| Title: | The Digital way of working |
| Moderator: | QUARK::LIONEL ON |
| Created: | Fri Feb 14 1986 |
| Last Modified: | Fri Jun 06 1997 |
| Last Successful Update: | Fri Jun 06 1997 |
| Number of topics: | 5321 |
| Total number of notes: | 139771 |
I have been a DEC employee for close to ten years now and I have always
been amazed that the company could grow and prosper even though there
is an almost total lack of advertising. We do have good products and
software but the average person does not know that Digital Equipment
Corporation even exists. Sometimes when I tell people that I work for
DEC they ask what the company does.
My question is: Do you feel DEC would benefit by advertising on TV or
in popular national magazines? Could advertising bolster the company
and bring in business that IBM and others get simply because the
customer doesn't know we exist?
When times get tough, as they are right now, the more people that know
about you and your product the better chance you have to make sales and
grow as a company.
I am very puzzled by the lack of advertising. Your opinions please!
Ray LaForest
| T.R | Title | User | Personal Name | Date | Lines |
|---|---|---|---|---|---|
| 949.1 | Short answer: we do advertise | CVG::THOMPSON | My friends call me Alfred | Thu Oct 05 1989 16:19 | 8 |
I see Digital adds in Newsweek, US New & World Reports, and other print media all the time. A better place to talk about this is NODEMO::MARKETING. I believe there are already topics there about it. I seem to remember this coming up here before as well. Alfred | |||||
| 949.2 | Please continue this in NODEMO::MARKETING | DR::BLINN | What's life to a man with widowed wife? | Thu Oct 05 1989 18:00 | 12 |
Alfred is correct on both points. First, we *do* advertise.
Second, discussion of where we advertise, whether we do the
right kind of advertising, and why your Aunt May in Paducah
doesn't recognize Digital's name has going on in MARKETING
for a LONG time. Some of the people involved with Digital's
advertising programs even participate from time to time.
For that reason, PLEASE pursue this in the NODEMO::MARKETING
conference. This topic is write-locked.
Tom
co-moderator
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