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Conference noted::sf

Title:Arcana Caelestia
Notice:Directory listings are in topic 2
Moderator:NETRIX::thomas
Created:Thu Dec 08 1983
Last Modified:Fri Jun 06 1997
Last Successful Update:Fri Jun 06 1997
Number of topics:1300
Total number of notes:18728

541.0. "The State of SF Publishing" by DICKNS::KLAES (Nobody hipped me to that, dude!) Sun Nov 08 1987 21:06

Path: muscat!decwrl!sun!amdahl!drivax!macleod
From: macleod@drivax.UUCP (MacLeod)
Newsgroups: rec.arts.sf-lovers,rec.arts.books
Subject: SF Publishing
Message-ID: <2689@drivax.UUCP>
Date: 5 Nov 87 01:11:17 GMT
Reply-To: macleod@drivax.UUCP (MacLeod)
Distribution: usa
Organization: Digital Research, Monterey, CA
Lines: 98
 
    Mike Farren raises a number of aesthetic points about the
popularization of both Fantasy and Science Fiction, some of which I share. 
 
    I urge more SF readers to take a look at Locus, which spends a
good deal of space talking about the ins and outs of the publishing
industry, which gets our reading fare from author to us.  And a sad
tale it is to tell. 
 
    Perhaps there has never been a time when the publishing business
was not in a state of transition from one set of economic practices
and rules to another, but in my memory (about 20 years) it has
undergone many changes. Barry Maltzberg discusses most of this era in
his book called (if I remember correctly) _Machineries_of_Night_. He
puts much of the blame on the authors, which I think unecessary. 
 
    Anyway, publishing has evolved from a point in the late fifties,
where, as an agent told me, "Knopf could buy a book he liked and do a
hardback run of five thousand and break even, simply because he liked
it.", to a corporate enterprise as cynical as the TV business in the
movie "Network".  The costs of production have probably gone up by
500% in the last ten years, but the price of paperbacks has only
doubled or tripled. 
 
    Publishing is a low-tech business.  It has been helped by advances
in technology, but mostly it consists of shoving a lot of mass - paper
pulp - around, and paying a lot of human beings to administer this
shuffling. 
 
    Given this background - tighter and tighter profit margins - I
cannot fault any best seller of any type.  Because the truth is that
any novel that sells well makes it possible for the publication of two
or three marginal novels. A Stephen King probably carries a dozen or
more novels on its back.  It is only the breakout best sellers that
make possible the publication of hardback first novels at all.  And
even the paper market only publishes probably 1% of the >publishable<
first novels offered.  That doesn't count the vast wastelands of the
slush pile! 
 
    I have though long and hard about the problems involved in
publications. I have what I think is a partial solution, and I invite
comment. 
 
    Look at the way other arts are produced for public consumption -
in particular, music and film, and compare them to publishing. 
 
    In all these, and in all business projects in general, you have a
certain amount of capital risked before return rolls in.  We will
assume, for the moment, that the writer turns in a script to the
publisher, the musician goes to the record label's studio, and the
screenwriter gives his script to an agency that sells it. 
 
    In the music business what has happened is that independent
producers, a third agent in the production process, have intervened to
soak up some of the risk with their own capital.  They finance the
musicians, hire the studio, cut the tape, sometimes even produce the
master.  The record company does what the independant producer cannot
and does not want to do - it buys the product from the producer and
uses its distribution infrastructure to press the records, make the
CDs, and ship them to the wholesalers.  The manufacturing process is
>unbundled<, to use the marketing term. 
 
    The same is true of the film business.  Independent producers are
able to risk their own cash on promising projects, then turn in movies
to the big houses with the distribution infrastructure to market them.
 
    The latest news from the publishing world is that publishing
conglomerates are buying up chains like B. Dalton's.  I think this is
very bad news. Rather than pursue complete horizontal-vertical
integration, I'd like to see these conglomerates dis-integrate their
functions.  As an author (who has admittedly spent ten years as a
professional writer of non-fiction and worked in the production of
publications during this time) I would like to be able to say, "Look. 
I know it is a risk to publish my novel.  But here's what we can do. 
Instead of just passively handing over a script, I will risk my own
resources on it.  Where do you want to cut a contract? For a proofread
script? (Send me your style book; I know a dozen top stylists who work
on contract) An edited script? (My agent can arrange editing on a
contract basis) Machine readable floppies? (Give me your disk format.
Postscript for your Mergenthaler? Fine with me.) I can do myself, or
vend out, all the lightweight editorial work.  All >you< need to do is
furnish the distribution infrastructure; I can even arrange for
cartons of finished books to appear in your warehouse if that will
please you." 
 
    So you can see that publishers would be able to take on more
projects and riskier projects if they had less money invested in each
one.  If writers, through the wonders of computers and desktop
publishing software, are able to eat the production costs of editing
and typesetting, they are in the position of the independent producer
who turns over a master tape or a master print.  Having risked more of
their time and money on their product, they can claim a larger
percentage of the profits.  The publisher (distributor), on the other
hand, accepts a lower rate of profit, but has risked much less capital
on a case by case basis.  And because for many houses the best sellers
are simple fractions of numbers of titles, more titles = more best
sellers, and the more best sellers, the better the margins look: the
nonlinearity of publishing means that a house with 10 best sellers and
100 titles in the backlist will do better than a house with 5 best
sellers and 50 books in the backlist. 
 
    So (having bored many of you to tears with this dry exercise) I
hope that the business wises up in the future and begins to use some
imagination instead of lurching along from crisis to crisis. 
 
    Thanks for your time.
 
    Mike MacLeod

T.RTitleUserPersonal
Name
DateLines
541.1JLR::REDFORDMon Nov 09 1987 20:119
    I thought that publishers had already unbundled manufacturing and
    distribution.  Does DAW books (to pick a relatively small paperback
    house) really have to print its books on its own presses and ship
    them to every drugstore in America?  The 'independent book
    producer' talked about above sounds pretty much like a present-day
    publisher.  Besides, does anyone seriously want to use the movie
    industry as an example of quality and diversity of output?
    
    /jlr
541.2It works for the recording industry...CAM::WAYI'm someone else's imaginary friendFri Nov 13 1987 12:0710
I agree about the movie industry, but if you look at the music business
you have to admit that there is a diversity there.

I would say that finding someone to produce your recordings kind of
harkens back to the days of the patron/court musician setup.

It is an interesting theory, but I don't know enough about publishing
to make any real comment.

fw
541.3RE 541.0DICKNS::KLAESNobody hipped me to that, dude!Sun Nov 15 1987 18:4860
Path: muscat!decwrl!labrea!rutgers!clyde!cbosgd!mandrill!hal!ncoast!allbery
From: allbery@ncoast.UUCP (Brandon Allbery)
Newsgroups: rec.arts.sf-lovers
Subject: Re: SF Publishing
Message-ID: <5634@ncoast.UUCP>
Date: 14 Nov 87 03:27:10 GMT
References: <2689@drivax.UUCP>
Reply-To: allbery@ncoast.UUCP (Brandon Allbery)
Followup-To: rec.arts.sf-lovers
Distribution: usa
Organization: Cleveland Public Access UN*X, Cleveland, Oh
Lines: 45
 
    As quoted from <2689@drivax.UUCP> by macleod@drivax.UUCP (MacLeod):
+---------------
| these conglomerates dis-integrate their functions.  As an author (who has
| admittedly spent ten years as a professional writer of non-fiction and 
| worked in the production of publications during this time) I would like
| to be able to say, "Look.  I know it is a risk to publish my novel.  But
| here's what we can do.  Instead of just passively handing over a script,
| I will risk my own resources on it.  Where do you want to cut a contract?
+---------------
 
    Wouldn't it be at least marginally helpful to change the way
advances are paid?  After all, while I am one of the few people who
thinks Heinlein's NUMBER OF THE BEAST is readable, I *don't* think
it was worth the $2M advance I've heard quoted for it.  I don't know
what lesser authors get as advances, but it seems to me that the
biggest potential risk for a publisher is to pay a large amount of
money to an author as an advance for a story which turns out to be a
dog, because the publisher loses *twice* -- both on the cost of
publishing, and on an advance which isn't paid for in sales. 
 
    On the other hand, at least one book has been published using
computer technology and disks mailed by the author to the publisher --
Clarke's 2010: ODYSSEY TWO.  I would agree that this has promise; as
much for reducing the publisher's costs as for (1) making it easier
for new talent to break into the market -- potentially, at least --
and (2) potentially improving on the quality of the books themselves. 
Not the story; I speak of the fact that almost without fail, the books
I have purchased in the past few years have had typos, spelling
errors, etc. that no self-respecting proofreader should ever have
passed.  So -- the author sends his new manuscript through the spell
checker and maybe "style" and/or "diction" if possible, and sends
disks to the publisher.  The publisher can then make a second pass
through the spellchecker (and bounce MS's with too many errors back to
the author), then feed the MS to PostScript, TeX, or whatever it is
they use.  The result have lines swapped or even offset by half a
page (Note that this set of would be books that don't have strange
misspellings within them and don't lines demonstrates both, as a
deliberate example of the kind of bad proof-reading I've seen in
recent books.  No smiley; I'm serious). 

Brandon S. Allbery		     necntc!ncoast!allbery@harvard.harvard.edu
 {harvard!necntc,well!hoptoad,sun!mandrill!hal,uunet!hnsurg3}!ncoast!allbery
			Moderator of comp.sources.misc

"Boing boing boing boing boing..."			"What's that noise?"
"Oh, just a stray thought bouncing around inside my otherwise-empty brain."

541.4From USENETDICKNS::KLAESI'm with Digital. We don't lie.Tue Nov 17 1987 15:41131
Path: muscat!decwrl!sun!plaid!chuq
From: chuq@plaid.Sun.COM (Chuq Von Rospach)
Newsgroups: rec.arts.sf-lovers
Subject: Re: SF Publishing
Message-ID: <33961@sun.uucp>
Date: 16 Nov 87 17:47:30 GMT
References: <2689@drivax.UUCP> <5634@ncoast.UUCP>
Sender: news@sun.uucp
Reply-To: chuq@sun.UUCP (Chuq Von Rospach)
Distribution: usa
Organization: Fictional Reality, uLtd
Lines: 114
  
| these conglomerates dis-integrate their functions.  As an author (who has
| admittedly spent ten years as a professional writer of non-fiction and 
| worked in the production of publications during this time) I would like
| to be able to say, "Look.  I know it is a risk to publish my novel.  But
| here's what we can do.  Instead of just passively handing over a script,
| I will risk my own resources on it.  Where do you want to cut a contract?
 
    First of all, these publishers already exist. They're called
subsidy publishers. (And as a side note, you already HAVE risked a
large part of your resources -- think of all the man-hours invested in
the manuscript without a backing contract.....). 
 
    I wish it were as simple as simply funding part of the printing
costs. Unfortuately, that's the easy part. The hard part is getting it
sold. Not to the editor, but to the salesmen, the truck drivers, and
to the book stores (yes, the truck drivers. These are the folks who
keep th racks full everywhere that isn't a bookstore. Isn't it
encouraging to know that half the books in America are on sale because
a person who's claim to fame is that he has a clean driving record
grabbed them? If you think THAT's depressing, I'll tell you the O'Hare
Airport story....) 
 
>Wouldn't it be at least marginally helpful to change the way advances are
>paid?
 
    Definitely. there are a number of changes that would improve
publishing. Some of them are coming, slowly. Others, don't hold your
breath. 
 
>After all, while I am one of the few people who thinks Heinlein's
>_Number_of_the_Beast_ is readable, I *don't* think it was worth the $2M
>advance I've heard quoted for it.
 
    I hate to tell you this, but Number of the Beast earned out and is
paying royalties to Heinlein. So from the point of view of the
publisher, it was worth it. Any book that makes back its advance is
worth putting that advance into. And I've actually sat down and
attempted to hold conversations with people who honestly believed that
NOTB was Heinlein's greatest work. They were serious about this. 
 
    It's difficult to judge publishing from just a single perspective.
 
>I don't know what lesser authors get as
>advances, but it seems to me that the biggest potential risk for a publisher
>is to pay a large amount of money to an author as an advance for a story which
>turns out to be a dog, because the publisher loses *twice* -- both on the
>cost of publishing, and on an advance which isn't paid for in sales.
 
    For a first novel, the lowest advance I've heard of in the last
year was under $2,000. The highest I know of was around $10,000. The
average varies by house, but for a previously unpublished writer you
will probably see between $3,000 and $5,000 unless there is something
exceptionally attractive about the book (Memoirs of an Invisible Man,
which was marketed as mainstream, went for > $250,000. And earned out
in hardcover. And ended up on the bestseller list. And is the
exception....) 
 
>On the other hand, at least one book has been published using computer
>technology and disks mailed by the author to the publisher -- Clarke's
>_2010:_Odyssey_Two_.
 
    Be careful. In many cases, the first thing the publisher does is
print out a copy and handle it on paper. Since Clarke is published by
Del Rey, which is notoriously anti-technology (you wouldn't believe
what they did to jack chalker on one manuscript...) I'd be hesitant to
believe this one. On the other hand, Douglas Adams' latest book, Dirk
Gently, was turned in to his publisher as typeset page masters from
his laserwriter. All they did was make plates and print. 
 
>I would agree that this has promise; as much for
>reducing the publisher's costs as for (1) making it easier for new talent to
>break into the market -- potentially, at least -- and (2) potentially improving
>on the quality of the books themselves.
 
    I disagree here. The actual costs of what electronic submissions
would save aren't all that great -- about $1,000-$2,000 for typsetting
costs, typically. And it assumes, at the minimum, compatible
hardware/software systems. And it makes OTHER facets of the production
processes, especially proofreading and copyediting, a royal pain.
 
>So -- the author sends his new manuscript through
>the spell checker and maybe "style" and/or "diction" if possible, and sends
>disks to the publisher.  The publisher can then make a second pass through
>the spellchecker (and bounce MS's with too many errors back to the author),
>then feed the MS to PostScript, TeX, or whatever it is they use.
 
    By the by, while I rely heavily on both a spell checker and a
style checker for OtherRealms, heavy reliance on this stuff is a good
way to get in trouble. Stuff for OtherRealms goes through three
separate copyediting cycles, using two people and one electronic
phase.  And I STILL get too many typos. 
 
    Before you go killing the proofreader, take a look at (1) the
magnitude of the job, and (2) the time they're given to do it. Much
proofreading is done on a freelance basis, with an hourly rate. But if
you spend much more than 10 hours on a manuscript, you'll never be
given another one. So, you have a choice of either being thorough and
eating time, or rushing and possibly missing something. Add to that
the fact that once the galleys are edited, they go back to the author
for un-editing (um, clarification) and then off to a typesetter for
translation (and if you are lucky, THEY fix more problems then they
cause in the second go-round....). and if you're behind schedule,
someone verifies the typeset changes on the train home, and if you're
REAL lucky they may proofread a manuscript a second time (and if you
aren't, they may not. Which is where the real gaffes show up.....) 
 
    Now, this isn't really a defense of the publishers. There are lots
of improvements to be made, that should be made. But it is an attempt
to show that you can't 'solve' the problem by oversimplifying the
complexity of it. The publishers aren't stupid. Overworked and
underpaid, maybe, but not stupid. They know there are problems. The
fact that they haven't been fixed by now is not an indication of
sloth, but shows that it isn't something that is easy to fix. 
 
chuq
---
Chuq "Fixed in 4.0" Von Rospach			chuq@sun.COM	Delphi: CHUQ