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Conference rusure::nintendo

Title:Nintendo Game Systems
Notice:Please enter Super NES notes in Yuppy::Super_NES.
Moderator:RUSURE::EDP
Created:Tue Oct 20 1987
Last Modified:Mon Feb 03 1997
Last Successful Update:Fri Jun 06 1997
Number of topics:847
Total number of notes:11602

656.0. "NINTENDO NETWORK OPPORTUNITY" by RIPPLE::BROWN_GE () Fri Aug 09 1991 20:38

    My name is Gerry Brown, and I am the account rep for Nintendo of
    America, located in Redmond. We have been talking to Nintendo about
    a new product they are considering, and we need your help.
    
    There are 30 million Nintendo decks out there. Nintendo has designed
    a modem to allow these devices to be connected to a network, and has
    actually built a bunch. However, Nintendo decided not to release the
    product for lack of a "hook" which would entice at least 1 million
    of these users to sign up for the network. Nintendo wants to avoid the
    poor experience of Prodigy, et. al. by having a reason to sign up.
    Home banking ain't it.
    
    There is an opportunity for Digital to help provide this network if
    we could identify the "hook". According to the manager of engineering,
    it must:
    
      1) Yield at least 1 Million users;
      2) appeal to the existing customer base (10-18 year olds)
      3) not compete with existing distribution channels (i.e.,
         not involve the distribution of games)
      4) can use a keyboard, if you think that 10-18 year olds
         would do so, and
      5) be something that would use the power of a network, rather
         than be something that could go on a cartridge (i.e., involves
         interactive communication, more powerful computing, etc.)
    
    I'd appreciate any suggestions on this - the impact on Digital and the
    world could be considerable,
    
    Thanks,
    	
    Gerry Brown
    
T.RTitleUserPersonal
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656.1See Note #550BRAT::SMITHNever say never, I always say.Mon Aug 12 1991 10:187
    
    	re: -.1
    
    	Gerry, there is some discussion about this topic in Note #550.
    
    								  Mike
    
656.2ALIEN::EDPAlways mount a scratch monkey.Tue Aug 13 1991 10:4333
    The Usenet group with the highest volume is alt.sex.pictures.  The last
    statistic I saw (they are done monthly) said that alt.sex.pictures
    accounted for fully 14% of the Usenet internet flow -- out of nearly
    two thousand groups.  (To be sure, Usenet is just the "news" groups,
    which is only a part of Usenet, which includes private mail, FTP
    access, et cetera.)  Sex appeals to more than a million people, and it
    would be of interest to 10- to 18-year-olds.  (Although most of them
    wouldn't be allowed to see what's in alt.sex.pictures.)
    
    I'm not suggesting Digital go into business selling/transmitting
    sexually-oriented pictures, but the issue of sex (and free speech in
    other particulars and in general) is something any network provider is
    going to have to deal with.
    
    Another business concern Digital should have is Nintendo's marketing
    practices and reputation.  Several store managers have told me of
    Nintendo's sleazy marketing techniques -- don't sell competing,
    unlicensed products or we will withhold our products.  Several
    periodicals have described Nintendo's sleazy licensing techniques --
    sign an agreement not to distribute your software on other company's
    systems for five years or we will withhold our products.  From nearly,
    the beginning, Nintendo has been the subject of lawsuits and
    Congressional investigation.
    
    Digital's concerns then are:  Does Digital want to do business with
    such an ethically questionable company -- is it consistent with
    Digital's values?  Will any of the tarnish on Nintendo rub off on
    Digital?  As Nintendo's partner, will Digital be involved in any sleazy
    techniques?  As Nintendo's partner, will Digital be the target of any
    sleazy techniques? 
    
    
    				-- edp
656.3Someone to contact ....MR4DEC::JBENNETTJohn BennettWed Aug 14 1991 18:005
    I suggest you contact John Kaufman (he's in what used
    to be DIS Advenced Development).
    
    John
    
656.4Challenge the world 1 on 1SALEM::RUSSOThu Aug 15 1991 20:4913
    
      How about this....
    
     New games could be developed that would allow players to compete
    against each other 1 on 1 or even as teams. Think of a football game
    where each "user" represented a player and was able be part of a team
    and plays were actioned etc. Maybe adventure games where more then 2
    players are involved (good and bad guys). Also how about 1 on 1
    challenges on games like CHESS. Think of the available competition.
    
     just a thought.. certainly the added power available open up many
    areas.
            robin 
656.5Some ThoughtsMYRON::JOKUR::BOICEWhen in doubt, do it.Thu Aug 29 1991 15:1635
Sorry, but I still think that home access to online information still has 
huge financial potential.  Even though company after company seem to go out 
of business.

Let's see, my son just turned twelve.  He's been playing Nintendo for four
years.  It's a part of his daily life.  He has subscribed to Nintendo Power 
for three years, and pays for that with "his" money.  When he comes with me 
to work for an occassional day, he spends most the day reading this Nintendo 
Notes Conference to pick up new tips.

How about putting Nintendo Power (back issues, too) up in a VTX infobase, and 
making it available to subscribers.  The power of this would be the indexing 
capability to find answers quickly to problems.  Whether my son subscribed 
to the magazine or to a VTX application is immaterial, I think.  (I could 
probably put a demo together for you, if you're interested.)

Being able to order hard-to-find games electronically would be a useful 
feature for Nintendo users.  How many of us parents have had to scour the 
countryside for just "the" game?  Obviously, there would be major security 
issues to resolve here.  (We run an application here in my group for DEC 
employees to find and order internal documentation -- VTX SMC.)   What the 
heck, charge the non-Nintendo advertisers, too.

Notes conferences (like this one) in a public forum would be incredibly 
powerful for the 10 to 18-year-old age group.  It will happen eventually, 
and Nintendo could be the one to pull it off.  The topic of Nintendo would 
be the hook for kids to iron the bugs out of the delivery system, and then, 
the kids can show it to their parents to start them using it to access other 
Conferences (look at EASYNOTES.LIS for ideas).

I've become used to paying for cable TV.  I suppose I can get used to paying 
for another entertainment/information service.   Just make the billing for 
it simple -- and not contingent on the number of hours I use it. 

- Jim