| Title: | The Digital way of working |
| Moderator: | QUARK::LIONEL ON |
| Created: | Fri Feb 14 1986 |
| Last Modified: | Fri Jun 06 1997 |
| Last Successful Update: | Fri Jun 06 1997 |
| Number of topics: | 5321 |
| Total number of notes: | 139771 |
The Imagine campaign has started here in Holland in the last few weeks
with a number of the Imagine slogans headlining advertisments in
various journals.
What I have noticed is that the 'i' of the keyword 'imagine' is bolded
in the new burgandy colour and the ad design incorporates somewhere on
it, 'digital' bolded in burgandy complete with round dots on the 'i's.
What I have noticed however is that the 'i' in 'imagine' has an old
fashioned square dot!
My questions are:
Is this true elsewhere in the world?
If so, is it intentional?
To me, it gives the impression of inconsistency, especially as the
rounding of the dots on the 'i's was seen as one of the key changes to our
sign.
Comment please????
Dave Pegg
P.S. Excuses if this has been spotted before and rectified/explained
but I couldn't see any mention of it in previous notes or VTX.
| T.R | Title | User | Personal Name | Date | Lines |
|---|---|---|---|---|---|
| 2513.1 | JURAN::GARDNER | justme....jacqui | Wed May 26 1993 14:59 | 6 | |
The IMAGINE ad looks very much like the AT&T campaign. Same agency,
maybe???
| |||||
| 2513.2 | round here | LACGID::BIAZZO | How low can we go? | Wed May 26 1993 16:35 | 2 |
I just looked (again) at an 11 page spread in the May 17 issue of Digital News and Review. The dot over the i in imagine is round. | |||||
| 2513.3 | Getting there.... | JGODCL::APETERS | Treble without a cause | Thu May 27 1993 07:09 | 14 |
| 2513.4 | Yep - its round | ELIS::PEGG | Thu May 27 1993 07:29 | 7 | |
Yeah, I checked the Sunday Times from the UK last night and the 'i'
has a round dot.
This is (thank god) a local mistake which I hope is rectified soon.
Dave
| |||||
| 2513.5 | ANNECY::HOTCHKISS | Thu May 27 1993 11:15 | 20 | ||
Hi Dave,
You have missed the point and I shall personally take this up
with Bob.
In France we have the same mistake BUT we add the killer-put no
phone numbers or address on the advert.This ensures that anybody who
finds us is a)probably intelligent b)desperate for something and c)is
probably not a current client.So at a stroke,we renew our customer base
for the cost of a very clever ad.
Seriously,though.I think the campaign is good but we miss two key
points.First,how many employees know?Secondly,what is being done to
make this a real differentiator in front of customers?
For example,if we are a company committed to innovative solutions from
creative people and we are really looking for value added solutions,it
kind of implies that we should approach clients with a 'what's your
problem guv'.Seen this happen or do we still tend to come out with
the'buy xx whilst stocks last' approach
Cheers
Stuart
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| 2513.6 | Its been noted... | ELIS::PEGG | Thu May 27 1993 13:33 | 15 | |
OK - Panic over.
I have been reliably informed by our PR department that the mistake was
noticed and it will be corrected in future ads.
Refering to .5 however. Sounds like the ads in France are rather
obscure! The one I checked in the Sunday Times did have department
and number to call and the Dutch based ones did have Utrecht's number.
If this note entry is going to dive into impressions of the Imagine
campaign, so be it. Personally, I'm going to wait until the campaign
is over, including TV Ads etc before slagging it off......
Dave
| |||||
| 2513.7 | FYI, FWIW | JGODCL::APETERS | Treble without a cause | Mon Jun 14 1993 09:29 | 7 |