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Conference 7.286::digital

Title:The Digital way of working
Moderator:QUARK::LIONELON
Created:Fri Feb 14 1986
Last Modified:Fri Jun 06 1997
Last Successful Update:Fri Jun 06 1997
Number of topics:5321
Total number of notes:139771

2418.0. "Profitability directive from Bob Palmer" by CVG::THOMPSON (Radical Centralist) Wed Mar 17 1993 11:41

	Worldwide News                      LIVE WIRE

                    Profitability directive from Bob Palmer 

  In a Feb. 25 memo to members of the Senior Leadership Team, President and 
  CEO Bob Palmer outlined the steps Digital will be taking to achieve Q3/Q4 
  revenue and expense reduction goals.  In a follow-up message to employees, 
  Bob summarized those steps.

  "The complete success of Digital hinges on the following:  unity of 
  purpose, will to deliver, and uncompromising ability to produce the 
  expected results," Bob said.

  To focus the entire organization on Q3/Q4 revenue goals and expense 
  reductions, Bob promised clear, direct and consistent communication to 
  the account teams regarding products, services and solutions.  "The 
  account teams will receive a list of the 'most sold' products, services 
  and solutions along with a description of the customer problems that they 
  solve," Bob said.  "The territory managers and customer business units 
  will work with the account teams to reinforce the fact that we will make 
  money by selling hardware, software and replicative solutions 
  simultaneously."

  The product list, Bob said, "is reference information that should help to 
  shorten the sell cycle based on the solutions most popular with our  
  customers."

  Area vice presidents and territory managers are working with the business 
  units as a team to develop a channels strategy by April 15.  "Territory 
  managers and CBU managers will decide what products will be moved through 
  these channels.  Guidelines for competitiveness in selling indirectly will 
  be provided," he said.

  Bob added that downsizing will continue through the end of FY93.  "I've 
  asked the business units and the corporate functions to identify the 
  numbers and the skills of the resources they need to make their respective 
  businesses profitable," he explained.  "They will work with the territory 
  managers, through the area vice presidents, to identify the individuals 
  to be transitioned out of the company.    

  "We have been saying Digital will return to profitable growth and preserve 
  85,000 to 90,000 jobs," Bob continued.  "In my message to the Senior 
  Leadership Team I directed that we make the decisions required to reach 
  the level of employment we need to serve our customers profitably by the 
  end of FY93 on June 30."

  While noting that the realities of the marketplace "don't allow us to make 
  guarantees," Bob said he is looking forward to FY 94, "when we hope to 
  have the greatest part of our workforce reductions behind us.

  "During the remainder of FY93, we will need to focus on serving our 
  customers, clarifying our messages and setting our priorities for FY94," 
  Bob concluded.
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2418.1one peon's reviewCVG::THOMPSONRadical CentralistWed Mar 17 1993 12:2644
>  "The complete success of Digital hinges on the following:  unity of 
>  purpose, will to deliver, and uncompromising ability to produce the 
>  expected results," Bob said.

    About as concise a statement as I've seen in a while. Of course the
    obvious questions are:

    What is the purpose we are to unite on? Service to customers?
    What is it will want to deliver? The n S's?
    What are the expected results? Profit? Satisfied customers? Both?

    The rest of the memo answers those questions to some degree. I suspect
    that more clarification is to come. Especially, one hopes, from
    peoples direct management.

>  "We have been saying Digital will return to profitable growth and preserve 
>  85,000 to 90,000 jobs," Bob continued.  

    Sounds like a pretty official goal to me. The rest of it sounds like
    Bob Palmer wants to get to that level as soon as possible so we can get
    on with things. A lot of Noters have been asking for that for a long
    time.

>  While noting that the realities of the marketplace "don't allow us to make 
>  guarantees," Bob said he is looking forward to FY 94, "when we hope to 
>  have the greatest part of our workforce reductions behind us.

    After the bad news (official target head count) we get some hope. This
    leads one to believe that the plan is to be done with layoffs after the
    end of this FY. Or at least that the plan is to do this last round
    right so that more rounds aren't needed.

>  "During the remainder of FY93, we will need to focus on serving our 
>  customers, clarifying our messages and setting our priorities for FY94," 
>  Bob concluded.

    Quite a change. We haven't had clear messages and priorities for a while.
    Not since "One architecture, one strategy, one egg, one basket."

    We've had lip service about serving our customers before though. If
    we're serious about it this time I believe we can get back on track. I
    hope we're serious about it.
    
    		Alfred
2418.2Let's hope we try to boost revenues...GRANPA::MJBOOT::FLANAGANJimWed Mar 17 1993 15:418
re: .0

>>> "...CEO Bob Palmer outlined the steps Digital will be taking
>>>  to achieve Q3/Q4 revenue and expense reduction goals..."

  I hope we haven't cut so many revenue producing people that we're
now of the mindset to reduce those revenues at all costs!!  :-)
                                  ----------
2418.3Huh? That many, that soon?NIOMAX::LAINGSoft-Core Cuddler*Jim Laing*232-2635Wed Mar 17 1993 17:256
    I'm surprised there isn't more reaction to this: he's talking about
    ~10,000-15,000 more layoffs in the next *three* months (depending on
    the number let go in March that is) ... that's more in such a short
    time than any other quarter ...  ???  :-(
    
    Jim
2418.4Profitability Directive from Bob Palmer has vanished from Live Wire.DECLNE::GANTLEYWalt GantleyWed Mar 17 1993 18:315
	I am glad that the base noter copied Bob's message since it has now 
been removed from  Live Wire. Does anyone know why the original message was 
pulled?

Walt
2418.5It's still thereWHYNOW::NEWMANAlpha Personal Systems MarketingWed Mar 17 1993 19:201
It's still there (or it is back) as of 3/17/93 16:20
2418.6CTHQ::DWESSELSWed Mar 17 1993 19:4814
    re .3
    
    I guess after nearly 4 years of layoffs and speculation about final
    numbers, we're not too surprised to see them in print - a case of 
    rumors finally confirmed?
    
    re .4
    
    I'd speculate that it's just a matter of disk failure and restore from
    a week-old backup...?
    
    mtcw,
    
    /dlw
2418.7It's Back!!!!DECLNE::GANTLEYWalt GantleyWed Mar 17 1993 19:5815
re: 2418.5

	It was removed from and has since been put back into Live Wire. I 
promise you that I am not halucinating (although I am starting to become
somewhat paranoid). Several other people in my group also saw it and then 
could not find it.
	I agree that a 10,000 - 15,000 person headcount reduction before
July, 1993 is a substantial reduction in such a short period of time. It is
definitely a much faster pace than we have seen before.
	I am glad that Bob is trying to bring closure the TFSO's that we 
have all lived with for the past three years. Perhaps those that survive 
the next phase will feel at least somewhat secure and be able to get on 
with the process of rebuilding DEC.

Walt
2418.8Technical difficultiesICS::JOHNSONLWed Mar 17 1993 20:006
    I'm the infobase provider for LIVE WIRE News.  We had some technical
    difficulties this afternoon and temporarily lost the most current news
    menu.  The problem has been fixed, so the Bob Palmer article is back
    in the menu.  Our apologies for the confusion.
    
    Leslie Johnson
2418.9a breakup would be good for the share priceCSC32::S_MAUFEits sum-sum-sum-summertime!Wed Mar 17 1993 21:059
    
    If Bob Palmer did say a reduction in headcount of 10-15k, I would 
    speculate that he won't get this from the usual TFSO "all share the
    pain" way of losing headcount.
    
    I would speculate he is thinking of spinning off a whole division of
    the company, now I wonder which part? Perhaps Europe?
    
    Simon
2418.10ARCANA::CONNELLYit's Cards-on-the-Table Time!Thu Mar 18 1993 00:5514
re: .9

>    I would speculate he is thinking of spinning off a whole division of
>    the company, now I wonder which part? Perhaps Europe?
    
To form a viable spin-off, wouldn't you basically have to take a CBU and
dump the engineering and sales/services resources it needed of into a
separate company with it?  Wouldn't surprise me if this happened with
some of our businesses (storage, PCs, etc.) in 15-24 months, but now seems
a little soon.  Wait til we have a buyer for what's left of the company
(which will probably be the "silicon" side).

								paul
2418.11TFSO estimate for Q4 in the GlobeVAXCAP::WESTThu Mar 18 1993 10:5210
    
    	The Boston Globe article of March 15 about Mitsubishi
	also had a paragraph about a statement from a Digital 
    	spokesperson (name given -- I've forgotten) which said
    	layoffs for the rest of the year would be half of what 
    	they were for Q3, which were in the 6000 range....
    
    	FWIW
    
    
2418.12Any recent figures?EOS::ARMSTRONGThu Mar 18 1993 11:2610
>    I'm surprised there isn't more reaction to this: he's talking about
>    ~10,000-15,000 more layoffs in the next *three* months 

    Anyone have any data on the current effective population?  What
    he said is that he wants the company down to the 85-90K range.
    It was down to about 100K last quarter, and I thought that
    still included all the previous quarter's TFSOs.  We've announced
    plant closings since then....We may be pretty close to the target
    already.
    bob
2418.13Then why is it so quiet?STAR::DIPIRROThu Mar 18 1993 11:347
    	I thought I understood that the employee population was still over
    100k. This would translate to layoffs of AT LEAST 5k people in Q3 and
    another 5k in Q4...to meet the minimum numbers. Now, I don't see any
    evidence of such widespread layoff activity. However, I'm in
    engineering and we've *heard* that engineering isn't being hit in Q3.
    So I'm wondering how it looks elsewhere in the company, if it looks
    like there's a concerted effort to achieve these numbers.
2418.14EST_EMPL_CNT = 102100 - (0.5*6500)STAR::PARRISAny port in a STORME:CI,SCSI,DSSI,FDDIThu Mar 18 1993 12:2322
102,100 was the official count at the end of last quarter.  See note 2329.

Note the careful wording in .0:
  "We have been saying Digital will return to profitable growth and preserve 
  85,000 to 90,000 jobs," Bob continued.  "In my message to the Senior 
  Leadership Team I directed that we make the decisions required to reach 
  the level of employment we need to serve our customers profitably by the 
  end of FY93 on June 30."

It sounds like 85K to 90K is now a worst-case scenario, not an eventual goal;
he didn't say that was the "level of employment we need to serve our customers
profitably".  We can hope this is the case, anyway.

<><><><><><><><>  T h e   V O G O N   N e w s   S e r v i c e  <><><><><><><><>
 Edition : 2789             Thursday 18-Mar-1993            Circulation :  7094 
VNS COMPUTER NEWS:                            [Tracy Talcott, VNS Computer Desk]
==================                            [Littleton, MA, USA              ]
 Digital - Layoff expectations
	{The Boston Globe, 16-Mar-93, p. 42}
   Spokeswoman Nikki Richardson said Digital expected to lay off about half as
 many workers as it did last quarter.  The company, which employs about 102,000
 workers, cut some 6,500 jobs in the quarter that ended Dec. 26.
2418.15Sanity check.DECLNE::GANTLEYWalt GantleyThu Mar 18 1993 13:319
re: 2418.8

	Leslie,

		Thanks for the explanation on the disappearance/re-appearance of 
Bob's message on profitability. I knew that I wasn't seeing things.


	Walt
2418.16A little humor!ODIXIE::PFLANZThu Mar 18 1993 14:244
    Walt,
    
    Just because you are paranoid, doesn't mean that they AREN'T out to get
    you!!!
2418.17<95K rumoredCOMET::KEMPThu Mar 18 1993 17:324
    I heard but have yet to confirm it anywhere that we are below 95K. 
    Is that possible with some non-US cuts, perhaps?
    
    billk
2418.18Only Hoping !!!!!!ELMAGO::JMORALESThu Mar 18 1993 19:0612
    For the last five years, I have been analyzing DEC's P&L amazed at the
    amount of Selling, General and Administrative spending that we have
    quarter in and quarter out.   Recently, to my amazement, Bob Plamer
    published the following:
    
    	"Selling, General and Administrative Expenses are our of control in
         DEC, we are 30% to 34% of revenue versus 20% to 25% for the
         industry".
    
    Now my only hope is that Mr. Palmer, gets into action and the remainder
    10K to 15K TFSO comes from where the ONLY fat in this company lies.....
    Selling, General and Administrative Expenses.   
2418.19Software?42702::WELSHThink it throughFri Mar 19 1993 11:0122
	re .9:

>>    I would speculate he is thinking of spinning off a whole division of
>>    the company, now I wonder which part? Perhaps Europe?

	More likely the USA. It does less business than Europe. Sure,
	most of Engineering is in the States, but then this company
	isn't Engineering-led any more, so that wouldn't be so important.

	One good idea would be to spin off the software business. Digital
	has become one of those companies which has become so confused
	that it is impossible to figure out the true costs or profitability
	of any one element. Like many of those struggling to get our
	software business where it should be, I am frustrated by people
	who tell me that software isn't important, or we can't sell it,
	and challenge me to prove that we should.

	If software were spun off, it would have its own profit and loss
	all the way from Engineering to Sales. We would then see what we
	would see.

	/Tom
2418.20TAMARA::BOEBINGERJohn Boebinger, EBDFri Mar 19 1993 20:432
    Or, some other (large) software company may decide to buy our software
    unit...
2418.21Going cheap?42702::WELSHThink it throughFri Mar 26 1993 12:578
	re .20:

>    Or, some other (large) software company may decide to buy our software
>    unit...

	As well they might - we don't seem to want it...

	/Tom