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Conference 7.286::digital

Title:The Digital way of working
Moderator:QUARK::LIONELON
Created:Fri Feb 14 1986
Last Modified:Fri Jun 06 1997
Last Successful Update:Fri Jun 06 1997
Number of topics:5321
Total number of notes:139771

1035.0. "Digital management: where do _we_ go from here?" by SVBEV::VECRUMBA (Blunt is Better) Thu Feb 22 1990 03:55

    We've been carrying on several scattered discussions of how to focus our
    information resources, how to let people do what's right for us and for
    our customers -- and reward them. The key is how Digital manages itself.
    When I read Marge's note [where she and Ken are the only people in a
    long chain on command with the same jobs from last year to this year],
    I have to believe that hierarchy that deep is costing us real dollars.

    How can any company be productive when whole chains of command are
    learning new jobs? And does any of us need 8 managers to tell us what
    to do?

    I just read the following article in The Economist.  It's about a
    presentation Tom Peters made in London last week and is titled "The
    Peters prognosis." There's a lot of food for thought here that applies
    directly to how we need to think about business.


    ----------------------
    Reproduced without permission...
    [The Economist, 17-23 February, p 72]

    HOW will business evolve in the 1990s? Mr Tom Peters, a prominent
    American management guru, set out his thoughts in London on February
    13th, at a conference jointly organised by The Economist, 3i and the Tom
    Peters Group. They made intriguing listening.
        There are, says Mr Peters, no mature products: everything can be
    reinvented, usually by mixing in the magic of information technology.
    How? Salesmen selling lowish-tech Motoral pocket pagers now punch each
    customer's individual needs into a computer linked to the factory: the
    customised pager goes into production within 17 minutes, is shipped in
    two hours and is beeping away madly in the customer's pocket the next
    day.
        In America, Citicorp customers can get approval for new mortgages
    within 15 minutes; the industry average is around five weeks. Toyota's
    Japanese customers can select their car's individual specifications
    (out of thousands of possibilities) and Toyota will churn out their 
    choice within a week. Order a particular specification from some
    American car makers and you might have to wait six months. To beat
    Motorola, Citicorp, Toytota and their ilk, says Mr Peters, you don't
    just need smart products: you need smart design, smart service, smart
    marketing, smart distribution, smart everything.
        Manic specialisation means that the 1990s will be the decade of the
    one-to-one, not niche, marketing. That means identifying customers for
    your new widget. Kimberly-Clark spent $10m out of a $35m launch-marketing
    budget for a new disposable nappy on locating three-quarters of the year's
    3 1/2m new American mothers, then direct-mailing each of them. The
    company reckons its new database is more valuable than the raw materials
    that go into its nappies.
        Mr Peters thinks that information is the only asset most companies
    need to own. What's left -- R&D, design, manufacturing, distribution,
    accounting, whatever--should be subjected to a simple test: could the
    output of each of these divisions be sold on the open market? (He
    recommends trying.) If not, subcontract the work to firms that specialise
    in each function, which will almost certainly do it better and more
    cheaply; even encourage customers to help design products they want.
    Breaking down barriers between the firm, its customers, its subcontractors
    and their subcontractors breeds innovation.
        Such radical, barrier-free solutions play havoc with management
    hierarchies. That's fine, says Mr Peters: scrap them. He reckons the
    only management-organisation chart worth heeding is a plain circle.
    Inside it should be all the firm's employees, with as few management
    ranks and innovation-limiting job descriptions as possible. Preferably
    none.
        Mr Peters is especially keen to be rid of middle managers, who he
    believes perpetuate the barriers he wants to smash down. Only one
    management task is crucial, he argues: that of managing networks--of
    customers, suppliers and subcontractors. And running the company? Why,
    in the age of the one-to-one business the customer should do that, in
    effect: after all, only the customer knows exactly what he wants. Strong
    stuff.

    [Article includes a picture of Tom Peters, captioned: Tom, the customer's
    friend.]

T.RTitleUserPersonal
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1035.1See also COMET::FUTURE_ORG_DESIGN (press KP7)PHAROS::DMCLUREPositively think!Thu Feb 22 1990 04:5522
re: .0,

	There is very definately an information business revolution underway.
    The businesses which survive the nineties are those which can capitalize
    on this information business revolution.  Digital is in an excellent
    position to capitalize on this revolution if we move quickly to develop
    the number one choice in electronic vehicles for the information business
    revolution.

	Picture the world free market system operating at the speed of light.
    This is the sort of world market system we are approaching.  People are
    going to be looking for faster and easier ways of buying and selling
    information.  Computers and networks will be used to achieve this speed,
    and the quality of the information management software running on these
    computers will determine which computer vendors survive this revolution.

	I am not quite sure whether the role of managers in such a future
    is any more certain than that of anyone else, but one thing is for sure,
    and that is that the automation of slow and inefficient processes
    should be the number one priority in any future business decisions.

				   -davo
1035.2managers who perpetuate barriersODIXIE::CARNELLDTN 385-2901 David Carnell @ALFThu Feb 22 1990 12:34306
    REF:  <<< Note 1035.0 by SVBEV::VECRUMBA "Blunt is Better" >>>
            -< Digital management: where do _we_ go from here? >-

    >> Such radical, barrier-free solutions play havoc with management
    hierarchies. That's fine, says Mr Peters: scrap them. He reckons the
    only management-organisation chart worth heeding is a plain circle.
    Inside it should be all the firm's employees, with as few management
    ranks and innovation-limiting job descriptions as possible. Preferably
    none. Mr Peters is especially keen to be rid of middle managers, who he
    believes perpetuate the barriers he wants to smash down.>>
    
    Here's my assessment, and suggested idea solutions, which I submitted
    to Alan Zimmerle last August as part of the employee involvement
    program emerging in Digital.  Any Digital employee has my permission to
    forward this note to anyone in Digital.
    
d i g i t a l
                   I N T E R O F F I C E   M E M O R A N D U M

                                        Date:      16-Aug-1989 11:55am EDT
                                        From:      David Carnell @ALF 
                                                   CARNELL.DAVID 
                                        Dept:      SOA CS Proposals Sup Grp
                                        Tel No:    385-2901/404772-2901

TO:  Alan Zimmerle                        ( ZIMMERLE.ALAN AT A1 at BARTLE at CFO )


Subject: SUGGESTIONS FOR INCREASING EMPLOYEE INVOLVEMENT

    Responding to your memo (19 July 1989 -- enclosed below) inviting  me
    to provide input with regard to your putting together an  Employee
    Involvement Program at the request of the Executive  Committee, and
    believing the desire is to increase employee  involvement toward more
    effectively growing, building, developing  and directing our company
    into a more successful and profitable  future, here are some additional
    thoughts, ideas and suggestions  for consideration (which includes
    input from a few co-workers)  that might make such a program REALLY
    work.

    Thinking about what inhibits optimum employee involvement, I 
    personally believe the crux of the inhibition to be in the  philosophy
    practiced by many people who are managers (defined as  one who has
    direct report employees).

    Many people, upon becoming a manager of people, seem to view  being "a
    manager" as a reward for having played the system  effectively.  Thus,
    in becoming a manager, they suddenly perceive  they are entitled to
    having more power, more money, more  prestige and a better opportunity
    to implement "their own" ideas.

    Further, what I really believe inhibits optimum employee  involvement
    is the attitude where a manager feels he has "earned"  the position
    where people, namely his new employees under him,  are now responsible
    for "making him" even more successful.  His  employees are responsible
    to catering to him, doing what he  wants, and if his employees "do it"
    right, he will reward them  accordingly.  Some call this "office
    politics" and its practice  can be said by many to have little to do
    with skills and results  and performance that pertain to the overall
    success of the total  organization.  

    If this assumption is on target, one could easily see that  optimum
    employee involvement with regard to growing, building and  directing
    the overall success of the organization now and into  the future is
    certainly NOT a priority since the main emphasis is  for an employee to
    cater to building the career of his manager,  who in turn builds the
    career of the next manager up the line.

    Is this the right management attitude for the next century that  will
    lead to success and longevity of a corporation in a rapidly  shrinking,
    increasingly competitive world?

    Should not the managers of the future be those who see being a  manager
    as a "calling" where you take responsibility for  developing, leading
    and nurturing your employees, and where you  as manager are responsible
    for making "your employees"  successful, not yourself, and, not unlike
    a parent raising a  child, where their success as employees benefits
    them, the  overall company, and then finally, as a consequence and 
    reflection, you as their manager -- with this being the real 
    measurement of your success as a leader of people.

    I would argue that this latter philosophy is inherently and 
    intuitively more correct and beneficial to Digital, its employees  and
    even the managers, both in the short run and in the long run.

    To change the system and attitude that has existed in the world  for
    ten thousand years, where personal agendas and ambition come  first,
    would probably take a major shift in how the current  system works in
    Digital.  The specific fulcrum points of change  would have to be
    determined that would absolutely ensure the  change, and the commitment
    to incur that change would absolutely  have to come from the very top
    of Digital.

    What points of change might be considered?  Here, briefly stated,  are
    some ideas and suggestions that might have the desired effect  that
    might be worth thinking about:

     If the base ever-escalating salaries (regardless of results 
     or leadership metrics) of being in management were 
     eliminated, the profit motive for "professional bureaucrats" 
     would be eliminated.  Have all managers paid a fixed salary 
     (different levels for different leveled managers) where 
     additional income comes ONLY from performance bonuses 
     contingent on obtaining goals and leadership metrics, which 
     by nature then, would necessitate more effectively leading, 
     developing and nurturing your direct report employees to be 
     successful.

     If managers received six-month leadership performance 
     appraisals from their direct reports, there would be 
     accountability for leading effectively.  Amend the 
     management metrics system (and indeed the total metrics 
     systems in general since our behavior as a total company is 
     driven by this).  True partnerships, like between a husband 
     and wife, would have two-way feedback systems.  Institute 
     "manager performance appraisals" by a manager's direct 
     reports on the manager's leadership and support efforts and 
     skills where those appraisals from his employees' are put in 
     the manager's personnel folder as a permanent record, making 
     these metrics mandatory up from the bottom, level to level, 
     in addition to downward, all of which would have EQUAL 
     IMPACT.

     If people get an equal say in picking the leader they are to 
     follow, they will provide optimum employee involvement, 
     commitment and loyalty, following the leadership of their 
     chosen leader.  Change the hiring policies of managers to 
     where the "hiring manager" and all the direct report 
     employees of a new manager select their new leader.  When a 
     manager position becomes available, have the direct reports 
     and the hiring manager all jointly and equally determine the 
     desired qualities and metrics (which would be listed in the 
     job posting req), all equally determine who will be 
     interviewed, all equally interview each of the selected 
     candidates, and all equally decide on a consensus who will 
     get the job of being their new manager, with one equal vote 
     for every direct report with the hiring manager having no 
     more power than his or her one equal vote.

     If people get an equal say in deciding whether they will 
     continue to follow their leader or replace their leader with 
     a new person, optimum involvement, commitment and loyalty 
     will continue.  To get professional bureaucrats out who 
     refuse to lead and nurture a group to success, who put their 
     own self-aggrandizement, agenda and ambition over the 
     company and their people, change the Digital personnel 
     policies to where the direct reports and their leader's 
     manager have a closed door annual "vote of confidence" of 
     their leader.  After performance appraisals of a manager are 
     done by both the manager's manager and all direct reports, 
     the group discuss jointly the leadership of their leader, 
     the metrics and then takes a vote (one equal vote for 
     everyone), arriving at a consensus electing either to retain 
     and follow their chosen leader for another year, or to 
     replace him with a new leader.  If the consensus is to 
     replace, the group will begin seeking a new leader and 
     policy would be mandatory that the current manager seek 
     immediately either a individual contributor position or a 
     leadership position with another Digital group looking for a 
     new manager and leader.

     If managers more effectively communicated with their direct 
     reports, working relationships would take on greater aspects 
     of real partnerships and total mutual involvement.  By 
     policy, make it mandatory that every manager work with each 
     direct report employee to create a written, proper employee 
     job, training and development plans, plus, make it mandatory 
     that the group of direct reports and manager's manager, 
     jointly create a written job plan for the manager of the 
     group on the requirements of leadership in leading the group 
     to success as well as the business metrics of him and his 
     group.  To ensure two-way communications for building real 
     partnerships, by policy make it mandatory that a manager and 
     his direct reports meet regularly as a group (phone or in 
     person) where each is free to express likes, dislikes, wants 
     and suggestions as they relate to each other's job plans.

     If Digital measured creativity, changes would occur more 
     rapidly in greater quantity, thereby enabling the company to 
     compete more effectively throughout the world.  By policy, 
     have a mandatory (downward from the top) creativity metric 
     for all managers.  Have managers measured on how many ideas 
     and suggestions his or her direct reports made for either 
     increasing productivity, saving money or time, or for 
     growing customers, margin and revenue; how many have he or 
     she implemented and/or championed, for those implemented or 
     championed how will each impact the company; and for those 
     suggestions or ideas that a manager has not implemented or 
     championed, justify why not.

     If employees received an incentive for creative thinking, 
     they would be motivated to create more, which may be the 
     real differentiator of one company over another.  Institute 
     a monetary award system for employee suggestions and ideas 
     that either increase productivity, save money or reduce 
     costs, or increase customers, margin or revenue.  Make the 
     award size dependent upon impact to the company.  Offer an 
     EXTRA award (large) for the number one best idea implemented 
     each year.  Publicize all award winners, size of award to 
     each winner, and a summary of each idea or suggestion of 
     each winner. [upon reflection, I believe equal profit sharing
     for all employees without a cap would be a better approach 
     that would drive creativity PLUS cooperation and harmony].

     If creativity could flow faster within Digital, and for 
     those ideas that go beyond one's immediate job could reach 
     higher levels faster, the company could respond faster to 
     change, all of which could be a significant competitive edge 
     to Digital in the next decade.  To ensure bypassing any 
     bureaucratic bottlenecks to fast communications, institute 
     (Corporate and by country) telephone suggestion boxes with 
     computerized voice mail to collect ideas and suggestions 
     from employees (and even customers), at the moment of 
     conception.  Utilize hypercard memex technology to manage 
     the huge amounts of textural input.

     If Digital's 127,000 employees were to have real 
     partnerships with total employee involvement on everyone's 
     part, then like in a successful marriage between husband and 
     wife, there would be shared visions, values, goals, 
     standards and dreams.  Like Digital preaches, 127,000 
     computers can only work together if they share common 
     values, standards, and rules.  Likewise, Digital's 127,000 
     employees must share a common vision, values, standards and 
     rules, with each member thoroughly knowing them.  Create a 
     "separate employee relations" group, separate from personnel 
     (a critical must), whose job would be to address and preach 
     via "in-person" interactive groups (managers and their 
     direct employees together), once EVERY quarter, the vision, 
     values and standards of Digital.  These employee relations 
     peoples' job would be to speak and lead these regular 
     meetings, communicating and reinforcing the values, 
     philosophy and standards of the company plus inspiring the 
     soul within each employee and manager to work together 
     toward common goals and values, "doing what's right" (and 
     explaining what exactly that means) plus serving as the 
     "check and balance" to ensure the Open Door Policy is 
     enforced, with special emphasis in representing the 
     employee's viewpoint (not managers hiding behind "business 
     decisions), making sure that the standards and rules and 
     values are actually being followed, and making sure action 
     is taken with those who do not adhere to them, especially 
     ensuring there are no double-standards (one for managers and 
     another for employees).

     If people are treated fairly and equitable, with equal 
     opportunity and justice for all, there will be optimum 
     involvement, loyalty and commitment.  Have this new employee 
     relations group create their own hotline suggestion box:  
     What are YOUR perceived inequities towards employees in 
     Digital, and what suggestion do you have to correct the 
     situation across the world for all Digital employees.  For 
     example, a significant number of employees perceive that 
     there is NOT equal opportunity for all -- many available 
     jobs are NOT posted at all, or not until a candidate has 
     already been selected, and people who perceive they may be 
     qualified candidates never even get a chance to interview, 
     or get short perfunctory obligatory interviews, or get put 
     down as not being qualified with little real justification 
     provided.  There is a great belief that jobs go to "who you 
     know" and not to the one with the best skills and desire -- 
     to correct this, make it policy that all peers within a 
     given group, when filling a peer position, have an equal say 
     in determining desired qualifications, selecting candidates, 
     interviewing, and finally hiring a new member to the group, 
     with the leader having only an equal vote.

     If people have no fear of losing their jobs, or of being the 
     victim of reprisals, they will be creative and open with 
     their thinking, and their grievances against poor 
     leadership.  Digital does commit job security to people to 
     nurture openness and commitment to the corporation.  To 
     ensure there are no reprisals for those employees expressing 
     their opinions, ideas and suggestions, and grievances 
     following the Open Door Policy, and to ensure greater 
     equity, have raises and promotions determined by one's peers 
     within the group, with the manager having only one equal 
     vote.  Furthering this thought, consider even fixing 
     salaries for all jobs, employees and managers, at a single 
     competitive point, with additional increases being 1) For 
     employees: equal profit bonuses plus for those employees who 
     turn in performance above and beyond as voted by the group, 
     an additional monetary bonus award;  and 2) For managers, 
     profit bonuses (equal by level) plus bonuses based on the 
     attainment of goals and leadership metrics.  When base 
     salaries do increase, have them increase for all across the 
     board, leading to perceived equity and fair treatment of 
     all.  Another item to change regarding salaries would be to 
     have group salary "raise" monies separate from base salary 
     monies needed to bring internal employees up to a new job 
     level coming into positions within a given group (thereby 
     making it "easier" to hire internal candidates versus hiring 
     candidates from outside Digital which only add more 
     headcount when there are internal people available for new 
     jobs).

     If people were empowered employees and REAL empowered 
     "owners", absolute "entrepreneurial" involvement might be 
     achieved.  The last suggestion might be to consider taking 
     the company private (especially considering how Wall Street 
     behaves), having Ken Olsen help secure a BIG bank loan to 
     enable the employees to purchase Digital TOTALLY under a 
     ESOP plan. (Yeah, I know, Good Luck!)
    
    (Zimmerle's memo to me removed)
    
1035.3The Alternative way ?AYOV18::TFYFEOn my way.... Mon Feb 26 1990 08:5648
    
    
    Reading your note David, reminded me of something that I have pinned up
    on my wall, which if followed I'm sure would make life a lot more
    pleasant for us all. However each of us are different, we all have
    differing values and characters - this is life. But to deal with some
    of the issues you bring out in your note - maybe we should have a 
    management charter - soemthing that REALLY counts and to which managers
    are held accountable to, anyway here are the Alternative Ten Commandments
    for Managers.......						
    
                                                        Tom
                       					
    
    
    1.	Blessed is the Leader who has not sought high places, but who
    	has been drafted into service because of ability and willingness
    	to serve.
    
    2.	Blessed are the leaders who know where they are going, why they
    	are going, and how to get there.
    
    3.	Blessed is the leader who knows no discouragement, who presents
    	no alibi.
    
    4.	Blessed is the leader who knows how to lead without being 
    	dictatorial; true leaders are humble.
    
    5.	Blessed is the leader who seeks the best for those whom he
    	or she serves.
    
    6.	Blessed are the leaders who lead for the good of the most
    	concerned, and not for the personal gratification of their own
    	ideas.
    
    7.	Blessed is the leader who develops leaders while leading.
    
    8.	Blessed is the leader who marches with the group, interprets 
    	correctly the signs on the pathway that lead to success.
    
    9.	Blessed are the leaders who have their heads in the clouds but 
    	their feet on the ground.
    
    10.	Blessed is the leader who considers leadership an opportunity for
    	service.
    
    
    					Anon. 
1035.4Posted on behalf of author who requested anonymityDR::BLINNMind if we call you Bruce?Mon Feb 26 1990 11:1437
        
        I received the following in the mail from a conference participant
        who asked that it be posted as an "anonymous" reply to this topic.
        I am willing to forward MAIL to the author should anyone feel the
        need to contact him or her directly, but can not assure that he or
        she will respond.
        
        Yr. Obdt. Srvt.
        
        Tom
        
---------------------------------------------------------------------------
	I've long wondered why we need so many middle managers. My
	group recently lost its supervisor. I think he was bored.
	We're a group of highly motivated people who know what to
	do. We average about 3 years in the group. We know what the
	goals are, what needs to be done to reach them, and we do
	it. We also have a good enough relations with our "customers"
	that we talk to them regularly and keep very current with
	their wants and needs.
 
	For what do we need a supervisor between us and the Cost
	Center manager? Reviews? The CC manager only has 2 direct
	reports now, are 4-5 more reviews a year going to kill them?
	Apparently, because they are fighting hard for a req to fill
	that job. 
 
	We've gone without supervisors before and to tell you the
	truth I haven't seen a big difference in how we work with
	or without them. Except we do have more meetings of marginal
	value when we do have a supervisor. When we need a meeting to
	hammer out technical problems we seem to manage them pretty
	well without "management" help to.
 
        I can't see it. I really can't. Why this constant need to
	add layers and layers of management?
 
1035.5WMOIS::FULTIMon Feb 26 1990 11:526
>        I can't see it. I really can't. Why this constant need to
>	add layers and layers of management?
 
Can you say EMPIRE BUILDING? ..... There, I knew you could!

- George
1035.6Make them do the workCUSPID::MCCABEIf Murphy's Law can go wrong .. Mon Feb 26 1990 16:368
    As a cost center manager with no supervisors between me and my senior
    engineering people I can attest to the fact that it works. 
    
    If it weren't for all the paperwork, there are still somedays when
    I'd feel reduandant.
    
    -kevin
    
1035.7Sometimes, it's just stove-pipesSVBEV::VECRUMBADo the right thing!Mon Feb 26 1990 17:2212
    re: .5

>>  I can't see it. I really can't. Why this constant need to
>>  add layers and layers of management?
> 
>   Can you say EMPIRE BUILDING? ..... There, I knew you could!

    It wouldn't be so bad if we actually built things the size of empires.
    Usually it's more like small huts with inordinately large and impenetrable
    STOVE-PIPES (mistaken for embryonic empires by small-minded managers).

    -Peters
1035.8not just for the "paperwork"XANADU::FLEISCHERI have NO management hat (381-0899 ZKO3-2/T63)Mon Feb 26 1990 18:4334
re Note 1035.4 by "anonymous":

> 	We've gone without supervisors before and to tell you the
> 	truth I haven't seen a big difference in how we work with
> 	or without them. Except we do have more meetings of marginal
> 	value when we do have a supervisor. When we need a meeting to
> 	hammer out technical problems we seem to manage them pretty
> 	well without "management" help to.
 
        Here in central engineering, I think that many of the layers
        of management exist in the name of "coordination".

        Back when I joined the company, 11 years ago, there were many
        nearly autonomous engineering groups.  They built a lot of
        similar or even duplicative products.  In some cases,
        architectures were so incompatible that they could not easily
        interoperate.  This was "badness".

        During most of my time here at Digital, there has been steady
        progress towards increased centralized control of engineering
        for the purposes of minimizing duplication and encouraging
        interoperability.  (These same mechanisms were also set up to
        encourage the "right" investments, those in accord with
        corporate "strategy".)

        Centralized control always has its costs.  Either you have
        endless committees, meetings, memos, and long processes to
        ensure consensus;  or else you simply manage things
        centrally.  Digital has done a lot of both.  (The latter
        tends to encourage extra layers of management;  I think that
        there is a perception that flat organizations are harder to
        coordinate.)

        Bob
1035.9Half a billion per managerSVBEV::VECRUMBADo the right thing!Tue Feb 27 1990 03:5646
    re: .last several

    Yes, coordinating the actions of multiple groups definitely requires
    real manpower. I think, however, that the most effective answer isn't
    necessarily more layers of management, using them to "group" interests,
    but more effective liaisons between groups. This means, of course, that
    you wind up with entire organizations devoted to promulgating standards.
    But it doesn't mean that you need deeper levels of management.

    Just for fun, I did a quick mathematical exercise. Assume Digital employs
    125,901 (the one is for K.O.) people. If every level of management had
    the same number of direct reports, we get the following numbers.

    [From 3 intervening levels of management up, every additional level of
    management costs Digital at least half a billion dollars.]

    				   # direct	# of	     management
    				   reports to	Indians at   cost, at
    	     +----------+	   each mgr     bottom       100K each :-)
             |   K.O.   |          in chain     of pyramid   in expense
    	     +----------+          ----------   ----------   ----------
    		   |
        8 intervening managers	   3.7		91,752       3.4 Billion
                   |
        7 intervening managers	   4.3		96,892       2.9 Billion
                   |
        6 intervening managers	   5.4		102,379      2.4 Billion
                   |
        5 intervening managers	   7.1		108,116      1.8 Billion
                   |
        4 intervening managers	   10.5		113,877      1.2 Billion
                   |
        3 intervening managers	   18.8		119,216      668 Million
                   |
    	2 intervening managers	   50.1		123,388      250 Million
                   |
        1 intervening manager	   355		125,545      35 Million
                   |
    	Everyone works for Ken     125,900	125,900      100,000 ;-}
                   |
            +-------------+
            |   single    |
            | contributor |  
            +-------------+

1035.10A "5 by 5" ModelJAWJA::GRESHSubtle as a BrickTue Feb 27 1990 17:4039
    continuing the direction of .9 by SVBEV::VECRUMBA
    
    The large North American company that I call on has the following
    formula to guide their organizational structure.
    
    	``No "manager" will have less than five direct reports, and
    	there shall not be more than five levels between any employee
    	and the president.''
    
    If you expand this formula to specify a maximum number of direct
    reports as well as a minimum, it might be: "not less than five or more
    than nine".  This would provide a single organizational model that
    would accommodate the requirements of a company ranging from as few as
    19,625 total employees to as many as 597,871.
    
    		 5 Direct	 9 Direct	
    		 --------	 --------
    			1		1	President/COO
    		        5		9	EVP
    		       25	       81	VP
    		      125	      729	Director
    		      625	    6,561	Sr. Mgr.
    		    3,125	   59,049	Mgr./Supervisor
    		   15,625	  531,441	worker bees
    		 --------	 --------
    		   19,531	  597,871	Total Employees
    		 ========	 ========
    
    How many "managers" do we have at Digital that have less than five
    direct reports?  And how many unnecessary layers does this create?
    
    There's one other interesting point about adhering to this model.  In
    times where the total employee population is expanding, this
    organization grows from the bottom up.  When the total employee
    population is shrinking, the organization contracts from the top down. 
    Therefore, the most expensive employees are the last to be added, and
    the first to be redeployed.
    
    -Don                                                        
1035.11Can I get a cut of the savings?SVBEV::VECRUMBADo the right thing!Tue Feb 27 1990 19:0224
    re .10

>   	``No "manager" will have less than five direct reports, and
>   	there shall not be more than five levels between any employee
>   	and the president.''
>   
>   If you expand this formula to specify a maximum number of direct
>   reports as well as a minimum, it might be: "not less than five or more
>   than nine". ...

    Or, put another way, 5 direct reports translates to an average of
    6.3 managers between an Indian and K.O., 9 direct reports translates
    to an average of 4.3 managers.  It doesn't seem like we're anywhere
    near the "4.3" average.

    I figure we can easily save half a billion to a billion here. Say, how
    about employee awards based on a percentage of cost-savings of
    suggestions? ;-)

    Does anyone know how many "individual contributors" there actually are
    at Digital? It would be interesting to work backwards and see how many
    levels of management that implies.

    -Peters
1035.12managers vs leadersTINCUP::BAKERWed Feb 28 1990 02:417
  re .3

  Here's a quote I heard someplace:

         "Things are managed.  People are led."

  Mike
1035.13A wealth of management aphorismsSTAR::BECKPaul BeckWed Feb 28 1990 02:573
    As in "I must hurry, for there they go, and I'm their leader..."

    Or as in "Managing software engineers is like herding cats..."
1035.14Money is really just an O.D. toolVERITA::BAHLINWed Feb 28 1990 19:5525
    I've noted this before somewhere but it's appropriate here, I
    think.
    
    The complex economy at large is distributed, capitalist and on balance,
    highly efficient.   It is a closed loop system where the feedback loops
    are simply money.    
    
    Inside large organizations though, you inevitably find a centrist,
    socialist, open loop model.   All money comes in through one 'cash
    register' and it is distributed by a bureaucracy in a manner which is
    actually orthogonal to the primary information flow which is flowing
    among the worker bees.   Most worker bees then have two loyalties; one
    to the money tree, one to their customer.   Bureaucracies need to
    establish artificial metrics to grease this bizarre system.
    
    When this model is taken to extremes you will find lots of 3M
    projectors and conference rooms (where funding is achieved) and
    you'll have to look hard for a work bench (where customers get
    satisfied).   You won't find any 'cash registers' either.   
    
    You will find organization charts.   I have six on my wall that 
    represent a 2 1/2 year history of my group.   I often wonder if my
    group would be 'in business' if our funding came from our customers
    instead of our slide shows.
    
1035.15The SOURCEVMSDEV::HALLYBThe Smart Money was on GoliathThu Mar 01 1990 21:007
.12>  Here's a quote I heard someplace:
.12>
.12>         "Things are managed.  People are led."
    
    "You manage PROJECTS.  You lead PEOPLE."
    
    		- Admiral Grace Hopper USN (Ret.), possibly the eldest DECcie.
1035.16If you can change the chain, does it matter?SVBEV::VECRUMBADo the right thing!Fri Mar 02 1990 01:3746
    re 1027.16 (seemed like this was a better place to continue)

>   1990	1989
>   Olsen	Olsen
>   
>   		Shields
>   
>   Zereski	Grainger
>   
>   Herbener	S. Davis
>   
>   Fox		Weinfuss
>   
>   Cochrane	Ellison
>   
>   me		me
>   
>   ICs		ICs
>   (Note that I haven't changed jobs, nor cost center.)

    Whoops, there goes another half a billion. Seriously, no matter how
    savvy you are as a manager or how long you've been at Digital, it takes
    time to become productive in a job.

    If we can change a whole chain of command and not adversely impact
    Digital, then what are we saying about the criticality of that chain to
    the successful operation of Digital? (We all know Marge really just wants
    to work for Ken :-) Are we _so_ ingrained in following process that
    it no longer matters who's at the helm? That all you need is someone who
    has the patience to deal with 100 DECmails a day? That all these managers
    in Marge's example are glorified administrators looking after the
    sanctity of the "process"?

    There are far too many people in management with no imagination. In
    fairness, after two years managing, I was reduced to crisis fighting,
    and the positive things I had done in prior management jobs, that I
    thought were second nature, faded into the background either from lack
    of time or authority. Digital is great at delegating responsibility
    without authority. Or, more accurately, if you're dealing in an area
    with no rules, the sky's the limit; but if you're dealing in an area
    with "process", you're chained to the oars.

    So, how do we start to shed the shackles?

    /Peters
1035.17SA1794::LIVEFri Mar 02 1990 09:454
    re .16>There are far too many people in management with no
          >imagination
    
    There are far too many people in management *period*. 
1035.18REGENT::POWERSFri Mar 02 1990 12:0331
>    The large North American company that I call on has the following
>    formula to guide their organizational structure.
>    
>    	``No "manager" will have less than five direct reports, and
>    	there shall not be more than five levels between any employee
>    	and the president.''

Talk about stupid, empty, misapplied metrics!  I would hope this is just 
a guideline, not a mandate.  As it is stated, it's an excellent example
of imposing a solution without stating the problem.

The right answer is that there should be enough management in place 
to see that the job can get done.  
If project complexity and liaison activity limit a manager's effectiveness
to (say) only three supervisors (perhaps each of whom oversees a group
of four to seven individual contributors), so be it.
On the other hand, an assembly line operation may allow one supervisor/foreman
to oversee the work of twenty or more people.

Much of our work is not truly hierarchical.  We have "implicit staff,"
individual contributors who assist in administration without the mantle
of "leadership."  I'm one who does not believe that "leadership" is the 
exclusive purview of management;  strong individual contributors can lead,
and their management can follow (or break ground) by cleaning up and 
facilitating.

I'm not an apologist for bureaucracy - there's often too much - but don't
be blinded that a "5/9" solution will create or even streamline a path
to efficiency!

- tom powers]
1035.19Total Quality Management & Japan Study AvailableODIXIE::CARNELLDTN 385-2901 David Carnell @ALFFri Mar 02 1990 12:23433
    
    Ron Bourque @WJO / DTN 282-1329 , for just the cost of travel expense
    has indicated he is willing to provide a Top Quality Management (TQM)
    seminar for top managers and/or a slide presentation on the highlights
    of Digital's Study Mission to Japan, both of which are relevant to
    future Digital management practices.
    
    The seminar is outlined below along with the study (Ron's permission
    has been given, as is mine, for this note to be copied and forwarded by
    any Digital employee to any Digital employee).
    
                           Total Quality Management
    
                 A picture of how the best in the world do it
    
    Why are so many American manufacturers closing down U.S. operations 
    because they can no longer afford to manufacture here?  At the same 
    time, Japanese [and other foreign] companies are building factories in 
    this country at an increasing rate.  If they can afford to manufacture 
    here, why can't we?  Don't we at least have a home court advantage?
    
    In fact, manufacturing is not the only segment of the economy which is 
    beleaguered by foreign competition.  Ten years ago, the largest banks 
    in the world were American.  Today, seven out of the top ten [17 out of 
    the top 25] are Japanese, and yes they are continuously gaining even in 
    this country.  In fact, we wonder if Tokyo, rather than New York, is 
    now the financial capital of the world?
    
    Why are some insurance companies processing claims overseas in coun-
    tries like Ireland?  Why are some airline tickets and many other 
    reconciliation type processes done on Caribbean islands?  Is it just 
    the cost of labor which encourages administrative processing at remote 
    sites which are logistically far less convenient to the market place?
    
    Could it be that there is another advantage besides the cost of labor 
    that more competitive operations are pursuing?  In the case of Japan, 
    it is the most expensive place on earth.  Real estate, raw materials 
    and energy are far more expensive there; their labor force is also one 
    of the best paid on earth.
    
    There is no question that their government strategies and educational 
    levels are powerful tools in international competition.  Nonetheless, 
    their management practices may, in fact, be their single most powerful 
    advantage.  Many aspects of this system were developed in America and 
    exported to Japan.  These same practices are now enjoying a revival in 
    this country amoung companies that are rapidly becoming world class 
    competitors.

                           Total Quality Management
    
                     A One Day Seminar for Top Management
    
    In the morning, we will present an overview of TQM as practiced by some 
    of the most formidable competitors on earth.  More specifically, we 
    will review:
    
       o  Japanese Cultural Traits:  to provide some background on our 
          competition and separate out the threatening cultural issues so 
          people do not discount the entire presentation as "Japanese".
    
       o  Management Aspects:  how do they do it?  Where do they spend 
          their time?
    
       o  Management Paradigms:  what are the key principles and beliefs 
          that make them respond the way they do?
    
       o  Results:  what happens when they put it all together?
    
       o  Supplier Strategies:  this is the scariest part.  In many cases, 
          American companies are sourcing key components to future compet-
          itors!!!
    
       o  Recommendations:  all within our spans of control.
    
    An opportunity will also be provided for questions and answers to 
    ensure a more comprehensive understanding in as short a time as possi-
    ble.

                           Total Quality Management
    
                     A One Day Seminar for Top Management
    
    That afternoon, participants will be treated to a special workshop on 
    the TQM Tools.  The "Seven Simple Tools" are often the stumbling block 
    which prevents many improvement efforts from getting underway.  Even 
    though managers often agree that these tools may be useful on a produc-
    tion line, they often have difficulty realizing the usefulness of these 
    tools in management and administrative activities.
    
       o  Pareto Diagrams:  separating the "vital few" from the "trivial 
          many".
    
       o  Flow Diagrams:  have you ever tried finding a hotel in a strange 
          city without a map?  Although everyone knows how to create and 
          use process flows, it is incredible how often we fail to take 
          advantage of these.
    
       o  Cause and Effect Diagram:  the only one of these tools invented 
          in Japan and exported back to us, it helps us identify causes to 
          control rather than effects to hope for.
    
       o  Trend Charts:  do we know, actually know, if it's getting better 
          or worse and by how much?
    
       o  Histograms:  often developed from Tally Sheets, these can be most 
          revealing to us in areas where we thought we knew the answers.
    
       o  Control Charts:  how can we differentiate between machine or 
          systemic caused problems and people caused problems.  It's really 
          futile to ask people to be more careful when carelessness is not 
          a cause...
    
       o  Scatter Diagrams:  when we have no idea what causes what, this is 
          a very inexpensive way to see if there is a relationship of some 
          sort.
    
    If you're sick and tired of "trial and error" as a management system, 
    or if you simply can't afford it anymore because your competitors seem 
    to enjoy an unfair advantage, these tools can help you find the right 
    answer [and precisely the right dosage] the first time.  Most of the 
    examples are administrative and/or management type examples to help you 
    see how much easier and more effective your job can become.
    
    Unfortunately, you will not become proficient in all of these tools in 
    one afternoon.  For instance, the use of control charts will certainly 
    require further study.  However, learning the power of these simple 
    devices will encourage you to ask a different set of questions and 
    possibly encourage further study where appropriate.
    
    STUDY
    
             
    
             
    
           D I G I T A L   E Q U I P M E N T   C O R P O R A T I O N
    
    
             
    
             
    
             
    
             
            
             
             
             
             
             
             
             
             
                      
             
             
                           Total Quality Management
             
                                 Study Mission
             
                                   to Japan
             
             
             
                             2 - 19 November 1988
             
             
             
             
             
             
             
             
             
             
             
                          Summary Notes Prepared by:
             
                                  Ron Bourque
                              U.S. Manufacturing
                               Quality Assurance
    
    

             Japanese Companies visited:
             
                Fujitsu Nagano Factory
                Ricoh Atsugi Factory
                Ricoh Gotemba Factory
                Fujitsu Numazu Factory
                Mitsubishi Electric Corp. [Kita-itami Works]
                Matsushita Electric Industrial Company, Ltd. [Kadoma & 
                   Osaka Works]
                Omron Tateishi Electronics Company [Kusatsu Works]
                Hitachi Ltd. [Kanagawa Works & Odawara Plant]
                Nihon Digital Equipment Corporation [Ichikawa Plant]
                Oki Electric Industry Company, Ltd. [Honjyo Works]
                Sumitomo Corporation [Tokyo Office]
             
             The Study Mission also included a Lecture on Japanese culture
             and customs by Ms. Jean Pearce of The Japan Times,
             
             an all-day Lecture on Total Quality by Dr. Ichiro Miyauchi of
             JUSE
             
             a weekend visit to a Shinto shrine: Tsubaki Grand Shrine
             
             and a little sightseeing [e.g. Nijo Castle & Ninomaru Palace,
             Handicraft Center, Kiyomizu Temple in Kyoto, etc.]
    

             
    
                                   Cultural Aspects
             
             o  We strive to achieve economic security; they know it just 
                doesn't exist and are always trying to optimize the 
                opportunity of the moment
             
             o  Group activity is part of their culture; they do it 
                naturally
             
             o  The Japanese try so hard to make us feel comfortable; 
                making suggestions in their culture must be a low risk 
                proposition
                -  Cannot debate in Japanese
                -  Sato / Nixon misunderstanding
                -  No one is ever all right or all wrong
             
             o  Concept of WA ---> Harmony in everything
             
             o  "The nail that sticks up gets hammered down..."
             
             o  Self-Discipline is valued [Shintoism]
    
       	     o  Value the process, not just the results

                              Management Aspects
    
             o  Japanese managers think in terms of customer desires and 
                conveniences instead of their own or their company's
                -  The customer is KAMI (God).
                -  Corroborate data with customers
             
             o  Management by and with factual data
                -  Relevant and necessary, not just obtainable
                -  Process control, not just results data
                -  Properly analyzed
             
             o  Detailed knowledge of manufacturing operations seems to 
                increase with the level of management
             
             o  Management and control organizations view problems as 
                opportunities to help, rather than as evidence of poor 
                performance
             
             o  The goal is "to avoid the slightest possibility of a 
                defect occurring"
             

                              Management Aspects
    
             o  Exponential improvement results are achievable
                -  Routinely seek 3X improvement goals in quality and 
                   reliability
                -  Yearly goals and slogans
                -  Constantly visible [e.g. badges, etc.]
                -  January newspaper publishes yearly plan
                -  Sent home to family!
             
             o  Their philosophy on people especially their employees is 
                best summed up by Omron Tateishi's motto:
             
                   "To the machine, the work of the machine; to man, the 
                thrill of further creation."
             
                Technology is for people, not the other way around
             
                Socio-Tech: Technology for Society [e.g. conference room 
                toys, etc.]
             
             o  Automation is done to reduce variability and improve 
                quality as the primary goal
                -  Attack toughest problems first
                -  Eliminate mundane, difficult or hazardous jobs
                -  Autonomation is the norm
                      

                              Management Aspects
    
             o  They manage the process not just the results
                -  When testing yields no failures, they increase the 
                   severity of the test
                -  The goal is always to reduce Baratsuki [dispersion]
                -  Continuous, never-ending, improvement
                -  Inspection is done to obtain the information required 
                   to improve the process [e.g. P-D-C-A], not to sort out 
                   the bad
                      
       	     o  Visibility Management: scoreboards, competitive bonuses, 
                etc.
    
       	     o  Strategic Planning / Total Execution
       	        -  Dynamic [e.g. Flight Plan, etc.]
       	        -  Everyone is involved [even send plans home in company
       	           newspaper
    
       	     o  Continuous Education
             
    
    

                        Paradigms (in U.S. and Digital)
             
             o  Stockholders' return is most important vs "the customer is 
                KAMI."
             
             o  "The Boss" is the most important customer instead of the 
                next person in the process
             
             o  Management by Exception vs Continuous Improvement
             
             o  Meeting specifications and standards vs trying to excel
             
             o  "Not invented here" syndrome vs trying to learn from 
                everyone
             
             o  The Lone Ranger vs Teamwork
             
             o  Privileged Information vs Visibility Management
             
             o  Quality costs more
             
             o  Quality Control is the job of specialists & professionals 
                in the field vs quality consciousness in everyone
             

                                   Paradigms
    
             o  Total Quality includes quality, reliability, cost, 
                delivery, safety, morale, etc.
                -  Quality of the company, management, product/service, 
                   employee behavior, human resources, etc.
                -  KAIZEN & P-D-C-A Cycle [the secret!]
             
             o  Improvement when we have time vs as the top priority
             
             o  Valuing labor for their hands instead of for their minds
             
             o  Education as an expense vs as an investment

    
                                    Results
    
             
             o  Very few people controlling many machines
             
             o  Try to find someone not doing something
             
             o  Highly competent workforce like world class musicians 
                learning to play a symphony
             
             +  Just about every Japanese Company that has won the Deming 
                Prize was looking at Chapter 11 when they started -- As 
                they recovered, they recognized the power of TQC and kept 
                going.  They didn't stop at solvency!
    

    
                              Supplier Strategies
    
             
             o  When we can no longer compete, we turn our former 
                competitors into suppliers [e.g. Fujitsu, Ricoh, Hitachi, 
                etc.]
             
             o  The Japanese never allow an external supplier to manufac-
                ture a key component
             
             o  Suppliers are usually affiliated in some way
             
             o  They maximize their value added wherever possible
    
             
    
             
             
             Remember our television industry?
             
             What percentage of your components and sub-assemblies are 
             made in Japan?
             

    
             To become more competitive as managers, we should:
             
             o  Invest at least 20% of our time in our own training and 
                self-development
             
             o  Obtain a better understanding of quality management tools 
                and begin using them with our people
             
             o  Change the environment to one where both good and bad news 
                are valued
             
             o  Become more familiar with our operations -- obtain 
                detailed knowledge beyond budget and schedule data
             
             o  Become more familiar with our customers 
             
             o  Increase our knowledge of the competition [what they are 
                doing, not just their financial reports]
             
             o  Become involved with and participate in SGIA's
             
             o  Make improvement our highest priority
             
       	     o  Re-visit our sourcing strategies
    

    
             
             
             
             It isn't so much the difference between their workers and
             ours as it is the differences in management styles which
             create the differences we see on the factory floor.
             
             We are in a race that has no finish line!!!
             
                                                              Thank you,   

1035.21Here's the answerTIS::AMANNTue Mar 06 1990 01:0820
    VERITA::BAHLIN (Note 1035.14) provided the answer.  Digital must scrap
    the internal centrist, socialist, bureaucratic approach to funding and
    adopt a distributed, efficient capitalist system.
    
    This means that all direct and allocated funding for internal service
    organizations would end.  Only groups directly involved in designing,
    manufacturing or selling products would receive direct funds.  All
    other groups - personnel, information systems groups, marketing support
    groups, standard writing groups, engineering service groups, site
    services, etc. - would receive their cost center funds from their
    internal customers (the people designing, manufacturing and selling
    products.)  Thus, these various service groups would need to satisfy
    their internal customers in order to exist.
    
    The funding chain - which is often orthogonal to the information and
    service flows needed to be successful - would be broken.  People
    involved in support operations would have one master - their internal
    customers, and managers of these groups would be measured totally on
    whether or not they have the services to survive.
    
1035.22A proposal for debateVERITA::BAHLINTue Mar 06 1990 12:59101
    I have further detailed my thoughts on this subject and submit them
    below for debate.   I would like to see serious discussion of this
    as a way to develop it into a serious long range proposal.
    
    Anyone who wishes to do so has my permission to distribute this as they
    see fit.
    
    
    
    		Turning Digital Upside Down


    
    The complex economy at large is distributed, capitalist and on balance,
    highly efficient.   It is a closed loop system where the feedback loops
    are simply money.   Using money in the feedback loop is the elegance of
    capitalism.   Economies organized around other economic systems are 
    failing all over the world.
    
    Inside most large organizations though, you inevitably find a centrist,
    socialist, open loop model.   All money comes in through one 'cash
    register' and it is distributed by a bureaucracy in a manner which is
    actually orthogonal to the primary information flow which is flowing
    among the worker bees.   Most worker bees then have two loyalties; one
    to the money tree, one to their customer.   Bureaucracies need to
    establish artificial metrics to grease this bizarre system.    

    In companies where this model is taken to extremes you will find lots 
    of 3M projectors and conference rooms (where funding is achieved) and
    you'll have to look hard for a work bench (where customers get
    satisfied).   You won't find any 'cash registers' either.
    
    You WILL find organization charts.   I have six on my wall that 
    represent a 2 1/2 year history of my group.   I often wonder if my
    group would be 'in business' if our funding came from our customers
    instead of our slide shows.   I know (because I've asked) that most 
    people percieve 'their customer' as a Digital customer, even though
    most people never deal with such a customer.   They deal, in reality, with 
    internal people that ARE their real customers but aren't perceived
    as such because of the cloudiness caused by the effects of 'process'.
    

    My idea is to scrap the whole idea of functional organization.  Functional
    organizations are really just stove pipes oriented upward to the source 
    of their organizational funding.   No real work ever takes place entirely 
    in a single function.    Real work takes place cross functionally and
    for this reason it seems more correct to organize around mission.    

    Here is the mission I read from corporate strategy:

    	Build a highly responsive, flexible company that is positioned 
    	to be the best in the industry at satisfying the customer.

    WE ARE NOT ORGANIZED TO ACHIEVE THIS GOAL

    The reason for this dichotomy is related to money or more correctly,
    to the way that money shapes modern organizations.   Money makes us 
    centrist.   Money flows inside our organizations from a central finance 
    function down (in parallel paths via budgets) to individual functional 
    organizations.  The not so surprising result of this flow is that a
    company's resources are mostly lumped around its center.   We are, in 
    effect, a 12 billion dollar company with one cash register.  If this theory
    leaves you skeptical, open up our telephone directory to the section
    titled Massachusetts, now count facilities.

    So while we sloganeer about responsiveness and getting close to the 
    customer our physical organization is isolationist/centrist and our
    logical (financial) organization is socialist.   Instead of having our
    best and brightest of resources dispersed among our true source of funding,
    the customer, they are clustered around an insulated core.   Every mission
    requires an unnatural bureaucracy to be established in order to bring
    together and cross pollenate among the stove pipes.

    This, I submit, is the fundamental cause of malais in all large 
    organizations.   Ironically, the very economic model that makes our 
    external economy sound, is ignored internally.
    
    I propose that we do two things in tandem to break this hypocrisy.
    First we distribute our manufacturing and engineering closer to our 
    customers.  Stage II can take place in Districts, stage I in Areas, 
    stage 0 stays put.  Secondly, we give all of these new organizations 
    their very own cash register.   You live or die by it.   You keep your 
    profit (if you can make one) to reinvest for the future fulfillment of 
    your mission.   

    No implicit buying relationships should exist.  i.e. a district buys 
    stage I parts from the area that can produce the best price/performance.
    Areas buy their parts from their  best source.   This should set up 
    healthy competition between all parties.   Let the forces of competition 
    level the field.   Let an internal free market economy exist where
    your very existance is a function of your value to your customer and
    encourage as many cash registers as is practical so that everyone has
    a more precise sense of who their real customer is.

    Corporate is at the bottom of the money/food chain in this model and the 
    corporate  role becomes that of referee and architect, not bank 
    vault/controller.   The customer 'owns' the organization and the unstable
    feedback of 'metrics' gets replaced by the stable feedback of money.

    Do we dare to approach this model?
    
1035.23Decentralize Marketing Management a 1st step?ODIXIE::CARNELLDTN 385-2901 David Carnell @ALFTue Mar 06 1990 13:36138
    REF:             <<< Note 1035.22 by VERITA::BAHLIN >>>
                           -< A proposal for debate >-
    
    >><<Turning Digital Upside Down>>
    
    To survive and grow in a rapidly shrinking globe that is increasingly
    competitive, turning Digital upside down may be the best approach for
    the future, a concept supported by such gurus as Dr. Deming and Tom
    Peters.  Making a radical departure from traditional American
    management practice and traditional American business school philosophy
    would seem to necessitate several phases, in addition to a real desire
    and commitment from executive management.
    
    One step might conceivably be decentralizing marketing management to
    the lowest levels, revolving around the key persons responsible for
    winning and keeping customers, i.e., the account manager (a Digital
    person "owning" a given total customer account).  This step could
    conceivably be implemented tomorrow, say as an example, for the United
    States market, a memo from Dave Grainger, as "suggested" in the
    following:
    
    We need to drive changes on a proactive basis, matching  targeted
    customer account wants and needs against virtually  every Digital
    employee's actions that ultimately impact U.S.  customer accounts.  To
    ensure optimum effectiveness in winning  and keeping all targeted U.S.
    accounts, we will  reverse-engineer all business/marketing plans,
    working  backwards from EACH targeted account's perspective.

    My office will maintain a list of all targeted accounts and  the
    Digital employee who has final responsibility and  authority to
    develop, win and maintain that account.  Each  such employee owning a
    given account will be responsible for  identifying all individual
    decision-makers and influencers  within the account, and will be
    responsible for identifying  all customer wants and criteria with a
    clear action plan of  Digital actions and changes necessary to win all
    the business  we want.  Each such employee will be responsible
    collecting on  an ongoing basis account intelligence and for copying
    account  intelligence to all Digital executives in any part of Digital 
    where actions are needed in order to ensure winning and  keeping the
    account.

    To augment customer account intelligence gathered by the  account team,
    effectively immediately, every U.S. field  employee who meets with any
    customer account contact, be it  in-person or on the telephone, will
    ask the contact, before  the interface ends, the following:

    "Before we end this meeting, I and Digital would like you to  candidly
    share your thoughts on four quick questions so that  Digital can not
    only ensure your satisfaction, but could in  fact derive recommended
    changes that might be considered in  order to INCREASE how Digital
    satisfies your wants.

    "What are your likes?

    "What are your dislikes?

    "What are your wants?

    "What are your suggestions for changes?"

    The employee will then write this information down, preferably 
    electronically, and send a copy to the listed Digital employee  that
    owns the final responsibility for developing, winning and  keeping that
    account (if there is no identified employee who  owns the account, the
    intelligence is to be sent to Bob  Hughes, U.S. Marketing Manager).  If
    there is an assigned employee who is managing the  account, he or she
    will be responsible for integrating all  incoming customer account
    intelligence that is flowing in  regularly regarding his or her
    account.  The intelligence is  to be maintained in a master account
    intelligence electronic  document.  The account owner is also
    responsible for  forwarding regularly the input upward to all
    appropriate  Digital executives for consideration and review for
    possible  action or changes.

    From this extensive amount of customer account intelligence  being
    methodically sought by EVERY U.S. field employee  interfacing with
    every customer contact, each and every time,  it will be the
    responsibility of the employee owning the  account to write, and
    continuously expand on, a detailed  ACTION PLAN of action items or
    changes necessary by both the  account team and by literally all other
    appropriate employees  in Digital affecting the account per the plan. 
    The plan would  be copied to all account team members and to all other
    Digital  managers affected by the called for action items or changes.  
    Thus, in effect, each account owner becomes figuratively a  marketing
    mananger responsible for driving planned changes  into reality,
    anywhere within Digital, so that Digital wins  and maintains all
    desired revenue and profit goals from each  targeted account.

    As a supplement to this decentralized marketing manager  account
    responsibility, supported by all field employees  interfacing with
    customers, it will be the responsibility of U.S. Marketing (Bob Hughes'
    group) to consolidate all incoming U.S. customer  account intelligence
    from all account owners into a master  hyperinformation database from
    which additional action ideas  can be intuitively derived for
    consideration by the U.S.  Field, U.S. Management Team, or any other
    appropriate part of  Digital, which upon implementation, will lead to
    greater  success in building customers, revenue and profit.  Thus, all 
    account owners will copy Bob Hughes' group with ALL ongoing  account
    action plans and ongoing intelligence coming in to the  account owners.

    As it pertains to those with the authority, it will be the 
    responsibility of all those receiving such detailed account 
    intelligence and plans to see to driving into reality those  action
    changes necessary that will lead to perfect alignment  between Digital
    information technology and all actions by all  Digital employees to
    customer account wants and expectations  as outlined by the plans
    leading to where our U.S. Digital  goals are achieved.

    Our U.S. Digital goals, simply stated, are that we want to  make more
    money with the assets of this company.  We will make  more money by
    winning more customer accounts and more business  within those
    accounts.  We will accomplish this because we  will satisfy customer
    wants better than any other alternative  to such an extent that
    customers will willingly buy from us,  will willingly pay premium
    prices for perceived and received  premium added value, and will
    willingly remain loyal.  This  will be accomplished by fine-tuning all
    Digital actions via  tens of thousands of identified suggested action
    changes  derived from extensive customer intelligence obtained 
    methodically and universally from all targeted U.S. accounts.
    
    
    Thus, by this simple change in "the rules of how Digital works,"
    customers (from whence all money originates) "truly own" the first line
    Digital organizations (account manager and the account team) to which
    they are most in communication with and it is the account manager and
    his or her team that drives change upward from the bottom (Digital
    turned upside down) with FACTUAL massive amounts of DOCUMENTED feedback
    from the marketplace to support all recommended changes, seeking to
    perfectly and optimally align Digital information technology and all
    employee actions with customer wants and expectations, all in order to
    win and keep optimum amounts of accounts, revenue, margin and profit.
    
    This is my idea of "an initial step" worth considering to support your
    proposal in turning Digital upside down in order to build a better and
    more successful Digital, greater than what is.  My permisssion is
    granted for any Digital employee to copy this to any other Digital
    employee.
    
1035.24Decentralize "Change Management" ResponsibilityODIXIE::CARNELLDTN 385-2901 David Carnell @ALFTue Mar 06 1990 14:12120
    REF:             <<< Note 1035.22 by VERITA::BAHLIN >>>
                           -< A proposal for debate >-
    
    >><<Turning Digital Upside Down>>
    
    Another step might conceivably be decentralizing "change management" to
    the lowest levels, revolving around having all employees, from THE
    BOTTOM UP, "being responsible" for creating, driving, and championing
    change that will lead to a more effective Digital in winning and
    keeping customers, and making money from satisfying their wants.  This
    step could also conceivably be implemented tomorrow, say as an example,
    for the United States market, a memo from Dave Grainger, as "suggested"
    in the following, which would use the DELTA program for ensuring
    changes are documented and tracked to implementation:
    
    It is no longer enough in today's U.S. market for U.S. field  employees
    to just do their job well.  All Digital's U.S. field  employees
    (individual contributors and managers alike) must  further take real
    ownership and leadership for creating and  driving qualitative changes
    in order to build a more  successful U.S. Digital, ensuring our future
    prosperity.  To  ensure that this happens, in the least amount of time, 
    effective immediately, every U.S. field employee will provide  the
    following in writing, every 30 days, to his or her  manager:

    1.	What action ideas for change have you directly  implemented, which
    you have formally submitted to your  local DELTA council and have
    copied to DELTA in Stow,  that will lead either to increasing
    productivity, to  increasing customer satisfaction, to cutting costs or
    to  growing Digital accounts and business?

    2.	What action idea suggestions for change have you created  but
    cannot personally implement, which you have formally  submitted to your
    local DELTA council and have copied to  DELTA in Stow, that you believe
    will lead either to  increasing productivity, to increasing customer 
    satisfaction, to cutting costs or to growing Digital  accounts and
    business?

    3.	What action proposals for new programs, projects,  products,
    services, or NEW businesses have you created  and submitted to your
    local DELTA council and have copied  to DELTA in Stow, which you would
    run or participate in,  that you believe will lead either to increasing 
    productivity, to increasing customer satisfaction, to  cutting costs or
    to growing Digital accounts and  business?

    4.	What new action ideas have you championed and how are you  helping
    to drive them into reality that you believe will  lead either to
    increasing productivity, to increasing  customer satisfaction, to
    cutting costs or to growing  Digital accounts and business?

    Each manager will review and consolidate this input from his  direct
    reports.  Then that consolidation, along with the  manager's personal
    answer to the above, will be sent up the  line to his or her manager. 
    And the same again, until I  receive consolidations, plus personal
    answers from my direct  reports.

    With this in mind, effective immediately, performance  appraisals will
    be done every six months for all U.S. field  employees, and the above
    qualitative creativity will be  considered the highest priority in the
    appraisal.

    To further ensure that all U.S. Field managers are truly  leading
    employees within their organizations to higher levels  of excellence
    through creative change, effective in 60 days  and every six months
    thereafter, all direct reports will write  a performance appraisal on
    the leadership and support provided  by their manager, which will
    become a part of that manager's  personnel file.  These appraisals will
    be shared with the  group manager and copied to the manager's manager.

    In addition, every group of direct reports will discuss as a  group,
    without the group manager, all performance appraisals  made
    individually on the group manager, and after discussion,  will take a
    "referendum of confidence" in the leadership of  the group's manager. 
    Any manager failing to win a positive  referendum from a majority of
    the group will be required to  submit an action plan of changes to the
    group plus his or her  manager on exactly how he or she will improve on
    his or her  leadership skills in order to more effectively lead and 
    support their people to be more successful in growing a more 
    successful Digital.

    To ensure that all of the above is considered critical to  building a
    more successful Digital via fine tuning U.S.  Digital efforts through
    extensive qualitative change driven  upward from those employees
    closest to winning and keeping  customers, all future field promotions,
    especially within  management levels, will necessitate the above
    documentation  where there is clearly demonstrated leadership in
    creating and  driving action idea changes that genuinely lead to a more 
    successful Digital.

    The future Digital -- that is already here today -- must have  within
    all key positions and within all manager positions,  ONLY those
    individuals who can show proven leadership skills  in leading their
    people in creative, constructive change.   Just managing the status quo
    or making today's "numbers" or  "looking good" is simply no longer
    enough for Digital to  survive nor enough for any employee to earn more 
    responsibility and compensation with our company.

    Digital needs leaders who can think, create and make real  those action
    ideas that will make keep us successful, and in  fact, make us more
    successful in winning and keeping  customers, competing effectively
    with today's aggressive  competition; and it is ONLY those employees,
    who demonstrate  this in tangible form, who will be tomorrows best paid 
    individual contributors and managers within this company.
    
    
    Thus, by another simple change in "the rules of how Digital works,"
    customers (from whence all money originates) "truly own" the secondary
    line Digital organizations they are closest to (i.e., all field
    employees) where the responsibility for creating and driving change
    moves upward from the bottom (Digital turned upside down) with FACTUAL
    massive amounts of DOCUMENTED change, via both a formal reporting
    system as well as through the DELTA program that was designed to
    nurture and track constructive change from THE LOWEST LEVELS!
    
    This is my idea of "another step" worth considering to support your
    proposal in turning Digital upside down in order to build a better and
    more successful Digital, greater than what is.  My permisssion is
    granted for any Digital employee to copy this to any other Digital
    employee.
    
1035.25Less (process) is More (work getting done)SVBEV::VECRUMBADo the right thing!Tue Mar 06 1990 15:3559
    re .21-.24

    First, a general comment. Nothing kills a lively discussion faster than
    a series of tomes. Please state what needs to be done succinctly --
    what we need to focus on is the essence, not the implementation details
    of the process (like, "every six months...").

    re .21

    Internal service organizations are already funded, in large part, by the
    organizations they service. These organizations, however, report to a
    single point so far up the chain that they behave like completely
    independent entities. Instead of making these organizations answerable,
    we've instituted metrics and processes designed to tell if [prove] that
    the service organization is being responsible.

    Yes, chuck the process and make services answerable to their customers.

    re .23

    We already know what customers want. They want it to be EASY TO DO BUSINESS
    WITH DIGITAL. Period. End of Discussion. For example, they shouldn't have
    to sign three separate sheets of paper to place a consulting order.

    Here is the real crux of the matter: what we are doing to respond is to
    define processes which will make things "flow smoother" through the
    system. _More_ process. What we _need_ to do is reduce the number of
    steps we have to do internally. The question is, "How do we make it
    easier for the customer to do business with us." THE ANSWER IS NOT
    "LET'S MAKE A FRONT-END PROCESS"! The answer is, "Let's simplify the
    way *WE* do things."

    re .24

    Too much DELTA process for me. Just one suggestion every six months from
    each employee is over two suggestions every second of every working day
    of the year.

    Please, please, the answer to simplifying what we do is to do less, not
    to do more in the hopes that someday we will do less!!

    ---

    Turning things upside down is fine, but that sort of thing does not
    happen overnight. At any rate, all you're really proposing is that
    management actually listen to what employees have to say. Well, my two
    cents, from spending two years as a manager is:

    - Simplify the "process" and management will have the time to listen
      to its employees and improve Digital -- instead of just dealing with
      the process.

    - Simplify the "process" and individuals will have the time to work on
      building relationships with customers and fellow employees -- instead
      of just dealing with the process.


    /Peters
1035.26We sell computer solutions - why not try a computer solution?OLDTMR::DMCLUREPositively think!Tue Mar 06 1990 16:0645
re: .23 & .22,

	I agree that an internal free market system is desperately needed
    for [our] corporation to thrive in a world free market system.  One
    way to implement such a revolutionary funding mechanism would be to
    implement the Info-Market idea (note #1024).

	One of the main goals of the information market idea would be to
    provide a means of "reverse engineering" a sale backwards from the job
    of attaining and maintaining a high level of Customer Satisfaction back
    to the sources of that level of customer satisfaction.  The method of
    engineering such a customer-driven internal corporate structure involves
    the exchange of on-line money (or info-dollars) in exchange for information
    (in the form of [on-line] assistance, as well as goods and services) which
    lead to the acheivement and maintenance of that high level of customer
    satisfaction.

	The network notesfiles could be retrofitted with a few new noting
    commands to allow information goods and services to be purchased and sold
    by internal DEC employees to each other in a real-time noting environment.
    Future applications could later be added to enhance such an info-market
    system (as well as eventually providing a means of selling information
    directly to customers in a similar time-tested version of such an on-line
    info-market environment).

	Because the info-market would be an on-line system, it would provide
    a highly automated and equitable means of implementing an intra-corporate
    free market system to control the flow of information goods and services
    (as opposed to the existing socialistic or worse yet even non-existent
    information market system).

	Should such an info-market system prove successful on an internal
    level in acheiving higher levels of customer satisfaction as well as
    providing a more flexible means of responding to the external market,
    then the software system could be offered for sale to customers as well.
    Such a revolutionary software system would, in itself, provide customers
    with yet another reason for purchasing Digital Equipment (since they might
    also want to use such an info-market software system to implement a free
    market system within their own corporations, as well as externally with
    other corporations).  The end result might even be a fully connected
    world information market (courtesy of Digital Equipment Corporation).

				    -davo

p.s.	See note #1024 for more information...
1035.27Agreement on simplicityVERITA::BAHLINTue Mar 06 1990 17:1222
    re: .25 by SVBEV::VECRUMBA
    
    I think we are in agreement more than you think.   You advocate
    simplification of process and I submit that my proposal is the ultimate
    in simplicity.   There is no intergroup 'process' except for money.  Real
    money!   You either serve your internal customer or you don't get paid.
    
    Of course the rub here is that there can't be a safety net for you if
    you fail to produce.   The penalty has to be real (as in: you're out of
    business).   I don't know how to moderate this.   What I'd like to see
    in this case (failure) is that the participants are forced into a
    learning mode where they can learn from the successes of others.
    This does not happen today.
    
    I don't agree that we are funded internally by our internal customers.
    There is input of course and there is indirect contribution but if
    you look at most groups their funding arrives by a very circuitous
    route.   It is quite possible to get funded for work ABC then perform
    work DEF with no penalty provided it was 'the right thing to do'.  Very
    often the 'right thing to do' gets biased towards whatever the
    political winds carry and away from the customer.
    
1035.28More detail on USDDVERITA::BAHLINTue Mar 06 1990 18:4656
    Here is a cut at what the USDD (upside down Digital) would look like:
    
    * Headquarters functions:

    	builds all component level product with unique DEC value added
    	designs architectures and standards
    	sells components for a profit to areas/districts
    	licenses architectures for a profit
    	designs kernel level software i.e. VMS, Ultrix, DECNET, etc.
    	sells kernel level software to areas/districts
    	market promotions
    	sells component training to areas/districts

    * Area functions

    	builds and designs modules 
    	sells modules to districts
    	sells module repair service
    	designs device level software
    	sells device level software to districts
    	sells module training to district

    * District functions

    	builds and designs systems
    	sells systems to branches
    	sells system repair service to branches
    	designs sytem level software
    	sells system level software to branches
    	sells system training to branches

    * Branch functions

    	market research
    	perform order consolidation and staging
    	builds and designs enterprise solutions
    	sells enterprise solutions to customers
    	sells enterprise repair services to customers
    	designs application software
    	sells application software to customers
    	sells enterprise training to customer 

    I see this organization as concentric circles with corporate at center
    and the customer at the perimeter.  Each level has a clear mission to
    serve the next layer out.   Each layer has a cash register.
    
    The following things change dramatically....
    
    * Field service as a functional entity goes away to be replaced with the
      concept of layered repair described above

    * Repair depots go away

    * marketing as we know it goes away

    
1035.29JUMBLY::DAYNo Good Deed Goes UnpunishedWed Mar 07 1990 08:1821
    Re .10 . Might be better to think of Corporate at the perimeter and
    the Customer at the centre (sorry center).
    
    Disagree on Marketing. I've dealt with/tolerated/suffered from both
    Marketing and Sales types many times over the years.
    Not, in general, my favourite people - I won't go into details ..
    But unless Marketing is a fully-funded and high level/profile activity
    we are all out of a job - and very quickly. It cannot be carried out
    on a branch basis. 
    
    The Account Manager approach is the right one. A customer wants one
    contact for everything. The implication is that authority (and power)
    must be held by that Account Manager. Not "pretend" power - real
    power to cause/force action as needed within Digital.
    
    I have a vague suspicion that it might cause the odd problem with
    local empires - and that the approach might therefore be a non-runner
    due to internal politics.
    
    Mike Day