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Conference 7.286::digital

Title:The Digital way of working
Moderator:QUARK::LIONELON
Created:Fri Feb 14 1986
Last Modified:Fri Jun 06 1997
Last Successful Update:Fri Jun 06 1997
Number of topics:5321
Total number of notes:139771

206.0. "What is Digitals stragity for new products" by PUNDIT::SEGUIN () Wed Oct 22 1986 22:35

What is Digitals grand strategy, and how does it relate to new products 
development?

In 1980 Ken Olsen went on videotape and explained the company philosophy as 
having five points.

	1	Growth was not a goal
	2	We must make a profit
	3	Do a good job for the customer
	4	Recognition of people within the work force as our lifeblood
	5	Honesty 


Although this is an operating philosophy that might be an effective management 
style it doesn't define our strategy in the marketplace.  Does anyone have 
ideas where the company strategy for new products can be found?
T.RTitleUserPersonal
Name
DateLines
206.1HUMAN::CONKLINPeter ConklinThu Oct 23 1986 00:081
    yes.
206.2NY1MM::SWEENEYPat SweeneyThu Oct 23 1986 02:1517
    re: .-1 Thank you, Peter.
    
    I know where the "grand strategy" is published.  And I'm sure it
    was mailed to you (.0), and you've overlooked it.
    
    The "President's Letter" in the Annual Report is the definitive
    public statement of Digital's goals.
    
    The operative word for FY87 is "connect".  The four appearances
    of the word "computer" in the President's Letter are followed by
    the world "network".
    
    Beyond that, the officers of Digital make regular speeches on the
    record before the security analysts and trade press and these
    statements are reported.  DEC will publish the remarks of Ken Olsen
    at the annual meeting of the shareholders a short time after November
    6, 1986.
206.3Try DECWORLD and MGMT MEMOCELICA::SELTZERRichard SeltzerThu Nov 06 1986 19:237
Take a look at the Sept. 1984 and Nov. 1984 issues of DECWORLD.  (If you don't 
have them, give me a call.  We have a few copies left.)

Also, look at current and back issues of MGMT MEMO.

Richard Seltzer
DTN 251-1305