Conference 7.286::digital

1847.0. "What I think our commercials should be..." by KYOA::KOCH (It never hurts to ask...) Mon Apr 13 1992 00:20

    I know that some people agree with our current commercials, but I feel
    we need to tell the world who Digital is and where we came from. In
    this light, I have some ideas for commercials based on Digital's rich
    heritage of invention and innovation.
    
    1. Ken started the company by building logic boards. He bought used
    garden furniture and fish tanks to prepare the circuit boards. The
    commercial should show this using B&W film such as that current
    stockbroker commercial. Then it should fast forward to now where it
    shows us building the most advanced computer chips in the world with
    some fish tanks in the background. We should also hit the environmental
    side of it telling people how we invented the water cleaning process
    and GAVE it to the industry to reduce the use of chloroflourocarbons.
    
    2. We should talk about our networking and how in the 70's we connected
    Digital to itself locally, the 80's where we connected and built the
    world's largest private peer-to-peer network and how WE are the company
    to connect every company's network in today's global economy.
    
    3. Next, we should show how we started with the VAX-11/780, how big it
    was and how we have progressed. We should show how we built an
    architecture and system that runs more operating systems that we
    originally built for it. Finally, we should show our dedication to
    investment protection by telling them how the original 780 still runs
    the most current version of the operating system. Maybe we can find one
    of the original prototypes and show it running V5.5 of VMS (and
    Ultrix).
    
    4. In terms of the open message, we should tell how we spend
    engineering $$$ and time working on all the important committees all
    over the world. We should tell them that Digital was doing "OPEN"
    before the industry (and Digital) knew what "OPEN" was! We had multiple
    operating systems which interacted on some level. We should talk about
    PATHWORKS and how it allows customers to integrate those 100 MILLION
    personal computers into a single, seamless, unified environment. 
    
    We have the widest range of products and services for solving the
    computer problems of today. Let's tell someone about it. We need "HIM
    'EM HARD" commercials, not these laid back "GIVE US A CALL SOMETIME"
    commercials.

This is currently being discussed in GERBIL::US_SALES_SERVICE.

In fact, that is probably where I've seen .0 before.

Please continue this discussion there.

KP7 or Select to add the conference.

Thanks,

Bob - Co-moderator DIGITAL

    I'd prefer to get a wider audience from this notes file. I would like
    to terminate the discussion in GERBIL::US_SALES_SERVICE and continue
    the discussion here. Is this acceptable?