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Conference 7.286::digital

Title:The Digital way of working
Moderator:QUARK::LIONELON
Created:Fri Feb 14 1986
Last Modified:Fri Jun 06 1997
Last Successful Update:Fri Jun 06 1997
Number of topics:5321
Total number of notes:139771

2295.0. "Help save the Digital ArtLibrary" by CSOADM::ROTH (You like it, it likes you!) Thu Dec 24 1992 18:50

From:	NAME: GOETZE <GOETZE@CALDEC@MRGATE@WROMTS@WRO>
Date:	17-Dec-1992
Posted-date: 22-Dec-1992
Precedence: 1
Subject: Help save the digital ArtLibrary
To:	LEE ROTH@CSO,
	MARTY SCHMIDT@BXC,
	STUART SCHMIDT@OTO


		Help save the digital ArtLibrary

As you may know, I've been creating, oerganizing, and distributing clip-art
to all of Digital for the last few years in my spare time, aka the digital Art
Library.

The group I work for (Northern California Administration) is being disbanded.
NCA provided services to other Digital groups here in Palo Alto, many 
of which are going away (like WSL & Tri/ADD). Digital has decided that 
there is no longer a need for a central services organization here in 
Palo Alto, and Mountain View. Last week nine people out of our group received 
the package; the remainder will stay on to perform consolidation work 
until next March, at which point we will receive the package. Presumably
the CALDEC cluster will be torn down and put on DIAL.

Yet there will still be a need for the clip-art effort to continue. 
The basic need for us to be able to communicate better by using
quality graphics in our work has not gone away. Many groups have 
made plans based on my continuing to provide this service. 

Amidst all these changes, there is an opportunity to have a greater effect.
With full funding/time effort, Digital organizations would benefit 
more consistently from quality graphics, better delivery of graphics, 
and the range and selection of graphics would grow substantially.
There are still many groups & people not aware of the library, which
with more time or corporate support, could benefit.

I have quite a few ideas/goals for the next six months to a year of ArtLibrary
effort, including but not limited to:

     *	work on clip-art CD-ROMs for VMS, Ultrix, & DOS; 
     *	adding thousands of new items from other groups, 
     *	scan and put online corporate photo library pictures
     *	updating the clip-art catalog to show all new items; 
     *	populating a clip-art database which is needed for...
     *	providing query tools to allow for easy retrieval of art; 
     *	adding support for more PC graphics formats like WMF or CGM;
     *	extensive clip-art of all new Alpha AXP products;
     *	creating a subset produict clip-art set for customer use 
     *	work with graphics user groups to set standards for art tools
     *	help users to most effectively use the graphics we have
     *	maintaining the AXP Identity Guide on the network

Some of these projects are funded, but only for 10-20% of my time.
So the strategy to keep the ArtLibrary effort going will be three-pronged:

    o	Get many different groups who use the library to fund small % each
	plus one group which can accept a no-cost headcount.

    o	Make a proposal at a high level to get "corporate funding"

    o	Find group needing a graphics person and that can sponser the library

This is where you can help. Can your group spend a little to keep this
clip-art going? Even if your group cannot provide any funding,
perhaps you know of a group/contact who would be interested. Let others
in your organization know that the ArtLibrary could die off unless 
everyone helps out a little. Secondly, my high level proposal will need 
to have supporting data/letters from people who have used it to save 
Digital money, make Digital sell more, or be more productive. Thirdly, 
some people have started submitting ideas regarding saving/funding the 
ArtLibrary to Delta. The Delta program may be able to introduce the
ArtLibrary on agendas where I wouldn't. Delta accepts ideas via phone 
(dtn 223-IDEA) or mail to SONATA::IDEASCENTRAL (for VAXmail), 
delta@intenz.ogo.dec.com (for Ultrix mail). The form they provide to 
submit ideas on is available from CALDEC::ART$ROOT:[DOC]DELTA-FORM.TXT.
Lastly the current status and ideas are being posted in the Notesfile
at CALDEC::DIGITAL_ARTLIBRARY.

Thank you for your support over the years! 

   erik

"No artist is ahead of him time. He is his time. It is just that the
others are behind the time."
				--Martha Graham


	dtn 543-1311 or (415) 688-1311
	AppleLink:  GOETZE
	VAXmail:    CALDEC::GOETZE
		    VMSMKT::GOETZE
	ALL-IN-1:   ERIK GOETZE @UCP
	Internet:   goetze @decwrl.dec.com

ps- a summary of the digital ArtLibrary, as it stands today:

The digital ArtLibrary, consisting of 13000+ unique illustrations, is an 
invaluable and unique company resource.  Files are maintained for four 
platforms (VMS/ULTRIX, DOS/Windows, and Macintosh), and are available over 
many popular network protocols, from multiple points in the network. The 
clip-art graphics are constantly monitored for quality, and organized for 
convenient access by subject. The library include not only representations 
of products, but also graphics which are critical to Digital's identity 
such as the digital and AXP logos, and a variety of diagrams and other 
business related subjects. An online catalog of available clip-art helps 
users to locate graphics and the filename/path to use.

The purpose of the ArtLibrary is to be an free point of exchange for
re-usable graphics in the company. When an employee needs an online picture or
illustration of something, they can go to one place to find it, or find
a pointer to where it lives. They can also use the ArtLibrary help resources
for assistance on using the electronic graphics. The digital ArtLibrary is 
used as a key graphics ingredient to Digital proposals, presentations, 
advertisements, literature, newsletters, and documentation. All of the
above Digital communications benefit from a consistency of appearance by
using the ArtLibrary.

The ArtLibrary files can be used to enhance company communications from 
a wide variety of popular and commonly used software, including 
DECwrite, DECpresent, RAGS, DECpage, Scribe, VAX DOCUMENT, Word for Windows, 
PowerPoint, PageMaker, FrameMaker, Quark Xpress, Ventura Publisher, 
Adobe PhotoShop, Adobe Dimensions, Adobe Illustrator, Aldus Freehand, 
Deneba Canvas, Microsoft Publisher, MacDraw Pro, and many others.

The ArtLibrary helps producers of graphics because it off loads the work of
providing many and varied public access to art. Many artists/illustrators 
at Digital are hard pressed for time and don't as a rule make their 
project's art available company wide, and in all file formats. 
Another way that it helps graphics producers is by providing re-use of
existing graphics, so the graphic artist can be enhancing an illustration to
their purpose rather than starting from scratch. 

Since many of the library files are generated with Adobe Illustrator,
it is easier to deal with commercial print bureaus and other graphics
businesses which are used to dealing with Adobe PostScript. Furthermore 
since Illustrator is a widely available and highly regarded illustration 
tool, and the Illustrator file format is understood by popular drawing
programs like CorelDRAW, Aldus Freehand, and many graphics conversion
utilities, modifications to any of the Illustrator-based files can be readily 
performed by PC, Mac, Ultrix, and soon VMS users.

There are an estimated 9000 users of the ArtLibrary in Digital.

File breakdown:

I've drawn over a thousand illustrations of our products, in my spare time 
at home. They range from super-detailed color art to simple symbolic 
renderings. They all work with PC, Mac, and VMS|Ultrix applications.

The rest of the library comes from many different groups within Digital.

	13000 VMS & Ultrix files
	 3000 Macintosh files 
	 3000 PC files
	-----
	19000 files total


T.RTitleUserPersonal
Name
DateLines
2295.1Looking for data...10478::GOETZEThe greatest masterpiece in literature is only a dictionary out of order.--Jean CocteauThu Dec 31 1992 21:2919
Hello ArtLibrary user,

I'm gathering data for the current proposal to fund the ArtLibrary.

I'm hoping to come up with a report summarizing specific usage.

For instance, when I roll it all up, my summary might read
"1000 employees use clip-art from the library on average three times 
per day, and employ ten different items during each use. Known
total usage is at least 30,000 clip-art references per day."

So if you could provide any data on how much you use the library
(both from a times per day perspective, and a quantity of different
items used value), I'd greatly appreciate it. It will help the
proposal to have this data.

best regards & happy new year,

   erik
2295.2Did the library get used in a recent VP DVN?TLE::AMARTINAlan H. MartinFri Jan 01 1993 00:447
Hey Erik, do you suppose your clip-art library was used to help prepare Dennis
Roberson's slides for his recent DVN?  If you haven't seen them, check out
CLT::SDT$PUBLIC:DEC16_DVN_SLIDES.PS.  (It's really big, the slides aren't in
order (or oriented in portrait mode), and takes forever to print because it has
a lot of pixels "on", so use a previewer if you can).
				Hope this helps,
				/AHM
2295.3UTROP1::SIMPSON_Danother year, another dollarMon Jan 04 1993 08:444
    I don't think 'use per day' is meaningful.  I use the clip art when I
    create presentations.  I don't create presentations every day.  When I
    do I can spend many hours at a time, but averaging them out like that
    really doesn't say much.
2295.4ARTLIB::GOETZEmachine-heads always smell of hot steel, burning oil, and fuelTue Jan 05 1993 19:5033
re .2 

I examined the clip-art there and it is not from the ArtLibrary.
Some of it appears to have been created by CorelDRAW, and some 
from QuickPIC. All the same items used there are more-or-less 
available from the ArtLibrary.

re .3

Perhaps not. I'm responding to a request for usage data. While 
uses per day may not tell the whole story, it does allow for some
understanding of how often the ArtLibrary gets used. For instance,
the survey data I've gotten back so far (after 1.5 days) shows that 
every day 1002 items of ArtLibrary  clip-art are employed by 468 
users. Since there are an estimated 9,000 users of the ArtLibrary,
a simple extrapolation results in 19,000 uses per day. That's
a lot of use, especially when you think that people are
not using art in even daily amounts but typically in big clumps.

But I'm no statistician, so I'll leave the interpretation to others.

From the flip side of the coin, there is no way at present to
easily track how many people copy the files to their system, and
beyond that, how many people use the clip-art on the
system it was copied to. I know all about fal logging;
that's only one part. The reason for this is that the files are
widely available on many systems, over many different
network protocols. Just tracking the copies would require
a massive amount of effort across all those systems. And
that 1000 user cluster, access by the sysadmin registers as 
only one file copy operation. So I decided to try polling the users. 

	erik
2295.510478::GOETZEbungle in the electronic jungleThu Jan 07 1993 14:488
There should be an announcement on the subject of the ArtLibrary soon
(within a few days). Please hold off further "save the ArtLibrary efforts"
until that time.

Thanks for your support,

   erik
2295.610244::GOETZEHave no fear of perfection--you'll never reach it. --Salvador DaliThu Mar 25 1993 18:245
Well the ArtLibrary has been saved...there will be article soon
on the subject. Thanks to everyone who helped by sending mail,
ideas, or suggestions. It was worth it.

	erik
2295.7But has Erik Goetze been saved?CSOADM::ROTHELVIS:: is alive... and reachable!!Thu Mar 25 1993 18:490
2295.8Please, no religious discussions :-\FUNYET::ANDERSONCut spending firstThu Mar 25 1993 19:010
2295.9An important question in either senseCSOADM::ROTHELVIS:: is alive... and reachable!!Fri Mar 26 1993 20:017
re: .8

My reference was to Erik's employment at Digital... I thought I had read
somewhere some speculation that if the ArtLibrary was scrapped then Erik
would be out of a job.

Lee
2295.10NEWPRT::NEWELL_JOJodi Newell - Irvine CAFri Mar 26 1993 21:5216
    RE: .9 No Digital ArtLibrary = No Erik
    
    I think this assumption is correct. Erik's group in Palo Alto, Ca.
    took a big TFSO hit in November/December '92.  Erik managed to
    survive but felt it essential to find a new position. His first
    and preferred position was to be the official (and recognized)
    manager of the ArtLibrary.  He worked very hard on the ArtLibrary
    for many years and it would have been a tremendous loss to Digital
    to lose both. Alot of Erik's supporters (and there are many) rallied
    around the company and Erik was soon offered a position with Corporate
    Communications.    
    
    Erik can follow up with his comments, as I know he reads this 
    conference regularly.
    
    Jodi-(Erik's #1 fan :^)
2295.11recent history10591::GOETZEForm is not the goal but the result of our workWed May 26 1993 21:558
    Well I thought this note was static...I see it wasn't.
    
    My former group took a second, almost total TFSO hit in March.
    But this was known in December and prompted the effort to save the
    ArtLibrary. Yes, I'm working on the ArtLibrary and some other related 
    projects. Again, thanks for helping -- you made a difference.
    
    erik
2295.12The Digital ArtLibrary--latest infoCALDEC::GOETZEThese are the pros &amp; cons of hitch hikingMon Mar 07 1994 19:14105
The Digital ArtLibrary

The Digital ArtLibrary is a huge on-line store-house of clip-art and desktop
publishing resources for Digital employees to use in their communications,
including newsletters, quotes, proposals, documentation, advertising, software,
or literature. Digital products are shown in various drawing styles, each 
suited for a different form of communication with customers. ArtLibrary users 
enjoy a high degree of consistency because customers see the same Digital
visual style from multiple channels. 

The ArtLibrary features over 15,000 unique graphics files, depicting all of our
current mainline products, most prior products, some popular third-party
products, and some generic clip-art. The official Digital logo is available 
from the library. In addition, photographs and the beginnings of an on-line 
form of the Corporate Photo Library are available from the same areas as the 
Digital ArtLibrary.

Every popular type of desktop computer can use the ArtLibrary and get WYSIWYG
graphics. The Digital ArtLibrary is available in several popular graphics file
formats including computer graphics metafiles (CGM), Windows Metafile Format 
(WMF), and Encapsulated PostScript (EPS). Every popular application can use the 
ArtLibrary graphics. This includes applications such as WordPerfect, Microsoft 
PowerPoint, Microsoft Word, DECwrite, Aldus PageMaker, Quark Xpress, WPS-PLUS, 
Aldus Persuasion, VAX DOCUMENT, Interleaf, FrameMaker, Ventura Publisher, 
Microsoft Publish, CorelDRAW!, Adobe Illustrator, Aldus Freehand, and many
more.  If something in the library doesn't look like exactly what you want,
then you can change it. Every item in the library is completely revisable.

The ArtLibrary has become much easier to access, thanks to several recent 
developments. You can search for and obtain clip-art via VTX, the World Wide
Web,  or mail. The graphics files (electronic clip-art) are available via
CD-ROM, or over the  network via a variety of popular network protocols such
as DECnet, NFS, Pathworks,  or the World-Wide Web. The OPAL CD-ROM has much of
the ArtLibrary in CGM and WMF format, and the Q3 release is almost out. 

How to order the Q3 and future releases of the OPAL/CLIPART CD-ROM:
    Subscribe through Readers Choice. Type VTX PROFILE at your system prompt 
    and follow the on-screen instructions. (Within VTX PROFILE, look under 
    "Newsletters,Publications/Tools"->"Worldwide-Hardcopy" "OPAL CD-ROM"). 

Network access: For specifics on how to access the on-line library, start 
    with notes 35 through 38 in the Digital_ArtLibrary Notesfile (whose 
    location is TRINTY::DIGITAL_ARTLIBRARY).  For those used to network 
    addresses, you can find all the clip-art files under NACIMT::AZ:[DEC...] 
    for DEC O/S users; NACIMT::AZ:[PC...] for PC users; AZ:[MAC...] for Macs.

VTX access: To obtain clip-art through the Sales & Marketing Integrated 
    Repository VTX infobase,  type VTX IR. 

WWW: The ArtLibrary World-Wide Web front end has an address (URL) of 
    http://art.pa.dec.com/html/visual-libraries.html. 

The library's graphics are created by many artists and illustrators around the
corporation, as well as the ArtLibrary maintainer, Erik Goetze. Thanks go to
the many hard-working employees who rarely get credit for their artwork in the
final product.

Sign up for updates which inform you of new clip-art, new capabilities, and
other graphics news by selecting "ArtLibrary Updates" within Reader's Choice.

Why Targeted Graphics

Everyone has a need to communicate at one time or another. We often have to
convey specific messages about Digital's products over the din of multiple
media channels and polished, focused messages by our competitors. Successful
communication with the customer depends on factors like the customer's
predispositions, message fidelity, skill of the messenger, and using techniques
appropriate to the form of the message. We may not be able to present wondrous
multimedia events for every customer visit, but our messages can sell more
effectively when visual elements are used selectively.

For most people, forms of communications that use visual elements are more
effective. The picture worth a thousand words cliche has much truth to it. We
see evidence of this every day, from the presentation which begins with a
cartoon, to groups that use TopMapping to understand business processes, to the
uniquitous GUI interface on PCs and workstations. Why? Visual information is
processed quickly and efficiently--it's more integrated--a photo often appeals
to the viewer's emotions, and it's more universal--pictures cut across
cultures, boundaries.

Make your communications more effective by employing clip-art of our products, 
and subject-specific art, which looks like it was designed for the job at hand. 
Become familiar with what generic clip-art is bundled with your presentation, 
word processing, or layout application. Classes, books, and videos are
available to help become more skilled at using graphics. Lastly look around;
there are thousands of employees productively using the ArtLibrary all over
Digital who could help you get started.

-------------------------------------------------------------------------------

    Erik Goetze

    How to contact:

	electronic mail address:  CALDEC::GOETZE
	alternate e-mail address: NACIMT::GOETZE
	Internet style e-mail:	  goetze@pa.dec.com
	internal phone number: dtn 543-2132
	external phone number: (415) 853-2132
	Internal office address: UCT-2

The Digital ArtLibrary is supported by Sales & Marketing IM&T. If you find it
useful, consider feeding back this info to me or my manager Greg Thorne.