Conference 7.286::digital

1092.0. "MARKETING DEVELOPMENT PROGRAM" by CURIE::ANDERSON () Tue Apr 24 1990 15:34

	THE MARKETING DEVELOPMENT PROGRAM
        ---------------------------------
    
    In the Marketing organization's interest in developing the profession 
    of marketing, a commitment was made to attract, hire, and professionally
    develop the talent necessary to meet future marketing human-resource
    needs.  To this end, the Marketing Development Program was created
    as a program for recent college hires to support Digital Marketing's 
    long-term goals and ensure a continuous flow of trained entry-level people
    into the organization.
    
    Requirements for candidates to the MDP are:
    
    o	An undergraduate (B.S./B.A.) degree between 1986 - June, 1990
    o	Zero to five years of exempt (WC 4) work experience
	(These guidelines may change next year if external hiring is 
	permitted)
   
    Objectives of the Program
    
    o	Enhance the base of qualified people for assignments to key Marketing
    	positions within Digital.
    o	Provide a dual development program of rotating on-the-job work
    	assignments and professional development courses.
    o	Create an opportunity for development and advancement to
    	assignments of increased responsibility and challenge.
    o	Provide background knowledge on the Company and the industry,
    	an understanding of the major functions within Digital, and
    	an in-depth knowledge of Digital's Marketing goals.
    
    Program Components
    
    This program is divided into two major Components:
    
    1.	Rotational Job Assignment
    
    	Each participant will hold a series of four positions of six
    	months each.  A participant's performance will be evaluated,
    	and feedback will be provided to optimize each rotational 
    	assignment.
    
    2.	Curriculum
    
    	Each participant will receive comprehensive classroom education
    	covering aspects of Digital's structure, management philosophy,
    	goals, and detailed marketing operations.
        
     
    For More Information
    
    The cut-off for submitting resumes for the the 1990 Program was 
    April 13, 1990.  We will be accepting resumes in the fall of 1990
    for next year's program (begins in July, 1991).  Please check 
    again in September for further recruiting information.


More information on the MDP can be found in:

Notes files (ASIMOV::MARKETING,HUMAN::DIGITAL,OASS::JOBS)
Articles - Digital this Week (April 3), New Hampshire Journal (April 3), 
The Marketing News (January 1990)
Livewire
VTX Jobs Book (Req #c000222,Req #c000333)