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Conference 7.286::digital

Title:The Digital way of working
Moderator:QUARK::LIONELON
Created:Fri Feb 14 1986
Last Modified:Fri Jun 06 1997
Last Successful Update:Fri Jun 06 1997
Number of topics:5321
Total number of notes:139771

1916.0. "Bringing the Tribe" by ZPOVC::HWCHOY (Mostly on FIRE!) Thu May 28 1992 16:40

From:	NAME: DEBORAH GAGNON @BXC           
	FUNC: Information Management          
	TEL: 229-7802                         <GAGNON.DEBORAH AT A1 AT ISLNDS AT BXC>
Date:	04-Dec-1991
Posted-date: 04-Dec-1991
Precedence: 1
Subject: Article:  Bringing the Tribe
To:	See Below
CC:	See Below


During a recent trip to Albuquerque, I met with one of our Native American 
vendors, Laguna Industries, Inc. (LII)  Ron Solimon, president of LII, 
handed me a copy of the attached article, Bringing the Tribe.  I have 
replicated it electronically since it may be of interest to all.

Regards,

Deb Gagnon

                            Bringing the Tribe

                              by Ron Caciope

             Modern organizations can learn a lot by studying
         the structures and interrelationships of early societies.

[Reprinted without permission, Training & Development Journal,
 December 1989]
                                     

Managers continually try to find better ways to operate.  They introduce 
new methods, systems, and technologies at a rapid rate to improve 
efficiency and effectiveness.  There is a growing concern, however, that 
they are neglecting the human side of their organizations - and indeed, 
that we must reconsider the very basis upon which organizations are 
structured.

Anthony Jay, the well known writer of the "Yes, Prime Minister" British 
television series, worked for the British Broadcasting Corporation as a 
journalist for several years.  During that period (as he recounts in his 
1975 book, Corporation Man), he questioned why the BBC seemed to stifle the 
enthusiasm and creativity of its writers, camerapeople, and journalists - 
the people who were vital to the success of the BBC.  Jay wondered whether 
the bureaucracy and conservatism of the BBC management was common to most 
modern organizations, and whether organizations could function in other 
ways that might avoid the inefficiency and poor morale he saw around him.

Jay decided to study early socio-organizational structures for clues and 
soon discovered that some of the earliest organizations were drastically 
different from our modern ones.  He found that while behavior in our modern 
organizations somewhat reflects that of early ones, today's workplace faces 
problems that have arisen as a result of our losing some of the 
characteristics of those early organizations.

That might be hisheartening news to management and 
organizational-development specialists:  Have we progressed so far and 
implemented so many strategies and techniques, only to hear that we have to 
go back to basics?  Perhaps, but it may help to look at the differences and 
similarities in regard to where we've been and where we are.

The Basic Community

The first organizations people formed beyond the family unit were tribes.  
Evidence suggests that people have existed in tribes for more than three 
million years.  Agricultural societies began about 10,000 years ago; the 
industrial revolution began about 200 years ago and with it many of the 
bureaucratic organizational structures that are common today.

What we consider the modern era takes up a very small amount of space on a 
timeline.  Throughout almost all of human history, in fact, tribes have 
been the main organizational form.  The hierarchical box-diagram that 
represents most modern organization structures is very recent and in many 
ways quite different from the natural tribes people existed in for so long.
									   
An explanation of the basic important "jobs" follow:

1. The Hunter

   This was one of the most important jobs.  The hunter's job was to catch 
   and kill food for the members of the tribe.  Hunters may have had to 
   defend or fight against other tribes.  They also developed, built, and 
   maintained weapons.  Their role was seen as critical to the survival of 
   the tribe.

   Where in the modern organization are the hunter's equivalent?  The 
   contemporary hunters are the people who act at the juncture of the 
   environment and the organization - they perform those tasks that are 
   vital to the survival, success and/or growth of the organization.  Our 
   modern-day hunters, untimately, are the salespeople, teachers, nurses, 
   paramedical people, customer-service people, and inventors, who perform 
   the essential functions of their organizations.  They, in Spillane's 
   words (from a Psychology of Success in the Organization), "are the 
   people who ensure the survival of the tribe."

   The hunter needs to have certain abilities to perform the job:  speed, 
   intelligence, risk-taking tendencies, accurate assessment of the 
   environment; aggressiveness, innovation, strength, stamina and fitness.

   In the tribal structure, the hunter usually received high rewards for 
   his or her bravery and for taking risks for the tribe.  He or she may 
   have received a larger or better share of the food.  He or she also 
   received status or prestige - such as a tooth or the skin of an animal 
   that was killed.  A particularly good hunter might have been allowed the 
   choice of the best horse or living quarters ("fringe benefits", in 
   modern terms).  In short, a good hunter was paid well and obtained a 
   place of importance and influence in the tribe.  The very goal of the 
   job was high achievement and immediate feedback.

2. The Gatherer or Nurturer

   The second distinct group in the tribe was made up of those who gathered 
   food (as opposed to hunting it) and who looked after stock, cooked, and 
   attended to the domestic matters of the tribe.  This group also looked 
   after the young, the old, and the sick.  A major role was to provide 
   services and material that supported the hunters and the tribe overall.

   This role often fell to people who were no longer able to hunt.  
   Gatherers needed to have patience and thoroughness, and had to be good 
   at detailed work.  They had to be willing to accept direction from 
   others.  The rewards the gatherers received were usually security, 
   safety, and a guaranteed portion of the food.  They may also have 
   received satisfaction in nurturing the young and looking after the sick.

   The modern-day gatherers are represented in administrators, clerical and 
   accounting staff, financial managers, and staff in charge of information 
   processing.  Personnel staff and others who fulfill the function of 
   training developing new staff, could be viewed as nurturers of the 
   young; you could also consider them as modern-day gatherers.

3. The Chief

   The chief in a tribe was the acknowledged leader, the person directly 
   responsible for the survival and growth of the tribe - a hunter par 
   excellence.  In many tribes, the chief was selected because he or she 
   was the oldest progeny of the previous chief, though he or she also went 
   through initiations and training exercises to ensure the qualities 
   important for tribal leadership.  Furthermore, that person, once 
   recognized as chief, received the respect and obedience of the tribe and 
   had the authority to carry out that role completely.

   Of course, the managing director of a corporation represents the chief 
   of the tribe.  The important difference in modern organizations is the 
   chief often comes from the gathering group, not the hunters.  It is also 
   common to hire a chief from another "tribe" - a person who hasn't been 
   through the tribal initiations or tests to prove that he or she is a 
   worthy leader of the tribe.

4. The Council

   The tribal council usually consisted of key influential members of the 
   tribe - the leaders of hunting parties, the doctor (see below) and 
   important gatherers who were knowledgeable about the day-to-day running 
   of the tribe.  To be part of the council, you had to have proven 
   yourself a respected and worthy leader.  The council was often involved 
   in resolving disputes, allocating materials to certain groups, and 
   passing important information and counsel to the chief.

   In modern-day management terms, these are the heads of departments.

5. The Elder

   Elders played a critical role in a tribe.  They made critical and 
   long-term strategic decisions and were a final source of authority for 
   the tribe.  The key attribute elders needed was wisdom.  They also had 
   the important function of passing on the tribal traditions and culture 
   to maintain a strong identity and purpose in the tribe's members.  They 
   did that through stories, myths, legends and rituals.

   A corporation's board of directors is the contemporary equivalent.  In 
   private organizations, the shareholders choose the board of directors; 
   in the public sector, the government or the upper echelon of the public 
   service often choose the board.  In both public and private 
   organizations, however, members of the board seldom come from the 
   "tribe" - they are usually influential businesspeople, prestigious 
   public figures, or high-ranking academics.  Furthermore, the board of 
   directors usually know few of the "tribe" and are not involved in 
   passing on stories, myths, or legends (which are the equivalent of the 
   modern-day organizations purpose or corporate strategy).

6. The Doctor (Shaman)

   The shaman was responsible for the physical and spiritual health and 
   well-being of the tribe.  He or she had to know the unknowable and 
   explain the unexplainable, had the special skill of magic, and could see 
   into the future.  He or she could cast out evil spirits and explain why, 
   for example, game animals were no longer abundant.

   The magic of the tribe was important because it gave the tribe special 
   power.  It provided a direct link to the gods and either guaranteed the 
   community's survival or warned it of danger.  It provided a way to 
   understand a changing and confusing environment.

   The identification of the modern shaman may not be so easy.  Who is 
   responsible for the spiritual and physical healing of the organization?  
   Does that person have direct access to the gods (the higher powers in 
   the board of directors or government)?  Sometimes the shaman may be the 
   financial dierctor, the head of the computer department, the management 
   consultant, or the human-resource manager.  In many organizations today, 
   a shaman may not exist, and the organization may experience problems 
   from the lack of concern for the overall welfare of the tribal members.


Organization Designs - Organic and Mechanistic

In terms of modern-day organizations, tribal organizations are the 
equivalent of what is referred to as organic organizations.  They are 
flexible and democratic; they are good at functioning in complex, rapidly 
changing environments.  When highly innovative technological products are 
needed, organic organizations are most suitable.  Marketing departments, 
consulting firms, and academic organizations are often more organic than 
not.

The bureaucratic organization is often described as mechanistic.  A 
mechanistic organization is very hierarchical and has defined lines of 
authority and specialized tasks and functions.  Bureaucracies operate best 
in stable environments, where they can provide simple products or services 
in standard, routine manners.  Taxation offices, mass-production 
manufacturing, and police organizations are often mechanistic.  

Each structure is appropriate depending on how rapidly changing the 
environment is and the type of technology used to produce the goods or 
services.

Here are some useful guidelines in the design of organic and mechanistic 
organizations, from Huse and Cumming's book Organizations Development and 
Change.

o  When the strategic plans of an organization result in it operating in a 
   highly dynamic, changing, and uncertain environment, the organization 
   should be more organic.  Its structures, measurement systems, and 
   human-resource systems should be informal.  The culture and technology 
   should be flexible, and the organization should support innovative and 
   risk-taking behavior.

o  When it has to operate in a static environment, the organization should 
   be more mechanistic.  It should have formal structures, measurement 
   systems, and human-resource systems, and more specific jobs and 
   regulations.

o  Group designs should be similar to organization designs (for example, 
   organic groups in organic organization structures) or else there will be 
   conflict between group and organizational norms.

o  When knowledge is uncertain and a great deal of information is needed 
   quickly, groups should be encouraged to be self-regulating and organic.  
   If knowledge is certain and decisions simple, then groups can be more 
   formal and centrally controlled.

o  When knowledge and jobs require a great deal of interdependence, the 
   organizations should strive for group cohesion.  If knowledge and tasks 
   are highly independent, then it should encourage independent incentives.


Current Problems

Although the comparison of a tribe and a corporate bureaucracy can appear 
simplistic, it also points out several problems that occur in modern 
organizations.  Here is a summary of them.

o  Whether the hunters or gatherers run the organization.  Modern 
   organizations tend to give greater power and reward to the gatherers of 
   the organization - including accountants, financial controllers, and 
   administrators.  The hunters - marketers, teachers, nurses, and so forth 
   - have less status and autonomy, and are not rewarded well.  As Spillane 
   writes, the number of gatherers has expanded greatly in modern times and 
   "many camp followers believe that their task is to control the 
   free-spending, irreverent hunters."

   An additional problem that faces the modern organization is that the 
   male "hunter" has difficulty adjusting to a woman in the hunting party.  
   After three million years of having a generally higher status and 
   generally being in the important role of hunter in many cultures, males 
   often resist having women in important jobs in the organization.  It is 
   hard for them to accept that women can perform all of the modern hunting 
   jobs.

o  The chief is apointed from outside the tribe or from the gatherers.  The 
   non-native "chief" is often unfamiliar with the organizational culture 
   and norms.  More important, the chief has not gone through the 
   initiation ceremonies and proven him- or herself by passing the tribal 
   test of leadership, as a hunter would have done.  Modern chiefs often 
   complain that the tribe is not really behind them.  They feel that the 
   members of the tribe are not really committed to the community's welfare 
   and are more interested in taking it easy or pursuing their own 
   interests.

o  Finding out who has the magic.  Many organizations today don't have 
   anyone who looks after the spiritual and physical well being of the 
   tribe, or who helps lift the spirit of the organization.  In some 
   organizations, a financial controller, computer-systems specialist, or 
   consultant may have the special position of faith-healer, but such 
   people don't have the natural magic or respect that a tribal shaman 
   might have.  In recent times, human-resource managers are beginning to 
   take on the role of shaman, but many do not have access to the board of 
   directors or the CEO.  Many are just personnel officers with longer 
   titles.

o  Votes and ROI instead of tribal wisdom.  The elders in an organization 
   are no longer wise tribal members with special interest in the tribe.  
   The board of directors, seldom made up of tribal members, has little 
   real knowledge of what the tribe does or needs.  Furthermore, in private 
   organizations, the elders are concerned primarily about returning money 
   to the shareholders.  In public organizations, government, the voter, or 
   the public may be the major concern of the board, and its main focus is 
   often to minimize costs.  Even more important, the board is not required 
   to help instill the vision of the tribe and the key core values needed 
   to maintain it.

o  No vision or tribal identity.  Many modern organizations do not have a 
   central vision or core values that provide the means to develop a tribal 
   identity.  While consensus of values and a corporate purpose are vital 
   in providing a sense of cohesion and direction in organizations, many 
   only give lip service to developing a real identity.

   Many organizations develop corporate plans, but those are often written 
   by only a few of the senior managers and seldom capture the enthusiasm 
   or involvement of all the organization members.  The plans often become 
   just other management reports that sit in a drawer while the tribe goes 
   about its daily affairs in the same old way.

o  Straitjackets and straight structures.  Many organizations are finding 
   themselves in an environment that is rapidly changing and becoming much 
   more dynamic.  The customers and clients require better and more varied 
   service, and some mechanistic organizations have difficulty adjusting 
   their structures to be more organic and flexible.  Manufacturing firms, 
   large government organizations, and hospitals, for example, are faced 
   with demands and requirements that require responsive, organic networks.  
   Many find it difficult to break the standard patterns of specific 
   responsibilities and procedures to develop new and flexible ways to 
   function.

o  The need in public service for more hunters.  Many government 
   organizations have a gathering role - taxation, registration, and so 
   forth - and have become so dominated by administrative thinking that the 
   ability to introduce new initiatives, encourage exceptional performance, 
   and be highly sensitive to the external environment is lost.  The 
   managers behave like gatherers, and the jobs become repetitive, routine 
   and secure.

   New initiatives in organization structures, effective performance 
   appraisal systems, greater responsiveness to customers, and greater 
   recognition for good performance need to occur to keep government tribes 
   alive.  In short, government organizations need to encourage more people 
   to become hunters.


Re-inventing the Tribe

All of those problems suggest that modern organizations have lost some 
important elements of tribal cultures.

In recent years, several writers have focused on the need to reexamine 
organizations in the light of the evolution of the post-industrial society.  
Fred Hilmer, in his book When the Luck Runs Out, suggests that to survive, 
large organizations will need to develop networks of internal teams - sets 
of smaller hunting groups that are flexible and dynamic.  John Naisbitt, in 
Reinventing the Corporation, describes many U.S. organizations in which new 
types of ownership models and financial incentives are being developed so 
that workers feel a greater kinship with their organizations.  That's like 
giving the hunting grounds back to the tribe instead of letting them be 
owned by the shareholders or the government - you could call it cooperative 
free enterprise.  Organizations such as Weirton Steel, Linnton Plywood, and 
Publix Super Markets have had considerable success in the United States 
with worker cooperatives.  Dynavac and NVC in Australia are other examples.

Establishing a vision and purpose that all the tribal members can believe 
in and are committed to is most important.  Excellent tribal organizations 
not only have clear visions but also develop in each of their people a 
strong sense of core values that are integral to the work and bring the 
vision to reality.

In addition, leaders who can inspire people and who have integrity and 
credibility are also vital to creating tribal success.  Such practices as 
making work groups more autonomous, decentralizing decision making, 
creating quality circles, developing organic structures, and providing 
employee-ownership plans are intiatives that may bring some of the benefits 
of the tribal organization back into the workplace.

[Cacioppe is a professor in the School of Management at Curtin University 
of Technology, GPO Box U1987, Perth 6001, Western Australia]

                       The Bureaucracy and the Tribe
===========================================================================

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                        Modern organizational chart

 ==========================================================================


                                5.  ELDERS
                                      |
                                      |              SHAMAN
                                3.  CHIEF
                                      |
                                      |
                   1. HUNTER    4.  COUNCIL     1. HUNTER
                         \            |              /
                          \           |             /
                           \          |            /
                            \___2. GATHERERS______/
                                     AND
                                   NURTURERS
                                 _____|_____
                                /           \
                               /             \
                   1. HUNTER__/               \__1. HUNTER                                                                        



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