| T.R | Title | User | Personal
Name | Date | Lines |
|---|
| 4081.1 | Great Marketing note | MSBCS::BMORRISON | | Mon Aug 28 1995 13:42 | 6 |
| I love this.
Did you see that the bottom of the original note states,
For "Internal USE only"
|
| 4081.2 | Who are they?? | ASABET::16.135.176.81::Tony_Tucker | | Mon Aug 28 1995 13:59 | 10 |
| This is good news....
But, who the heck is Buyers Lab?
Been selling for 8 years and never had a customer quote this lab. I never heard of them myself!
When the PC "rags" start to take notice, then I will be able to compete more effectively.
Tony
ABU Sales
|
| 4081.3 | | HDLITE::SCHAFER | Mark Schafer, Alpha Developer's support | Mon Aug 28 1995 17:07 | 7 |
| For "Internal USE only"
Actually, everything in Livewire is marked this way. They don't expect
you to give this stuff to customers "as is". That's what press
releases are for.
Mark
|
| 4081.4 | | ATLANT::SCHMIDT | See http://atlant2.zko.dec.com/ | Mon Aug 28 1995 17:42 | 12 |
| Mark:
> They don't expect you to give this stuff to customers "as is".
> That's what press releases are for.
But, when asked for his reaction, Atlant G. Schmidt, lowly
software engineer replied "That document obviously *WAS* a
press release; you could tell be the characteristic style".
He went on to observe that simple factual announcements
rarely contained quotes by spokespersons.
Atlant
|
| 4081.5 | how can we sell it? | CSC32::C_BENNETT | | Wed Aug 30 1995 19:34 | 14 |
| This sounds like something we should be proud of. Where
is a good advertising deptartment/company when we need one?
I forgot - why advertise if the general public cannot
go down to the local store where our SUPERIOR product is
sitting on the shelf next to the HP printer FOR A BETTER
PRICE along with a BLURB stating it's a better PRINTER
and it won such and such an award over all other competiors.
Why bother advertising this?
WE REALLY NEED TO GET OUR PRODUCTS OUT in the RETAIL
MARKETPLACE side by side with IBMs and the HP offerings!
|
| 4081.6 | | DPDMAI::SODERSTROM | Bring on the Competition | Wed Aug 30 1995 19:47 | 2 |
| I wonder when this will be outsourced?
|
| 4081.7 | .. once it's 'official' | CSC32::D_RODRIGUEZ | Midnight Falcon ... | Wed Aug 30 1995 20:34 | 3 |
|
Well, we can't do much about retail advertising at local stores, but
we can put it up on our Web pages, no?
|
| 4081.8 | | AXEL::FOLEY | Rebel without a Clue | Wed Aug 30 1995 21:40 | 9 |
| RE: .7
Absolutely, provided you use the appropriate shade of Maroon.
Inside joke to someone who tried to get a page up and got it
yanked because the appearance was off slightly.. Sigh.. I
swear the Profit Prevention Group is doing very well right now.
mike
|
| 4081.9 | good Digital press begets more? | CSC32::C_BENNETT | | Fri Sep 08 1995 18:07 | 7 |
| Buyers Lab? interesting if CONSUMERS REPORTS review similar products why doesn't
someone send them a copy of the release and give them a contact for future
tests our products?
How about we mail the report to Consumer Reports - anyone have Consumer Reports
internet address?
|
| 4081.10 | | TLE::REAGAN | All of this chaos makes perfect sense | Fri Sep 08 1995 19:04 | 5 |
| Sending things to Consumer Reports does no good. They don't take
things (physical or marketing) from companies, they do their own
buying, their own research, and their own reporting.
-John
|
| 4081.11 | Are we off the topic yet? | NEWVAX::LAURENT | Hal Laurent @ COP | Fri Sep 08 1995 19:21 | 13 |
| re: .10
> Sending things to Consumer Reports does no good. They don't take
> things (physical or marketing) from companies, they do their own
> buying, their own research, and their own reporting.
And *still* manage to botch the job sometimes!
I've read enough of their reviews of things I knew something about, and as a
consequence don't really trust them on things that I *don't* know much about.
Just 'cause they aren't corrupt doesn't necessarily mean that they know what
they're talking about. :-)
|