Conference quark::marketing

335.0. "UNIFORUM '97 Show" by ASABET::SILVERBERG (My Other O/S is UNIX) Wed Feb 12 1997 18:48

Return-Path: voelker
Subject: Re: field engagement - UNIFORUM 
Date: Wed, 12 Feb 97 08:57:54 -0500
From: "Diane Voelker UNIX Marketing" <voelker>


                               UNIFORUM '97
                              SAN FRANCISCO, CA
                           MOSCONE CONVENTION CENTER                    
                               MARCH 12-14  



 BACKGROUND ON UNIFORUM:
 =======================
 
 UniForum '97 is a conference and exhibition for IT professionals who
 need real-world, open solutions.  This year, UniForum is broadening its 
 focus to include Java, CORBA, and ActiveX, along with Internet/intranet 
 technologies and applications.
  
      ** Show Hours: **
      
      Wed., March 12: 10:30-5:00pm
      Thurs., March 13: 10:00-5:00pm
      Friday, March 14: 10:00-4:00pm
          
   
 o Profile: 15,000 attendess (avg. IT budget of $4M:)
   - 48% resellers
   - 52% decision makers
     o 84% hold exec. management titles
     o 90% have role in purchasing IT products
     o 71% made buy decisions based on show
    
 o All new Linux Pavilion
 
 o Focused Areas:
   - Platform Integration 
   - Windows NT Business Solutions
   - Data Mining/Data Warehousing 
   - ActiveX in Open Group Pavilion
   
 o AIM Technology Hot Iron Awards
 
 o Open Group Announcing UNIX '98 
     
 o Keynote Speakers: CEO/Pres. of Sybase, Michael Kertzmann, Michael 
   Ruettgers, President and CEO, EMC Corporation
      
 o Over 300 press/analysts
   
 
 DIGITAL THEME: "UNIX: Perfected by Digital" (banner above main entrance)
 =============
     
 DIGITAL GOALS:
 ==============
      
 o Generate leads and opportunities for Digital sales and channels
 o Dominate show floor
 o Promote Digital's leadership with 64-bit UNIX, Clusters, and 
   Interoperability
    
   
 MESSAGES:
 =========
      
 o Digital UNIX is the ultimate UNIX providing interoperability and
   high availability in a multivendor, multiplatform environment:
   - 64-bit solutions since 1993
   - Fastest recovery in the business
   - Leading TPC-C Benchmarks
   - First to embrace interoperability with NT
   - Digital offers complete Internet/Intranet Solutions (Internet Pavilion)
                                                         
    
 DIGITAL PRESENCE: 
 ================
 
 o Digital UNIX Booth: 2 adjacent booths: 40'x50' and 40'x30'
   Booth # 602 and 614.
     
 o 20'x60' Banner over Main Hall Entrance
 
 o AllConnect/ASAP Partners within booth showcasing their UNIX-NT products 
       
 o Sessions: 2 sessions in UNIX-NT Track confirmed (C/S Integration and
   Server Integration).
   

 DEMOS:
 ======
  
    The following demos have been approved to be in the booth:

     DEMOS                          DRI:
    =========================================

   o TRUCLUSTER SOLUTIONS AREA: Two Dual 4100 Racks
   
     - Memory Channel/OPS Demo: Roy Shiderly
     - PC Demo of Clusters:     Kevin Dadoly
     
     - Capacity Planning:       Manoj Shah
     
   o SYSTEM MANAGEMENT AREA: AS 2100s or AS 2000s
   
     - SysMan:                  Marty Horowitz
     - LSM/AdvFS:               Gretchen Stewart
     - Networker:               Craig Huber  
     - NetView                  Jeff Hollis
     - CA or Tivoli             Suzanne LaForge
   
   o ENTERPRISE SOLUTIONS AREA:
     - PATHWORKS                Ann Milliard
     - NT to UNIX               Suzanne Laforge
     - Enterprise Messaging     Linda Braun
     - Unix to NT               Suzanne LaForge
     - NFS on NT                Suzanne LaForge
     - Xerox demo               Peter Powell
     - Sybase Datamart Demo     Dick Anderson
               
   o INTEROPERABILITY AREA:
     - LINUX/UNIX Conn.        Jon Hall
     - Advanced  Video Sys.    Bill Desimone
     - Workstation demos       VJ Rajamani
     
   o APPLICATION DEV. AREA:
     - Cohesion                Rob Straight
     - Migration               Suzanne LaForge
     - DECmessageQ             Lin Schimel
     - Platinum or BMC         Suzanne LaForge
     - ObjectBroker            Jeff Hollis
     - Tuxedo/Jolt             Peter Powell
     - Obj. Desktop            Jeff Hollis
          
   o INTERNET AREA:
     - Internet Cap. Planning: Manoj Shah
     - Engergized Server:      Tom C
     - Java                    Diane Davis
     - IPV6:                   Barry Rosen
     - Unix Search Engine      Barry Rosen
     - FrontPage               Tom C

     - High Perf. Alpha        Tom C   
     

 FREE GUEST TICKETS 
 =================
 
 FREE Guest ticket applications are available.  The forms must be in by March 3.
 Contact Diane Voelker: voelker@zk3.dec.com for the forms.