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Conference nyoss1::market_investing

Title:Market Investing
Moderator:2155::michaud
Created:Thu Jan 23 1992
Last Modified:Thu Jun 05 1997
Last Successful Update:Fri Jun 06 1997
Number of topics:1060
Total number of notes:10477

783.0. "Geerlings & Wade" by POBOX::CORSON (Higher, and a bit more to the right) Wed Nov 02 1994 17:50

    	
    	I recently purchased shares in a recent IPO called Geerlings &
    Wade. They are a mail order fine wine purveyor headquartered in
    Boston. I have been utilizing their service in Chicago and think
    they are great. The problem has been getting real information on
    the company other than the stuff I get from my broker (who normally
    doesn't have a clue, but he's my wife's brother).
    	Since we are a MA company, and GEER is a MA company that derives
    approximately 40% of its total sales ($4.6MM last quarter) from MA
    residents, how about some info on these guys?
    
    	Much thanks in advance.
    
    		the Greyhawk
T.RTitleUserPersonal
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783.1Sorry it took so long...CAPNET::ROSCHWed Nov 02 1994 18:06243
Geerlings & Wade                 Ticker: GEER       Price: 7.75    
960 Turnpike Street                                       
Canton                MA     02021                  (617) 821-4152

    Exchange: NASDAQ Nat'l Market   
Dow Averages: No                 Shadow Stock: 
                                              [ ]    Optionable:[ ]
 S&P Indexes: No            

Description:  Mkt premium imported & domestic wine to individual

                                 | Industry # 52     |  Industry # 529
                         Company |Retail -           |Retail: Others           
                                 |Miscellaneous      |
Multiples                        |                   |
 Price/Earnings .........    NA  |        25.6       |         26.8
 Price/Earnings-5yr Avg..    NA  |        16.4       |         31.6
 Price/Book .............     NA |         1.89      |          2.86
 Price/Sales ............    NA  |         0.6       |          0.7
 Price/Cash flow.........    NA  |        12.1       |         13.1
 Dividend Yield (%)......   0.0  |         0.0       |          0.0
PE to Growth Ratio.......    NA  |         1.1       |          0.7
                                 |                   |
Annual Growth Rates              |                   |
 Revenue (%).............    NC  |        17.0       |         16.6
 Cost of Goods Sold (%)..    NC  |        18.2       |         16.2
 Gross Operating Inc (%).    NC  |         9.3       |         11.0
 Net Income (%)..........    NC  |        10.7       |         15.9
 EPS-Total (%)...........    NC  |         7.9       |          2.7
 EPS-Continuing (%)......    NC  |         7.9       |          2.7
 Cash Flow (%)...........    NC  |
                                 |        11.6       |          4.5
 Dividend (%)............    NC  |         0.0       |          0.0


I/B/E/S EARNINGS ESTIMATES

EPS-Cont for Latest Fiscal Year (   NA)($).       NA
EPS-Cont for Last 12 Months($).............       NA

Historic Growth (5 yr. Annualized)(%)......       NC

                         Current   Previous
                         Month's   Month's     High      Low
                         Estimate  Estimate  Estimate  Estimate
                         --------  --------  --------  --------
EPS-Cont for Current
Fiscal Year (   NA)($)..      NA        NA        NA        NA

EPS-Cont for Next
Fiscal Year (   NA)($)..      NA        NA        NA        NA


Long-term growth(%).....      NA        NA        NA        NA
                                                                          

Geerlings & Wade                 Ticker: GEER       Price: 7.75    

INCOME STATEMENT DATA

Indicated Dividend ($):    0.00

                                      Quarterly, Ending
                              NA         NA         NA         NA
                         --------   --------   --------   --------
EPS-Total ($)...........       NA         NA         NA         NA
EPS-Continuing ($)......       NA         NA         NA         NA
Dividend ($)............       NA         NA         NA         NA

                              NA         NA         NA         NA
                         --------   --------   --------   --------
EPS ($).................       NA         NA         NA         NA
EPS-Continuing ($)......       NA         NA         NA         NA
Dividend ($)............       NA         NA         NA         NA

                                                               
                Last                    Annual, Ending
              12 Months       NA        NA          NA         NA         NA
             ---------- ---------- ---------- ---------- ---------- ----------
Sales $M....         NA         NA         NA         NA         NA         NA
CoGS $M.....         NA         NA         NA         NA         NA         NA
Gr Op Inc $M         NA         NA         NA         NA         NA         NA
Net Inc $M..         NA         NA         NA         NA         NA         NA

Gr Margin %.         NA         NA         NA         NA         NA         NA
Net Margin %         NA         NA         NA         NA         NA         NA

EPS-Total $.         NA         NA         NA         NA         NA         NA
EPS-Cont $..         NA         NA         NA         NA         NA         NA
Cash Flow $.         NA         NA         NA         NA         NA         NA
Dividend $..         NA         NA         NA         NA         NA         NA
Payout Ratio         NA         NC         NC         NC         NC         NC

Shares (Mil)        3.6         NA         NA         NA         NA         NA
                                                                          

Geerlings & Wade                 Ticker: GEER       Price: 7.75    

BALANCE SHEET ($ in Millions)                                         
                                               Annual, Ending
                                      NA              NA              NA
                               --------------  --------------  --------------
Current Assets.................            NA              NA              NA
Net Fixed Assets...............            NA              NA              NA
Other Non-Current Assets.......            NA              NA              NA
                               --------------  --------------  --------------
 Total Assets..................            NA              NA              NA
                               ==============  ==============  ==============


Current Liabilities............            NA              NA              NA
Long-Term Debt.................            NA              NA              NA
Other Non-Current Liabilities..            NA              NA              NA
                               --------------  --------------  --------------
 Total Liabilities.............            NA              NA              NA

Preferred Stock................            NA              NA              NA
Common Stock Equity............            NA              NA              NA
                               --------------  --------------  --------------
 Total Liabilities & Equity....            NA              NA              NA
                               ==============  ==============  ==============


Total Capitalization...........            NA              NA              NA



                                        Industry # 52      Industry # 529
RATIOS                       Company |Retail -         |Retail: Others          
                                     |Miscellaneous    |
Profitability:                       |                 |
                                                       |
 Gross Profit Margin (%)....      NA |        30.5     |         63.2
 Net Profit Margin (%)......      NA |         2.1     |          1.0
 Return on Total Assets (%).      NA |         3.6     |          1.5
 Return on Equity (%).......      NA |         8.3     |          5.9
                                     |                 |
Liquidity:                           |                 |
 Quick Ratio................      NA |         1.2     |          0.7
 Current Ratio..............      NA |         3.0     |          2.2
                                     |                 |
Debt Management:                     |                 |
 Tot Liab to Tot Assets (%).      NC |        86.9     |         50.9
 LT Debt to Capital (%).....      NC |        26.6     |         26.0
                                     |                 |
Asset Management:                    |                 |
 Total Asset Turnover Ratio.      NA |         3.6     |          1.7


Geerlings & Wade                 Ticker: GEER       Price: 7.75    

SHARE SUMMARY

Price Last: 7.75        52-Week High: 9.25        52-Week Low: 7.75    

                      Last       1 Qtr      2 Qtr      3 Qtr      4 Qtr
                     Quarter      Ago        Ago        Ago        Ago
                    --------   --------   --------   --------   --------
Price Close ($)....     7.75         NA         NA         NA         NA


                      1993       1992       1991       1990       1989
                    --------   --------   --------   --------   --------
Price Close ($)....      .00         NA         NA         NA         NA
      High ($).....       NA         NA         NA         NA         NA
      Low ($)......       NA         NA         NA         NA         NA


Moving Average-200 Day ($)............         NC
Relative Strength-52 Week (%).........         NC
Beta..................................         NC

Average Weekly Volume-52 Week.........         NC
Market Capitalization ($Million)......       27.9
Institutional Holdings (% of Shrs)....        0.0


VALUATIONS
                                   EPS   | Dividends | Cash Flow |   Sales   |
Current Marke Multiplier: m ...       NA |********   |      NA   |      NA   |
                                         |           |           |           |
Latest Reported ($/shr): lr ...       NA |      NA   |      NA   |    0.00   |
                                         |           |           |           |
Annual Growth Rate (%): g .....       NC |      NC   |      NC   |      NC   |
                                         |           |           |           |
Trend ($): t = lr * (1 + g) ...     0.00 |    0.00   |    0.00   |    0.00   |
                                         |           |           |           |
 Valuation ($): v = m * t .....       NC |      NC   |      NC   |      NC   |
                                         |
                                         |
PE Average Market Multiplier: m       NA |
                                         |
 Valuation ($): v = m * t .....       NC |  



Geerlings & Wade                 Ticker: GEER       Price: 7.75    

DRP SUMMARY
 DRP Program Available [ ]                DRP Type: [ ]  Partial
                                                    [ ]  Cash
                                                    [ ]  Cash Plus
 ------------------------------------------------------------------------------
 Can purchase inital shares directly from company...[ ]
 Direct cash purchase of shares allowed.............[ ]
        Frequency limits....                                        
        Max Investment......                    
        Min Investment......                    
 ------------------------------------------------------------------------------
 Fees: Service Charge [ ]    Discounts:  Dividend...  .  
               Broker [ ]                    Cash...  .  
                                        New Issue...  .  
 ------------------------------------------------------------------------------
                 Phone:                          
------------------------------------------------------------------------------




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783.2article in either Forbes or FOrtuneRANGER::LOWELLThu Nov 03 1994 15:0911
    
    There was an article on them in either Forbes or Fortune a couple
    months back. Can't remember which.   I'll look around the house for
    it.   The article was generally positive.
    
    About a week after reading the article, I saw a analyst on t.v.
    (CNBC I think) talk about them with the opinion that they were
    slightly over-valued.  This particular analyst didn't think they
    would sustain the earnings growth. Wish I could remember more
    specifics for you. 
                                   
783.3Thanks so far...any more?POBOX::CORSONHigher, and a bit more to the rightThu Nov 03 1994 23:249
    
    	-2
    
    	Much thanks. What I'd really like to find is an insider type, or
    several regular customers, or a mutual fund manager with larger
    holdings, etc. When I do research, I do research. After all, we're
    talking real money here.
    
    		the Greyhawk
783.4Wine stock tastes betterMROA::JJAMESWed Nov 09 1994 15:437
    I've bought from them.  The wine is reasonably priced, pretty good and
    they make it very easy to buy.  Given liquor laws, I'd guess that every
    state has to have different business practices, which can protect them
    from big distributors coming in pushing them out of business.
    
    Now the question:  Do I buy the stock or the wine?
    
783.5CAPNET::ROSCHWed Nov 09 1994 18:361
    stock the wine
783.6LatestCAPNET::ROSCHFri Nov 18 1994 15:37242
Geerlings & Wade                 Ticker: GEER       Price: 13.75   
960 Turnpike Street                                       
Canton                MA     02021                  (617) 821-4152

    Exchange: NASDAQ Nat'l Market   
Dow Averages: No                 Shadow Stock: 
                                              [ ]    Optionable:[ ]
 S&P Indexes: No            

Description:  Mkt premium imported & domestic wine to individual

                                 | Industry # 52     |  Industry # 529
                         Company |Retail -           |Retail: Others           
                                 |Miscellaneous      |
Multiples                        |                   |
 Price/Earnings .........  50.9  |        16.6       |         23.7
 Price/Earnings-5yr Avg..    NA  |        17.1       |         21.6
 Price/Book .............  72.37 |         1.91      |          1.90
 Price/Sales ............   2.2  |         0.4       |          0.7
 Price/Cash flow.........  85.9  |        10.7       |         12.3
 Dividend Yield (%)......   0.0  |         0.0       |          0.0
PE to Growth Ratio.......    NA  |         0.8       |          0.6
                                 |                   |
Annual Growth Rates              |                   |
 Revenue (%).............    NC  |        11.5       |         11.1
 Gross Operating Inc (%).    NC  |        10.3       |         11.0
 Net Income (%)..........    NC  |        12.7       |         18.5
 EPS-Total (%)...........    NC  |         6.8       |          2.7
 EPS-Continuing (%)......    NC  |         6.8       |          2.7
 Cash Flow (%)...........    NC  |
                                 |         9.6       |          9.7
 Dividend (%)............    NC  |         0.0       |          0.0


I/B/E/S EARNINGS ESTIMATES

EPS-Cont for Latest Fiscal Year (93/12)($).     0.11
EPS-Cont for Last 12 Months($).............     0.27

Historic Growth (5 yr. Annualized)(%)......       NC

                         Current   Previous
                         Month's   Month's     High      Low     # of  Estimates
                         Estimate  Estimate  Estimate  Estimate  Est.   Up  Down
                         --------  --------  --------  --------  ----  ---- ----
EPS-Cont for Current
Fiscal Year (94/12)($)..     .35       .35       .35       .34     3     0    0

EPS-Cont for Next
Fiscal Year (95/12)($)..     .65       .65       .65       .60     3     0    0


Long-term growth(%).....    42.5      42.5      50.0      35.0     2     0    0
                                                                          

Geerlings & Wade                 Ticker: GEER       Price: 13.75   

INCOME STATEMENT DATA

Indicated Dividend ($):    0.00

                                      Quarterly, Ending
                           94/06      94/03      93/12      93/09
                         --------   --------   --------   --------
EPS-Total ($)...........     0.09       0.09       0.05       0.04
EPS-Continuing ($)......     0.09       0.09       0.05       0.04
Dividend ($)............     0.00       0.00       0.00       0.00

                           93/06      93/03      92/12      92/09
                         --------   --------   --------   --------
EPS ($).................     0.02       0.00         NA         NA
EPS-Continuing ($)......     0.02       0.00         NA         NA
Dividend ($)............     0.00       0.00         NA         NA

                                                               
                Last                    Annual, Ending
              12 Months    93/12     92/12       91/12      90/12      89/12
             ---------- ---------- ---------- ---------- ---------- ----------
Sales $M....       16.5       12.4         NA         NA         NA         NA
CoGS $M.....        6.7        6.7         NA         NA         NA         NA
Gr Op Inc $M        9.8        5.7         NA         NA         NA         NA
Net Inc $M..        0.9        0.2         NA         NA         NA         NA

Gr Margin %.       59.4       46.0         NA         NA         NA         NA
Net Margin %        5.5        1.6         NA         NA         NA         NA

EPS-Total $.       0.27       0.11         NA         NA         NA         NA
EPS-Cont $..       0.27       0.11         NA         NA         NA         NA
Cash Flow $.       0.16       0.16         NA         NA         NA         NA
Dividend $..       0.00       0.00         NA         NA         NA         NA
Payout Ratio        0.0        0.0         NC         NC         NC         NC

Shares (Mil)        2.6        2.5         NA         NA         NA         NA
                                                                          

Geerlings & Wade                 Ticker: GEER       Price: 13.75   

BALANCE SHEET ($ in Millions)                                         
                                               Annual, Ending
                                   93/12           92/12           91/12
                               --------------  --------------  --------------
Current Assets.................           4.3              NA              NA
Net Fixed Assets...............           0.3              NA              NA
Other Non-Current Assets.......           0.2              NA              NA
                               --------------  --------------  --------------
 Total Assets..................           4.8              NA              NA
                               ==============  ==============  ==============


Current Liabilities............           3.1              NA              NA
Long-Term Debt.................           0.9              NA              NA
Other Non-Current Liabilities..           0.3              NA              NA
                               --------------  --------------  --------------
 Total Liabilities.............           4.3              NA              NA

Preferred Stock................           0.0              NA              NA
Common Stock Equity............           0.5              NA              NA
                               --------------  --------------  --------------
 Total Liabilities & Equity....           4.8              NA              NA
                               ==============  ==============  ==============


Total Capitalization...........           1.4              NA              NA



                                        Industry # 52      Industry # 529
RATIOS                       Company |Retail -         |Retail: Others          
                                     |Miscellaneous    |
Profitability:                       |                 |
                                                       |
 Gross Profit Margin (%)....    59.4 |        31.1     |         42.0
 Net Profit Margin (%)......     5.5 |         1.5     |          1.2
 Return on Total Assets (%).    14.1 |         4.1     |          2.3
 Return on Equity (%).......   142.1 |         9.6     |          5.1
                                     |                 |
Liquidity:                           |                 |
 Quick Ratio................     0.1 |         0.8     |          0.6
 Current Ratio..............     1.4 |         2.0     |          2.2
                                     |                 |
Debt Management:                     |                 |
 Tot Liab to Tot Assets (%).    89.6 |        57.0     |         49.8
 LT Debt to Capital (%).....    64.3 |        17.2     |         15.8
                                     |                 |
Asset Management:                    |                 |
 Total Asset Turnover Ratio.     3.4 |         2.4     |          1.7


Geerlings & Wade                 Ticker: GEER       Price: 13.75   

SHARE SUMMARY

Price Last: 13.75       52-Week High: 14.25       52-Week Low: 6.75    

                      Last       1 Qtr      2 Qtr      3 Qtr      4 Qtr
                     Quarter      Ago        Ago        Ago        Ago
                    --------   --------   --------   --------   --------
Price Close ($)....    13.75       8.00         NA         NA         NA


                      1993       1992       1991       1990       1989
                    --------   --------   --------   --------   --------
Price Close ($)....      .00         NA         NA         NA         NA
      High ($).....       NA         NA         NA         NA         NA
      Low ($)......       NA         NA         NA         NA         NA


Moving Average-200 Day ($)............         NC
Relative Strength-52 Week (%).........         NC
Beta..................................         NC

Average Weekly Volume-52 Week.........         NC
Market Capitalization ($Million)......       35.8
Institutional Holdings (% of Shrs)....        0.0


VALUATIONS
                                   EPS   | Dividends | Cash Flow |   Sales   |
Current Marke Multiplier: m ...     50.9 |********   |    85.9   |     2.2   |
                                         |           |           |           |
Latest Reported ($/shr): lr ...     0.27 |    0.00   |    0.16   |    6.35   |
                                         |           |           |           |
Annual Growth Rate (%): g .....       NC |      NC   |      NC   |      NC   |
                                         |           |           |           |
Trend ($): t = lr * (1 + g) ...     0.27 |    0.00   |    0.16   |    6.35   |
                                         |           |           |           |
 Valuation ($): v = m * t .....       NC |      NC   |      NC   |      NC   |
                                         |
                                         |
PE Average Market Multiplier: m       NA |
                                         |
 Valuation ($): v = m * t .....       NC |  



Geerlings & Wade                 Ticker: GEER       Price: 13.75   

DRP SUMMARY
 DRP Program Available [ ]                DRP Type: [ ]  Partial
                                                    [ ]  Cash
                                                    [ ]  Cash Plus
 ------------------------------------------------------------------------------
 Can purchase inital shares directly from company...[ ]
 Direct cash purchase of shares allowed.............[ ]
        Frequency limits....                                        
        Max Investment......                    
        Min Investment......                    
 ------------------------------------------------------------------------------
 Fees: Service Charge [ ]    Discounts:  Dividend...  .  
               Broker [ ]                    Cash...  .  
                                        New Issue...  .  
 ------------------------------------------------------------------------------
                 Phone:                          
------------------------------------------------------------------------------




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783.7Anyone know what happened to GEER yesterday?MSE1::LEMIRETime for ice cream!!!Thu Oct 26 1995 18:257
I have been considering an investment in GEER and asked for an investors package
from them about a month or 2 ago.  I noted the stock price at the time as 11.5.
Yesterday it plummeted 3.5 or so to close at $4!  I've been looking on-line and 
in the WSJ for some news but haven't found any.  I noticed that they were back up 
to $6 today.  (I think I'll just buy their wine for now...)

Tom
783.8Smart MoneyNWD002::THOMPSOKRKris with a KFri Oct 27 1995 21:3810
    There is a write-up on using mail-order wine shops in the Nov. issue of
    Smart Money (pg. 179).  Generally very positive, with some "pitfalls"
    like not being able to accurately compare costs because they might be
    the only supplier.  GEER is mentioned as "the industry's most visible
    player."
    
    Unforunately, the story is really about using companies like them to buy
    wine, not to invest in.  Still, I seem to have been put on GEER's mail
    list and am interested in their current offer of $79 for a case of '93
    Chateau Gane Bordeaux.  Any comments on the stock or the wine?
783.9When the Street gets stupid, I pay attention..LACV01::CORSONHigher, and a bit more to the rightTue Nov 07 1995 16:1313
    
    	I'm a big user of GEER products, personally know Hub Wade, and am
    impresed with their dedication to quality product, service, and
    expansion.
    
    	Wall St. never ceases to amaze me. Here is a compnay growing at 45%
    annually, strong profits, good management with large stakes in the
    company. In July it sells for $17 a share. Today they are giving it
    away for $7 - go figure.
    
    	PS - bought more stock in GEER today.
    
    			the Greyhawk
783.10Interesting StockMSBCS::MERCIERWed Nov 08 1995 14:1814
    Hi,
    
         I am new to this file and new to investing. This stock and these
    remarks interest me. Why do you believe Wallstreet is stupid regarding
    this stock? Why did it get beat up so badly? Why is it taking off
    again? Last Friday it closed a little over 5. Now it's over 7.5!!!
    Do you have any numbers on these guys.
    
         Sorry for all the questions but it does look like a very
    attractive stock. They also have a "very" low P/E ratio. Is this common
    for a stock in this segment?
    
    Thanks,
    Bob Mercier
783.11Still, they are one of my favorites for '96LACV01::CORSONHigher, and a bit more to the rightWed Nov 08 1995 21:438
    
    	Word is oversupply of stock from lead underwriter got dumped onthe
    market. Good company. Read their last three quarterly reports. Call
    them. They are a MA company.
    
    	Homework is your job.
    
    		the Greyhawk
783.12Care to share your knowledge???MSBCS::MERCIERThu Nov 09 1995 12:417
    True, Homework is my job... But this being a notes file. Which is a
    forum to share our knowledge with one another. I thought you might help
    us out!!!
    
    I know, I'm a weasel
    Thanks for the response,
    Bob Mercier
783.13My stock picker's call....LACV01::CORSONHigher, and a bit more to the rightFri Nov 10 1995 13:2416
    
    	The Greyhawk rates GEER a strong buy, Bob. Twelve month target
    $18-20/share.
    
    	Geerlings and Wade is the only "national" mail-order distributor of
    both moderate and premium priced wines, both domestic and foreign, in
    the US today. Annual sales growth is exceeding 45% with corresponding
    profits.
    
    	Currently my favorite consumer growth small cap stock. I'm selling
    much of my DEC at $55+ to put into companies like GEER.
    
    	Your mileage may vary....
    
    
    		the Greyhawk
783.14VAXCPU::michaudJeff Michaud - ObjectBrokerFri Nov 10 1995 23:3511
	Speaking of Wine stocks....

Symbol        : WINEB        Exchange    : NASDAQ
Description   : CANANDAIGUA WINE INC                         
Last Traded at: 34.7500      Date/Time   : Nov 10  3:55:11
$ Change      : -14.7500     % Change    : -29.80  

Volume        : 66900        # of Trades : 60       
Bid           : 34.7500      Ask         : 36.0000  
Day Low       : 34.7500      Day High    : 44.5000  
52 Week Low   : 33.0000      52 Week High: 52.2500  
783.15talk about cheap booze...LACV01::CORSONHigher, and a bit more to the rightSat Nov 11 1995 19:585
    
    	If you've ever drunk any of Canadaigua's offerings, you'ld be
    surprised that the stock was selling above $5.00 ;-)
    
    		the Greyhawk
783.16PE changedUSDEV::CLEMENTSmells like NirvanaTue Nov 14 1995 12:397
    I've been following this stock a bit.  I noticed the PE today shows up
    as 29.55.  Yesterday it was 17.5.
    
    What happened.  Did lower earnings come out?  Any updates on short and
    long term projections?
    
    Thanks, Mark
783.17Where is it going?USDEV::CLEMENTSmells like NirvanaMon Dec 11 1995 18:482
    This stock is in the $5 range again.  Any comments/predictions
    from stockholders in here?
783.18Still Not Sure...NWD002::THOMPSOKRKris with a KTue Dec 12 1995 00:1721
    From the 12/18/95 issue of Forbes:
    
    (In the "Anything Could Happen" section of 1996 forecast; GEER was one
    of 30 listest)  ..."you could make a lot of money on one of these
    companies with wide variation in forecasts if the surprise is on the
    high side.  But if the surprise is on the low side, watch out below.
    
    Recent price 	7 3/8
    95E EPS		.22
    latest 12 mos EPS	.23
    PE			32.1
    '96 EPS estimates:
    	mean		.41
    	high		.85
    	low		.22	
    	number		4
    	low/high disparity	286%
    
    
    footnote:  "these stocks may be fairly priced, underpriced, or
    overpriced - depending on which analyst has the correct forecast.
783.19I like it lots...LACV01::CORSONHigher, and a bit more to the rightTue Dec 12 1995 14:5614
    
    	At the $5-6 range I think GEER is a screaming buy. Last Friday I
    placed my Christmas order (couple of mixed cases) and the phone rep
    told me the lines were backed up 7-9 calls deep all week long. They
    were all going crazy with the volume of orders. Hub says business
    is "strong" and won't get into any more specifics because of the SEC,
    etc.
    
    	I purchased over 1,000 shares yesterday. I like this stock very
    much. Also quick insider tip - rumour has it Elaine Garzarelli has
    been a buyer for her investment company's private holdings (she also
    likes Seagreams).
    
    		the Greyhawk
783.20Stupid Question Alert......MSBCS::MERCIERTue Dec 12 1995 15:0910
783.21And know you know all I do...LACV01::CORSONHigher, and a bit more to the rightTue Dec 12 1995 17:2919
    
    	Think the new CFO is a sound choice. Elaine is the Wall St. Wiz who
    called the 1987 crash and is a big TV soundbite for CNBC, NBR, and
    anyone else. She is bullish, believes the market will climb to 6200
    in 96, likes consumer nondurables, and is generally a lot of fun to
    listen to; she is regarded as a very heavy hitter by the pros.
    
    	Last week in a CNBC bit she thought 96 would be the "year of the
    small caps", and while she refused to name individual stocks, she said
    she like companies in "alcoholic beverages, regional finance, and
    consumer nondurables" in the small cap arena.
    
    	My cousin is a bigshot with Brown Bros in NYC and says she (Elaine)
    is buying small caps like crazy...
    
    
    		the Greyhawk
    
    	
783.22Up 10% today! (however it's on very low volume, what is avg. vol?)2155::michaudJeff Michaud - ObjectBrokerTue Dec 12 1995 17:576
Symbol: GEER (GEERLINGS & WADE INC COM)
Last Trade: 5.8750, Change 0.5000 (9.30%) at Dec 12  2:27:06
Bid/Ask: 5.5000 / 5.8750 (spread 0.3750)
Low/High: 5.5000 / 5.8750 (spread 0.3750)
52 Week Low/High: 4.0000 / 17.7500 (spread 13.7500)
Volume/# of Trades: 9100 / 17 (535 shares/trade)
783.23EG24486::WINKLEMANDogbert for Prez!Tue Dec 12 1995 19:168
        fwiw, Elaine G's expertise is in identifying trends
for segments and industry groups -- not for individual stocks.
Her performance as a stock-picker is so-so, and, when I saw
her on NBR, she declined to recommend individual stocks, but
her analysis of groups has been pretty respectable.

-AW
783.24FWIW2155::michaudJeff Michaud - ObjectBrokerTue Dec 12 1995 21:1811
	Well it ended up closing up only 2.3%, with the last trade well
	before market close!  I've been burned before with such low
	trading volume stocks.  And that makes it even worse when it's
	on NASDAQ with giant bid/ask spreads.....

Symbol: GEER (GEERLINGS & WADE INC COM)
Last Trade: 5.5000, Change 0.1250 (2.33%) at Dec 12  2:59:55
Bid/Ask: 5.5000 / 5.8750 (spread 0.3750)
Low/High: 5.5000 / 5.8750 (spread 0.3750)
52 Week Low/High: 4.0000 / 17.7500 (spread 13.7500)
Volume/# of Trades: 9600 / 18 (533 shares/trade)
783.25buy now!USDEV::CLEMENTSmells like NirvanaWed Dec 13 1995 12:102
    I believe their fiscal year ends 12/31/95.  An upside result could
    move the stock higher.   Mark
783.26Don't get carried awayPOBOXA::SMELSERWed Dec 13 1995 12:5122
    I have been a customer of G&W since the beginning when the founders
    left The (International ?) Wine Exchange.  I think that when they left
    they "stole" the Wine Exchange customer list (I was on it); there may
    have been a court case about it.
    
    In general, I am a satisfied customer, but they have one practice that
    I think is somewhat questionable.  Many of the wines which they feature
    have labels showing producers I have never heard of (and which
    apparently do not show up anywhere else).  I suspect those labels to be
    G&W inventions to allow them to buy the wine from various sources that
    do not want their own name on the wine (to protect their reputation).
    
    For the average American wine consumer, the service G&W provides is a
    convenient way to move up from "jug wine".  However, a good wine
    retailer has a much better selection at comparable prices; it's just
    that buying fine wine from a retailer can be intimidating for the
    novice.
    
    There is a WINES notes file where you might ask other customers of G&W
    what they think.
    
    Don
783.27Let's get the facts straight...LACV01::CORSONHigher, and a bit more to the rightWed Dec 13 1995 14:4725
    
    	GEER does indeed "private label" most of their lower-priced
    offerings. This is done by the contractual efforts of most wineries
    who do not want the buying public to purchase their label wines at
    "discount" pricing. Most notable is Stags Leap which sold GEER 18
    barrels of its premier Cab last year. It was private labeled as
    Foxtail by GEER.
    
    	This is a standard industry practice. Geerlings and Wade have
    just turned it into an art form, if you will. All the US wineries
    insist they private label their overstocks.
    
    	GEER's Austrialian, European, and Chiliean offerings are for the
    most part direct label imports, and are an excellent value. 
    
    	The rumour that they "stole" the Wine Exchange mailing list is
    totally false. They purchased the core list from several sources
    including the Wine Enthusiast catalog.
    
    	These guys are OK...
    
    
    			the Greyhawk
    
    	
783.28Still Not Sure...NWD002::THOMPSOKRKris with a KWed Dec 13 1995 17:4425
        I like the concept, the service, the endorsements (NY Times, Bon
    Appetit, Boston Globe), their pitch, and even the prices seem
    reasonable.

    Where I am hesitant is in the numbers and the risk.  Sure, they are a
    big player in this field, but shouldn't there fundamentals be better?

    From a report (S&P?) dated 11/17/95:

    			GEER	Industry	S&P 500

    P/E	ratio		32.6	25.2		19.4
    Net Profit Margin	3.07	11.5		9.12
    Return on Equity	8.23	39.74		21.93
    Dividend yield	0	1.6		2.38
    Price to Free
    Cash Flow 		-4.23	60.09		38.36

    Current Ratio	3.13	1.01		1.45

    3 yr revenue growth	77.66	11.05		8.66
    3 yr EPS growth	127.7	16.25		21.0

    Any comments or analysis on the above?

783.29My last two cents...LACV01::CORSONHigher, and a bit more to the rightWed Dec 13 1995 18:0117
    
    	First of all the S&P500 is a large cap index. Not exactly a 
    comparison for a Small Cap stock.
    
    	Second, what industry?
    
    	Third, who cares? Do your own homework, check the company out,
    if you like what you see and the value is unrealized, buy.
    
    	I like GEER, believe it is undervalued a lot, and I accept the
    risk in order to garner the rewards. This stock, to me, is at least
    a two-year hold.
    
    	Merry Christmas, all...
    
    		the Greyhawk
    
783.30I bought today :>)NWD002::THOMPSOKRKris with a KThu Dec 21 1995 17:33404
Some interesting reading I found while surfing.                                                            
> [Image]
> 
> 
  The making of a millionaire. (Geerlings & Wade)(Inc.
>           100)(Cover Story)(Company Profile)
> 
> Mamis, Robert A.
> Inc., May 1995 v17 n6 (Company Profile)
>  
>     ------------------------------------------------------------------------
>  
> After two record-setting years, the action in initial public offerings
> cooled considerably in 1994. But the climate wasn't so nippy that two
> accounting buddies who had quit auditing eight years back to go into
> business together couldn't consummate an IPO that made them
> multimillionaires.
> 
> Nor did the chill prevent a couple of investment bankers who were new
> to IPOs from sponsoring an offering that doubled in price within six
> months. Coincidentally, it was one and the same tortuous, grueling,
> frustrating, time-consuming, confidence-shaking deal. In other words,
> a typical small-company public debut.
> 
> The fates rewarded all concerned when Geerlings & Wade (G&W) went
> public, on June 17, 1994, with 1.4 million shares of stock at $8 each.
> But not before those fates had toyed with the company a bit.
> 
> THE COMPANY: A WINE SELLER
> 
> Chairman Huib E. Geerlings, then 31, and chief executive Phillip D.
> Wade, then 28, founded G&W in 1986 on a wine-by-mail concept whose
> success placed the business well up in the Inc. 500 rankings of the
> fastest-growing private companies in 1992 (#336), 1993 (#161), and
> 1994 (#82).
> 
> G&W owes its fast growth partly to the marriage of two salutary
> trends: a booming mail-order market in consumer goods and a
> countrywide rise in the consumption of premium wines. G&W's concept
> was to simplify the wine-choosing process by eliminating the
> "intimidation factor." Marketing focused on offering a modest array of
> moderately priced wines and sending out mailing pieces that, through
> straightforward write-ups, educated the potential consumer on how to
> appreciate them.
> 
> As with all successful direct marketers, Geerlings & Wade's advantage
> comes in the way it keeps painstaking control of its data. Selective
> mailings are directed to discrete segments of customers according to
> their purchasing history, and returns are carefully analyzed before
> the next mailing goes out. About 40% of customers on the mailing list
> have been buying for four years. The company keeps its prices
> attractive by scouring vineyards here and in Europe and sourcing
> directly from producers. In some instances, G&W sells the wares under
> its own private labels. A sophisticated inventory-control system
> speeds up delivery.
> 
> The company's merchandising and buying strategies have paid off
> handsomely. Geerlings & Wade's distribution expanded a state at a time
> as its regulatory counsel answered to each state's alcohol-selling
> statutes. By fiscal year 1992 the companys sales had reached $6.4
> million, and its market continued to evolve. Though such numbers are
> traditionally considered too meager to support a major IPO effort, in
> 1993 the new-issue window was begging for growth companies to pass
> through it. The two founders figured they could put easy new
> capital--not to mention the chance to cash in old S-corporation
> chips--to good use. That spring Huib Geerlings and Phil Wade agreed
> the time was ripe for an IPO.
> 
> But how would they go about it?
> 
> LEFT SIDE, RIGHT SIDE: PUTTING TOGETHER A TEAM
> 
> For starters Wade sought recommendations for underwriters from the
> Boston-area network of accountants and corporate lawyers the company
> had been cultivating, while Geerlings concentrated on product
> development and market expansion. Each quarter Wade and the company's
> just-hired financial officer William Herp cranked out missives to 15
> or 20 candidates, describing their unique approach to wine selling.
> "The investment-banking community is one you really can't pursue,"
> Wade says. "You keep sending out your numbers and your story, and if
> they're interested, they'll let you know." Despite the company's
> five-year sales-growth rate of 1,476%, the switchboard at Geerlings &
> Wade didn't really light up.
> 
> A couple of respondents, however, proposed that little G&W call again
> when it got bigger. "These firms," says Wade, referring to the list of
> prominent underwriters he'd assembled, "want to take you public at a
> high valuation. The larger the transaction, the more money they make.
> Since it requires as much effort to do a $10-million deal as a
> $100-million deal, if they have an opportunity to do a $100-million
> deal, that's the one they'll do. Besides, they have tremendous egos
> and pecking orders, and a reputation for doing big deals sets them
> off."
> 
> The owners debated waiting: if the market value of their offering was
> overly scrawny, it wouldn't stir up enough buying interest to create a
> liquid market for the stock, and that would deter institutional
> buyers. But they didn't debate long. In November 1993 Vermont Teddy
> Bear (#88 on the 1995 Inc. 100), a local direct marketer with about
> the same revenues as G&W, went public with an $8.5-million offering.
> On its first day of trading alone, the interest of hundreds of
> anonymous buyers pushed its stock up by 67.5%.
> 
> Wade and Geerlings were convinced. Theirs was an IPO waiting to
> happen.
> 
> As luck would have it, Wade received a cold call from Needham & Co., a
> New York City investment-banking firm itself only 10 years old but
> with 83 IPOs under its belt. Needham's founder had heard about the
> company at a wine-enhanced dinner hosted by a G&W customer. Not yet
> among the country's premier investment bankers, Needham nonetheless
> was a more substantial name than Wade had dared hope for.
> 
> "Part of Needham's reason for calling," he says, "was that they were
> mostly in high tech and wanted to move some of their banking into the
> retail sector. The direct-marketing business, and our product in
> particular, is simple; wine is easy to talk about with stock analysts
> and mutual-fund managers. Doing a deal with us fit well into what they
> were planning, so they were maybe willing to do it sooner than someone
> else might have been." By Saint Patrick's Day 1994, Needham and
> Geerlings & Wade were a team.
> 
> Though the use of a solo underwriter was common in the past, it's a
> rare offering nowadays that's handled by a lone arranger. With Wade's
> input, Needham sought a comanager to help out. On a Wall Street
> prospectus, however, "co" doesn't mean "equal." The firm whose name
> gets printed on the left side, the lead manager, is regarded as
> investment banking's aristocracy, the name printed on the right is
> considered a lackey along for the ride. Like a lion carving up the
> kill, the left-sider appropriates as many shares as it wants for its
> own firm's handling. The rest are dispersed to an assemblage of dozens
> of fellow bankers called the syndicate,' who, by agreeing to purchase
> modest allotments of shares, ensure a positive reception for the IPO.
> Especially when a "hot" issue is involved, favors done here are paid
> back later. The comanager, meanwhile, administers to more mundane
> matters such as arranging the itinerary of the road show.
> 
> The right-side-of-the-page position doesn't always get filled readily.
> Enter Sheldon M. Fechtor and Robert R. Detwiler, principals of
> Fechtor, Detwiler & Co. Since 1989 the pair had been seeking to expand
> their local stock-brokerage firm into investment banking. "Getting the
> first client is the hardest," Detwiler observes--as he had been
> observing for several years running. "We may be the nicest investment
> bankers in the world, but a public offering is a key event in the life
> of a company, and no one wants to experiment with an unproven
> underwriter. If you were giving birth, would you choose an
> obstetrician who'd never delivered before?"
> 
> Then, in early 1994, one of Fechtor, Detwiler's salespeople, an
> oenophile, happened to be comparing wine notes with a customer and,
> like a cork, the name Geerlings & Wade bobbed up. When Fechtor,
> Detwiler first approached G&W, it was vetoed because Needham wanted to
> have a better name next to it. But the two weeks' quest for a better
> name was expensive. "Lawyers' clocks are ticking, and everyone gets
> ready to go," Wade says, "and then you don't go." Fechtor, Detwiler
> was looking better by the minute and finally took up permanent
> residence on the right side of the page.
> 
> No matter what the positions on the cover are, says Detwiler, to the
> company being brought public, a comanaged arrangement is a no-lose
> situation. "Instead of one market maker, you get two; instead of one
> firm providing research, you get two". And in Fechtor, Detwiler's
> case, instead of only a big-block institutional market, you also get a
> retail market--a multitude of individual shareholders whose lesser but
> more frequent dealings not only help boost the IPO's price but expand
> activity in the aftermarket. To such buyers, Fechtor, Detwiler's 40
> brokers sold a solid third of the offering.
> 
> "That helped pull it together," Wade acknowledges. "The fact that
> there was so much retail interest impressed the institutions that
> there was more liquidity in the deal than is usual for a small-cap,
> small-float offering." Detwiler's assessment: "A regional retail firm
> just may have rewritten the role of comanager."
> 
> Then again, not every regional retail firm gets handed a roster of
> national leads. G&W used its direct-marketing muscle and mailed an
> announcement to some 40,000 customers, describing the company's
> intention of going public. If you want to buy shares, it instructed,
> contact Fechtor, Detwiler--and more than 3,000 did. But, Detwiler
> warns, there's a risk in a companys selling its stock to its
> customers: if the price of the stock goes down, resentful customers
> tend to take it out on your product. Still, when one Fechtor, Detwiler
> representative came to the office at 7:30 a.m. and had four
> G&W-generated leads signed up by 8, he had a more visceral reaction:
> "This is brokers' heaven."
> 
> A GLITCH AND A RED HERRING
> 
> Even as 1994 progressed and the IPO market noticeably cooled, the
> happy team of Geerlings & Wade, Needham, and Fechtor, Detwiler pushed
> ahead with drafting the registration statement, a document that
> details the terms of the IPO as well as the company's management,
> history, and financial condition. Wade and Herp put in two months of
> 16-hour-a-day drudgery, Wade recalls, not to mention "having to run
> the company in the remaining hours, because a down quarter now would
> kill everything." The final statement was ready early in May for
> Securities and Exchange Commission filing almost.
> 
> "All the i's were dotted, the statement was printed, and we were ready
> to board a plane to Washington," Wade recounts, and we hadn't gotten
> approval from NASDAQ for listing." An 11th-hour phone call determined
> that NASDAQ had rejected GEER stock for listing on its National Market
> System (NMS); instead, trading was to take place in its Small Cap
> market, an IPO's Siberia. The reason, said NASDAQ, was that G&W's
> fiscal-year financials didn't meet NMS criteria regarding minimum
> assets and income.
> 
> G&W had assumed, inasmuch as the company's assets and income did
> qualify if assessed over the most recent 12 months, that NASDAQ would
> rubber-stamp an exemption. NASDAQ rubber-stamped a rejection instead
> and then turned a bureaucratically deaf ear to G&W's plight. "If we're
> unable to qualify, die deal's off," Herp fretted at the time. Needham
> says there's no way we can sell to institutional investors if we're
> not traded in the NMS; it's tough enough to try to sell to
> institutions, given the small size of the deal, the float, and the
> liquidity. But to have to tell them you're in the Small Cap
> system--forget it." Finally, NASDAQ relented. G&W filed on May 5.
> 
> Then came a stretch of 45 days or so in which the SEC critiqued the
> document. A company waiting out that hiatus is allowed to
> simultaneously print and distribute the document in uncompleted form,
> a publication known as the "red herring." The 60-page-or-so
> preliminary prospectus gets its name from the red-ink Subject to
> Completion stamp it bears--a warning that the government insists is
> critical to protect a gullible populace from being sold a bill of
> goods. (But not, it seems, from being sold genuine goods: Geerlings &
> Wade exploited its red herring's high-income demographics to promote a
> choice vintage at the bottom of each page.
> 
> When an IPO's coterie of lawyers and accountants has patched in the
> stipulated corrections and the SEC is satisfied with the integrity of
> the disclosures within, the offering is declared "effective" and is
> eligible to be sold to the public. At that point the stock is priced,
> after which a new, sanctified edition of the prospectus gets printed
> and distributed. Prospectus printing alone cost G&W close to $100,000.
> 
> THE ROAD SHOW
> 
> As soon as they had filed with the SEC Wade, Geerlings, and Herp took
> off on a whirlwind tour. In a ritual unique to free enterprise, the
> principals of virtually every private company that's brought public
> through an underwriting must prove their mettle during a three-week
> endurance test called the road show. In city after city, the
> principals flip and reflip colorful charts that portray the stature of
> their company until, like so many Greek choruses, their patrons judge
> the worthiness of the performance by indicating how much stock they're
> willing to buy and at what price.
> 
> Because a shaky presentation can chill buyer interest, Geerlings,
> Wade, and Herp consulted a public-speaking coach. But not voluntarily.
> "At that point we'd been through this stuff so many times we knew
> everything backwards. The last thing we needed was coaching," Herp
> says. A substantial private-investor stockholder thought otherwise,
> strongly suggesting that the troupe attend the training sessions he'd
> arranged.
> 
> Once the team was on the road, the competition proved intense. "Every
> place we'd pull up in front of, there would be a line of limousines
> like ours letting. off people like us," Wade recalls. Each vehicle
> delivered an entourage to present their deals to the same audience of
> fund managers and other large potential investors. Here are some
> excerpts from Geerlings and Wade's diary of their magical mystery
> tour:
> 
> * Phil and Huib on a plane to London, Monday. Underwriters think it's
> a good opportunity; since most of the product mix is imported, there's
> a European connection. All week we meet with fund managers who invest
> in emerging U.S. companies. Back to Boston on Saturday.
> 
> * Sunday night. Bill and Phil set out to see America. (Huib stays home
> to run the company) First stop: Milwaukee. Monday morning, bop into a
> car for a meeting. Half a dozen companies like us present deals like
> ours. Guy in the audience yawns and walks out. Our goose is cooked!
> Later, bored guy buys our stock, others who listened intently don't.
> Proves you cant read the audience.
> 
> * Drive to Chicago that night, next day lunch with seven investors, do
> two one-on-one meetings, and then drive to airport for Minneapolis
> flight. Tuesday, breakfast in Minneapolis with six investors, then
> back to airport for Denver. Lunch in Denver with three investors Back
> to airport for San Diego. Grueling. Three cities in a day and we say
> the same thing over and over. Plane to San Francisco. It's only
> Wednesday
> 
> * Next Monday. Now home, ought to get easier It doesn't. Five
> one-on-ones before lunch, then a big lunch. In Boston the rule is,
> land the big Fidelity fund first, then, reassured, others with fall in
> line. Good sign: Fidelity takes lots of prospectuses. Doesn't buy in
> the end Take plane to New York.
> 
> * Tuesday: four one-on-ones followed by a big lunch. Wednesday on to
> Philly Two breakfast meetings, then a train to Wilmington for lunch.
> Lots of eats. Drive to Baltimore for an afternoon meeting. To Boston,
> and it's over.
> 
> "Our mission wasn't to convince them ours was a great investment," a
> frustrated Herp says, after having followed the SEC's explicit
> instructions not to. "Our role was only to talk about the company. All
> the while, the fund managers are thinking, Why do I need another
> stock? I already own 100 different companies, and it's hard enough
> keeping up with them.; So they tell you, Can us next week when the
> stock is ready to be priced, and we'll let you know." You find out how
> well you've done only when it comes together on the last day."
> 
> SETTING THE PRICE, GETTING A HAIRCUT
> 
> In a Wall Street office on Thursday, June 16, 1994, Wade and Geerlings
> found out. Based largely on what fund managers had bid on the tour,
> 1.4 million GEER shares were priced at $8--disappointingly, less than
> the $9 to $11 estimated a few weeks back in the preliminary
> prospectus, and well below the $12 the going-public discussions had
> begun with back in March.
> 
> With the overall stock market in a slump and IPO excitement ebbing,
> G&W had, as the Street puts it, just taken a haircut. Wade recalls
> Needhards stern lecture: " Everything is coming out below range, and
> you're no different.' The message was That's what we can get for
> you--take it or leave it.'" Though shorn like Marine Corps recruits,
> Wade and Geerlings took it.
> 
> "Pricing," reflects Bob Detwiler, "is an art, a balancing act between
> how much the company gets for its stock and how much the public pays.
> The company wants to maximize its return but doesn't want unhappy
> shareholders. You try to price an IPO so it will go to a slight
> premium the first day." To Fechtor, Detwiler's officer in the
> trenches, Joel Johnson, pricing is more of a game:, "The underwriter
> tries to build up such demand that an institutional investor won't
> have confidence in a low bid. If he says, We'll pay $7," but I have
> enough buyers at $8, I tell the $7 bidder to walk."
> 
> You also hope no one's going to "flip" it. "Some funds buy stock just
> to turn around and dump it for a quick profit," Detwiler says. "You
> strive for a broad base of serious investors who are potential buyers
> later as well. Lees say they wanted half a million shares and you give
> them only 250,000 shares; it's possible they'll be back in the
> aftermarket, buying stock. That's the best way of placing a deal."
> 
> Against the backdrop of a tumbling stock market, G&W shares were not
> that much in demand. "When there's heavy selling," says Herp,
> "investors say, Why would I want to buy your company? I'm selling
> everything else.' We were right at the wire." At the pricing session,
> bids from some fund managers stubbornly clustered around $7. But it
> was Fechtor, Detwiler to the rescue! "Because we could add the buying
> of our retail investors to Needhards institutions, we were able to
> dose the deal at $8, rather than having to drop the price."
> Institutions bidding less than $8 were blanked out, as Johnson had
> promised.
> 
> It was their loss.
> 
> THE PAYOFF
> 
> Only six months later, in mid-December of a chilly year for 1POs, GEER
> reached $16. The company's sales growth had remained so strong
> throughout 1994 that it slid seamlessly into the #70 slot on the 1995
> Inc. 100 list.
> 
> Private-company owners who still wonder whether going public is worth
> it should note that, on the day of G&Ws offering, despite its relative
> modesty, the personal net worth of founders Huib E. Geerlings and
> Phillip D. Wade were solidified from spongy S-corporation holdings of
> the night before into a solid $8.4 million and $6.7 million,
> respectively, including $744,000 each in hard cash. And the company
> itself took in $8.5 million in new funds that not even Silverado
> Savings & Loan would have advanced against assets of $5 million. But
> there was a trade-off: in sharing their business with investors eager
> for a part of it, the founders went from owning 80% of their company
> to less than 48%.
> 
> Such is the price of instant wealth.
> 
>     ------------------------------------------------------------------------
> 
> 
> Choose subject to find related articles:
> 
> Company Names:
>      Geerlings and Wade Inc._Finance
> Journal names:
>      Inc.
> Names:
>      Geerlings, Huib_Management
>      Wade, Phillip_Management
> Topics:
>      Going public (Securities)_Case studies
>      Mail-order industry_Finance
>      Wine industry_Finance
> 
> Return to Start of Article
> 
> Return to Search Options
> 
> Compilation ) Information Access Company. All Rights Reserved.
> Reproduction Prohibited.
> 
> Article number: 16871274 Pubcode 1471 Date: 19950500 Tokens: 20
>     ------------------------------------------------------------------------
> 
> 
>                                [Image]
> 


    
783.31An upward Trend????MSBCS::MERCIERFri Dec 22 1995 12:193
    It looks like a few people bought yesterday..............
    
    The stock closed at 6 3/8 up from 5 5/8....................
783.32Earnings out?USDEV::CLEMENTSmells like NirvanaTue Jan 02 1996 14:132
    Does anyone know when GEER will or if they have announced its yearly
    earnings report?  If so any data?   Thanks, Mark
783.33Soon...LACV01::CORSONHigher, and a bit more to the rightTue Jan 02 1996 17:498
    
    	GEER should report around the 22nd of January for 4th quarter
    and year ended 31 December 94. Analysts expect earnings of $.45 -.50
    a share on sales of $35-million for the year. About 35% of the
    company's total sales occur in its 4th quarter.
    
    
    		the Greyhawk
783.34could this stock double?USDEV::CLEMENTSmells like NirvanaThu Jan 04 1996 12:519
    The current stock price is 6.75 with a p/e of 30.7
    
    If they make .45 a share earnings, that would bring the p/e down to 15
    if my math and assumptions are correct.  Does that mean the stock has
    the potential to double to $12-$13 if it maintains is p/e of 30?
    
    Or am I not looking at all the factors that effect the stocks price?
    
    Mark
783.35In a buying mood!NWD002::THOMPSOKRKris with a KFri Jan 05 1996 21:1314
    *Two days* after I placed my order, my six bottles of Chateau Gane 1993
    Bordeaux arrived - free delivery; with state tax, about $7 a bottle.
    
    Near the bottem of the label it says, "Selected and shipped by
    Geerlings & Wade, Rotterdam, The Netherlands."
    
    I am impressed by their service!  (And I'll let you know what I  think 
    of this Bordeaux when I open it in a few years!  ;>)
    
    Like the Greyhawk reported, I also heard from the (very friendly) G & W
    operator about how busy they've been.
    
    Salute'
    
783.36ouch2155::michaudJeff Michaud - ObjectBrokerMon Jan 08 1996 17:497
Symbol: GEER (GEERLINGS & WADE INC COM) [NASDAQ]
Last Trade: 5.2500, Change -1.2500 (-19.23%) at Jan 08  1:19:39
Bid/Ask: 5.2500 / 5.5000 (spread 0.2500)
Low/High: 5.0000 / 6.3750 (spread 1.3750)
52 Week Low/High: 4.0000 / 17.7500 (spread 13.7500)
Volume/# of Trades: 37300 / 45 (828 shares/trade)
P/E: 29.00	
783.37The woes of underestimating new venture costs...LACV01::CORSONHigher, and a bit more to the rightMon Jan 08 1996 20:439
    
    	Serious ouch...
    
    	GEER warned Wall St. today that it will lose $.26-$.29 a share this
    quarter due to start up costs on their new catalog. Said sales had
    increased to $8.2-mil for the quarter. Didn't take notes; still like it
    and may buy some more Tues.
    
    		the Greyhawk
783.38Should be some more pain today :^(MSBCS::MERCIERTue Jan 09 1996 12:2916
783.392155::michaudJeff Michaud - ObjectBrokerTue Jan 09 1996 13:203
> ... I got the story over the internet yesterday while at home.

	?
783.40Quicken does it allMSBCS::MERCIERTue Jan 09 1996 13:5319
783.41If GEER goes to $3.5 I'm buying the company...LACV01::CORSONHigher, and a bit more to the rightTue Jan 09 1996 19:3513
    
    	Bob -
    
    	I think it is a wonderful buying opportunity at 4.25 and have
    grabbed some more. Remember this stock is a THREE year hold for me.
    I don't really care what the share price is until the summer of 1998.
    
    	If these guys can continue to grow revenues at 40% a year, the
    profits will come, but in any case assets will grow and cash flow will
    increase substantially. And free cash flow is the name of the game in a
    small cap....
    
    		the Greyhawk
783.42STAR::MWOLINSKIuCoder sans FrontieresWed Jan 10 1996 13:3616
    
    
     Personally I think GEER is in major trouble. I've stopped ordering
    from them and I know other who have also. The main reason being I 
    simply got tried of the wine they are selling. Also the prices on
    the wine they were selling that I knew was good was overpriced 
    compared to the local sources for the same wine. My friends who
    stopped buying from GEER have similar complaints. I think of myself
    as the sweet spot for GEER's business and if they lost me I think
    they are in the process of losing their market. The press is also
    starting to write similar opinions, witness the wine writer for the
    Boston Globe and other wine newsletters.
    
    
    -mike
    
783.43FWIW, recoverying some of yesterdays loss2155::michaudJeff Michaud - ObjectBrokerWed Jan 10 1996 14:177
Symbol: GEER (GEERLINGS & WADE INC COM) [NASDAQ]
Last Trade: 5 1/8, Change 3/8 (7.89%) at Jan 10 10:20:36
Bid & Ask:  5 1/8 & 5 1/2 (spread 3/8)
Low & High: 4 7/8 & 5 1/2 (spread 5/8)
52 Week Low & High: 4 & 17 3/4 (spread 13 3/4)
Volume/# of Trades: 56200 / 25 (2248 shares/trade)
P/E: 21.00, EPS: 0.23
783.44Friendship's OK, but this is business...LACV01::CORSONHigher, and a bit more to the rightThu Jan 11 1996 00:3213
    
    	What did the wine columnist for the Boston Globe say, Mike, and
    what is your normal price range from GEER. I'll be more than happy to
    take this up with them 'cause if they don't have a rebound plan, I got
    better things to do with the money...
    
    	But before I make any moves, I'd like some real facts. You can do
    this off-line if you prefer.
    
    	Thanks.
    
    			the Greyhawk
    
783.45STAR::MWOLINSKIuCoder sans FrontieresThu Jan 11 1996 12:1529
    
    
    Rep .44  Greyhawk
    
    >>>What did the wine columnist for the Boston Globe say
    
      Basically the same thing I said, the wines were bland and boring.
    He aslo said while the basic idea for the business is sound their
    implementation is weak. ie; lackluster product set. I'm sure the
    people at GEER have seen the article.
    
    >>>what is your normal price range from GEER
    
     I usually bought stuff in the $80-$140 range from them. While they
    do have some interesting wines in the higher price range they simply
    weren't competitive with local sources. Maybe for somebody in the
    wine hinderlands the prices were competitive but for somebody like
    me who knows wine and the local prices they were out of the ballpark.
    BTW, I was ordering a case about every three months from them but I
    haven't bought anything 18 months. 
    
     I have also heard through my wine sources that they are churning
    over 85% of their base every 12 months. If true it makes me believe
    there are lots of other people who have come to the same conclusion
    as I have. 
    
    
    -mike
    
783.46Now the update...LACV01::CORSONHigher, and a bit more to the rightFri Jan 12 1996 21:2026
    
    	Talked with the folks at GEER. My best take on the conversations.
    
    	First, GEER has about 92,000 customer names (those are folks you
    have purchased from them in the past two years). Of that about 85%
    have ordered from them in the last twelve months, and of that number
    roughly 15% have multiple orders within the same time frame.
    
    	Second, they admit the "highest quality" offerings (especially
    those from the top name houses) can be purchased at the "better
    package stores specializing in wine" for less; but they added they
    have better service (whatever that means) and selection. Since I
    don't buy $500 cases of Chateau LaTour, I don't care..
    
    	They also noted the need to create more "excitment" over their
    "house brands" and told me that "changing the value received by
    customers" is always under "constant review".
    
    	Outside of the guarded "for the record" conversation, the
    off-the-record conversations showed that they are still on top of
    the game, willing to experiment to increase sales (the catalog),
    and still enjoying the business itself very much.
    
    	I *still* like the stock a lot...
    
    			the Greyhawk
783.48Oh, Dear.....Now What??&#@!!NQOS01::nqsrv333.nqo.dec.com::ThompsonkrKris ThompsonThu Feb 15 1996 01:1327
Here an update I've found:

1.  Closed today at 4.75, down 8.6%

2.  Five analyst's are following it: 3 say "sell" and 1 says "week hold"
and 1 says "hold."  Current consensus rating: -1.12 (buy equals 1 and 
sell equals 0; Robert Mondavi rates a "1.50")

3.  Support at 4.8 and resistance at 5.9

4.  Stock is down 65% in last 12 mos.

5.  13% held by institutions.

6.  Book value:  $2.87  Market cap: $17 mil

7.  Industry outlook: flat for alcohol consumption trends in US and Europe

8.  Last week announced Q4 loss of .29 (vs. +.12 last Q4) and annual loss
of .18 vs. gain of .34 FY94.


Ok, noters, "Buy, Sell, or Hold?"  Greyhawk, any parting positives before you 
leave us? 



783.49Its still an *investment*...ACISS1::CORSONHigher, and a bit more to the rightThu Feb 15 1996 13:1819
    
    	Still like GEER. I said before it was a 3-5 YEAR hold. If you have
    it, keep it (like the fine wines it sells) until 1999 and then decide.
    
    	Watching stocks fluctuate daily is an exercise best left to
    traders. Since I'm an investor, I look for a quarterly figures,
    management focuses, market penetration, margins, etc. Remember, we
    are buying businesses.
    
    	GEER is sound so far. Sales are still increasing at a healthly
    rate,
    up 45% last year. Profits may suffer short term, but I do like the
    	business. And wine drinkers is a very large category as us baby-
    boomers age and switch from vodka to wine.
    
    	Gonna miss you all in here. My very best to you. I will be at
    	thegryhwk@aol.com anytime you want to write. Best regards.
    
    		the Greyhawk
783.50Good Luck!SOLVIT::CHENThu Feb 15 1996 15:0610
    re: -1
    
    Greyhawk, The best of luck to you! I hope you'll find a better and
    happier life after DEC. You'll be missed in this Notes file. 
    
    Happy and profitable investing to you!
    
    Best Regards,
    
    Mike
783.51Best of luck, Greyhawk!ASDG::HORTONpaving the info highwayFri Feb 16 1996 15:388
    Peter,
    
    Say it ain't so!
    Gosh, I was stunned to hear you're leaving us.
    Best of luck to you.  Digital (and this Notes file)
    will be the poorer for your leaving.
    
    -Jerry
783.52New 52 week low after today's broad market sell off2155::michaudJeff Michaud - ObjectBrokerFri Mar 08 1996 20:496
Symbol: GEER (GEERLINGS & WADE INC)
Last Trade: 3 3/4, Change -3/4 (-16.67%) at Mar 08  3:58:34
Bid & Ask:  3 3/4 & 4 (spread 1/4)
Low & High: 3 3/4 & 4 5/8 (spread 7/8)
52 Week Low & High: 4 & 17 3/4 (spread 13 3/4)
Volume/# of Trades: 123900 / 72 (1720 shares/trade)
783.53Nice little runup today, with decent bid/ask spread and some volume2155::michaudJeff Michaud - ObjectBrokerFri Apr 26 1996 22:406
Symbol: GEER (GEERLINGS & WADE INC)
Last Trade: 5 1/2, Change 7/8 (18.92%) at Apr 26  3:57:43
Bid & Ask:  5 1/2 & 5 5/8 (spread 1/8)
Low & High: 4 3/8 & 5 5/8 (spread 1 1/4)
52 Week Low & High: 3 3/4 & 17 1/4 (spread 13 1/2)
Volume/# of Trades: 83400 / 74 (1127 shares/trade)
783.54Geerlings Resigned?NWD002::THOMPSOKRKris with a KTue May 07 1996 18:144
    I heard Mr. Geerlings, 38, resigned on Friday (?) stating he was more
    interested in the start-up phase of a business, or something like that.
    
    Anybody have details?
783.55Wade stepping down, not GeerlingsCPEEDY::KENNEDYSteve KennedyTue May 07 1996 19:3514
    Articles I found in the WSJ (on-line*) state that Phillip Wade
    (President and CEO), not Geerlings (Chairman), will step down after
    they find a suitible successor. 
    
    Essentially what was stated was that Wade felt his experience was more
    appropriate to a growing business and that he now felt the company
    needed someone with the skills to take the company to "a higher level
    of sales and profitability".  Wade is supposed to stay on as president
    until a successor is found (expected to take a couple of months) and
    will stay on as an advisor during some interim period afterwards. 
    Also, he is supposed to remain a member of the board.
    
    (*) Info from similar articles dated 5/3 and 5/6.
    
783.56Annual Meeting Insights?NWD002::THOMPSOKRKris with a KFri May 24 1996 00:243
    Any input/reactions/comments from the GEER annual meeting?
    
    How about you, Dave (note 1008.1)?
783.57G&W Annual MeetingRICKS::IVESFri May 24 1996 14:0348
The annual meeting was surprisingly cordial, given the way G&W stock has 
tanked over the past year.  Maybe it was a side effect of the company's 
product, or the incredible view overlooking Boston harbor, that kept
the approx 40 shareholders in a mellow mood.  Kelley Worrell (new VP 
Marketing & Sales) and Peter McAree (new CFO) were introduced and they both
looked suitably inspired and enthusiastic.  After Huib (he pronounces it
Highb) Geerlings completed the formal meeting, Phillip Wade gave a slide
presentation on the state of the company.  Basically G&W has 100 employees, 
licensed facilities in 13 states, about $30M in revenue, excessive
inventories (he loves to buy wine), and costs out of control. 

Mr. Wade (these people all look so *young*) then opened the floor to
questions and shareholders immediately focused on cost & inventory control.
They are painful subjects as my latest mailing reveals *thousands* of
unsold cases of ugly ducklings that only G&W could love.  Phillip put on his
sternest expression when he stated that costs and inventories *will* be
reduced, but he didn't say how.  Of course, most of us already knew that
Mr. Wade had resigned as President and CEO just the week before!  Why
didn't he mention it (and why doesn't somebody bring up the subject?)  If I
asked him to comment on his resignation, would a gasp arise from the other
shareholders?  Is it inside information? 

Finally the air was cleared by a savvy investor and Mr. Wade responded with
a sheepish grin.  Both he and Huib lack the business expertise to carry the
company forward to the $100M level (I knew they looked too young!).  Kinda
like Ben & Jerry with ice cream, Phillip & Huib enjoy wine, but not all
these pesky cost problems that arise when they buy a whole vineyard's worth
of Beaujolais.  Solemn nods throughout the audience indicated that this is
probably the right decision and the company will be better for it (assuming
they find somebody who prefers profits to Pinot Noir). 

Someone brought up the Forbes article on Zachy's and how they got into 
trouble with the Feds for selling mail order wine without paying off local
tax officials.  Phillip responded that they followed all the tax rules 
by opening licensed facilities in states where they do business (and that's 
why G&W wasn't included in the article).  I mentioned that several wine 
merchants now have sites on the Internet and asked whether G&W had plans 
for a website.  Mr. Wade said that a website is being designed now and 
should be online by September (why does it take so long?).

I plan to hold on to my shares of G&W and hope for better days ahead.  If 
they can find someone with business experience, they already have the 
infrastructure (facilities, phone system, organization) to go to $100M and 
beyond.  Besides, this is a fun company which sells a product that makes 
you forget about how much money you've lost.  Try doing that with high tech 
stocks!

     /dave
783.58Globe story today about GEERXMAILR::BATORWed Sep 04 1996 17:088
    If anyone is still following this company, there is a large
    story and picture about G&W, page C1 Boston Globe.  Phillip 
    Wade is quoted as
    saying "new management, new marketing strategy, and new computers"
    will turn the company from the red to the black. The story is continued
    on page C4 with more pictures, where it occupies over half the page.
    I haven't read the story, but if you're interested, get the Globe.
     
783.59FWIW, yesterdays close (see .53 for a comparision)2155::michaudJeff Michaud - ObjectBrokerWed Sep 04 1996 19:476
Symbol: GEER (GEERLINGS & WADE INC)
Last Trade: 3 11/16, Change -3/16 (-4.84%) at Sep 03  2:50:23
Bid & Ask:  3 11/16 & 3 15/16 (spread 1/4)
Low & High: 3 11/16 & 3 15/16 (spread 1/4)
52 Week Low & High: 3 1/2 & 11 (spread 7 1/2)
Volume/# of Trades: 16400 / 11 (1490 shares/trade)
783.60Searching since May...NWD002::THOMPSOKRKris with a KMon Sep 09 1996 16:085
    Today G & W named Jay Essa president and CEO, succeding Phillip Wade,
    who will stay on the board.  Essa was managing director of Europe for
    Gallo.
    
    
783.61Why the quick run-up?SALEM::HUTCHINSWed Sep 25 1996 10:564
783.62Upscale advertisingPOWDML::VISCONTIWed Sep 25 1996 11:486
783.63And volume appears to of been 5+ times normal, spread still 1/4 pt2155::michaudJeff Michaud - ObjectBrokerWed Sep 25 1996 14:046
783.64-0.01/sharePCBUOA::KRATZFri Oct 11 1996 15:531