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Conference 7.286::digital

Title:The Digital way of working
Moderator:QUARK::LIONELON
Created:Fri Feb 14 1986
Last Modified:Fri Jun 06 1997
Last Successful Update:Fri Jun 06 1997
Number of topics:5321
Total number of notes:139771

2404.0. "Milking the "expensive" solution vendor ..." by ECADSR::SHERMAN (Steve ECADSR::Sherman DTN 223-3326 MLO5-2/26a) Fri Mar 05 1993 15:14

So, how do we as a company turn this lemon into lemonade?

Here's the situation:  Small companies are learning to buy lots of cheap,
commodity software and hardware.  They then have to find support, which doesn't
come cheap if at all.  The solution?  Buy a small amount of relatively 
expensive hardware and software from a big "solutions" company and milk the 
big company for support.

This is happening right now.  The examples I've personally been told about 
include Digital support for customers using Pathworks and for SCSI-2.  I've 
heard support folks complain that they are having to handle support of the 
cheap software and hardware and that the problems are "not the fault of 
Digital."  Similarly, Cadence (a "solutions" provider in the CAD market) is 
having to basically do the same for folks who buy *one* Cadence license (around 
$25K) to do Verilog simulation, and otherwise buy a mess of relatively cheap 
licenses (around $1K each) to do the bulk of their work.

Currently, the response of those that support these products tends to be along
the lines of begrudging support, bemoaning the fact that they are having to go
above and beyond the call by supporting someone elses hardware and software.
It is, after all, "not Digital's fault" that the equipment does not work and
can be proven time and time again to be the fault of the cheap hardware and
software.  I feel this is an unprofitable attitude for Digital as a company.

The customer's view seems to be that they are paying the premium price so that 
they can get the support for the cheap software and hardware.  It's pretty 
much a given that the Digital software and hardware had better be good quality. 
Further, since it is such good quality, the difference in price is really for 
the "total solution" support.  By paying the premium, the customer feels 
entitled to this support, often expecting that problems will NOT be Digital's 
fault.  But, they would have difficulty in getting the dirt-cheap vendor to 
provide any support, let alone even answer the phone sometimes.  And, hiring
some sort of expert consultant is too expensive.

So, how can we turn this "lemon" into "lemonade?"  Perhaps we need to TELL the
customer just what he already expects -- by buying Digital hardware and
software (at a higher price than "commodity") the customer isn't just buying 
quality, he's also buying total systems support related to the product.  
Further, our support people need to have the same understanding.  My impression 
is that they do not feel this way now.  Rather, they feel that if it's not 
Digital's fault, they shouldn't have to fix it.

Thoughts?  Comments?  Ideas?  I'm getting the same message from different
sources, so I expect this paradigm is currently accurate.

Steve
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2404.1see it all the timeSCCAT::SHERRILLFri Mar 05 1993 16:2310
    
     See it all the time , A customer with a 4000 running pathworks and
    a pc's are hanging , connections lost ect. The only problem the network
    is their cable run going through (insert network company here) bridges
    router ect and it's our problem. A co-worker sent to Managment a list
    of time spent on this kind of thing and it went into a black hole.
     We need to be up front with the customer in what we cover in these
    cases and make it clear what is billable. This will take a change in 
    attitude by first level managment who just want the customer off their
    back.
2404.2No Free Lunch.A1VAX::GUNNI couldn't possibly commentFri Mar 05 1993 19:598
    So why, in this brave new world of employee empowered Digital, can we
    not write a service contract that includes all these cheap and nasty
    commodity products at an appropriate price and sell it to the customer
    if that's what they want?
    
    I think I know the answer, but it's not repeatable, even in the company
    that reads this Notesfile :-) !
    
2404.3SCCAT::SHERRILLFri Mar 05 1993 20:173
    
    My awnser is the customer won't pay . Why should they if they get it
    for free. Would you??
2404.4ECADSR::SHERMANSteve ECADSR::Sherman DTN 223-3326 MLO5-2/26aFri Mar 05 1993 20:3217
    I think part of what is needed is to recognize that part of our value
    added is in being a "total solution" vendor.  Our customers apparently
    already know that.  We (sometimes begrudgingly) provide it.  In the 
    customer's eyes they're paying for it already.  And, it's competitive 
    because the competition is support from cheap vendors (nonexistant) and 
    support from third parties (way too expensive).  If we're making money, 
    we should SELL the fact that we ARE supporting the cheap stuff.  If we
    aren't making money at it, we should RAISE the price AND SELL the fact
    that we're supporting the cheap stuff.  And, I agree that we need to
    state up front (in writing?) exactly what it is that we are supporting.
    
    This summer, with the advent of Windows NT and other "events" I expect
    that Digital has an opportunity that can be exploited.  Ironically, the
    more "cheap" stuff customers buy, the more demand there will be for a
    "total solutions" vendor that can support it, IMO.
    
    Steve
2404.5SOP around here... Where do you live?HERCUL::MOSERWould you like a little CM with that?Fri Mar 05 1993 23:5911
>    So why, in this brave new world of employee empowered Digital, can we
>    not write a service contract that includes all these cheap and nasty
>    commodity products at an appropriate price and sell it to the customer
>    if that's what they want?
    
>    I think I know the answer, but it's not repeatable, even in the company
>    that reads this Notesfile :-) !
    
We do this all the time...  I'm missing your point...

So what, you wake up on the wrong side of the bed???
2404.6It can be done... tactfullyODIXIE::SILVERSDave, have POQET will travelSat Mar 06 1993 12:1713
    Recently, because we've had alot of LOR's related to things like this,
    we've decided to propose to the customers that have these sorts of
    problems regularly an 'open PO' arrangement whereby they can get the 
    undivided attention of someone to work their problem for a fee - rather
    than 'when sales support is available' - all too often the problems we
    encounter are beyond the expertise of the local CS folks, and sales
    support (me and others like me) get pulled in to diagnose a network
    problem or performance problems...  strangely enough, the customers are
    JUMPING at the opportunity!  We're initiating a capacity assessment &
    performance analysis next week - what we used to do for free to
    leverage hw/sw upgrades, we're finallly getting paid for!  I think this
    is where Russ G and MIke Howard are going with moving sales support 
    into professional services.....
2404.7SOLVIT::ALLEN_RFace it Dad, the season is overSat Mar 06 1993 16:387
    Sales has Third Party EIS to purchase third party products, then they
    get to "fix" the total solution.  When they come to us and ask for a
    total solution which includes making sure things are going to work
    together they complain that the price is too high.  Sometimes after
    they sell it through 3rd Party they come back at us to fix the
    problems.  We have to do it but the company looses big time.  Short
    sighted people cause the problem.
2404.8Take a cue from the "Baby Bells"JACOBI::JACOBIPaul A. Jacobi - OpenVMS AXP DevelopmentMon Mar 08 1993 17:5113
    Maybe Digital needs to adopt the same policy as the U.S. phone
    companies - 

    If you complain to your local phone company ("Baby Bells", NYNEX,
    Southwestern Bell, etc) that your phone doesn't work and they finds it
    is because *you* have screwed up the wiring in your own house, they
    automatically charge you a big penalty ($50 minimum).  Anybody know how 
    successful this policy has been for them?  Maybe we need a similar
    policy for our support service?


    							-Paul
2404.9ALOS01::ALTMNT::KozakiewiczShoes for industryMon Mar 08 1993 18:0914
re: -1

No question we are among the worst negotiators in the business and need 
to get better about charging our customers for the entire value of the 
support we provide them. But neither are we a regulated monopoly like 
the telephone companies.

If I get charged $50 for my own screw-up, I can whine and complain all I 
want but I'm still stuck with my phone company.  Our customers always 
have the option of telling us to go pound sand and taking their business 
elsewhere.

Al

2404.10SPECXN::BLEYMon Mar 08 1993 20:3115
    
    I think we should troubleshoot the problem until we can *PROVE*
    that the problem is not ours.  Then politly inform the customer
    that the problem is in xyz and we can not provide an answer.
    They will need to call xyz to get *them* to fix *their* broken
    equipment/application.
    
    If the customer complains that xyz is slow, etc., etc., then
    we should be prepared to offer pre-call service...that the customer
    agrees to *before* the service is rendered.
    
    We have provided the service that Digital is obligated to provide,
    and that the customer has paid for.
    
    
2404.11Think it throughSPESHR::JOHNSONMon Mar 08 1993 21:0510
I have some concerns about 2404.10 by SPECXN::BLEY, like by the time
we can *prove* a problem is not ours (if we can, and that is a BIG
if), we will already have incurred perhaps 90% of the call's cost, so
what do we save? Consider also the customer satisfaction implications.

Obligations are one thing -- staying in business and keeping scarce
customers on our support rolls is another. It's just not that
cut-and-dried.

Pete
2404.12DABEAN::REAUMEResonance Control!!!Tue Mar 09 1993 00:4315
      re: .9 & .10
    
      That's exactly what I did for a customer today. I did the
    trouble shooting down to where I knew for *certain* that the problem
    was their wiring. I plugged my laptop into the DECserver 90l+ thru a
    BC16E cable and all's well. I plugged my laptop into the cable where
    the terminal is located and all's not well. Guess What? The customer
    has a cable problem. This was repeated for about three connections.
    It was our terminals, our terminal servers, but not our cables. We
    really can't bill them for anything up until now, but since the
    determination of the problem (which isn't always cut & dry), then it is 
    BILLABLE if they want us to take it further. 
       The DART laptop was a big plus in getting this situation resolved!
    
       						-John R-
2404.13Learn how to do it better.SPECXN::BLEYTue Mar 09 1993 14:1850
    
    RE: .11
    
    Yes, we will have incurred a large amount of the cost.  BUT, the 
    important thing is that the customer sees that *we*, Digital, did
    the "leg work" and isolated the problem.  At this point the customer
    is still down.  So what do they do now?
    
    We offer to fix the problem (at pre-call rates), and then offer to
    put *ALL* their equipment under contract.  Otherwise they have to
    wait for the "other" vendor to come fix their problem.  With Digital,
    it is "one-stop-shopping".
    
    The other thing we need to do is develop (or buy out), tools that
    will enable us to find the problem faster.
    
    The customers who "milk" companies like us are nothing new.  They have
    been doing this for YEARS...only in the past, we just went along 
    with it.
    
    I know of cases where the customer had third party service.  The
    equipment wasn't working vary well and the customer complained to
    us that our equipment was poor quality.  We met with the customer
    (at our expense), went through the usual "stuff".  We *proved* to
    the customer that the equipment was working poorly because the 
    third party service company was doing a poor job.  What did we 
    gain for our expense?  The customer cancelled the third party service
    contract and bought ours.
    
    Yes, it cost us up front.  BUT, we more than made up for those costs
    in the service contract.
    
    This is the "cost-of-doing-business"...any business.  You go spend 
    hours with a car salesperson, take a test drive, get all the numbers
    worked out, then walk out and not buy a car.  Was that free?  
    
    Your TV gets zapped by lightning.  You take it to the repair shop
    for a "free" estimate, the TV is totalled.  What does the repair
    shop get for their time?  Nothing.  But hopefully you will return
    and have something repaired that they *will* get paid for.
    
    These are all part of doing business.
    
    As I said, we need to find better ways of isolating the problem.
    
    Nuff said.
    
    ART
      
    
2404.14? LOR ?VMSINT::MONTAGUETue Mar 09 1993 15:0013
Open divergent thread ...
	

>      <<< Note 2404.6 by ODIXIE::SILVERS "Dave, have POQET will travel" >>>
>                        -< It can be done... tactfully >-
>
>    Recently, because we've had alot of LOR's related to things like this,

	? What's a LOR? It's a TLA that I don't know.

	/jon


2404.15WLW::KIERMy grandchildren are the NRA!Tue Mar 09 1993 16:106
    LOR = Local Office Referral

    Its a handoff from the CSCs back to the customer's local DEC
    office.

	Mike
2404.16OK, that makes much more senseSPESHR::JOHNSONTue Mar 09 1993 17:035
re: Note 2404.13 by SPECXN::BLEY

Your reply makes it clear that you are not talking about reverting to
the finger-pointing that used to happen -- I think we're on the same
track ...
2404.17ECADSR::SHERMANSteve ECADSR::Sherman DTN 223-3326 MLO5-2/26aTue Mar 09 1993 17:169
    Sounds to me like the fundamental issue involves what kind of attitude
    we'll have towards the customer.  When a customer comes to us with a
    "mixed" system wanting support, our attitude should be to determine
    where the problem is so that we can either fix our problem (free) or
    fix the problem from the "outside" part (new revenue in terms of new
    sales or contracts).  Our attitude should NOT be to determine where the
    problem is (not ours) so we can blow off the customer!
    
    Steve
2404.18SPECXN::BLEYTue Mar 09 1993 20:2712
    
    No one should be looking to "blow off the customer".
    
    The whole point is that we have to do some amount of "free" 
    work.  We will (probably) never get away from that.  It's what 
    you do with it that makes a difference.
    
    You can either "blow it off" as free work, or turn it into an
    opportunity.  I prefer the later.  Some will, without a doubt,
    end as free work, but others will result in future revenue.
    
    
2404.19$0.02 worthCSC32::M_FISHERSPACEMAN SPIFFMon Mar 15 1993 19:3318
    
    RE: .8 - You will have a choice in the near future. It's called "Open
    Local Access". 
    
    	Lets look at this problem from another point of view. "cost per
    call". Who cares what label is on the product, if there are no tools
    and the problem/product is difficult to fix, we'll always loose. Also
    consider the "level of service" the customer is paying for. If a
    customer logs one service request on a DEC PC, talks to a human at the
    CSC who "walks" him/her through a fix that the customer could have done
    if he/she RTFM, we just lost the margin on over 10 PC sales. Why can't
    DEC sell service contracts based on the level of support the customer
    is willing to pay for? Why? Because were a computer company who can't
    even develope a simple bulleton board to answer these questions.
    
    	It's the same old story...if we can't even get a handle on
    supporting our own products, how are we ever going to succeed in the
    multi-vendor arena?
2404.20pay if its not DEC's faultMERIDN::BUCKLEYski fast,take chances,die youngThu Mar 25 1993 02:0322
Why not have the contract state that the service is free if the fault is ours
and at xxx/hour if we can show that a third party's equipment (and the customer
doesn't have a DEC maint contract on that equipment) is at fault. The customer
can then attempt to recover the cost from the third party. The biggest problem
is the PROOF...

One of my account's has had major problems with RDB/RMU backups on a new third
party CI connected disk array. We stated that the same database backs up 
correctly on their other disks (build by the same third party vendor) which are
connected to an HSC... The third party flew in several engineers for WEEKS to
work the problem. They seem to have it fixed now but the customer's confidence
in the third party has been badly shaken, so the third party has started to 
point fingers back at RDB to defend themselves. How could we PROVE that the
problem is the third party vender's storage arrays if we tried to bill for the
DEC time that was spent looking into this problem??

(I spent 7 hours booting a new 7610 into the cluster instead of the expected 1
hour because none of the SYSGEN parameters were correct... We found the problem,
a customer typo in the include command in modparams!! I'm glad we were not using
the new disks or some poor third party engineer would have been making an 
uneeded plane ride.)
Dan Buckley, CT ps
2404.21RUSURE::EDPAlways mount a scratch monkey.Thu Mar 25 1993 12:3413
    Re .20:
    
    Customers might balk at getting into a situation where they would not
    know whether they would be paying for service or not.  However, maybe
    Digital could write up contract wherein the customer's right to collect
    from the vendor who caused the problem was subrogated to Digital.  That
    way, Digital can send them a bill.  Individual customers might not go
    to the bother of collecting from a vendor if the amounts are small, but
    if any particular vendor caused too many problems and wouldn't pay
    their customers or Digital, Digital could sue.
    
    
    				-- edp