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Conference 35.181::insurance

Title:Insurance Industry Conference
Moderator:ICPSRV::DOVE
Created:Thu Feb 18 1988
Last Modified:Wed Feb 05 1997
Last Successful Update:Fri Jun 06 1997
Number of topics:136
Total number of notes:551

46.0. "LATEST DECWORLD 88 INFO!" by SIMVAX::GAGNON (Insurance Industry Marketing) Tue Jul 26 1988 20:58

                   I N T E R O F F I C E   M E M O R A N D U M

                                        Date:      20-Jul-1988 01:41pm EST
                                        From:      BARRY KADITZ 
                                                   KADITZ.BARRY 
                                        Dept:      
                                        Tel No:    274-6926

TO: See Below

Subject: DECWORLD/CANNES INSURANCE INFO

Lee:  Please distribute to the AM/FMs.

Mike, Joan:  Please distribute to your Insurance Distribution Lists.

Thanks,
Barry


        "WHAT'S GOING ON IN CANNES FOR THE US INSURANCE INDUSTRY?"
 



I finally have something to tell you about Insurance/DECWORLD'88 in Cannes.  
The Events, Sessions and Displays have been slowly coming together and now 
there is sufficient certainty and detail to arm you for a customer 
recruiting effort.  While it is a little late, it is not too late to get 
you and your customer to Cannes.  But you must make things happen quickly.  
The attached document should help.  More information will follow as things 
develop.
  

Thanks in advance for your help and effort making DECWORLD/Cannes a truly 
international event.  

I will pass on any updates or new information which I get in the coming 
weeks.  


Barry 

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		N   N N	     E		 W W W W	     S	
		N    NN	     EEEEE	  W   W		SSSSSS  


			 (26-Jul-1988 07:58)
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Most of what follows describes the Insurance content of what you can show 
your Insurance customers.  However, anyone who was at DECWORLD'87 in Boston 
knows that the benefit of bringing customers to DECWORLD goes well beyond 
industry-specific activities.  The sheer scope of the event, participation 
in Digital corporate events (CLFs, etc.), contact with Digital executives, 
the "Digital Difference" area and exposure to unfamiliar industries and 
technologies added enormous value to most customer visits.  Many customers 
were heard to say that much of what made DECWORLD worthwhile was what they 
saw and learned that they hadn't anticipated.  DECWORLD'87 "swung the door 
open" for Digital in many Insurance companies because Digital was percieved 
as a world-class vendor and marketer.  The shift in perception of Digital 
by difficult-to-penetrate customers was as important as any demonstration 
or testimonial they were exposed to.






READ THE FOLLOWING AND ACT QUICKLY IF YOU WANT TO GET YOU AND YOUR CUSTOMER 
TO DECWORLD'88 IN CANNES.  YOU AND YOUR CUSTOMER WILL NEED A PASSPORT AND 
FRENCH VISA.  YOU NEED TO FILL OUT INVITATION FORMS AND REGISTER YOU AND 
YOUR CUSTOMER THROUGH YOUR AREA DECWORLD'88 MANAGER.

                      GENERAL DECWORLD'88 INFORMATION

To plan a complete visit to Cannes for your customer you will need to get 
the generic DECWORLD'88 information package from you Area DECWORLD'88 
Manager.  Ask your AM/FM if you don't know who that is.  You will want to 
familiarize yourself with all that is going on and wrap some non-Insurance 
activities around the Insurance activities if you want to optimize the 
value of your customer's visit to DECWORLD'88.   Get your hands on:

	1)  an INVITATION/REGISTRATION GUIDE including customer invitation 
            forms,

	2)  a SALES READINESS II document and

	3)  an area-specific logistics and general information document.

It appears that all customer attendance will be "slotted" into one of four 
3-day visits.  They begin on September 12th,14th,19th & 21st with the first 
day being travel, registration and recuperation with shmoozing in the 
evening.  For East Coast travellers, the elapsed time of the trip to Cannes 
is 9 hours and the time differential is +6 hours.  From the East Coast, the 
best strategy is to leave the evening of the day before and travel all 
night to get into Cannes late morning of the first DECWORLD'88 visit day.  
West of Chicago you may want to break the trip into two travel days.  Your 
Area DECWORLD'88 Manager should have the best advice for you.    

The second day (a Tuesday or Thursday) should include an Insurance Event in 
the morning.  The US-sponsored Event will be on 9/15.  In the afternoon 
follow a Sessions and Exhibition schedule that you create for your 
customer.

The third day itinerary should include a CLF and an Insurance Session.  
Later in the day, begin retracing your steps to get you and your customer 
home.

                      INSURANCE DECWORLD'88 INFORMATION


There are three flavors of activities for your customers.

		1)  EVENTS:    Hi-level executive, business strategy-oriented.  
                               Audience CIO/CEO level, by invitation only.

		2)  SESSIONS:  Customer testimonials on use of Digital for 
                               "Competitive Advantage" 

		3)  DISPLAYS:  Integrated Digital and 3rd party tools and 
                               products showing "Enterprise Computing" 





INSURANCE ACTIVITY SCHEDULE:    
  	     		  	        	   		


WEEK #1:
	     12		  13	       14	   15		16
	     MON	  TUE 	       WED	   THU		FRI
  EVENT	     NONE	   #1	       NONE	   #2		NONE   
  9:00-12:00 		  	       		   JOHN
	     		  	       		   HANCOCK

  SESSION    DIGITAL	  (TBA)	       AETNA	   IRISH	CHICAGO
  12:00	     (TBA)	  	       		   LIFE		TITLE&TRUST
	     
  DISPLAY    
  8:30-10:00 SCHEDULED DISPLAY VISITS ----------------------------->
  10:00-5:00 NON-SCHEDULED DISPLAY VISITS -------------------------> 

***************************************************************************** 
	      

WEEK #2:
	     19		  20	       21	   22		23
	     MON	  TUE 	       WED	   THU		FRI
  EVENT	     NONE	   #3	       NONE	    #4		NONE
	     		  (TBA)	       		   (TBA)	

  SESSION    LONDON	  LONDON       APEX 	   ATLANTIC	CORROON	      
  12:00	     LIFE	  LIFE     (SUN/ALLIANCE)  MUTUAL	& BLACK

  DISPLAY    		  
  8:30-10:00 SCHEDULED DISPLAY VISITS ------------------------------>
  10:00-5:00 NON-SCHEDULED DISPLAY VISITS -------------------------->

                             INSURANCE EVENTS



	One time, half-day (9:00-12:00) programs featuring two speakers.

	Primary Speaker:  Customer addressing "Growth Strategies Through 
           		  Mergers & Acquisitions or Entering New Markets.  

	Support Speaker:  Industry consultant adressing "Organizational and 
           		  Systems Implications of a (particular) Growth 
           		  Strategy.




EVENT #1:	"The Emerging Insurance Markets of Southern Europe"



EVENT #2:	"Searching for Growth: Mergers and Acquisition"


		JOHN HANCOCK FINANCIAL SERVICES
		Ed Boudreau, Sr VP/CIO

		TOPIC:	SEARCHING FOR GROWTH THROUGH MERGERS/ACQUISITIONS

		EUROSEPT CONSULTANTS
		(Unamed Partner)

		TOPIC:	ORGANIZATIONAL/SYSTEMS IMPLICATIONS OF GROWTH STRATEGY






EVENTS #3 & 4:	topics/speakers have yet to be announced

                             US/INSURANCE SESSIONS

	Sessions last 45+ minutes starting at 12:00 and feature 30 minute
	customer testimonials by very visible, successful users of Digital
	"Tools and Technologies."


          THESE CUSTOMER TESTIMONIALS SHOULD BE POWERFUL SALES TOOLS!
                    DON'T MISS THE OPPORTUNITY TO USE THEM!


The Sessions will alternate between marketing/sales (9/12,14,16,20,22) and 
customer service (9/13,15,19,21,23) variations of the underlying "Competitive 
Advantage with Digital" theme.  However, several of the presentations will mix 
those two messages to some extent.


9/14:	AETNA			
	Henry Dickenson				
	Sr. VP Administration		
	Commercial Insurance Division

	TOPIC:  AETNA'S DISTRIBUTED ARCHITECTURE:  "VALUE-ADDED SERVERS"
---------------------------------------------------------------------------
9/16:	CHICAGO TITLE and TRUST INSURANCE CO.
	Irv Decatur					
	Vice President, MIS				
	Partner, Arthur Andersen & Co.			
									      
	TOPIC:	COMPETITIVE ADVANTAGE THROUGH DECENTRALIZED AUTOMATION
---------------------------------------------------------------------------
9/22:	ATLANTIC MUTUAL INSURANCE COS.
	James W. Arend
	Senior Vice President			

	TOPIC:	EXTENDING AUTOMATION INTO THE FIELD FOR COMPETITIVE
		ADVANTAGE IN COMMERCIAL INSURANCE
---------------------------------------------------------------------------
9/23:	CORROON and BLACK
	Gerald W. Cusack
	Vice President for MIS 

	TOPIC:	USING DISTRIBUTED TECHNOLOGIES TO GAIN THE ADVANTAGE

                              INSURANCE DISPLAY



INSURANCE EXHIBIT SCHEMATIC:



	|-----------------------|		|-----------------------|
	|INDIRECT		|		|DIRECT			|
	|SALES CHANNEL		|		|SALES CHANNEL		|
	|			|		|			|
	|VAN			|   ALL-IN-1	|TELEMKTG	SALES	|
	|			|		|		TRACKG	|
	|			|		|			|
	|	FINANCIAL	|		|PORTABLE	CLIENT	|
	|	SVCS AGENT	|		|SALESMAN	PROFILE	|
	|---------------|-------|		|---|-------------------|     
			|			    |
			|--------------|------------|
				       |
				       |
			|--------------|------------------------|
			|	REGIONAL OFFICE			|
			|					|
			|					|
	ALL-IN-1	|GENERAL		REGIONAL	|  
			|UNDERWRITING		CLIENT DATABASE	|
			|					|
			|	COMPUTER INTEGRATED		|
			|	TELEPHONY			|
			|---------------|-----------------------|
					|	
					|
			|---------------|-----------------------|
			|	HEAD (HOME) OFFICE		|
			|					|
			|SENIOR UNDERWRITER			|	
			|IMAGE WORKSTATION			|
			|					|
			|	POLICY DATABASE			|  	
	ALL-IN-1	|					|
			|		IBM CONNECT		|
			|---------------------------------------|

INSURANCE DEMO TOUR SCRIPT:

****************************************************************************
                            FOR INTERNAL USE ONLY
****************************************************************************

Following is a script for the demonstration tour of the Insurance display area 
in Cannes.  Please use it to educate yourself so that you can sell the value 
of the demonstrations, but do not give it to your customer.  

The technology and marketing messages are not very different from last year 
although there are some different 3rd parties involved.  Even though they may 
not be "solutions" for the US, they are examples of applications of Digital's 
"tools & technologies" and provide a stimulus for talking about what they 
themselves might do themselves with Digital.   



                              DW 88 INSURANCE
                            DEMONSTRATION TOUR

    Welcome to the insurance area of DECWORLD 88. 

    I shall be talking you through the area to explain the displays that we 
    are demonstrating here today and afterwards invite you to return to 
    each of them to look at the application in depth.

    The theme of Decworld 88 is Integrating the Enterprise. Within the 
    insurance area we will demonstrate how the flow of information through 
    a company enables different departments to work together. ie.To 
    Integrate the Enterprise. We will show how information can be held on 
    different computers and the access to it obtained by different computer 
    terminals. 

    The scenario we have is that of an insurance company underwriting both 
    life and non life business. It uses both direct selling and indirect 
    sales through agents or intermediaries/brokers. It is keen to provide 
    both of these channels with the latest sales information and selling 
    techniques. It also has a need to contain its selling overheads whilst 
    maximising the amount of business it transacts through the different 
    channels.

    The insurance company structure is that of Sales Offices, Regional 
    Underwriting centres and Head Office services. Information for selling 
    and marketing purposes is held on a regional client basis,with more 
    detailed policy and accounting information held at head office. The 
    client based information enables the company to be flexible in its 
    approach to the market and in the provision of management statistics. 

    The insurance company uses technology from different vendors to provide 
    different solutions. It must co-ordinate these tasks to obtain maximum 
    return from its investment in technology. 
    .............
    .           .
    .   VAN     .
    .           .
    .............

    We start our tour with the latest development launched by Digital in 
    the UK which has been designed specifically to provide a service for 
    the intermediary. It is the VALUE ADDED NETWORK SERVICE for the 
    insurance and financial services markets. This enables the insurance 
    company to place on the network illustrations of its life products. 

    The intermediary will review the market and select what is best for his 
    client. 

                [ INPUT GENERAL TERMS OF MALE AVERAGE AGE , ENDOWMENT      
                MORTGAGE ]

    Under the terms of the UK Financial Services Act he must be able to 
    provide evidence of best advice. The network will record that he has 
    reviewed the market and that his client has, with his advice, selected 
    the chosen company. The network will then provide a quotation. 

    You will see the top 20 companies that have a policy to suit the 
    client. 

                [ INPUT DETAILS OF CLIENT: NAME HENRI. CARLOS. BRAUN. RUE 
                       DE RIVOLI,TEXAS GL10 3DU ]
                [ DETAILS OF COVER REQUIRED ]

                [ QUOTATION WILL APPEAR ]

    The network also provides a service for those involved with the 
    purchase of property. In the UK it links the land charges and land 
    searches together to shorten time cycles and reduce cost.

    .............
    . FINANCIAL .
    . SERVICES  .
    .           .
    .............      
    
    When a client enters the premises of a financial services agent it is 
    of prime importance for that agent to provide a service to the 
    customer. He will provide a quotation and cover or answer any query. 
    Apricot Financial Systems are demonstrating the Adatco system which 
    uses its client based information to provide a motor quote and gives 
    cover to the customer while they are on the premises

                [ NAME OF CLIENT HENRI.CARLOS.BRAUN. RUE DE RIVOLI ,GENOA, 
                  TEXAS, GL10 3DU.]
                [ DETAILS OF COVER AND CAR TO SUIT SYSTEM ]

    The agent will enter the details of the policy and will if it is on a 
    scheme bordereau undertake underwriting automatically for the risk.   

                [ SAME DETAILS OF CLIENT AND COVER FOR MOTOR.]
                [ FOR OTHER COVER HOUSEHOLD, SAME ADDRESS BUT COVER TO SUIT 
                  SYSTEM ] 
    
    For a motor risk the Agent will connect to the network and will send 
    direct to the underwriting desk in the insurance company the details 
    that have been entered on that client ( Henri Braun )and a request for 
    the policy to be issued.  

    All proposals are fowarded to the insurance company where you will see 
    them being scanned into the Kodak Image system. 

    The Adatco system enables the indirect selling channel to deal with 
    scheme business and quotations, both of which will enable the insurance 
    company providing the information to obtain more business.
    .............
    .           .
    . TELE-TECH .               
    . MARKETING .
    .............
                
    The direct selling channel is driven and controlled by the tele-tech 
    marketing system. It uses information from the VAX based client 
    information. The telemarketing system will take names from the client 
    database of those who have responded to a direct selling campaign and 
    have requested details of a personal financial planning service. 

                [ ONE OF THE NAMES TO BE PULLED SHOULD BE HENRI CARLOS     
                  BRAUN, RUE DU HONORE, GENOA, TEXAS, TD34 4RT. TEL NO 555 
                  345 6789 ]
        
    The system automatically dials a number and the tele marketing contact 
    reads a script from the screen to make an appointment for the salesman.
    The system increases the effectiveness of the salesman. It increases 
    the productivity of the marketing people and using the client based 
    information decreases data errors. 

                [ WANTS TO CHECK ADDRESS FOR SENDING LETTER OF CONFIRMATION 
                  AND WILL NEED TO CHANGE TO RUE DE RIVOLI GL10 3DU ]

                [ LETTER OF CONFIRMATION REQUESTED ]

                [ QUESTION ? WHAT IS HAPPENING TO MY CLAIM FOR THE DAMAGE 
                  CAUSED BY THE REMOVAL MEN.]
 
    If during the conversation a question is asked that the telemarketing 
    contact cannot answer,even with the use of the help screens the call 
    will be transferred to the supervisor. At the same time that the call 
    is transferred the screen of data is also transferred to the supervisor 
    using Computer Integrated Telephony Technology. 

    The computer integrated telephony technique uses a Digital VAX linked 
    to the PBX (which in this instance is sitting in the Core Technology 
    Centre) to route the data and the call with the user pressing only one 
    key. 

                [ SUPERVISOR TO DEPRESS A KEY AND OPEN A WINDOW ONTO THE 
                  CLIENT INFORMATION ON THE VAX AND THEN THE IBM POLICY 
                  INFORMATION ]

    When the supervisor receives the call they can open a window onto the 
    client information database held on the VAX or on to the policy data 
    held on the IBM at head office to provide the information to answer the 
    query.

                [ HERR BRAUN YOUR CLAIMS IS WITH THE LOSS ADJUSTOR AND YOU 
                  WILL BE HEARING FROM HIM WITHIN THE NEXT 7 DAYS. ]

    On the same screen the supervisor can produce statistics related to the 
    performance of the telemarketing staff and to the direct saleman under 
    their control. 

                [ BT TO PROVIDE THE DEMO FOR THE STATISTICS ]

    Here we can see the productivity of the telemarketing contact. The 
    number of calls made and the number of successful conclusions ie 
    appointments. 

                [ SHOW STATISTICS OF PRODUCTIVITY ]

    For the salesman it can be seen how many calls were made, the number of 
    financial plans completed and the number of rejections. The reason for 
    the rejections can also be analysed either at the telephone call stage 
    or later at the personal call stage.

                [ SHOW STATISTICS ON CALLS MADE AND REJECTIONS ]

    .............
    .           .
    . DIRECT    .
    .  SALES    .
    .............
    
                [ SCREEN SHOWS MENU AVAILABLE FOR SALESMAN ]

    We now see the direct saleman using his portable terminal. This can be 
    used either as the sales office requires and for his own personal 
    computing needs eg expenses. He has a choice to make. He can look at 
    his diary and see with whom he has an appointment this week or next or 
    can use it to complete his call report and the financial questionnaire.

    He can also link into the corporate videotext system to obtain the 
    latest information on products, social events, changes in policy cover 
    and company advertising promotions. 
        
    When he uses his diary he will place the cursor over the date and with 
    a keystroke call up details of the client he is due to see and the 
    reason for the call.

                [ CURSOR PLACED OVER SPACE FOR H.C.BRAUN ]
                [ DETAILS SHOW HENRI CARLOS BRAUN, RUE DE RIVOLI, GENOA, 
                  TEXAS. GL10 3DU TEL NO 555 345 6789.]  

    During the call he will complete a a client questionaire which is the 
    main reason for the visit. This questionnaire will be fowarded to the 
    marketing department and used by the APEX system to produce the 
    personal client financial plan.   

                [ PART OF QUESTIONNAIRE IN NAME OF HENRI CARLOS BRAUN RUE 
                  DE RIVOLI,GENOA, TEXAS TO BE COMPLETED ]
 

    He will then answer any other queries that may arise or ask for 
    more information. 

                [ HAVE MORE INFORMATION ABOUT ENDOWMENT INSURANCE ]
                [ SALESMAN TO USE MENU TO PASS INFORMATION ON TO THE SALES 
                  OFFICE ] 
    
    He would respond in his system that an appointment was necessary and 
    this would be inputinto the telemarketing system and triggered by the 
    production of the plan and sales script. 

                [ SALESMAN TO USES MENU TO REQUEST ANOTHER APPOINTMENT ]
    
    .............
    .           .
    . CLIENT    .
    . PROFILE   .
    .............
    
    Applied Expert Systems uses Artificial Intelligence techniques to give 
    the  client a personal profile of his present financial requrements and 
    also retain information on the client base to sell him further 
    policies.
    
    The client provides qualitative and quantitative information to the 
    insurance company via the questionnaire. The input into the expert 
    system will be either by the direct salesman on his portable as we have 
    seen or filled in on paper and sent direct to the company. The 
    personalised profile of the client for his future financial planning 
    purposes is sent to him with a copy to the salesman.

                [ PERSONALISED PROFILE TO BE IN NAME OF HENRI CARLOS BRAUN 
                  OF RUE DE RIVOLI , GENOA, TEXAS. AND TO CONTAIN SAME     
                  DETAILS AS APPEARS IN PROFILE PREPARED BY SALESMAN ]

    The sales script is sent to the salesman for him  sell exactly what 
    that client requires. 

                [ THE APEX SYSTEM TO USE ITS OWN FILES TO PREPARE SCRIPT ]

    The APEX system will update the client database being held regionally 
    from the information it gathers and use it for further cross selling.

                [ INFORMATION ON NUMBER OF CHILDREN. FILES SHOWED 1 THEY 
                  HAVE 2 AND AGE OF CHILDREN CHANGE FROM 4 TO 6 AND 1 ]
                [ ADD DATE FOR NEXT CONTACT 1989 ]

    .............
    . GENERAL   .
    . UNDER-    .
    . WRITING   .
    .............

    Real Time Insurance Systems are demonstrating their Commercial and 
    Personal Lines underwriting system. You can see information about the 
    client entered by the agent and passed through to the underwriting 
    system using the network. 

                [ HENRI CARLOS BRAUN, RUE DE RIVOLI, GENOA, TEXAS. SHOULD 
                  BE ON SCREEN WITH DETAILS OF CAR, COVER REQUIRED AND     
                  CLAIMS ]

    To verify the proposal document we call up the index to the image 
    system. 

                [ KODAK TO SUPPLY INDEX PROCEDURE ]

    This document has been scanned and indexed in the mail room of head 
    office and the image is available across the network using the KIMS 
    imaging system. The image of the proposal document is located and a 
    window opened to look at this document. It is checked for a signature 
    and that the details it contains relate to the information received 
    from the agent. 

                [ PROPOSAL THAT WAS WRITTEN AT ADTACO SYSTEM TO BE SHOWN ON 
                  SCREEN WITH SIGNATURE ]

        
    The risk will be underwritten and instructions given for policy issue.
 
    The client information is updated and stored on the VAX whilst the 
    details of the policy is sent to the main store of data on the IBM . 
    There is a live link to an IBM machine in Valbonne which is the Head 
    office of the insurance company.

                [ DETAILS OF THE ADDITION TO THE CLIENT POLICY SHOULD BE 
                  MADE TO THE CLIENT DATA AND THE POLICY DATA SO THAT THE 
                  KIMS SYSTEM CAN LOOK AT THE SAME CLIENT AND SEE THE      
                  ADDITION OF THE MOTOR VEHICLE ]
 
    The Commercial and Personal Lines Underwriting System is client based 
    and enables the information to be formatted and retrieved in a way that 
    provides valuable statistics for management and marketing purposes. 

                [ REAL TIME TO SUPPLY DETAILS OF THE STATISTICS THAT CAN BE 
                  SHOWN ]

    In addition to the underwriting and statistics functions the Real Time 
    System has full claims handling facilities.

                [ REAL TIME TO SUPPLY DETAILS OF CLAIMS THAT CAN BE SHOWN ]
    .............
    .           .
    . IMAGE     .
    .           .
    .............

    The documentation is received by post into the mailing system . Each 
    document is scanned,indexed and filed.      

                [ TWO PROPOSALS CARRIED FROM ADATCO SYSTEM WILL BE SCANNED 
                  AND INDEXED. ONE WILL BE HENRI CARLOS BRAUNS HOUSEHOLD 
                  PROPOSAL AND THE OTHER A MORE COMPLICATED UMBRELLA    
                  PROPOSAL ]
                [ KODAK TO SUPPLY DEMO OF INDEX PROCEDURE ]

    
    Here can be seen  the use of a document image system by a senior 
    underwriter. He has received from the agent a complicated risk to 
    underwrite. He needs to look at the relevant documentation. He also 
    needs to look at the details on the client information records held on 
    the VAX at regional office and the policy information held on the IBM 
    at head office. His work station can have access to many different 
    information systems thus enabling him to make the most efficient use of 
    the information held throughout the company.

                [ INDEX GIVES ACCESS TO IMAGE OF PROPOSAL, CLAIMS          
                  DOCUMENTS, AND CORRESPONDENCE. WINDOW OPEN TO 
                  SHOW H.C.BRAUN INFORMATION ON VAX ,ANOTHER WINDOW ONTO 
                  IBM MAINFRAME TO SHOW EXISTING POLICY DETAILS INCLUDING 
                  MOTOR]
 
    He will agree the risk and will underwrite the policy by updating the 
    client file with the rate and the risk cover. The policy information 
    held on the IBM will also be updated.       

                [ CURSOR PLACED INTO CLIENT DATA ON POLICY AND NUMBER OF 
                  NEW POLICY INSERTED. CURSOR PLACED ON POLICY DETAIL AND 
                  NUMBER, AND DETAILS OF POLICY INSERTED IE STANDARD COVER 
                  AND ENDORSEMENT NUMBERS.]  
    .............
    .           .
    . DESK TOP  .
    .INTEGRATION.
    .............

    We end our tour with a return to the display that shows the portable 
    terminal. In addition, at this display, we have other PCs that may be 
    found on the workdesk. We can create work groups providing a common 
    local database by using the local area clusters and Digitals network 
    ability. We can show you the integration of a PC within the overall 
    network and information flow that a company may need. 

    You can for instance use the Amstrad portable to link into the VAN. 
        
                [ LOG TERMINAL ONTO VAN ]
 
    You can use this one to window onto the Adatco Scheme business or in 
    detail at the IBM Policy database. 

                [ LOG VAXMATE ONTO ADTACO SYSTEM RUNNING ON VAX CLUSTER AND 
                  THEN ONTO IBM POLICY INFORMATION ]

    You can link into the standard MS DOS  Lotus 1-2-3 or link into the VAX 
    All in 1 guest services Videotext and Electronic Mail  services. We can 
    also show the link through the local cluster to the IBM environment.

                [ LOG PC ONTO LOTUS 1 2 3 AND ONTO VIDEOTEXT ] 

    Ladies and Gentlemen. 

    Thank you for accompanying me on this tour. 

    Digital and our many partners have shown you applications relating to 
    direct and indirect selling. We have shown you regional underwriting. 
    The latest technology with imaging and telephony. 

    We have demonstrated the Integration of the Entreprise with the flow of 
    information throughout the company. We now suggest that you spend a 
    little more of your time looking at the individual applications in 
    depth. We have only touched on the features and benefits they can bring 
    to your business.

    Thank you for your most valuable time and we hope that you will  enjoy 
    your visit to DecWorld 88.


                [ DEMONSTRATION FILES WILL BE RE-ESTABLISHED ] 



****************************************************************************

                              WE NEED YOUR HELP

****************************************************************************



WE NEED TO GET A HANDLE ON WHAT COMPANIES WILL GO TO CANNES AND WHO THEY WILL 
SEND.  PLEASE SEND COMPANIES AND NAMES YOU ARE RECRUITING/REGISTERING AND THE 
CHANCE OF THEIR GOING AS OF WEDNESDAY 8/3 TO: 

		KARIN KIEFER @OFO		DTN 274-6806.




Also, indicate if you want to set up a meeting with a member of Insurance 
Industry Marketing or the Field Team while you and your customer are in 
Cannes.  Give Karin Kiefer (@OFO at DTN 274-6806) 2 or 3 alternative times.  
We will coordinate the schedule and let you know the status of your request.





THIS INFORMATION IS IMPORTANT FOR OUR CUSTOMER ACTIVITY AND STAFF PLANNING
PURPOSES. 



Further, once someone gets a committment from a company/executive, their names 
then help other sales reps recruit more resistant customers.  There are 
political and economic obstacles to getting many Insurance customers to 
Cannes.  There is a "snowball effect" that we need to get started.  Knowing 
that competitors and/or friends are going could help induce someone to go.  
Between the information contained in this memo and a list of US attendees 
you're going to help me put together, we should be able to kick-start this 
thing.



I'll keep you updated as useful information comes in.  You, please, do the 
same.


Thanks,
Barry

T.RTitleUserPersonal
Name
DateLines
46.1Events and AttendeesSIMVAX::GAGNONInsurance Industry MarketingWed Aug 10 1988 18:55188
    
                   I N T E R O F F I C E   M E M O R A N D U M

                                        Date:      9-Aug-1988 06:17pm EST
                                        From:      BARRY KADITZ 
                                                   KADITZ.BARRY 
                                        Dept:      
                                        Tel No:    274-6926

TO:  Remote Addressee                     ( MIKE GARNER @UFO )
TO:  JOAN GAGNON                          ( GAGNON.JOAN )

CC:  Remote Addressee                     ( JENNIFER JARRETT @HHL )

Subject: DECWORLD/INSURANCE EVENTS INFO

Attached is more detail on the two Insruance Events which will be held on 
the 15th and 20th in Cannes.  Also included is the beginnings of an 
attendee list.

Please distribute this information to all Insurance reps and urge that they 
help us fill out the attendee list with US Insurance executives ASAP.

Thanks,
Barry



                   I N T E R O F F I C E   M E M O R A N D U M

                                         Date:      9-Aug-1988 04:31am EST
                                         From:      JENNIFER JARRETT @HHL 
                                                    JARRETT AT A1TOWER AT LDOMTS AT HHL 
                                         Dept:      EUR. MKTING - INSURANCE
                                         Tel No:    7 847 5395

TO: See Below

Subject: INSURANCE EVENTS

Attached is the more detailed agenda of the 2 insurance events together with a 
list of CERTAIN attendees to be invited.

It is not intended to have more than 15 on each event and I have not yet had 
names from US and France. Two other countries where I am expecting nominees.

KPMG have agreed to come back to me by Wed this week with the names they are 
handling.

JJ


Distribution:

TO:  LYNNE GILLON@MCL                     ( GILLON AT A1TOWER AT LDOMTS AT HHL )

CC:  GUILLAUME BRUYAS @EVO
CC:  BARRY KADITZ @OFO
CC:  TOM MITCHELL @OFO
CC:  PHIL COLLINS @RDL
CC:  JAMIE GRAHAM @MCL                    ( GRAHAM AT A1TOWER AT LDOMTS AT HHL )



    TUESDAY 15TH AM

    SEARCHING FOR GROWTH.

9.00 am		Coffee

    		CHAIRED BY TOM MITCHELL US INSURANCE MARKET MANAGER

9.15 am		Welcome by Digital 

9.30 am		Ed Boudreau	VP/CIO John Hancock Financial Services

    		The experiences and necessity of mergers and acquisitions 
    		within the US insurance market to ensure growth in the 
    		financial services sector.

10.10 am	Coffee

10.30 am	M. Loiseau CEO ERISA

    		Success factors in entering the insurance business in 
    		France from a view of CCF (Credit Commercial de France)
    		a fast growing bank. 
    	 
11.10 am	Jean Luc Robert Senior partner Eurosept Consultants

    		Technology factors for success in search of growth through 
    		new markets. The impact of techology on new business areas 
    		and changing geographical boundaries.
     
11.50 am	Summary with Question and Answer session.

12.15 pm	Buffet Lunch	
--------------------------------------------------------------------------

    TUESDAY 20th PM

    SEARCHING FOR GROWTH

    
    2.00pm	Coffee

    2.15 pm	Welcome by Digital

    		CHAIRED BY CHARLES EVERS SENIOR PARTNER KPMG

    2.30 pm	VP Dutch Insurance Company. (To be notified by KPMG) 

    		The implications of the political initatives to remove 
    		trade barriers in the EEC and the likely business effects 
    		on the insurance markets.

    3.10 pm	Break

    3.30 pm	Senior partner from Italy KPMG (Name to be supplied by 
    						KPMG)

    		A look at the distribution methods in different parts of 
    		the world and how they are changing rapidly as competitive 
    		pressures change.

    4.10 pm	Herr Hajo Fritz VP of IT Allianz Group

    		A discussion of the many challenges facing insurance 
    		companies from a technology viewpoint when considering 
    		growing in a changing insurance market.	

    4.50 pm	Summary and Questions and Answers

    5.15 pm 	Refreshments

------------------------------------------------------------------------
    INVITATION LIST. THESE NAMES ARE CERTAIN ATTENDEES.

    Most from this list are UK attendees. No news yet from US and France 
    where I can expect more names. 


For the 15th Sept:


    S Hopkins     Managing Director             GRE
    J Sinclair    Assistant General Manager     GRE

    A Littlejohn  Financial Planning            Royal life

    M Sargisson   Channel Manager               Royal Insurance

    D Woods       General Manager               Scottish Provident
    P Shaw        Administration Manager        Scottish Provident

    B Short       General Manager               Scottish Widows
                  Information Technology

    J Meechan     Assistant General Manager     FS Assurance
                  Systems

    Ernest Morris General Manager               Prudential  

    John Tarrant  General Manager		Minster

    Mike Girling  General Manager		Irish Life UK

    		
For the 20th Sept:

    Gary Ferrick  Executive Director	    Willis Faber
    Bob Spittal   Senior Underwriter            Willis Faber

    Steve Wells   Assistant MD                  NWIS
    Alan Ford     Associate Director            NWIS

    Chris Clement Deputy Director Management    Prudential
                  Services

    Jim Harris    VP Life IT			London Life of Canada

    Bruce Harrison VP IT  Group Div		London Life of Canada

    John Bowrage  Director			Edward Lumley UK Ltd

    Sr. Arposo	  Manager IT			Generali

    
46.2DECWORLD NEWSSIMVAX::GAGNONInsurance Industry MarketingThu Aug 11 1988 12:50333
                   I N T E R O F F I C E   M E M O R A N D U M

                                        Date:      20-Jul-1988 01:41pm EST
                                        From:      BARRY KADITZ 
                                                   KADITZ.BARRY 
                                        Dept:      
                                        Tel No:    274-6926

TO: See Below

Subject: INSURANCE/DECWORLD NEWS (8/10)

Lee:  Please distribute to the AM/FMs.

Mike, Joan:  Please distribute to your Insurance Distribution Lists.

Thanks,
Barry

**************************************************************************
**************************************************************************
DDDD	EEEEE	CCCCC	W	W     OOOO	RRRR	L	DDDD
D   D	E	C      	W	W    O    O	R   R	L	D   D
D    D	EEE	C	 W  W  W    O      O	RRRR	L	D    D
D   D	E	C        W W W W     O    O	R  R	L	D   D
DDDD	EEEEE	CCCCC	  W   W	      OOOO	R   R	LLLLLL	DDDD 

		N     N	     EEEEE	W	W	SSSSSS	
		N N   N	     E		W	W	S
		N  N  N	     EEE 	 W  W  W	SSSSSS
		N   N N	     E		 W W W W	     S	
		N    NN	     EEEEE	  W   W		SSSSSS  









			 (10-Aug-1988 17:33)




**************************************************************************
**************************************************************************

                         INSURANCE ACTIVITY SCHEDULE
    
  	     		  	        	   		



WEEK #1:

	     12		  13	       14	   15		16
	     MON	  TUE 	       WED	   THU		FRI
  EVENT	     NONE	  NONE	       NONE	   JOHN HANCOCK	NONE
  9:00-12:00 		  	       		   ERISA/CCF
	     		  	       		   EUROSEPT


  SESSION    DIGITAL	  MASS MUT     AETNA	   IRISH	CHICAGO
  12:00	     (TBA)	    LIFE       		    LIFE	TITLE&TRUST

	     
  DISPLAY    
  8:30-10:00 SCHEDULED DISPLAY VISITS ----------------------------->
  10:00-5:00 NON-SCHEDULED DISPLAY VISITS -------------------------> 


***************************************************************************** 
	      



WEEK #2:

	     19		  20	       21	   22		23
	     MON	  TUE 	       WED	   THU		FRI
  EVENT	     NONE	  (TBA)        NONE	   NONE		NONE
	     		  	       		   		


  SESSION    LONDON	  LONDON       APEX 	   ATLANTIC	CORROON	      
  12:00	     LIFE	  LIFE     (SUN/ALLIANCE)  MUTUAL	& BLACK


  DISPLAY    		  
  8:30-10:00 SCHEDULED DISPLAY VISITS ------------------------------>
  10:00-5:00 NON-SCHEDULED DISPLAY VISITS -------------------------->


                               INSURANCE EVENTS

                                THURSDAY, 9/15

                             SEARCHING FOR GROWTH


 9:00	COFFEE

 9:15	WELCOME/INTRODUCTION
	Tom Mitchell, Event Host
	Digital Insurance Industry Marketing Manager 

 9:30	JOHN HANCOCK FINANCIAL SERVICES
	Edward Boudreau, SVP/CHIEF TECHNOLOGY OFFICER
	TOPIC:	MANAGING FOR GROWTH AND PROFIT:
		FROM JOHN HANCOCK MUTUAL L.I.C. TO JOHN HANCOCK FINANCIAL
		SERVICES

10:10	COFFEE

10:30	ERISA    (An Insurance Co. spun out of CCF, a French Bank)
	Monsieur Loiseau, CEO
	TOPIC:	SEARCHING FOR GROWTH:  MOVING FROM BANKING INTO INSURANCE


11:10	EUROSEPT CONSULTANTS  (A European Banking & Insurance consultancy)
	Jean Luc Robert, Partner	
	TOPIC:	ORGANIZATIONAL/SYSTEMS IMPLICATIONS OF GROWTH STRATEGY

11:50	SUMMARY/Q&A
	Tom Mitchell

12:15	BUFFET LUNCH

                               INSURANCE EVENTS

                                 TUESDAY, 9/20

                             SEARCHING FOR GROWTH


 2:00	COFFEE

 2:15	WELCOME/INTRODUCTION
	Unamed DEC Mktg Mgr

	KPMG            (Peat, Marwick)
        Charles Evers, Sr Partner & Event Host

 2:30	a Dutch Insurance Company
        Unamed VP
	TOPIC:  REMOVING TRADE BARRIERS IN EEC AND EFFECTS ON INSURANCE 
		MARKETS	

 3:30	KPMG            (Milan/Peat Marwick)
        Vincenzo Gagliardi, Sr Partner
	TOPIC:  DISTRIBUTION METHODS IN RAPIDLY CHANGING COMPETITIVE 
		ENVIRONMENTS

 4:10	ALLIANZ			
	unamed VP
	TOPIC:  SYSTEMS/TECHNOLOGY IMPLICATIONS OF EEC/1992

	  or

	Digital VANS Group	
	Managing Director
	TOPIC:  USE OF NETWORKS TO CREATE A MARKET ENTERPRISE

 4:50	SUMMARY/Q&A

 5:15	REFRESHMENTS


                       INSURANCE EVENTS INVITATION LIST

                       THESE NAMES ARE CERTAIN ATTENDEES


NOTE:	Most from this list are UK attendees.  I have received NO NEWS yet 
	from US Insurance Reps regarding US Insurance executives attending 
	DECWORLD who we can invite to these events.  PLEASE RESPOND. 
	Attendance for EVENTS (not SESSIONS) is by advance invitation only!!!

	WHO WOULD YOU LIKE TO HAVE INVITED TO THESE EVENTS?


For the 15th Sept:

	S Hopkins     Managing Director             GRE
	J Sinclair    Assistant General Manager     GRE
	A Littlejohn  Financial Planning            Royal life
	M Sargisson   Channel Manager               Royal Insurance
	D Woods       General Manager               Scottish Provident
	P Shaw        Administration Manager        Scottish Provident
	B Short       General Manager               Scottish Widows
	              Information Technology
	J Meechan     Assistant General Manager     FS Assurance
	              Systems
	Ernest Morris General Manager               Prudential  
	John Tarrant  General Manager		    Minster
	Mike Girling  General Manager		    Irish Life UK

			
For the 20th Sept:

	Gary Ferrick  Executive Director	    Willis Faber
	Bob Spittal   Senior Underwriter            Willis Faber
	Steve Wells   Assistant MD                  NWIS
	Alan Ford     Associate Director            NWIS
	Chris Clement Deputy Director Management    Prudential
	              Services
	Jim Harris    VP Life IT		    London Life of Canada
	Bruce Harrison VP IT  Group Div		    London Life of Canada
	John Bowrage  Director			    Edward Lumley UK Ltd
	Sr. Arposo	  Manager IT		    Generali

                             US/INSURANCE SESSIONS

	Sessions last 45+ minutes starting at 12:00 and feature 30 minute
	customer testimonials by very visible, successful users of Digital
	"Tools and Technologies."


          THESE CUSTOMER TESTIMONIALS SHOULD BE POWERFUL SALES TOOLS!
                    DON'T MISS THE OPPORTUNITY TO USE THEM!


The Sessions will alternate between marketing/sales (9/12,14,16,20,22) and 
customer service (9/13,15,19,21,23) variations of the underlying "Competitive 
Advantage with Digital" theme.  However, several of the presentations will mix 
those two messages to some extent.


9/13:	MASS MUTUAL LIFE INSURANCE CO.		
	Jim Miller
	Executive Vice President

TOPIC:	COMPETITIVE ADVANTAGE THROUGH DECENTRALIZING GROUP HEALTH CLAIMS 
	PROCESSING
---------------------------------------------------------------------------
9/14:	AETNA			
	Henry Dickenson				
	Sr. VP Administration		
	Commercial Insurance Division

TOPIC:  AETNA'S DISTRIBUTED ARCHITECTURE:  "VALUE-ADDED SERVERS"
---------------------------------------------------------------------------
9/16:	CHICAGO TITLE and TRUST INSURANCE CO.
	Irv Decatur					
	Vice President, MIS				
	Partner, Arthur Andersen & Co.			
									 TOPIC:
	COMPETITIVE ADVANTAGE THROUGH DECENTRALIZED AUTOMATION
---------------------------------------------------------------------------
9/22:	ATLANTIC MUTUAL INSURANCE COS.
	James W. Arend
	Senior Vice President			

TOPIC:	EXTENDING AUTOMATION INTO THE FIELD FOR COMPETITIVE ADVANTAGE
	IN COMMERCIAL INSURANCE
---------------------------------------------------------------------------
9/23:	CORROON and BLACK
	Gerald W. Cusack
	Vice President for MIS 

TOPIC:	USING DISTRIBUTED TECHNOLOGIES TO GAIN THE ADVANTAGE

****************************************************************************

                              WE NEED YOUR HELP

****************************************************************************



WE NEED TO GET A HANDLE ON WHAT COMPANIES WILL GO TO CANNES AND WHO THEY WILL 
SEND.  PLEASE SEND COMPANIES AND NAMES YOU ARE RECRUITING/REGISTERING AND THE 
CHANCE OF THEIR GOING AS OF WEDNESDAY 8/3 TO: 

		KARIN KIEFER @OFO		DTN 274-6806.




Also, indicate if you want to set up a meeting with a member of Insurance 
Industry Marketing or the Field Team while you and your customer are in 
Cannes.  Give Karin Kiefer (@OFO at DTN 274-6806) 2 or 3 alternative times.  
We will coordinate the schedule and let you know the status of your request.





THIS INFORMATION IS IMPORTANT FOR OUR CUSTOMER ACTIVITY AND STAFF PLANNING
PURPOSES. 



I'll continue to keep you updated as useful information comes in.  You, 
please, do the same.


Thanks,
Barry

    





Distribution:

TO:  Remote Addressee                     ( MIKE GARNER @UFO )
TO:  Remote Addressee                     ( LEE KATZ @MRO )
TO:  JOAN GAGNON                          ( GAGNON.JOAN )

CC:  Remote Addressee                     ( JIM ROMAN @HTF )
CC:  Remote Addressee                     ( ED MCDEVITT @ACI )
CC:  TOM MITCHELL                         ( MITCHELL.TOM )
CC:  JOHN BAKER                           ( BAKER.JOHN )
CC:  JOHN MIKLE                           ( MIKLE.JOHN )
CC:  KARIN KIEFER                         ( KIEFER.KARIN )
CC:  Remote Addressee                     ( JENNIFER JARRETT @HHL )
CC:  Remote Addressee                     ( LINDA KNIGHT @CEO )
CC:  Remote Addressee                     ( TIM WESLEY @NVO )
CC:  Remote Addressee                     ( MARTY NICOLL @SAD )
CC:  Remote Addressee                     ( DAN SOCCI @HTF )
CC:  Remote Addressee                     ( RON LUNDBERG @WDO )
CC:  Remote Addressee                     ( _WAV14::BRESNAHAN )
CC:  Remote Addressee                     ( GARY AUSTIN @ROV )
CC:  Remote Addressee                     ( TOM BURKE @CPO )
CC:  Remote Addressee                     ( GARY SCHNEIDER @CPO )

    
    
46.3DECworld Insurance Dinner 9/14SIMVAX::GAGNONInsurance Industry MarketingWed Aug 17 1988 16:1358
                   I N T E R O F F I C E   M E M O R A N D U M

                                        Date:      16-Aug-1988 07:37am EST
                                        From:      BARRY KADITZ 
                                                   KADITZ.BARRY 
                                        Dept:      
                                        Tel No:    274-6926

TO:  JOAN GAGNON                          ( GAGNON.JOAN )
TO:  Remote Addressee                     ( MIKE GARNER @UFO )


Subject: DECWORLD/INSURANCE DINNER

Attached is information about an executive dinner in Cannes.  There are a 
few spots for US insurance execs. 

Please distribute to insurance reps ASAP to get nominations for attendance.  
This is an opportunity for them to get exposure to a very high-level 
Digital executive and as well as an other UK and US insurance executives.

Barry



                   I N T E R O F F I C E   M E M O R A N D U M

                                         Date:      15-Aug-1988 10:17am EST
                                         From:      JENNIFER JARRETT @HHL 
                                                    JARRETT AT A1TOWER AT LDOMTS AT HHL 
                                         Dept:      EUR. MKTING - INSURANCE
                                         Tel No:    7 847 5395

TO:  BARRY KADITZ @OFO

CC:  DEREK SANDERS @EOO
CC:  DENNIS HUMPHREYS @OLO
CC:  JOHN STUBBS @EDO
CC:  BILL STEWART @EDO

Subject: UK ARRANGED DINNER - 14TH SEPTEMBER - DECWORLD

The UK Insurance Sales team are organising a dinner on the 
evening of the 14th in Cannes for a number of their insurance 
visitors.  These will be of General Manager or higher level.  IT 
Strategy planned from mostly prospects but some customers.

There is a limit on numbers but they do have some spaces.  Do you 
know of any US Insurance Customers who will be in Cannes at this 
time and who may wish to be included.

The evening will not contain a formal speech but a Senior Digital 
VP has been invited to host it with a presence from the North 
Regional VIC Sales Director, Tom Mitchell and myself.  It is an 
evening to relax and discuss business in an informal manner after 
and before the more formal itinerary of the Decworld visit.