Conference rusure::nintendo

293.0. "Game Boy Article" by MAGIC1::BEAUDET (JUNK_YARD_DOG! DTN:297-6276) Tue Jul 11 1989 13:24

    
    In the Boston Herald, Tuesday, July 11, 1989
    
    In the Business section -  page 25
    
    
    An article on Nintendo - highlighting "Game Boy"
    
    Highlights:
    
    * 1.7 billion sales 1988 - projected 3.4 billion in 1989
    
    * expectations of 1.2 million pocket size GAME BOY machines in
      stores by December
    
    * Nintendo's "core audience" is 8 to 15 yr olds
    
    * GAME BOY expected to appeal to parents who "...want to learn
      the games alone, away from their children, without being
      embarrased..."
    
    * Direct competition expected from Atari's "Lynx" which has more
      high-tech features and is expected in stores by fall.
    
    	Comparison -
    
    	o Lynx has 3.5" color screen - Game Boy has 2.5" black and white
    
    	o Game Boy allows 2 players to hook their machines together
    	  Lynx allows 16 links!
    
        o Lynx retails for $149.95 - Game Boy $89.95
    
    	(Atari to announce major software products for Lynx in several
         weeks)
    
    * Game Boy cartridge called "Mario Land" puts the brothers in a
      plane and underwater in a submarine.
    
    * Additional competition expected from NEC's & Sega's newly introduced
      16 bit games.
    
    * Analysis insist Nintendo in "top position" because of best software.
    
    * Nintendo talking with AT&T...
    
    Interesting reading!
    

    Know anybody how much cost a game for the Atari-Lynx?
    
    thanks,
    
    Wolfgang

RE: .-1

  I recall a newspaper article mentioning prices of $40 - $60 for the
Lynx game cartridges.

					-=> Jim <=-

    40 to 60? I bought my games from a store for $35