortune 100 companies are known only to industry insiders?
    
    len.
    
2855.14REGENT::BLOCHERThu Apr 21 1994 20:386
    Re: .8 .9 
    I stand corrected. It was the PDP7. The person who told me PDP 8 
    mis-informed me. I knew that it was one of the earlier DEC machines
    that we had sold AT&T, but then we used to sell them some of every
    new cpu we developed at least thru the KL10.
    						Marie
2855.15some unix historyMRKTNG::BROCKSon of a BeechFri Apr 22 1994 16:484
    Most of the REAL work was done on a PDP 11/05, then a PDP 11/40 (maybe
    a 11/45?). Next major upgrade was to a PDP 11/70 (I sold it), and then,
    as indicated earlier, the Interdata 8/32 was purchased (sending panic
    throughout Digital). Then a VAX 11/780 (I sold it).