| T.R | Title | User | Personal
Name | Date | Lines |
|---|
| 1793.1 | | INDUCE::SHERMAN | ECADSR::Sherman DTN 223-3326 | Fri Mar 06 1992 13:59 | 8 |
| I think part of the problem is that although there is a large "notes"
culture at Digital, we have been told to basically be quiet about it or
risk having it shut down. I've never been encouraged to tell anyone
"outside" what a wonderful system we have access to. The emphasis has
always been on keeping "notes" use relatively isolated and protected from
the "outside".
Steve
|
| 1793.2 | an example | STAR::ABBASI | | Fri Mar 06 1992 14:22 | 17 |
| this is so true, example , i worked at EDS for 4 years befor comming to DEC,
we did not know anything about notes, even though we all used DEC
computers, we worked on big software projects for GM, and a notes
type software would have been a great thing to use as communications
tools between the programmers, (the project i worked on was called
GMT400, at one point we had 1,000 programmers on it (some were DEC
contractors too), it lasted for more than 4 years).
the other day , i was chatting with an old friend who is still at EDS,
i was telling him about notes files and how good it is to use to share
informations about projects , and how usefull it would have been if we
had had it at EDS when that project was in progress, he still was not
aware that DEC has such a thing !
Why is that? i dont know, iam just giving an observation.
/naser
|
| 1793.3 | Could be just a marketing weakness | MLTVAX::DELBALSO | I (spade) my (dog face) | Fri Mar 06 1992 15:55 | 11 |
| I'm not so sure that the perception that we intentionally keep the "notes
culture" quiet is a valid one.
The DECUServe system (which is "based on a conference culture") is widely
used by hundreds of customers and DEC employees alike and is, from what
I can see, actually patterned after the Easynet conference culture, to
a large degree.
They even have a SOAPBOX!
-Jack
|
| 1793.4 | What, me advertise? | DENVER::DAVISGB | I'd rather be driving my Jag | Fri Mar 06 1992 16:33 | 9 |
| Our problem with advertising products like notes is that it competes
against the other 59,000 line items we have to sell. I think if we
were to run a 2-page ad for one month, instead of the 'opening an
airplane factory' NAS ads, showing notes and how people use it (Sample
screens and such) we would be pleasantly surprised with some sales...
Maybe even EDS!
Rose Ann, you listenin?
|
| 1793.5 | Digital, no mention in trade pubs | OTOOA::DOIRON | Have DECmcc, willing to travel | Sat Mar 07 1992 22:32 | 12 |
| Picked up this months edition of LAN magazine. You know, the one that
has the summary of the best network products of 1992 on the front
cover.
A considerable amount of coverage is devoted to the area of network
management platforms. In fact 42 separate vendors are covered. Is
Digital mentioned? Pick up a copy and see.
This is a trend I see developing lately.
The question is, does "free advertising or mention" in industry trade
publications make any difference?
|
| 1793.6 | Is PRODUCT advertising allowed? | COUNT0::WELSH | Penetrate the installed base! | Mon Mar 09 1992 07:56 | 18 |
| re .4:
> Our problem with advertising products like notes is that it competes
> against the other 59,000 line items we have to sell.
Which accounts for the fact that most account managers, let alone
customers, don't know about it.
> I think if we
> were to run a 2-page ad for one month, instead of the 'opening an
> airplane factory' NAS ads, showing notes and how people use it (Sample
> screens and such) we would be pleasantly surprised with some sales...
Are we allowed to run "product" commercials? I always believed
there was a corporate injunction against that (dating from the
Victorian era when only cads advertised).
/Tom
|
| 1793.8 | Communication channels need opening up | IW::WARING | Simplicity sells | Mon Mar 09 1992 17:01 | 22 |
| 1793.9 | What a concept! | DENVER::DAVISGB | I'd rather be driving my Jag | Mon Mar 09 1992 22:11 | 10 |
| as an answer to the 'no product specific' advertising, the recent VAX
Rdb/VMS ads in Digital Review (and elsewhere) point to the exception.
One problem is that it took YEARS for database systems to get approval
to advertise like this. What a novel idea, advertise when the product
is new and different...!
How about an Xcursion ad? Or an ad for a specific service that we knew
customers would want and that we knew there was trained field force in
place?
|
| 1793.10 | | MLTVAX::DELBALSO | I (spade) my (dog face) | Tue Mar 10 1992 11:23 | 17 |
| re: .8
I'm sorry - I guess I just don't understand some things about how we do
business. Maybe someone can help me.
Isn't it the responsibility of SALES (the account rep or account manager)
to know what a specific customer buys from us, what their needs might be,
and who the right people in the customer site to talk to are?
I see messages all the time alerting me to the fact that I should always
be working through the account team before I contact a customer directly
for just about anything. Doesn't that mean that there ought to be a mechanism
in place for anyone in the company to find the right account team and get
answers about a specific customer?
Confused,
-Jack
|
| 1793.11 | We don't even target DECdirect catalogues well!!! | IW::WARING | Simplicity sells | Tue Mar 10 1992 15:29 | 7 |
| Sales normally sell significantly North of where the volume of low cost sales
get spent. If I had to rely on salespeople to communicate all the details of
the products I sell, i'd be dead in the water.
This is in no way being disparaging of salespeople at all; more a reflection
that over 50% of compute spend flies in under the radar.
- Ian W.
|