[Search for users] [Overall Top Noters] [List of all Conferences] [Download this site]

Conference 7.286::digital

Title:The Digital way of working
Moderator:QUARK::LIONELON
Created:Fri Feb 14 1986
Last Modified:Fri Jun 06 1997
Last Successful Update:Fri Jun 06 1997
Number of topics:5321
Total number of notes:139771

612.0. "A disturbing OEM /Digital story.." by MERIDN::GILLMAN (The only sure thing is DEC & taxes) Fri Sep 09 1988 02:35

I am not sure if this is an appropriate topic for discussion, but I just had a
disturbing conversation with a former employer, and I need input /feedback /a
sanity check?

My previous employer is the VP of a DEC OEM.  He has used and loved DEC 
equipment during his data processing days, and thus when he started his own
business was convinced DEC was the way to go.

Recently, he had a very bad experience with Field Service refusing to do a site
prep for a customer out of state.  They gave the customer a written form without
looking at the actual site.  The customer installed the wiring according to the
specs he was given.  

After the installation, he kept blowing RA81's at least once a week, and had
other printer problems - apparently, there were actual site needs which were not
taken into consideration since it was "sight unseen".  It cost an additional 5k
to the customer due to re-wiring. The OEM relied heavily on that local DEC
office to represent him /us in a professional manner, but unfortunately that
local group only enraged the customer (who is apparently influential in the
community and well respected), and the situation is now elevated so that the
customer is "bad mouthing" Digital.  This is VERY rare, as I have always been
impressed and heard WONDERFUL things about our field service group, but
unfortunately, this customer's local organization did not present Digital in a
positive light. 

To add insult to injury, the OEM contacted his local sales rep(s), and tried to
get them to mediate and impress upon that FS group the importance of making a 
good impression.  The response he got from the local rep was that we (Digital)
are not liable for any legal ramifications.  What about our image as
professionals, forget legal.. that was never the OEM's intent for contacting
the local group here!  He wanted customer satisfaction!

Tonite, my ex-employer told me that he is not getting the support he used to 
get since sales do not get the payback/credits they used to be awarded for
helping elevate an OEM sale.  He is feeling like there is a change in attitude
at DEC regarding the OEM business, and has investigated IBM.  The IBM rep was
all smiles and said even though he doesn't get and $ from his sales, he'd be
thrilled to ..
	1. take business away from DEC 
	2. do anything for him so that IBM AS A COMPANY benefits, despite his
not reaping any personal rewards.

Now I *thought* we were the good guys, wanting DEC to succeed as a whole, 
versus individual "gains".  I am very confused and felt hurt to hear that 
Digital seems to be losing sight of the "big picture" - to turn out the
best product to the people, and supporting our "own" (in this case the OEM)
and giving the customer the best we can give.

Any thoughts, suggestions, re-orientation of my mind-set?  Help -- it hurt
to hear about this type of behavior from Digital (especially from a respected
friend and former employer)!

	Thank You!

	..Jonni
T.RTitleUserPersonal
Name
DateLines
612.1120,000 to 1EAGLE1::EGGERSTom, 293-5358, VAX ArchitectureFri Sep 09 1988 03:0113
    1. Have your former employer send a letter to Ken.
    
    2. It is not reasonable for you to feel personally responsible for
    everything that happens at DEC, no matter how much you love the
    company. DEC employs 120,000 people. If 1% of them are turkeys, then
    1200 people are turkeys. And that number is undoubtedly low! If you
    have a mind set that takes responsibility for all the things those 1200
    people do, you are going to be continuously upset or disappointed.
    
    I used to feel like you do. But no longer because I've been bitten too
    many times. Make some effort, if you want, when you see a problem not
    in your area. But don't get upset by it. If it is in your area, then go
    all out. 
612.2It is hard not to care......SNOC01::KAYBruce @ Canberra, OzFri Sep 09 1988 05:246
    re .1
    Tom you advice is very sound. I have been involved in a customer
    situation this week, where I wasted a lot of emotional energy, trying
    to help when I should have stayed out. All I managed to do was to
    hurt myself and the people around me. ........Maybe I should have
    read your advice last week.
612.3The left thingEJMVII::BAYYou lead people, you manage thingsFri Sep 09 1988 13:5119
    I agree completely with the advice and the logic - its right on.
    
    Its also too bad.  It seems like the "right thing" nowadays is to "butt
    out". 
    
    I remember when the "right thing" used to be something very different,
    and concern with the corporate image was EVERYBODY'S business.
    
    I guess this Notesfile reminds me of books I've read that tell a
    story in the form of memos and correspondance between people, or
    a dairy.
    
    Yeah, thats the ticket.  The Digital Notes file published under
    the cover:
    
    		The Dairy of Digital:  The Decline of a Company
    
    Jim (who_still_butts_in_and_still_gets_burned)
    
612.4Try a few callsVIDEO::VERGEFri Sep 09 1988 14:0313
    Another thought - the customer should try calling for some 
    immediate action - here's a few numbers gleaned from my trusty
    DEC phone book -
    
    Field Service Customer Relations Manager - 800-332-7378
    Field Service Vice President               508-496-9625
    
    
    Or, try calling Ken Olsen's office directly; he's listed in the
    book, and I can guarantee you that the call will handled promptly
    and appropriately (this is from someone who has, in the past,
    received information from Ken's office on customer problems that
    were called in to him  ;') !    )
612.5Call KOCOOKIE::WITHERSFri Sep 09 1988 14:3135
    Don't wait to write a letter.  Letters take time and this needs
    to be fixed NOW.  What needs to be fixed is the sales organization
    and the field service district manager (not the unit - the DM is
    letting this happen).
    
    When your friend calls Ken's office, they will be directed to Anne
    McWalter or some relatively senior manager on the ``hot-seat''.  Anne 
    is responsible for the group that takes the customer-is-po'ed calls.
    Her group is extremely effective in resolving precisely these
    situations.  She's not afraid to take names and fix things (and
    elevate as far as needed).  I speak from experience of a customer
    and also having dealt with Anne to support customers from the TSC.
    It works.
    
    Shortly after the KO call comes in, the managers with the problem
    will get a call.  The call is enough to strike fear into the hearts
    of many a mortal (why, I don't know, Anne is one of the nicest people
    I've ever spoken to).  She will ensure that we ``Do The Right Thing''.
    
    You may or may not want to have your friend give your name as a
    reference.  If they give your name, you may get called.  If so,
    calmly an dprofessionally state your perception of the problem.
    You may also want to state your opinion about what happened, the
    personalities that you know are involved.  Anne will also take
    suggestions on what may be a better or worse course of action.
    
    There are two reasons for this action (calling KO's office):
    1) To make sure that this is not on the cover of next Monday's computer
       world, and
    2) If one person is getting the short end of the stick, the probably
       others are getting stuck too.
    
    Regards,
    BobW
                                             
612.6TOPDOC::AHERNWhere was George?Fri Sep 09 1988 14:325
>      		The Dairy of Digital:  The Decline of a Company

    Somebody should be able to milk that one 'til the COWBOLs come home.
    
    
612.7"KO Hotline"BANZAI::M_DAVISOld-fashioned Grin MillFri Sep 09 1988 14:4810
    re .5:
    
    I believe Anne has gone onto bigger and better things, Bob, but
    the hotline remains and there are extremely capable people there
    to help disgruntled customers.
    
    Since the normal escalation paths have been exhausted, I'd suggest
    this approach as well.
    
    Marge
612.8Much Appreciated..MERIDN::GILLMANThe only sure thing is DEC & taxesFri Sep 09 1988 16:0410
Wow!  I have truly become a believer in NOTES!  Thank you all for your
concern and constructive responses!  I have passed on the information 
to the OEM, and I truly hope his faith in Digital will be restored via
positive action /re-action from Digital.  If he does call KO etc. and lets me
know what happened, I'll post it here to "close the loop" -- (I just hope the
OEM *does* take the advice you have all given here). 

	Thanks again! 

	..Jonni 
612.9BINKLY::WINSTONJeff Winston (Hudson, MA)Fri Sep 09 1988 16:454
wouldn't it be just as reasonable for the involved DEC employee to 
call the KO hot line?  Wouldn't it be great if the customer 
RECEIVED a call from KOs office saying that we heard there is a 
problem, and want to help?
612.10Get him to call...VMSSPT::BUDAPutsing along...Fri Sep 09 1988 16:4715
>    positive action /re-action from Digital.  If he does call KO etc. and lets me
>know what happened, I'll post it here to "close the loop" -- (I just hope the
>OEM *does* take the advice you have all given here). 
 
    Impress on him that this will 'FIX' the unhappy customers problems.
    Amazing things happen when KO's people get involved.  We all want
    to have happy customers.
    
    You could pass the information along yourself, if you felt that is
    what it takes.  You know of an unhappy customer - get the word to
    the correct party's.  Just make sure you do not walk on your friend.
    You might suggest that you will get someone to call him.  This might
    make him feel better about it - since HE did not call!
    
    	- mark
612.11Teamwork, Teamwork, TeamworkTELGAR::WAKEMANLAAnother Eye Crossing Question!Fri Sep 09 1988 16:4717
    I hope all comes out well for this OEM.  I support a Volume Unit in the
    San Francisco Area, and the one thing that I think is the most
    important single item for the success of the Volume Unit and the OEM is
    the cooperation and teamwork of the whole sales team (Sales, SWS, FS,
    Ops). I also think that the above statement applies to the end user
    side of the house, but how often does an end user customer take and
    install a system in the middle of Idaho. 
    
    I have one customer, who has multiple buying locations (i.e. Sales
    Reps in different areas) and got so perturbed by the lack of
    cooperation of one of the teams, that they stopped purchasing through
    that location.  You better believe that some people noticed that
    and are working to solve the problems.
    
    Good Luck, lets not lose another good OEM to IBM
    
    Larry
612.12hope in the worldEAGLE1::EGGERSTom, 293-5358, VAX ArchitectureFri Sep 09 1988 18:5219
    This topic sure hit people's hot button! Good! Very good! There
    is still hope left in the world.
    
    Somebody suggested that the concerned employee call Ken. It's better
    for the customer to do it for two reasons: 
    
    1. A customer who says he actually has a problem (and sounds upset) is
    of far more concern than an employee who merely asserts that some
    customer has a problem (and sounds either "unprofessional" or not
    really concerned). 
    
    2. It's safer for the customer to call. I have called Ken maybe 6 times
    over many years. I'm batting .500. But on one occasion, Ken got very
    upset with me (no consequences), and on another my manager got very
    upset with me. I will call him again if the appropriate situation ever
    arises again, but I will think very carefully before I do it.
    
    And in spite of my advice in .1 to limit external involvement, I
    probably don't have enough sense to take my own advice. Sigh. 
612.13MERIDN::GILLMANThe only sure thing is DEC & taxesFri Sep 09 1988 20:4826
re: .9

>wouldn't it be just as reasonable for the involved DEC employee to 
>call the KO hot line?  Wouldn't it be great if the customer 
>RECEIVED a call from KOs office saying that we heard there is a 
>problem, and want to help?


Unfortunately, this was told to me NOT as a DEC employee, and I am not 
in any way involved with this particular problem -- I was an "ear" over
drinks, catching up on 3 years of lost time.  I had suggested to
the OEM that he persue it with upper management, as the people that I work with
do not have the neccesary clout to cross divisions within DEC.  He told
to let it drop and not take it to heart -- but (insert foot), I chose to (being
as vague as possible about the circumstances) to express the concern I had over
this situation.. *PUBLICLY* in notes.. I mean this could be *normal* behavior
when dealing with OEMs from Digital's point of view.. but I was totally thrown
off balance -- this is not Digital behavior to me, so I turned to you people
for avenues that could be taken and what the real policies regarding this type
of situation is. 

Regarding the suggestion that I get "involved" by calling KO first, I truly
believe it is the OEM's choice (especially on a buisiness level) as to whether
to elevate the issue. 

		..Jonni 
612.14Isn't free advice GREAT?!?!MERIDN::BAYYou lead people, you manage thingsSat Sep 10 1988 02:5133
    re .13
    
>Regarding the suggestion that I get "involved" by calling KO first, I truly
>believe it is the OEM's choice (especially on a buisiness level) as to whether
>to elevate the issue. 

    Absolutely right.  It appears everyone is in line with the idea
    that if DEC is doing someone wrong, then that someone should elevate
    as high as possbile to get satisfaction.
    
    But many things can go wrong for an employee that decides to escalate
    the issue themself along formal channels.  
    
    For one thing, although not in this case, it is certainly possible to
    get only part of the story, and escalate over nothing. 
    
    Another unlikely possibility is that the local offices may have made a
    strategic decision to give up an account (that CERTAINLY doesn't sound
    like DEC). 

    But *MOST* important of all, a situation like this could end up
    stepping on coworkers toes.  KO will probably do something about
    the customer situation, but its unlikely that he'll do anything
    for you at your next review, when your manager expresses displeasure
    at the shakey relations between the sales and software units because
    of the whole issue.  
    
    Cynical, but I think realistic.  If the customer doesn't know about
    escalation procedures, then let them know.  But I'd say leave it
    at that.  
    
    Jim (who_probably_wouldn't)
    
612.15Corporate Reply to Issue.FSHQA2::RCATTANEOThu Sep 15 1988 15:0838
    I have been notified of this situation via the notesfile through
    Avi Frydman's office (formerly Anne McWalter's customer relations
    group).  As Customer Relations Manager for Field Service, I represent
    Ken Olsen's office whenever an issue is elevated to any Corporate
    Executive's Office and is FS/SPS related.  It is my department's
    responsibility to ensure that all issues like this are addressed
    completely and satisfactorily.
    
    Concerning this issue, I would like to thank Jonni for having the 
    initiative to bring it to everyone's attention.  I will contact 
    Jonni directly and contact the customer if appropriate.  WE WILL 
    SOLVE THIS PROBLEM BOTH INTERNALLY AND EXTERNALLY.
    
    For all of those who have made comments to Jonni's original note,
    I would recommend the following when you run into a situation like
    this:  
    
    1. Be the customer advocate.  Sometimes you may be the only person
    who the customer trusts.  Know the resources who can make things
    happen and drive this issue through to completion.  As some had
    indicated this can, at times, be disheartening.  Do not settle for
    mediocrity in any organization.  Your local field service manager
    can assist you, cross geographically, to drive the issue for you.
    
    2. If you run into roadblocks and cannot get anyone to listen and
    act appropriately, then ESCALATE to the next level of management.
     If all else fails, then please call me here in FS Customer Relations 
    at 1-800-332-7378.  We will both advise you on appropriate action
    and have the ability to MAKE THINGS HAPPEN when all else fails.

    Thanks again to all for your attention to quality.  Without your
    persistence we may see, as one person wrote, the Decline of Digital.
    With your help, we will insure that Digital values and Customer
    Satisfaction will always be our #1 goal!              
    
    Regards,
    Ray Cattaneo
                   
612.16NOVA::M_DAVISOld-fashioned Grin MillThu Sep 15 1988 15:545
    Thanks, Ray... That's a reply I'll extract, print, and hang on my
    office wall if I may.
    
    regards,
    
612.17Great!STAR::ROBERTThu Sep 15 1988 15:5912
re: .15

Ray,

Your response is both heartening and refreshing.  It is especially
encouraging to see a senior manager re-inforce Digital's long
standing customer satisfaction and "do the right thing" traditions,
and it's also nice to see the Easynet and notesfiles in action,
helping to keep the company effective and competitive.

Greg Robert
VMS Development
612.18EAGLE1::EGGERSTom, 293-5358, VAX ArchitectureThu Sep 15 1988 17:146
    Truly wonderful!
    
    I hope somebody can see their way to posting the resolution of
    the customer problem. That would strongly reinforce .15's note.
    
    twe
612.19WOWINFACT::GARRETTCurtis W. - IndianapolisThu Sep 15 1988 19:203
    RE: .15
    	That's the most upbeat thing I've read in this file in a long
    time.
612.20"One for the good guys!"MISFIT::DEEPThu Sep 15 1988 19:256

Ditto .16 - .19...   Nice to know *SOMEONE* listens!  Please post the
resolution... I love happy endings!  8-)

Bob
612.21Ray, what about sales?DNEAST::STARIE_DICKI'd rather be skiingTue Sep 20 1988 19:276
    Ray, a number of years ago I ran into a similar situation, but it
    involved sales not field service. I was able to get the Burlington
    Materials Mgr to call the right folks at that time, but it might
    be nice to post here who your counterpart is for sales related issues.
    
    dick
612.22Yes, Yes, What happened?ATLACT::GIBSON_DThu Apr 13 1989 21:111
    Does the story have an ending?
612.23..and they all lived happily ever after!MERIDN::GILLMANThe only sure thing is DEC & taxesSun Apr 16 1989 17:43188
>    Does the story have an ending?

I am sorry I have been delinquent in responding and closing out the "story",
but I've not "noted" for a loooooong time. Thanks to the moderator, it has
been brought to my attention that some people are interested learning the
outcome.. 

This mail I recieved first (Thank you Joe!):


From:	NAME: Joseph L. Pflanz @OHF         
	FUNC: ECA FIELD SERVICE       
	TEL: DTN 471-5492         <PFLANZ.JOE AT A1 at FHOOA at RDC>

Hello,


Not being familiar enough with the "Notes file" I thought I would drop 
you a vax mail to express my opinion.  I only know how to read and 
have not yet figured out the rest of NOTES.

I have recently been replaced as the Area Field Service Customer 
Relations Manager for the East Central Area.  There are counterparts 
in each of the U.S. Areas for Both Field Service and Software 
Services.  There is even a newer position in the Sales organization 
which oversees the efforts cross-functionally.  

The purpose of the ACRM is to be the customer advocate and if possible 
eliminate the need for the customer to go to the Corporate Customer 
Relations Office.  As ACRMs we have no budgeting responsibility and no 
employee responsibility.  Our sole responsibility is to mediate and 
control the customer's case or concerns.  We are to make sure that the 
customer gets their fair shake and to alert the upper management when 
"global" concerns become apparent.  We are also trained to be 
Corporate spokespersons when the need arises.  

I believe this is the person you should be contacting and having the 
customer contact.  Most of us were and are very good in our jobs.  The 
customer always gets the benefit of the doubt and we could really cut 
the red tape.

More specifically to this case,  there have been some changes in the 
philosophy of responsibility of the local offices and the 
responsibility of the OEM.  One of the services which is expected to 
be provided by the OEM is the basic environmental specifications.  In 
the old days this was provided by field service.  This is now the 
responsibiltiy of the OEM and any additional needed consulting can be 
provided by Digital on a consulting (Paid for) basis.  Never-the-less 
this does not excuse the communication problems and the lack of 
percieved concern for the End User or the OEM.  I believe a person to 
person visit by the ACRM and the Local Sales Manager would go far in 
resetting expectations and helping this customer understand more about 
the "new"DEC.  If you need the name of your local ACRM  please contact 
me and I will see to it that you get it.  I hope this helps, for I, 
too, become extremely upset when I see inconsistent behavior and 
failure on DEC's part to recognize and rectify customer 
dissatisfaction issues.

Joe Pflanz


Then I received this memo:



			***********************************
			 FIELD SERVICE CUSTOMER RELATIONS
			     	   CASE REPORT
			***********************************
				C O M P L A I N T
			*********************************** 


         

	COMPANY:	XXXXXXXXX XXXX 

	LOG NUMBER:	RC88263-001 

--------------------------------------------------------------------------- 

DISTRIBUTION:				TO:	GEORGE SCHIEBER, RDO 

					CC:	HORST ADLER, MEL
						RON SPADIE, MEL
						RON DAVID, MEL
						PAUL CIARDULLO, MDO
						JONNI GILLMAN, HTF 

 d i g i t a l                       Field Service Customer Relations Case
Report
--------------------------------------------------------------------------------
CASE # : RC88263-001    (OPEN)                              Initiated :
09/19/88
--------------------------------------------------------------------------------
Issue  : Complaint           Recpnt: FS CUSTOMER REL     Via : OTHER     Crit
:X Ref By : JONNI GILLMAN, DEC; 325-1877; RAY CATTANEO
--------------------------------------------------------------------------------
            Customer 1                              Customer 2            
----------                              ---------- Name      : XXXXXXXXX XXXX
SYS          Name      : XXXXXX XXXXXX Type      :  OEM                       
Type      : Contact   : XXXX XXXXX XX               Contact   : Alternate :
XXXXXX XXXXX                Alternate : Phone     : xxx-xxx-xxxx
Phone     : Street    :                             Street    : C/S/Z     :
xxxxxxxx xx       USA       C/S/Z     : xxxxxxxx xx       USA
--------------------------------------------------------------------------------
Bus Appl  :                             Dist:vaD Area:MAA  P/L:001 Access #  : 
                           Dec Number: Contract  :                            
Prod Line : 001 CPU       : 630   Option :              Cluster   : No   
Network:No O/S       :       Ver/Lvl:              Layrd Prod:       Ver/Lvl:
Vendor H/W:                             Vendor S/W: Problem   : 07 SERVICE
ENGINEER Problem   : 06 SERVICE MANAGER Problem   : 11 OTHER
--------------------------------------------------------------------------------
 SUMMARY TEXT :  Jonni Gillman, DEC Sales, has asked for FS Customer Relations
help in  resolving a customer satisfaction issue with an end user, xxxxxx
xxxxxx, for  her former employer and OEM, XXXXXXXXX XXXX.  OEM contact, xxxx
xxxxx, reports  that the xxxxxxx xxxxx office got off to the wrong start by
not doing a  quality site prep.  This has caused many power related problems
since the  system was installed.  In addition, Mr. xxxxx reports that the FS
engineer had  an "unbelievably negative attitude" toward the end user and OEM. 
The only  outstanding issue is the transfer of the warranty to contract for the
system. 
                                                                                
 *** Above Notation entered on  9/19/88 at 10:44AM by RAY CATTANEO        ***
--------------------------------------------------------------------------------
 CURRENT STATUS :  George Schieber, FSDM, has contacted the OEM and end user to
turn the account  around and re-establish a positive business relationship. 
Immediate contract  issue will be resolved ASAP.  George will keep us appraised
of developments. 
                                                                                
 *** Above Notation entered on  9/19/88 at 10:44AM by RAY CATTANEO        ***
--------------------------------------------------------------------------------
 LOG TEXT :             <<<
HUMAN::DISK$HUMAN_WRKD:[NOTES$LIBRARY]DIGITAL.NOTE;1 >>>                       
     -< The DEC way of working >-  
============================================================================== 
 Note 612.0              A disturbing OEM /Digital story..             15 repli
  MERIDN::GILLMAN "The only sure thing is DEC & taxes" 55 lines   8-SEP-1988
22:  
------------------------------------------------------------------------------ 
	[Text from note 612.0 has been deleted, but was used as the "log"]
                                                                                
 Ray called Jonni and Mr. xxxxx.  See Summary section.  Agreed with xxxx to 
call the District Manager and have him call xxxx then the EU. 
                                                                                
                             **** CONTINUED ****  d i g i t a l            
          Field Service Customer Relations Case Report CASE # : RC88263-001   
(OPEN)                              Initiated : 09/19/88
================================================================================
                                                                                
                             **** CONTINUED **** 
                                                                                
 *** Above Notation entered on  9/19/88 at 10:44AM by RAY CATTANEO        *** 
                                                                                
 *** Above Notation entered on  9/19/88 at 10:49AM by RAY CATTANEO        *** 
George Schieber:  This situation occurred one year ago.  We gave a complete 
package to the customer and the electricians ignored the wiring specs.  They 
then ended up with severe electrical problems.  Environmental study proved 
that these problems were electrical in nature...letter and power conditioner 
installed...proven to customer that the problem was in the wiring. 
                                                                                
 Problem is resolved.  George will call XXXX XXXXX to help to turn this 
negative customer situation into a positive one.  George will keep us appraised
                                                                                
 *** Above Notation entered on  9/19/88 at 11:35AM by RAY CATTANEO        *** 
                                                                                
 *** This case was exported on  9/20/88 at  4:05PM by PHIL FARNSWORTH     *** 
                                                                                
                                                                                
                             **** LAST PAGE **** 
                                                                                
                          Digital Internal Use Only 



Finally, I have spoken to my local Sales Rep and responsible SUM regarding
the situation, as well as my former employer and they have all found solutions
which have made the customer happier, the OEM is still a DEC OEM, and Digital
followed through in a timely and positive manner (and apparently worked out with
an upgrade sale) so everyone "won" I am happy to report ;-)!

(BTW - the formal report states myself as the DEC Sales Rep.. this isn't true, I
am in SWS delivery, and as stated in the original note, a friend and former
employee of this DEC OEM and was just an "ear" (and ultimately a "mouth"..)!) 


			..Jonnni